Mellonie Francis

Founder

Mel Francis Villas

At Mel Francis Villas, our mission is to release exquisitely designed villas, using premium building materials into Bali, all whilst delivering up to 25% ROI.

We are focused on delivering quality builds, which takes into account ROI & longevity & sustainability. 

Whilst we are extremely ROI driven, we won’t compromise on design, quality or sustainability.

If you are someone who is design-focused and cares about quality & ROI, we are the team for you.

Visit our website to see our latest projects: https://melfrancisvillas.com/

Chief Executive Officer

Mellonie Francis | Personal Branding |

We help serial entrepreneurs build their personal brand to create extraordinary possibilities.

Innovative Minds Podcast

Each week, I speak to personal brands and Business Leaders to unveil their marketing & business strategies to help you unlock the next level of you.

Host

Rareiio

I first work to get a deep understanding of each business, competitive landscape and understand what is their unique differentiator. Once that is clear, my team and I will build software, systems and marketing strategies for exponential growth. 

In Rareiio we have world class graphic designers, ui ux designers, software developers and marketing specialists to help you get your business to the next level. We will be your advisors & executors!

With Rareiio, we are with you from the beginning to the end. It’s a one stop shop!

Find Book Beauty

Find Book Beauty is a powerful booking engine helping customers find the best makeup, hair and beauty therapists in a location of their choice. Customers can filter by prices, reviews and more! 

The software enables beauty business to automate quoting, show live appointment availability, enforce cancellation policies, and generate leads 24/7 online. 

In many ways, the platform is similar to AirBNB where finding and booking beauty services is convenient and easy.

My role is to grow the lending book for Healthcare sector (e.g. Dentists, GPs, Specialists, pharmacists & childcare). I see what I do as more than just sales. I enjoy advising businesses on future strategy along with filling in the missing gap of how to use debt to scale a business.

Key highlights include:
•	Wrote $20 million in new lending within first 12 months
•	Built up a sales pipeline of $62 million within first 12 months 
•	Managed a $156million customer loan book 
•	Built in-depth network to generate medico leads
•	Developed and Managed a high performance team
•	Roll out a 6 week national broker training session to educate brokers on medico finance
•     Head up a national branding campaign  for sales development for ANZ’s Healthcare business

Senior Relationship Manager (Sales)

I was responsible for negotiating complex credit for businesses requiring 10 to 35 million of lending. I had a diverse client base with concentration in pubs and clubs, education and food and beverage businesses.

Senior Relationship Credit Manager

I was headhunted to move into this strategic growth oriented leadership and coaching role in a secondment capacity, based on my proven strengths in influencing positive change management, leading to highly constructive business development. In a nutshell, expansion and enhancement of what this division could offer and deliver to both current and prospective small business customers was my primary ambition.

This was spurred on by my overriding business objective of eliciting strong sales and revenue growth for ANZ. I therefore continually introduced customer-service-tailored business innovations that upped sales results along with team-wide confidence and capabilities. These included the construction and coaching of relationship management programs (particularly customer engagement) that were more reflective, reactive and downright effective.

My steady, hands-on leadership and coaching to develop a team of relationship management specialists, to cultivate self-driven and self-assessed change management activities, soon had the impact I’d hoped for. Sales and revenue targets continued to be exceeded, and the entire team felt better connected and united in its ambition of steering the right kind of strategic growth.

Area Manager 

Identified by my former employer as someone who could optimise relationship management activities including strategic growth with ANZ if I transferred my career there, I started out as an assistant manager and was senior-level manager within 12 months.

Above and beyond customer service including via never-before-considered business innovations to boost retention and subsequent sales and revenue, was what I stood for in this role. This included high risk client management, intelligent credit decisions, practices and protocol that made the overall service more proficient, transparent and cost-effective. 

I soon became the yardstick of best-practice strategic growth and relationship management. Very few customers within my portfolio were lost and/or left feeling dissatisfied. 

Furthermore, my leadership, coaching and moulding of business development driven infrastructure, including via cross-country workshops, produced the highest ever internal engagement results. The multi-site multicultural team was transformed into a single culture where optimal sales and revenue, founded on constructive relationship management, was what spurred them on.

Risk Management Specialist

PPB Advisory

First working here as a graduate analyst while completing my chartered accountant studies, it wasn’t long before I was recognised and appreciated for my ‘bigger picture’ perspective when analysing client portfolios. Here’s where I fine-tuned my business innovations oriented intellect, including my highly constructive relationship management, change management and business development capabilities.

While undertaking comprehensive sales and revenue influenced investigations, I developed an aptitude for digging deeper and negotiating further than was ever expected of me. My talent for exceeding financial goals and expectations showcased me as a fearless navigator of commercial markets and loopholes. I was an analyst that delivered data-validated recommendations for well-informed decision-making, including in relation to strategic growth. 

In addition to conducting analytical investigations, I also often coached and provided leadership to new team members. My in-built commitment to ongoing continuous improvements has always been multilateral, extending across multiple internal teams as well as multiple internal systems and practices.

Senior Analyst

Serial Entrepreneur | Personal Brand Expert | Investor

From experience, I know that…

Your personal brand should be bigger than your business. 

After ditching the corporate finance grind, I rerouted into marketing and started my personal branding agency.

Why?

Because, I saw what personal branding did for me. It gave me influence, a seat at the table, the stage at speaking events which turned into millions in revenue for my multiple businesses. 

So, I developed my own system to establish my personal brand in the online business world. I got from 0 – 7 figures in just under 2 years.  

And that’s how I became an expert in personal branding, content creation and LinkedIn growth, helping founders and serial entrepreneurs to get outstanding results. 

Now, I’m the go-to maven for personal branding, steering entrepreneurs to massive success. I’ve supported 50+ personal brands repositioning their messaging for success.

I’ve seen companies land $20 million+ in funding, attract top talent, feature on Forbes all through telling their story and sharing their thoughts. 

I started my podcast Innovative Minds where I interview the best minds around the world, who are influencers and have powerful personal brands.

Using this expertise, I get 3+ million post impressions a year, 250K on single posts, and 200-300 engagements per post on LinkedIn and speaker gigs at the biggest marketing events in Australia.

And on the side, I’m building a property empire in Bali. My personal brand spans and accelerates ventures. Yours could too.  

So, if you fancy going deeper into your personal branding journey, there’s a poolside spot with your name on it.

Remember, authenticity sells. 

Because, people buy from people they trust. It’s got to be all about you: your voice, your image and your values.

Nothing lights me up like seeing you, my client, win big with engagement, pitches, and deals.

Are you ready to be unforgettable? 

Still scrolling, huh?
Hey, I don’t blame you 😁

But here’s what you really need to know about me:

I help brilliant FOUNDERS get attention, build trust & credibility at scale on LinkedIn through powerful LinkedIn content, outreach strategies, emails, LinkedIn paid ads and more.

The truth is: 

You CAN break through and get your story heard:

All you need is:
◾A great product/service
◾ A genuinely human origin story
◾The right positioning, messaging, timing and outreach
◾Experimentation and creativity
◾Consistent value-add - to build trust, credibility and relationships
◾A long-term mindset

And that’s what we bring👇🏼
✅Creativity and deep expertise in LinkedIn
✅World class team of strategists, copywriters, video editors, graphic designers, content distribution specialists
✅Proven linkedin secret sales systems
✅All done for you service from strategy to content creation, distribution, growth hacks, reporting and more. To save you time.

Results:

📈25,000,000+ views in 24 months with $0 ad spend for our clients.
📈Inbound leads from brands like Mercedes Benz, Foxtel.
📈$100 Million+ dollars driven in partnerships.
📈Outreach strategies that book calls from customers, investors.

We weaponise LinkedIn for you. Are you ready? Visit our website:
https://www.areyoub2b.com

Stealth Startup

Building the next big thing in global collaboration. Developing a platform set to revolutionize how startups, corporations, universities, and investors connect and collaborate across continents

Trashmutation

LATAM leader in plastic solutions! Trashmutation takes plastic trash & mutates it into profitable solutions across 4 countries (expanding to Germany!).  We close the loop on plastic with innovative business models, making sustainability profitable!  Join the movement: circular economy, impact, #plasticpollution

Co-Founder

Latitud

Latitud Fellow (LF3)

Bridge4Digital

Chairman

Principal CEO

Bridge4Digital se encarga de proveer servicios de Guest WIFI, Wifi Analytics, Heat Maps, beacons, WIFI Publico, WIFI para Colegios con Web Filtering (WIFI Responsable). De igual manera cuenta con plataformas de cupones digitales, marketing digital, Customer Centricity, Employee Recognition, herramientas para trade marketing y Ventas. 

Nos especializamos en personalizar las estrategias y herramientas que las empresas medianas y grandes puedas necesitar para generar incremento en ventas, loyalty de los clientes, empleados y estrategias que involucren el uso de nuevas tecnologías.

CEO and Founder

Cerka

Worked together with 2 incredible US cofounders, former Uber global director and Senior Accenture. We helped CPGs across 2 countries in LATAM digitize 10.000 mom&pop stores.

Soukers Marketplace

Hotel Regina Resort & Convenciones

Manejo de plataformas digitales como booking, expedia, hoteles,manejo de SEO, airbnb y otras herramientas que permitan potenciar la marca a nivel nacional e internacional.

Gerente Comercial

Hostspot inc. Onmichannel Platform

Director Regional en Bolivia de la tecnologia de Hostspot , dando soluciones de WIFI cloud a clientes en Bolivia.

Director Regional

Nouvelle Technologies

Angel Investor in tradeconnect and CMO. Develop marketing strategies to help create a ecommerce market for Bolivia. Seal a deal with Bolivian Tourist Ministry to help grow tourism in Bolivia.

Freeshi.com

CEO, create strategies for the company, negotiating with buyers and sellers, creating marketing strategies.

Visionary entrepreneur on a mission to bridge innovation ecosystems between Europe and the Americas | Building the next big thing in global collaboration | Co-Founder at Trashmutation | Latitud Fellow (LF3)

🌉 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 set to revolutionize how startups, corporations, universities, and investors connect and collaborate across continents
🚀 𝗦𝗲𝗿𝗶𝗮𝗹 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 with 10+ years of experience founding and scaling ventures in LATAM and the US
🌱 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗼𝗳 𝗧𝗿𝗮𝘀𝗵𝗺𝘂𝘁𝗮𝘁𝗶𝗼𝗻, pioneering sustainable solutions across LATAM
🔬 𝗦𝗶𝗻𝗴𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗔𝗹𝘂𝗺𝗻𝗶, harnessing the power of exponential technologies
🌎 My vision: Unlock the untapped potential at the intersection of diverse global ecosystems
💡 Areas of expertise:

- Cross-continental business development
- Startup ecosystems in LATAM, US, and Europe
- Sustainable innovation and circular economy
- Strategic alliances with global players
- Strong Networking Skills

🆕 New chapter (Berlin, from September 2024):

Launching a game-changing global initiative (more details coming soon!)
Forging powerful connections between European and American innovation hubs
Catalyzing transformative collaborations in tech and beyond

🤝 𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁! I'm always excited to meet forward-thinking individuals from both sides of the Atlantic. Whether you're an entrepreneur, investor, corporate innovator, or academic - if you're passionate about global collaboration and driving meaningful change, I'd love to chat!

#GlobalInnovation #CrossBorderCollaboration #FutureOfBusiness #WatchThisSpace

Ramiro Rodriguez Markowski

Yesterday in Berlin, I was reminded why being here matters.

Not online.
Not through decks.
Not via second-hand introductions.

But in the room.

I attended an exceptional evening at Gründerszene x The Delta Campus, featuring Niklas Östberg, co-founder & CEO of Delivery Hero — one of Europe’s true global champions.

A founder who didn’t just build a unicorn,
but a company operating in 70+ countries, reaching hundreds of millions of users, and creating entire industries along the way.

For me, this was personal.

One of Delivery Hero’s companies, PedidosYa, had a massive impact in Bolivia and across LATAM — creating thousands of direct jobs, enabling income for families, and accelerating the digital economy in the region. (I actually mentioned to Niklas how JP Velasco former country manager run for VP of Bolivia! he was amazed!)

This is what European technology really looks like when it scales globally.

What made the night even more powerful wasn’t just the stage — it was the context.

📍 The Delta Campus
A place I chose as home for my work in Berlin.

Founded by Julian Teicke and Louis, Delta isn’t just a workspace.
It’s a curated ecosystem where founders, operators, investors, and policymakers meet — without paywalls — to learn directly from people who have built at scale.

No ticket.
No exclusivity.
Just real access.

Being able to sit down, ask questions, and personally talk to a founder like Niklas is something that only happens when you’re physically embedded in the ecosystem.

During our conversation, I asked Niklas a question I keep asking European founders:

👉 How do we better showcase the incredible companies being built in Europe — especially to regions like LATAM?

In Latin America, we grow up surrounded by U.S. platforms and brands.
But we barely hear about European giants like:

• Delivery Hero
• Zalando
• HelloFresh
• n8n
• Lovable
• and many others quietly shaping the future

This isn’t a lack of innovation problem.
It’s a bridge problem.

The evening opened with a powerful intervention by Damian Boeselager, co-founder of Volt Europa and Member of the European Parliament — a clear, pragmatic voice on Europe’s future competitiveness, innovation, and integration.

Listening to him, it was impossible not to think:

If Europe wants to build global champions,
it needs fewer silos — and more connection.

Between countries.
Between ecosystems.
Between regions like Europe and LATAM.

That’s exactly why I’m in Berlin.

Being here allows me to do something that’s almost impossible from afar:
• Connect directly with founders building at global scale
• Understand ecosystems from the inside
• Create trust before talking about business
• Build bridges that are human first, scalable second

Last night was another confirmation:

🌍 Berlin is one of the most powerful places in the world to build global connections.

And when you’re here, those connections become accessible, human, and actionable.

#gründerszenexthedeltacampus

Vision doesn’t work through magic — it works through movement.

And every movement begins with one unexpected connection.

I met Maciej Traczyk in September 2023 at the Singularity University camp in Miami — a program that reshaped how I think about networks, abundance, and exponential collaboration.

Since that day, we’ve had monthly conversations.
No agenda. No expectations.
Just two founders exchanging ideas, challenging perspectives, and helping each other grow.

When I arrived in Germany last year, I even flew to Warsaw in February just to visit him.

Very quickly, I understood something important:

👉 Maciej is the kind of connector who changes trajectories quietly, without asking for anything in return.

He has helped founders across Poland, Europe, and the US succeed — many of them without ever knowing he was behind the scenes.

And when he co-authored the INC article (link in the comments) with Keith Ferrazzi (“Never Eat Alone”), something clicked deeply for me:

Fractional leadership only works when individuals operate as one unified system — not as isolated experts.

That’s exactly what Maciej embodies…
and exactly what we are building with BridgeLATAM.

🚀 Last year in LA, someone asked him: “What’s the ideal end of 2025?”

His answer was instant:
“Hosting the Beyond Connection cohort in Warsaw.”

Last September, it happened.
A full delegation from Keith Ferrazzi’s network walking through Warsaw, meeting founders, connecting ecosystems — exactly as he envisioned it.

Around that same period, I kept seeing one image:

👉 Being in Berlin, connecting European deeptech founders with LATAM superconnectors who can actually help them land real customers and partners.

Today, that vision is no longer a sketch.
It’s turning into structured conversations with government groups, institutions, investors, and founders across Europe — all pointing to one truth:

💡 Europe wants LATAM.
But Europe needs a trusted bridge.

🌉  BridgeLATAM is becoming that bridge.

This idea didn’t emerge from theory.
It emerged from human connection:

And I’m grateful every day for the network that continues to grow —
not because I expected anything in return,
but because purpose attracts its tribe.

Today, Maciej’s vision and mine align:

To help leaders across LATAM and Europe become superconnectors, fractional executives, advisors — bridges for a new era of global collaboration.


If this resonates with you —

if you believe in the power of connection,
in building bridges across continents,
in a future where LATAM and Europe grow together…

I’d love to connect.

Whether you’re in Europe exploring LATAM,
or in LATAM looking to collaborate globally —
your experience, your network, and your purpose matter.

This movement is built by people like us.
People who show up, share, support, and build.

If you feel called to be part of that…
let’s talk.

This story is just beginning — and it grows stronger with every new connection.

𝐛𝐞𝐫𝐥𝐢𝐧, 𝐣𝐚𝐤𝐚𝐫𝐭𝐚, 𝐥𝐚𝐭𝐢𝐧 𝐚𝐦𝐞𝐫𝐢𝐜𝐚… 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐬𝐢𝐦𝐩𝐥𝐞 𝐭𝐫𝐮𝐭𝐡 𝐚𝐛𝐨𝐮𝐭 “𝐥𝐮𝐜𝐤”

this week i found myself standing inside the indonesian embassy in berlin…  
because a friend I met through my kid’s school invited me.

no fancy application.  
no exclusive VIP list.  
just… being in the right city, with the right people, staying open.

inside, we were talking about the jakarta–berlin twin-city relationship, asian ecosystems, how jakarta is building its own version of what berlin was 10 years ago.

and in my head i kept connecting dots:

•⁠ ⁠berlin ↔️ jakarta  
•⁠ ⁠berlin ↔️ são paulo (fresh from COP30 conversations)  
•⁠ ⁠berlin ↔️ santiago (deeptech superconnectors planning our hello tomorrow mission)  
•⁠ ⁠LATAM ↔️ paris (changenow, where we’ll bring a strong latam delegation next march)

different regions, same pattern:  

𝒑𝒆𝒐𝒑𝒍𝒆 𝒘𝒉𝒐 𝒂𝒓𝒆 𝒉𝒖𝒏𝒈𝒓𝒚 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅, 𝒃𝒖𝒕 𝒅𝒐𝒏’𝒕 𝒚𝒆𝒕 𝒉𝒂𝒗𝒆 𝒂𝒍𝒍 𝒕𝒉𝒆 𝒃𝒓𝒊𝒅𝒈𝒆𝒔 𝒃𝒆𝒕𝒘𝒆𝒆𝒏 𝒕𝒉𝒆𝒎.

that moment in the embassy reminded me of something founders and funds often underestimate:

	⁠“opportunity” is rarely in your current bubble.  
	⁠it’s usually one intro, one city, one ecosystem away.

if you’re a european startup or fund and you’re only looking at:  
europe ↔️ europe  
or europe ↔️ US  

…you’re probably missing the biggest asymmetric opportunities.

the real game is here:

•⁠ ⁠connecting 𝐫𝐞𝐠𝐢𝐨𝐧𝐬 (europe, asia, latam)  
•⁠ ⁠connecting 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬
•⁠ ⁠connecting 𝐩𝐞𝐨𝐩𝐥𝐞 who would never normally meet

that’s literally what my weeks look like now:  
asia berlin → calls with brazil after COP30 → deeptech in chile → sustainability in paris → back to berlin.

different time zones. same mission:  
*𝐦𝐚𝐤𝐞 𝐢𝐭 𝐫𝐚𝐝𝐢𝐜𝐚𝐥𝐥𝐲 𝐞𝐚𝐬𝐢𝐞𝐫 𝐭𝐨 𝐝𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐫𝐞𝐠𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝟏𝟎,𝟎𝟎𝟎 𝐤𝐦 𝐚𝐩𝐚𝐫𝐭 𝐛𝐮𝐭 𝐬𝐡𝐚𝐫𝐞 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐡𝐮𝐧𝐠𝐞𝐫 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐡𝐚𝐩𝐩𝐞𝐧.*

if you’re building in europe and still treating LATAM or asia as “later”…  
it might already be “too late”.

curious:  
𝑎𝑟𝑒 𝑦𝑜𝑢 𝑎𝑐𝑡𝑖𝑣𝑒𝑙𝑦 𝑏𝑢𝑖𝑙𝑑𝑖𝑛𝑔 𝑏𝑟𝑖𝑑𝑔𝑒𝑠 𝑡𝑜 𝑜𝑡ℎ𝑒𝑟 𝑟𝑒𝑔𝑖𝑜𝑛𝑠,  
𝑜𝑟 𝑠𝑡𝑖𝑙𝑙 𝑤𝑎𝑖𝑡𝑖𝑛𝑔 𝑓𝑜𝑟 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑦 𝑡𝑜 𝑠ℎ𝑜𝑤 𝑢𝑝 𝑖𝑛 𝑦𝑜𝑢𝑟 𝑜𝑤𝑛 𝑏𝑎𝑐𝑘𝑦𝑎𝑟𝑑?

When “Half the Internet Breaks”… What Do You Rely On?


Today Cloudflare went down — and once again the internet reminded us of something uncomfortable:

We built global companies on top of invisible infrastructure that can collapse in seconds.

Within minutes, platforms we all depend on —
X, ChatGPT, Spotify, Canva, Perplexity, even Make.com — started throwing 500 errors.
A month ago, it was AWS triggering 17+ million outage reports and disrupting thousands of businesses worldwide.

Everyone loves to talk about “automation,” “scalability,” and “AI replacing everything”…
until Cloudflare or AWS sneezes — and suddenly the whole ecosystem catches a cold.

And here’s the truth founders don’t like to admit:

👉 Most of our businesses are one outage away from chaos.
👉 You can automate your stack… but you can’t automate trust.
👉 Clients don’t want a status page — they want a human telling them “we’ve got you.”

This is the moment when every startup, founder, tech team and operator remembers something essential:


**Technology scales you.

Human connection saves you.**

Because when your automations break…
When your API calls fail…
When your “always-on” AI tools go offline…

You don’t look for a chatbot.
You look for a person who can explain, calm, support, and unblock.

And in this hyper-connected, hyper-automated world, that human layer is becoming your real competitive advantage.

It’s why at BridgeLATAM, even though we work with AI, automation, and cutting-edge tools, our foundation is — and will always be — people:

✔ Human superconnectors who open doors when systems fail.
✔ Partners who help startups navigate chaos in real time.
✔ Local experts who can make one phone call and solve in minutes what no platform can fix.
✔ Trusted relationships across Europe & LATAM that no outage can interrupt.

Infrastructure can go down.
Connectivity should not.

Today’s Cloudflare meltdown is a reminder:

You can build with AI.
You can automate with Make.
You can scale with AWS.

But if you don’t build a network of humans who stand by you when the screens go dark,
your entire operation is fragile.

Now I’m curious… and I want to hear from YOU. 🔍

If you’re a founder, operator, CTO, maker or builder:

What frustrated you the most today?
— The automations stuck?
— The APIs failing?
— Clients writing you nonstop?
— Feeling blind because even the status pages were down?

And going deeper:

How do you balance automation with human connection?
Do you have someone you can call when everything fails?
A partner? A team? A network?
Or are you navigating outages alone behind a dashboard?

I genuinely want to understand how different teams across Europe and LATAM are experiencing this shift —
because outages are not rare events anymore…
they’re becoming part of our operating environment.

Share your experience in the comments.

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The Battle

Mellonie Francis

Ramiro Rodriguez Markowski

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