Mellonie Francis

Founder

Mel Francis Villas

At Mel Francis Villas, our mission is to release exquisitely designed villas, using premium building materials into Bali, all whilst delivering up to 25% ROI.

We are focused on delivering quality builds, which takes into account ROI & longevity & sustainability. 

Whilst we are extremely ROI driven, we won’t compromise on design, quality or sustainability.

If you are someone who is design-focused and cares about quality & ROI, we are the team for you.

Visit our website to see our latest projects: https://melfrancisvillas.com/

Chief Executive Officer

Mellonie Francis | Personal Branding |

We help serial entrepreneurs build their personal brand to create extraordinary possibilities.

Innovative Minds Podcast

Each week, I speak to personal brands and Business Leaders to unveil their marketing & business strategies to help you unlock the next level of you.

Host

Rareiio

I first work to get a deep understanding of each business, competitive landscape and understand what is their unique differentiator. Once that is clear, my team and I will build software, systems and marketing strategies for exponential growth. 

In Rareiio we have world class graphic designers, ui ux designers, software developers and marketing specialists to help you get your business to the next level. We will be your advisors & executors!

With Rareiio, we are with you from the beginning to the end. It’s a one stop shop!

Find Book Beauty

Find Book Beauty is a powerful booking engine helping customers find the best makeup, hair and beauty therapists in a location of their choice. Customers can filter by prices, reviews and more! 

The software enables beauty business to automate quoting, show live appointment availability, enforce cancellation policies, and generate leads 24/7 online. 

In many ways, the platform is similar to AirBNB where finding and booking beauty services is convenient and easy.

My role is to grow the lending book for Healthcare sector (e.g. Dentists, GPs, Specialists, pharmacists & childcare). I see what I do as more than just sales. I enjoy advising businesses on future strategy along with filling in the missing gap of how to use debt to scale a business.

Key highlights include:
•	Wrote $20 million in new lending within first 12 months
•	Built up a sales pipeline of $62 million within first 12 months 
•	Managed a $156million customer loan book 
•	Built in-depth network to generate medico leads
•	Developed and Managed a high performance team
•	Roll out a 6 week national broker training session to educate brokers on medico finance
•     Head up a national branding campaign  for sales development for ANZ’s Healthcare business

Senior Relationship Manager (Sales)

I was responsible for negotiating complex credit for businesses requiring 10 to 35 million of lending. I had a diverse client base with concentration in pubs and clubs, education and food and beverage businesses.

Senior Relationship Credit Manager

I was headhunted to move into this strategic growth oriented leadership and coaching role in a secondment capacity, based on my proven strengths in influencing positive change management, leading to highly constructive business development. In a nutshell, expansion and enhancement of what this division could offer and deliver to both current and prospective small business customers was my primary ambition.

This was spurred on by my overriding business objective of eliciting strong sales and revenue growth for ANZ. I therefore continually introduced customer-service-tailored business innovations that upped sales results along with team-wide confidence and capabilities. These included the construction and coaching of relationship management programs (particularly customer engagement) that were more reflective, reactive and downright effective.

My steady, hands-on leadership and coaching to develop a team of relationship management specialists, to cultivate self-driven and self-assessed change management activities, soon had the impact I’d hoped for. Sales and revenue targets continued to be exceeded, and the entire team felt better connected and united in its ambition of steering the right kind of strategic growth.

Area Manager 

Identified by my former employer as someone who could optimise relationship management activities including strategic growth with ANZ if I transferred my career there, I started out as an assistant manager and was senior-level manager within 12 months.

Above and beyond customer service including via never-before-considered business innovations to boost retention and subsequent sales and revenue, was what I stood for in this role. This included high risk client management, intelligent credit decisions, practices and protocol that made the overall service more proficient, transparent and cost-effective. 

I soon became the yardstick of best-practice strategic growth and relationship management. Very few customers within my portfolio were lost and/or left feeling dissatisfied. 

Furthermore, my leadership, coaching and moulding of business development driven infrastructure, including via cross-country workshops, produced the highest ever internal engagement results. The multi-site multicultural team was transformed into a single culture where optimal sales and revenue, founded on constructive relationship management, was what spurred them on.

Risk Management Specialist

PPB Advisory

First working here as a graduate analyst while completing my chartered accountant studies, it wasn’t long before I was recognised and appreciated for my ‘bigger picture’ perspective when analysing client portfolios. Here’s where I fine-tuned my business innovations oriented intellect, including my highly constructive relationship management, change management and business development capabilities.

While undertaking comprehensive sales and revenue influenced investigations, I developed an aptitude for digging deeper and negotiating further than was ever expected of me. My talent for exceeding financial goals and expectations showcased me as a fearless navigator of commercial markets and loopholes. I was an analyst that delivered data-validated recommendations for well-informed decision-making, including in relation to strategic growth. 

In addition to conducting analytical investigations, I also often coached and provided leadership to new team members. My in-built commitment to ongoing continuous improvements has always been multilateral, extending across multiple internal teams as well as multiple internal systems and practices.

Senior Analyst

Serial Entrepreneur | Personal Brand Expert | Investor

From experience, I know that…

Your personal brand should be bigger than your business. 

After ditching the corporate finance grind, I rerouted into marketing and started my personal branding agency.

Why?

Because, I saw what personal branding did for me. It gave me influence, a seat at the table, the stage at speaking events which turned into millions in revenue for my multiple businesses. 

So, I developed my own system to establish my personal brand in the online business world. I got from 0 – 7 figures in just under 2 years.  

And that’s how I became an expert in personal branding, content creation and LinkedIn growth, helping founders and serial entrepreneurs to get outstanding results. 

Now, I’m the go-to maven for personal branding, steering entrepreneurs to massive success. I’ve supported 50+ personal brands repositioning their messaging for success.

I’ve seen companies land $20 million+ in funding, attract top talent, feature on Forbes all through telling their story and sharing their thoughts. 

I started my podcast Innovative Minds where I interview the best minds around the world, who are influencers and have powerful personal brands.

Using this expertise, I get 3+ million post impressions a year, 250K on single posts, and 200-300 engagements per post on LinkedIn and speaker gigs at the biggest marketing events in Australia.

And on the side, I’m building a property empire in Bali. My personal brand spans and accelerates ventures. Yours could too.  

So, if you fancy going deeper into your personal branding journey, there’s a poolside spot with your name on it.

Remember, authenticity sells. 

Because, people buy from people they trust. It’s got to be all about you: your voice, your image and your values.

Nothing lights me up like seeing you, my client, win big with engagement, pitches, and deals.

Are you ready to be unforgettable? 

Still scrolling, huh?
Hey, I don’t blame you 😁

But here’s what you really need to know about me:

I help brilliant FOUNDERS get attention, build trust & credibility at scale on LinkedIn through powerful LinkedIn content, outreach strategies, emails, LinkedIn paid ads and more.

The truth is: 

You CAN break through and get your story heard:

All you need is:
◾A great product/service
◾ A genuinely human origin story
◾The right positioning, messaging, timing and outreach
◾Experimentation and creativity
◾Consistent value-add - to build trust, credibility and relationships
◾A long-term mindset

And that’s what we bring👇🏼
✅Creativity and deep expertise in LinkedIn
✅World class team of strategists, copywriters, video editors, graphic designers, content distribution specialists
✅Proven linkedin secret sales systems
✅All done for you service from strategy to content creation, distribution, growth hacks, reporting and more. To save you time.

Results:

📈25,000,000+ views in 24 months with $0 ad spend for our clients.
📈Inbound leads from brands like Mercedes Benz, Foxtel.
📈$100 Million+ dollars driven in partnerships.
📈Outreach strategies that book calls from customers, investors.

We weaponise LinkedIn for you. Are you ready? Visit our website:
https://www.areyoub2b.com

amma pregnancy tracker 

Growth Product Manager

Overhood

Overhood specializes in creating custom gear for corporate & charity sectors, offering a range of products from apparel to accessories. All crafted with a commitment to quality and sustainability. 

My focus as CMO includes B2B outreach, leveraging social media marketing to enhance our digital presence, and orchestrating event planning.

Chief Marketing Officer

Inita

Transitioned to a broader role to oversee product marketing efforts across multiple markets, including the USA and Latin America.

• Achieved a Customer Acquisition Cost (CAC) of $0.4 through influencer marketing initiatives
• Conducted thorough product testing and reviewed UX/UI texts to enhance user experience and product appeal
• Work on the implementation of omnichannel marketing and communication strategy to engage users across various touchpoints
• Successfully maneuver between different audience segments

Marketing Lead

Joined Inita at a critical stage of product development, with the primary responsibility of attracting initial users and establishing a robust social media presence.

Key Achievements:
• Strategy Development
• Market Research
• Influencer Partnerships

Achieved over 6+ million outreach within the first month of work, significantly boosting our brand recognition with minimal financial investment.

Social Media Marketing Specialist

Podbor

Podbor is a platform for recruiters to find candidates in IT.

I work on digital marketing for various platforms, including social media and the company blog. I have developed and implemented successful campaigns targeting the Russian market, and have created the most popular educational media about recruitment in the CIS region.

This content is now the leading community in the market, boasting 8.5K followers on Telegram alone, 10K readers of the weekly newsletter, and is still growing.
We also launch at least 2 educational courses for recruiters each year.

I have also hosted 3 offline conferences for IT recruiters in Moscow, each attended by 300 participants. In a team of two, I have held 2 online conferences for over 2k people each. I also conduct regular analysis and reporting on digital marketing performance, providing actionable insights for improvement and optimization.

Digital Marketing Specialist 

National Geographic

I was responsible for the creation and management of content on various social media platforms including Instagram, Twitter, and Yandex.zen. My duties included writing text notes, sourcing authors and photographers, processing and selecting photos, and creating graphics. I also developed advertising concepts for commercial partners and created videos, press tours, and game formats to engage and attract new subscribers. I was passionate about creating content about wildlife and managed special projects with influencers and coordinated cross-promotional placements with partners.

Through my efforts, engagement on Instagram alone increased by over 400%, and we gained 50k new followers organically without spending on ads.

Social Media Marketing Lead

Ornament Health AG

International health-tech startup.

I was responsible for creating text content for social networks (Facebook and Instagram) and leading the design team to create engaging visual content. Through my efforts, the app's social media engagement increased by 300%, and gained 10k new organic followers.

I also played a role in the development of a promotion strategy for the app in Russia and international markets. I demonstrated expertise in influencer marketing, successfully promoting the Ornament app in Russia and the USA, resulting in a 25% increase in app downloads.

Social Media and Paid Social Marketer

Chefmarket.ru

As the Social Media Marketing Lead at Chefmarket, I was responsible for developing and managing the company's social media accounts on Facebook and Instagram. I successfully grew our following to over 200k followers and actively engaged with online communities to promote brand and product awareness. I also assisted with managing the company's presence on various social media platforms and developed a template for effective customer interaction.

In addition to this, I was responsible for email marketing, influence marketing (working with over 20 bloggers per month), giveaways with partners, and coordinating photoshoots.

Head of Content Marketing

Paid Social Campaign Manager

MD Medical Group "Mother and Child"

As a Senior Social Media Manager at MD Medical Group "Mother and Child," I was responsible for managing the company's social media channels with over 200,000 followers. I created visual and text content for Instagram and Facebook, as well as copywriting for 100+ doctors to create easily understandable content for our audience of women aged 25-34. In addition, I managed lead generation and giveaways on our social media channels.

Senior Social Media Manager

ADK Marketing Agency

As a Social Media Manager at ADK, I successfully managed multiple accounts for clients in the jewelry, fashion, and footwear industries. By developing and executing tailored social media strategies, I helped increase brand awareness and engagement, resulting in average:
- 35% increase in followers across platforms within 6 months for all brands I've worked with
- 170% growth in organic engagement rates
- 20% rise in conversions in DMs

In addition to content creation and strategy, I led numerous photoshoots to produce eye-catching visuals. My tenure at ADK helped hone my skills in social media marketing, content creation, and project management, all of which have been valuable for my career growth.

Social Media Manager

Enthusiastic and passionate digital marketer, I thrive in teams with a strong culture and shared values. My approach is rooted in creating authentic brand identities that resonate with target audiences and reflect a company's core values.

Email: gowritemasha@gmail.com
Telegram: @rusyasurkova

🎯 Looking for: full-time, hybrid or remote roles (Social Media Marketing, Employer Branding and Product Marketing)

Fun facts:
• worked in HR-tech for 4 years, would consider HR-branding positions
• degree in felinology, was a professional cat breeder. Weird expertise I'm happy to bring to brands working with pet-owners

🔄 B2B and B2C experience, interested in working with wellness, healthtech, femtech, food & drinks, and tech industries. Diverse experience in product marketing & social media marketing with a strong preference for content marketing.

taplio

The Battle

Mellonie Francis

Maria Surkova

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