Brandon Metcalf

I’ve built, scaled, and landed successful acquisitions for multiple companies rooted in the Salesforce ecosystem and focused on solving the operational challenges that hold teams back. My background and passion for building technology companies shaped how I lead — build for scale, move with pace, stay close to execution, and focus on what actually works.

Today, I lead Asymbl, The Workforce Orchestration Company. We help organizations design, manage, and scale hybrid workforces where humans and digital workers operate as one.

Our approach combines digital labor strategy to onboard digital workers, recruiting software to hire human workers, and deep platform expertise that connects it all across Salesforce, Slack, and the wider enterprise. That includes everything from intelligent agents and predictive systems to workflow automation and orchestration across applications.

Inside Asymbl, we run this model ourselves. Digital workers now operate across multiple functions of our business, working alongside our teams every day. We prove every innovation in our own operations before bringing it to customers.

The future of work isn’t human or digital.
It’s human and digital, orchestrated as one.

Ambassador

Slack has been our operating system at Asymbl for well over a year. Human teammates, digital workers, Salesforce, every system and workflow we run. All of it connected and flowing through Slack.

That means Slackbot now has access to all of it.

This isn't a chatbot that needs to be caught up on what's happening. It already understands how we work, who we work with, and what we're working on. The context is already there, and that's what makes this different.

Our CRO Michael Clark is joining Salesforce's webinar to talk about how this actually works in practice.

Thursday, January 29 at 10am PT / 1pm ET.

Register here: sforce.co/4pVnQfb

#Slack #Agentforce #WorkforceOrchestration #DigitalLabor #FutureOfWork

CEO & Founder at Asymbl | Orchestrating the Workforce of the Future

Open article: Meet the All-New Slackbot: Personalized AI That Knows Your Work by sforce.co

Meet the All-New Slackbot: Personalized AI That Knows Your Work

Wally

Wally revolutionizes content supply with AI, prioritizing accessibility, empowering inclusive and personalized digital experiences.

Create end-to-end strategy: go-to-market, product roadmap, sales pipeline scaling (>$10M), customer acquisition targets (>25), onboarding methodology, marketing awareness-consideration-adoption content, and venture funding pitches.

Lead go-to-market capabilities for an enterprise SaaS startup. Design centralized go-to-market framework for fortune 500 targets aligned with product, marketing, engineering, and client-facing roles.

Define brand & product roadmap strategy to drive engagement across buyer journey. Onboard Tech partners to support pipeline creation. Develop an early adopter program within 45 days of joining to secure 25+ Brands and Agency Partners Prospects.

Orchestrate required investor details to support venture capital raise.

Co-Founder 

Interteq      

Go-to-market consulting services for Saas startups.

Chief Executive Officer

globaledit®

Cross-Cloud Enterprise Digital Asset Management Platform for creative, marketing and commerce data - globaledit.com. 

Led SaaS product's digital transformation with $20M+ funding investment for platform and gtm strategy. Achieved $10M scale in three years, securing key partnerships with Amazon, Target, L'oreal, Estee Lauder, Victoria’s Secret.

P&L Owner (3 year scale to > $10m) with accountability to board trustees and group ceo. Lead $20M capital raise. Directed tiered org across 2 domestic and 1 international office. Hired / Promoted leadership within Account Management/Sales, Service/Consulting, Engineering, Product & Marketing.

Increased enterprise fortune 500s from 30 to greater than 125 including Amazon Prime, Walmart, Restoration Hardware, Warner-Discovery, L’Oréal, New Balance. Deal sizes from $100K to > $2M.

Directed digital transformation with ground up product build, re-branding & gtm org alignment. EOS/Sandler, W Planning, KPI-Management, NPS

President

Crafted product & customer marketing strategy to drive adoption (135% ndr) , identify target audiences, drive cultural adoption through learning and improvement programs.
Lead cross-functional collaboration to achieve results and integrated processes. Conducted focused market research inform product roadmap decisions.
Implemented audience segmentation models and developed differentiated go-to-market strategies to solidify leadership across media and data offerings targeted at media, agency, ecommerce brands within fortune500.
Experienced in conducting win/loss analyses, enabling swift product improvements, and collaborating closely with sales and marketing teams to drive sales and advocacy effectively.

Vice President, Client Experience 

Leveraged data systems, machine learning, analytics, and Cloud for presales, onboarding, post-sales and retention strategies.

Pre Sales owner with global software enterprise scope - integration, API, product customization and revenue strategies. 

Achieved quota attainment of >%100

Demonstrated ability to retain, develop, and motivate effective global teams, with strong skills in relationship building, collaboration, and team development.

Director, Customer Success

Indeed.com

Responsible for management and execution of global, large-scale systems to improve customer experience, client satisfaction and internal performance metrics. Acted as key partner to the senior leadership team. Promoted to lead client-facing relationships and management of the business analytics team to support strategic decisions.

• Hired and managed a team of 17 quantitative analysts and matrix managed a team of 6 business intelligence engineers. $2M P&L with responsibility to drive annualized revenue of > $100M.
• Sponsored and managed key programs for NPS, client retention, client profiling and segmentation, KPI design, and performance metrics and models.
• Acted as key liaison with other functional areas to manage lead generation, business intelligence tooling, automation of email marketing, and Indeed.com product design. 
• Defined and implemented a global Key Performance Indicator (KPI) system to define and align metrics across a global organization. Program was used by 500+ global employees and improved efficiency >40% and increasing annual revenue >$10M annually.
• Designed and implemented a global Net Promoter Score (NPS) system to measure global client satisfaction. The program managed >1M customer interactions annually. Responsibilities included data analytics design, system design, reporting, email testing and internationalization.

Director, Global Client Experience

I am a growth-focused SaaS executive and co-founder leading a new venture that leverages AI and analytics to transform content accessibility. With over 15 years of experience in leading and managing innovative technology-service oriented companies, I have a proven track record of delivering scalable growth and customer satisfaction.

As the former president of globaledit, I led all primary teams and had complete P&L responsibility, achieving a 300% increase in company revenue and a 100% increase in recurring revenue in 18 months. I also secured key partnerships and contracts with global brands and agencies, and hired and developed a high-performing executive group. My specialties include customer service, cloud, serverless SaaS, lean operations, sales and account management, product GTM, and investor relations. I am passionate about applying data and creative thinking to drive sales, product, marketing, engineering, service, and operations. I am always looking for new challenges and opportunities to make a positive impact in the tech sector.

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