Mellonie Francis

Founder

Mel Francis Villas

At Mel Francis Villas, our mission is to release exquisitely designed villas, using premium building materials into Bali, all whilst delivering up to 25% ROI.

We are focused on delivering quality builds, which takes into account ROI & longevity & sustainability. 

Whilst we are extremely ROI driven, we won’t compromise on design, quality or sustainability.

If you are someone who is design-focused and cares about quality & ROI, we are the team for you.

Visit our website to see our latest projects: https://melfrancisvillas.com/

Chief Executive Officer

Mellonie Francis | Personal Branding |

We help serial entrepreneurs build their personal brand to create extraordinary possibilities.

Innovative Minds Podcast

Each week, I speak to personal brands and Business Leaders to unveil their marketing & business strategies to help you unlock the next level of you.

Host

Rareiio

I first work to get a deep understanding of each business, competitive landscape and understand what is their unique differentiator. Once that is clear, my team and I will build software, systems and marketing strategies for exponential growth. 

In Rareiio we have world class graphic designers, ui ux designers, software developers and marketing specialists to help you get your business to the next level. We will be your advisors & executors!

With Rareiio, we are with you from the beginning to the end. It’s a one stop shop!

Find Book Beauty

Find Book Beauty is a powerful booking engine helping customers find the best makeup, hair and beauty therapists in a location of their choice. Customers can filter by prices, reviews and more! 

The software enables beauty business to automate quoting, show live appointment availability, enforce cancellation policies, and generate leads 24/7 online. 

In many ways, the platform is similar to AirBNB where finding and booking beauty services is convenient and easy.

My role is to grow the lending book for Healthcare sector (e.g. Dentists, GPs, Specialists, pharmacists & childcare). I see what I do as more than just sales. I enjoy advising businesses on future strategy along with filling in the missing gap of how to use debt to scale a business.

Key highlights include:
•	Wrote $20 million in new lending within first 12 months
•	Built up a sales pipeline of $62 million within first 12 months 
•	Managed a $156million customer loan book 
•	Built in-depth network to generate medico leads
•	Developed and Managed a high performance team
•	Roll out a 6 week national broker training session to educate brokers on medico finance
•     Head up a national branding campaign  for sales development for ANZ’s Healthcare business

Senior Relationship Manager (Sales)

I was responsible for negotiating complex credit for businesses requiring 10 to 35 million of lending. I had a diverse client base with concentration in pubs and clubs, education and food and beverage businesses.

Senior Relationship Credit Manager

I was headhunted to move into this strategic growth oriented leadership and coaching role in a secondment capacity, based on my proven strengths in influencing positive change management, leading to highly constructive business development. In a nutshell, expansion and enhancement of what this division could offer and deliver to both current and prospective small business customers was my primary ambition.

This was spurred on by my overriding business objective of eliciting strong sales and revenue growth for ANZ. I therefore continually introduced customer-service-tailored business innovations that upped sales results along with team-wide confidence and capabilities. These included the construction and coaching of relationship management programs (particularly customer engagement) that were more reflective, reactive and downright effective.

My steady, hands-on leadership and coaching to develop a team of relationship management specialists, to cultivate self-driven and self-assessed change management activities, soon had the impact I’d hoped for. Sales and revenue targets continued to be exceeded, and the entire team felt better connected and united in its ambition of steering the right kind of strategic growth.

Area Manager 

Identified by my former employer as someone who could optimise relationship management activities including strategic growth with ANZ if I transferred my career there, I started out as an assistant manager and was senior-level manager within 12 months.

Above and beyond customer service including via never-before-considered business innovations to boost retention and subsequent sales and revenue, was what I stood for in this role. This included high risk client management, intelligent credit decisions, practices and protocol that made the overall service more proficient, transparent and cost-effective. 

I soon became the yardstick of best-practice strategic growth and relationship management. Very few customers within my portfolio were lost and/or left feeling dissatisfied. 

Furthermore, my leadership, coaching and moulding of business development driven infrastructure, including via cross-country workshops, produced the highest ever internal engagement results. The multi-site multicultural team was transformed into a single culture where optimal sales and revenue, founded on constructive relationship management, was what spurred them on.

Risk Management Specialist

PPB Advisory

First working here as a graduate analyst while completing my chartered accountant studies, it wasn’t long before I was recognised and appreciated for my ‘bigger picture’ perspective when analysing client portfolios. Here’s where I fine-tuned my business innovations oriented intellect, including my highly constructive relationship management, change management and business development capabilities.

While undertaking comprehensive sales and revenue influenced investigations, I developed an aptitude for digging deeper and negotiating further than was ever expected of me. My talent for exceeding financial goals and expectations showcased me as a fearless navigator of commercial markets and loopholes. I was an analyst that delivered data-validated recommendations for well-informed decision-making, including in relation to strategic growth. 

In addition to conducting analytical investigations, I also often coached and provided leadership to new team members. My in-built commitment to ongoing continuous improvements has always been multilateral, extending across multiple internal teams as well as multiple internal systems and practices.

Senior Analyst

Serial Entrepreneur | Personal Brand Expert | Investor

From experience, I know that…

Your personal brand should be bigger than your business. 

After ditching the corporate finance grind, I rerouted into marketing and started my personal branding agency.

Why?

Because, I saw what personal branding did for me. It gave me influence, a seat at the table, the stage at speaking events which turned into millions in revenue for my multiple businesses. 

So, I developed my own system to establish my personal brand in the online business world. I got from 0 – 7 figures in just under 2 years.  

And that’s how I became an expert in personal branding, content creation and LinkedIn growth, helping founders and serial entrepreneurs to get outstanding results. 

Now, I’m the go-to maven for personal branding, steering entrepreneurs to massive success. I’ve supported 50+ personal brands repositioning their messaging for success.

I’ve seen companies land $20 million+ in funding, attract top talent, feature on Forbes all through telling their story and sharing their thoughts. 

I started my podcast Innovative Minds where I interview the best minds around the world, who are influencers and have powerful personal brands.

Using this expertise, I get 3+ million post impressions a year, 250K on single posts, and 200-300 engagements per post on LinkedIn and speaker gigs at the biggest marketing events in Australia.

And on the side, I’m building a property empire in Bali. My personal brand spans and accelerates ventures. Yours could too.  

So, if you fancy going deeper into your personal branding journey, there’s a poolside spot with your name on it.

Remember, authenticity sells. 

Because, people buy from people they trust. It’s got to be all about you: your voice, your image and your values.

Nothing lights me up like seeing you, my client, win big with engagement, pitches, and deals.

Are you ready to be unforgettable? 

Still scrolling, huh?
Hey, I don’t blame you 😁

But here’s what you really need to know about me:

I help brilliant FOUNDERS get attention, build trust & credibility at scale on LinkedIn through powerful LinkedIn content, outreach strategies, emails, LinkedIn paid ads and more.

The truth is: 

You CAN break through and get your story heard:

All you need is:
◾A great product/service
◾ A genuinely human origin story
◾The right positioning, messaging, timing and outreach
◾Experimentation and creativity
◾Consistent value-add - to build trust, credibility and relationships
◾A long-term mindset

And that’s what we bring👇🏼
✅Creativity and deep expertise in LinkedIn
✅World class team of strategists, copywriters, video editors, graphic designers, content distribution specialists
✅Proven linkedin secret sales systems
✅All done for you service from strategy to content creation, distribution, growth hacks, reporting and more. To save you time.

Results:

📈25,000,000+ views in 24 months with $0 ad spend for our clients.
📈Inbound leads from brands like Mercedes Benz, Foxtel.
📈$100 Million+ dollars driven in partnerships.
📈Outreach strategies that book calls from customers, investors.

We weaponise LinkedIn for you. Are you ready? Visit our website:
https://www.areyoub2b.com

Opticliq Digital Agency

Opticliq Digital Agency was born out of a passion for the digital space and a desire to help brands make sales more effectively. With a lot of hard work and an innovative vision, we have produced amazing results for a series of businesses.

Our relentless focus on delivering value for our clients has given us a remarkable reputation in the digital marketing industry. We have helped businesses across the globe achieve exceptional growth by surpassing their expectations.

https://opticliqdigitalagency.com/

TelcoUnited Cyber

Content Marketing Specialist

Grywit 

Sales And Marketing Strategist

WiSolar

Marketing Communications Specialist

Freelance Self-Employed

•	Increased the traffic and engagements of different digital spaces through SEO rich content development
•	Applied strategic content marketing approaches which include PPC Ads, Social media Ads, blog posting and email marketing, leading to an increased conversation rate of 150% in months.
•	Proofread, edited and wrote a good number of SEO articles and stories which received notable commendations
•	Created advertisement copies on various websites and social media platforms of different organizations which tripled sales

Content marketer

Youth Up 

Head of Business Development and Innovations

Sustainable Green Environment Initiative

Contributing Writer

OPay

•	Generated new leads through steady research of the market for business opportunities which led to high percentage of sales 
•	Created and monitored merchants/clients, meeting their needs appropriate to their business
•	Managed a team of marketers with strategies that generated 40% sales increase within a month
•	Built a large customer base and maintained relationship with them 
•	Exceeded set targets with team members, while collaborating with other departments

Business Development Officer

Destined Interlink

•	Generated high percentage of profit from customers through excellent customer service approaches.
•	Established stable customer relationship by communicating with them through various channels
•	Acknowledged and resolved every customer complaints that came my way
•	Kept customers updated on the organization’s products and services 
•	Secured all records of customer interactions, transactions, comments and complaints

Customer Service Representative

Vemma

•	Built and generated customers through strategic product awareness method
•	Promoted and sold the company’s product to customers
•	Created business partnership by getting more clients
•	Achieved agreed upon sales targets and outcomes within schedule
•	Established, developed and maintained positive business and customer relationship

Sales And Marketing Specialist

Digital Marketing Strategist - Social media marketing, Paid ads, Email marketing, Web Optimization, Content Marketing | Founder at Opticliq Digital Agency | ForbesBLK Member

Struggling to attract or convert leads into paying customers?

It's not just you. Most business owners are great at what they do but when it comes to consistently attracting and converting quality leads, it becomes a problem.

👉 You pour money into ads… but the leads aren’t serious.
👉 You post on social media… but no one’s booking.
👉 You offer discounts… but clients still hesitate.

The real problem is.....
You don’t have a customer acquisition process that converts.

That’s exactly what we offer at my agency.

✔ We have a proven system that helps business owners:
- Attract high-quality leads who are ready to invest.
- Convert more prospects without the back-and-forth.
- Generate predictable sales month after month.

✔ The Results:
- 20-30% higher conversion rates in 90 days.
- A steady flow of qualified leads reaching out to you.
- Higher-ticket sales with fewer objections.

✔ How It Works:
We help businesses build a customer acquisition funnel – a simple process that attracts leads, nurtures them, and converts them into paying clients, all on autopilot.

This isn’t just theory – it’s a system that has helped business owners go from struggling to close a handful of clients to signing 5-10 high-paying clients consistently.

✔ What This Means for You:
- Less time chasing leads, more time closing deals.
- A clear, structured pathway to scale your business.
- Confidence knowing your marketing isn’t just working – it’s converting.

If you’re ready to stop guessing and start consistently landing clients, let’s connect.

I’ll show you how to turn marketing struggles into sustainable sales growth.

taplio

The Battle

Mellonie Francis

Titus Odiase

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