Mel M Rubin

Internal alchemy is a skill where you turn the icky sticky stuff within you that’s holding you back, and keeping you stuck in situations and patterns you’re not desiring, into the fertiliser, power, and/or fuel to create the experience you desire.

You see, we can ALL create the lives we truly want… it’s simply a case of becoming an energetic match for it, and alchemical work is a huge part of that.

Working with me is going to enable you to come to clarity as to what is holding you back, as well as what you’re required to do to refine, pivot and shift.

As a 5/1 Reflector in the HD, with a Gate of Friction… I hold up the trifecta of mirrors/triggers and projections for you that gives you the potent medicine to create the magic you see in your minds eye and feel in your heart.

You ready? 😏

Alchemical & Lifestyle Coach

The Growth Shift

I align with a high-ticket company based around water technology and get commissions ranging anywhere between £200-£5500 for any sales I make. 

I don’t need to sell or promote the products directly on my social as I work with an automated selling system and use a range of different automated advertising and marketing techniques to sell in the background. 

My business “shop front” is entirely my own personal brand and message. I basically make money creating content and being me. 😮‍💨❤️ All of the sales are done in the background of my social pages. 

I also help others build their own online businesses with this very same model I follow, and the beauty is that there is no competition or saturation because personal brands cannot be competed against. 

When people get started in my world with me they join The Growth Shift which is a global community of entrepreneurs doing the same thing. We all help each other grow and succeed in life and business. 🥰

Ask me for your free online business training OR your free water series.

High-Ticket Affiliate Marketing

The Emotion Code

Certified Emotion Code Practitioner

Enagic Global

Independent Distributor for Enagic

Barclays

Performance Analyst

Conducting Business meetings with start-up business’ and identifying ways of help both internally and externally.
Preparing for account submission & cross checking information for accuracy.
Administration work.
Frequent customer interaction when dealing with queries/enquiries.
Upskilling colleagues.

Business Manager

Identifying customers’ needs & dealing with enquires/queries.
Till ownership and management. Ensuring it balances daily.
Preparing & inputting CHAPS, BACS & SWIFT payments.
Voucher processing to be sent to clearing.
Cash account reconciliation.
KYC & compliance with internal fraud regulations.

Bank Teller

Oakam

Key & Mandate holder.
Administering & underwriting loans.
Till management & store management when needed.
Using CallCredit to help with risk decisions.
Administrative paperwork.
KYC & fraud compliance

Senior Loan Advisor

Customer service, maintaining my own aisles, till management

Decorative Customer Assistant

Sports Direct International

Customer service, advising customers on clothing, processing stock, merchandising, handling the till, tidying up.

Customer Service Assistant

True health - true freedom - sovereignty.
That’s what you’ll create in your life when you work with me.

I support people in creating an online freedom business with no prior experience needed, I’ve cultivated and am leading deep & connective community spaces, recorded transformational experiences, created training platforms to support your mental/emotional/spiritual & business growth, lead a mastermind, and work with people 1-1. 

We focus on the whole human and life in my world, because everything feeds into everything. 

Just like nature, we flow in symbiosis… so if something’s off then it affects everything else.

I started my journey back in 2017 unhealthy, unhappy, unconscious & a slave to the system. I had a huge desire to be truly free and design my life, so I got to work to make it happen.

Having created my freedom by 2018, I started to go within to create freedom internally… where I soon realised the magic was.

As Souls having a human experience, when we learn everything we can about ourselves and working with this life experience consciously, uncover the power within us, and let go of all the dense, negative energies that are keeping us trapped within our own limitations, life begins to expand.

After 2 years of living free in London and travelling to my hearts content whilst building my online freedom business, I started to live my dream freedom life in Bali in 2020.

Since then I’ve continued to evolve and expand, uncovering and blossoming throughout, becoming a match for my hearts desires over and over again.

Life is magic. And I’m here to guide you back to yours.

The journey is lifelong, and I’m addicted to creating better. Do you desire to join me? Because I’m just getting started.

Feel free to check out the link in my bio for more deets.
Your starting place in joining my world is The Growth Shift.

You’re so loved.
You’ve so got this.

Joining my world starts from £0 to 5 figures. 
What’s your flavour?

You’re welcome to message me for clarity if you have any questions. 💚🌱✨

Mel M Rubin 🧿🧞‍♀️✨

Andrej Persolja

Experiencing stagnant growth? DM me to help reposition your tech startup to attract best-fit customers 🚀 Lowered CAC by 52% for my last startup 🏹 Founder, Positioning @ Tangible Growth

You've built a good product. You're growing. But does it feel harder than it should?

Hi. I'm Andrej. I help CEOs in complex industries fix three things that kill growth: unclear positioning, misaligned teams, and spending money on developing products & features users don't buy.

- If you are stuck in alignment calls
- not 100% happy with what your website says
- If your board or co-founders are asking questions you don't know how to answer... I've probably seen (and solved) what you are experiencing.

Because the real cost of these challenges? Isn't just growth. 𝐈𝐭'𝐬 𝐘𝐨𝐮. You're spending mental energy keeping everyone happy. Second-guessing your decisions on a Sunday night. Spending time in meetings instead of enjoying it with family. (You sigh, as you message your group of friends saying you won't make it to your basketball game for the third week in a row).

This 𝐢𝐬𝐧'𝐭 how leading a company should feel like. As a co-founder, I spent 2 years trying every marketing hack in the book chasing growth. Templates, frameworks, books... Nothing changed until we realized the problem wasn't tactics, but positioning. I never wanted to feel that way again, so I got really good at fixing it.

Because here's the truth: This is a 𝐧𝐨𝐫𝐦𝐚𝐥 problem at your stage. Internally, positioning breaks because your company is evolving. Externally, you are competing against teams with bigger budgets that make clear, de-risked decision. Most founders hire consultants hoping for the answer, but their frameworks never get implemented. That's the gap.

I've been fortunate to learn from and work alongside the best in the industry, including Seth Godin, Brian Tracy, and Philip Kotler, which created the foundation of everything I do with founders:

Instead of consulting, I work with your team. We map your market, find your strengths, turn them into a competitive advantage. One that works across your product, marketing, and sales.

The result of that is confidence & clarity on what to build, who to target, and how to win.This approach has:

✔️ Helped a CEO scale their B2B SaaS from $1M to $3M in < 12 months.
✔️ Helped a management team build a defensible strategy for a B2C tech company scaling from $10M to $30M
✔️ Helped a B2B AI team deliver 10 impressive leads (Accenture, Bridgestone, ERM) proving traction before going for Series A. 

I work with max 3 companies per quarter. If you want that to be you, book a call. 

Let's see how we can turn the challenges you are facing into your competitive advantage: https://tidycal.com/tangible-growth/discovery-call

Founder

With Tangible Growth, I want to help you turn poor positioning symptoms:

➡️ You have some loyal customers, but new clients don’t know what you do
➡️ You have long sales processes, low conversion rates
➡️ Clients object your prices.
➡️ You don't get enough or get poor quality leads
➡️ People are leaving your product.

Into a strong positioning strategy, where you will be able to leverage your newly found position to:
💥 Get more high-quality leads at a lower cost
💥 Convert more leads into clients
💥 Charge more
💥 Increase your product's lifetime value
💥 Grow sustainably!

Send me an email to grow@apersolja.com and let's nail your positioning.

That's a wrap for the unlockit conference. Listened to some good keynotes, spoke to a lot of inspiring people. Here are the highlights...

1️⃣ "If you are constantly running, it's difficult to try new things."
- Ravish Agrawal, growth at Gamma

Innovation is important. If you are constantly "on the go", you'll miss the 10x opportunity around the corner. 

2️⃣ "If I say something smart, but you don't have the context / knowledge to "get it", it won't mean anything to you. 
- Nina Lalić, BriefAgency

Goes back to your customers and meeting them where they are. If you don't, they won't get it. (If a customer's house is on fire, they don't care about the car running low on gas). You can have the best product in the world. It will fail. 

3️⃣ "What do we need to stop so we can create space ro learn and innovate?"
- Daan De Wever, Dstny

Connects to the first point. Just had a good chat with Alex, our CEO at Aimfox this morning. We both want to limit the amount of Zoom calls and hands on projects keeping us away from actually moving the needle. 

Thanks to Marija, Sofija, for supporting my introverted self during the conference 😅

// signing off for the weekend

Fractional Growth (CMO/CGO) | Growing Aimfox | 🏂 Fan of snowboarding, motorsports & rock concerts.

Sometimes I love my job. 

Last week at the unlockit conference a CMO came to me and said 'it's impressive what you are doing with Aimfox in the past few months'.

Being at the top - having a CMO / CGO role - is amazing, especially when it's going well, because you get all these people complimenting your work, when in reality, most of the work is being done by your teams.

Aimfox's growth isn't about me. 

Aimfox growth is Alex, our founder, who is making all the right moves and who I learn from on a daily basis.

It's our CTO, Nikola, who is leading the product side of things. 

It's our wonderful client-facing team in Ksenija, Tamara, Marija who are turning prospects into relationships into clients.

It's the designers, and developers, and a lot more people who are doing their jobs so we keep moving forward.

But I get to take most of the credit, so that's why I love my job :)

Who's crushing it with their teams lately?

I'm speaking at the Post Hustle Summit on February 28. Here's what we'll be talking about: 

Most founders think they have a traffic problem.

You don't.

You have a clarity problem.

I work with a SaaS company that went from $200K to $1.5M ARR in 3 months. 

What made the difference? Not spending more on ads, or hire more people into the sales team.

We fixed the narrative and build the funnel around it.

The conversion rate went from 0.35% to 2.14% for a website visitor to a paying user. That's a 7x lift. 

Here's what I see constantly: Founders building amazing products that nobody understands. They're confused why worse products are winning. They think they need to "market better" or "get more traffic."

But the market doesn't buy the best product. They buy the one they understand.

At the Post Hustle Summit, I'm sharing the 3-Step Positioning Framework:
→ Specific - Stop selling to "everyone." Define the segment. 
→ Clear - Remove the jargon. If they have to think, you lose. 
→ Resonant - Does it hit the nerve?

Then we'll do the "Above the Fold" Audit live. You'll open your homepage, look at your headline, and figure out if you have a marketing problem or a positioning problem.

(Spoiler: It's usually positioning, cause I'm biased.)

Join us February 28: https://lnkd.in/d78_Awik

I love that Dipalie Mehta, Zach Hammer, Anita Cavrag will be there 👏

Google and Meta are lying to you. 

The reality is that advertising today is a black box, much like the AI one. 

You are feeding money into Google, Meta, you get back users. What happens in between? Who knows. 

The reality is that iOS doesn't provide click data anymore, gdpr is blocking tracking in Europe, cookie blockers do the rest. 

So Google, Meta are actually collecting data from about 30% of the actual conversions, says Yann A. Skaalen, founder of Digtective. 

So they run on 30% of data. If that sample is big enough (if you are an enterprise compamy), you are probably ok.

But in $10M scaleups? The 30% simply isn't enough, so Google, Meta are working based on bad data. And with advertising... What you put in is what you get out. Put in 💩, yourl get out poo. 

How to solve that? 

The entire episode is out now on 1 Message Away

During my longest fractional CMO tenure, there was 1 topic that always popped into our meetings: 

How many new leads are we generating this month?

Yet through analysis we found that sales had more MQLs to deal with than they could handle (while keeping the quality up).

This might be controversial, but… in most companies… Generating leads isn’t the problem.

When doing audits in companies, we typically find leads that got lost in the process. ($400k worth of them in with the last client). 

And they got lost in the process because the company had clear KPIs for acquisition. But once a prospect was in the pipeline? That’s where the lines between marketing and sales got blurry. And despite ownership was clearly defined, the clients weren’t pushed further in the pipeline.

Where is your bucket leaking?

What's preventing you from forecasting your sales?

A healthy funnel / user journey is the first step  in your growth going on 🔥

At my last fractional CMO tenure, we went from 0% to 37% conversion rate in the PLG funnel. Delivered Accenture, ERM, Bridgestone as leads. 

With Aimfox, the first thing I did was to collaborate with product to redesign the funnel. Went from 0.35% to 2.14% website visitor to paying user. 

7X the conversion rate. 
7X the revenue. 
Want to scale? 

Fix that funnel.

Send to founders that need to hear this or save for later.

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The Battle

Mel M Rubin 🧿🧞‍♀️✨

Andrej Persolja

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The Battle

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Andrej Persolja

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