Mellonie Francis

Founder

Mel Francis Villas

At Mel Francis Villas, our mission is to release exquisitely designed villas, using premium building materials into Bali, all whilst delivering up to 25% ROI.

We are focused on delivering quality builds, which takes into account ROI & longevity & sustainability. 

Whilst we are extremely ROI driven, we won’t compromise on design, quality or sustainability.

If you are someone who is design-focused and cares about quality & ROI, we are the team for you.

Visit our website to see our latest projects: https://melfrancisvillas.com/

Chief Executive Officer

Mellonie Francis | Personal Branding |

We help serial entrepreneurs build their personal brand to create extraordinary possibilities.

Innovative Minds Podcast

Each week, I speak to personal brands and Business Leaders to unveil their marketing & business strategies to help you unlock the next level of you.

Host

Rareiio

I first work to get a deep understanding of each business, competitive landscape and understand what is their unique differentiator. Once that is clear, my team and I will build software, systems and marketing strategies for exponential growth. 

In Rareiio we have world class graphic designers, ui ux designers, software developers and marketing specialists to help you get your business to the next level. We will be your advisors & executors!

With Rareiio, we are with you from the beginning to the end. It’s a one stop shop!

Find Book Beauty

Find Book Beauty is a powerful booking engine helping customers find the best makeup, hair and beauty therapists in a location of their choice. Customers can filter by prices, reviews and more! 

The software enables beauty business to automate quoting, show live appointment availability, enforce cancellation policies, and generate leads 24/7 online. 

In many ways, the platform is similar to AirBNB where finding and booking beauty services is convenient and easy.

My role is to grow the lending book for Healthcare sector (e.g. Dentists, GPs, Specialists, pharmacists & childcare). I see what I do as more than just sales. I enjoy advising businesses on future strategy along with filling in the missing gap of how to use debt to scale a business.

Key highlights include:
•	Wrote $20 million in new lending within first 12 months
•	Built up a sales pipeline of $62 million within first 12 months 
•	Managed a $156million customer loan book 
•	Built in-depth network to generate medico leads
•	Developed and Managed a high performance team
•	Roll out a 6 week national broker training session to educate brokers on medico finance
•     Head up a national branding campaign  for sales development for ANZ’s Healthcare business

Senior Relationship Manager (Sales)

I was responsible for negotiating complex credit for businesses requiring 10 to 35 million of lending. I had a diverse client base with concentration in pubs and clubs, education and food and beverage businesses.

Senior Relationship Credit Manager

I was headhunted to move into this strategic growth oriented leadership and coaching role in a secondment capacity, based on my proven strengths in influencing positive change management, leading to highly constructive business development. In a nutshell, expansion and enhancement of what this division could offer and deliver to both current and prospective small business customers was my primary ambition.

This was spurred on by my overriding business objective of eliciting strong sales and revenue growth for ANZ. I therefore continually introduced customer-service-tailored business innovations that upped sales results along with team-wide confidence and capabilities. These included the construction and coaching of relationship management programs (particularly customer engagement) that were more reflective, reactive and downright effective.

My steady, hands-on leadership and coaching to develop a team of relationship management specialists, to cultivate self-driven and self-assessed change management activities, soon had the impact I’d hoped for. Sales and revenue targets continued to be exceeded, and the entire team felt better connected and united in its ambition of steering the right kind of strategic growth.

Area Manager 

Identified by my former employer as someone who could optimise relationship management activities including strategic growth with ANZ if I transferred my career there, I started out as an assistant manager and was senior-level manager within 12 months.

Above and beyond customer service including via never-before-considered business innovations to boost retention and subsequent sales and revenue, was what I stood for in this role. This included high risk client management, intelligent credit decisions, practices and protocol that made the overall service more proficient, transparent and cost-effective. 

I soon became the yardstick of best-practice strategic growth and relationship management. Very few customers within my portfolio were lost and/or left feeling dissatisfied. 

Furthermore, my leadership, coaching and moulding of business development driven infrastructure, including via cross-country workshops, produced the highest ever internal engagement results. The multi-site multicultural team was transformed into a single culture where optimal sales and revenue, founded on constructive relationship management, was what spurred them on.

Risk Management Specialist

PPB Advisory

First working here as a graduate analyst while completing my chartered accountant studies, it wasn’t long before I was recognised and appreciated for my ‘bigger picture’ perspective when analysing client portfolios. Here’s where I fine-tuned my business innovations oriented intellect, including my highly constructive relationship management, change management and business development capabilities.

While undertaking comprehensive sales and revenue influenced investigations, I developed an aptitude for digging deeper and negotiating further than was ever expected of me. My talent for exceeding financial goals and expectations showcased me as a fearless navigator of commercial markets and loopholes. I was an analyst that delivered data-validated recommendations for well-informed decision-making, including in relation to strategic growth. 

In addition to conducting analytical investigations, I also often coached and provided leadership to new team members. My in-built commitment to ongoing continuous improvements has always been multilateral, extending across multiple internal teams as well as multiple internal systems and practices.

Senior Analyst

Serial Entrepreneur | Personal Brand Expert | Investor

From experience, I know that…

Your personal brand should be bigger than your business. 

After ditching the corporate finance grind, I rerouted into marketing and started my personal branding agency.

Why?

Because, I saw what personal branding did for me. It gave me influence, a seat at the table, the stage at speaking events which turned into millions in revenue for my multiple businesses. 

So, I developed my own system to establish my personal brand in the online business world. I got from 0 – 7 figures in just under 2 years.  

And that’s how I became an expert in personal branding, content creation and LinkedIn growth, helping founders and serial entrepreneurs to get outstanding results. 

Now, I’m the go-to maven for personal branding, steering entrepreneurs to massive success. I’ve supported 50+ personal brands repositioning their messaging for success.

I’ve seen companies land $20 million+ in funding, attract top talent, feature on Forbes all through telling their story and sharing their thoughts. 

I started my podcast Innovative Minds where I interview the best minds around the world, who are influencers and have powerful personal brands.

Using this expertise, I get 3+ million post impressions a year, 250K on single posts, and 200-300 engagements per post on LinkedIn and speaker gigs at the biggest marketing events in Australia.

And on the side, I’m building a property empire in Bali. My personal brand spans and accelerates ventures. Yours could too.  

So, if you fancy going deeper into your personal branding journey, there’s a poolside spot with your name on it.

Remember, authenticity sells. 

Because, people buy from people they trust. It’s got to be all about you: your voice, your image and your values.

Nothing lights me up like seeing you, my client, win big with engagement, pitches, and deals.

Are you ready to be unforgettable? 

Still scrolling, huh?
Hey, I don’t blame you 😁

But here’s what you really need to know about me:

I help brilliant FOUNDERS get attention, build trust & credibility at scale on LinkedIn through powerful LinkedIn content, outreach strategies, emails, LinkedIn paid ads and more.

The truth is: 

You CAN break through and get your story heard:

All you need is:
◾A great product/service
◾ A genuinely human origin story
◾The right positioning, messaging, timing and outreach
◾Experimentation and creativity
◾Consistent value-add - to build trust, credibility and relationships
◾A long-term mindset

And that’s what we bring👇🏼
✅Creativity and deep expertise in LinkedIn
✅World class team of strategists, copywriters, video editors, graphic designers, content distribution specialists
✅Proven linkedin secret sales systems
✅All done for you service from strategy to content creation, distribution, growth hacks, reporting and more. To save you time.

Results:

📈25,000,000+ views in 24 months with $0 ad spend for our clients.
📈Inbound leads from brands like Mercedes Benz, Foxtel.
📈$100 Million+ dollars driven in partnerships.
📈Outreach strategies that book calls from customers, investors.

We weaponise LinkedIn for you. Are you ready? Visit our website:
https://www.areyoub2b.com

Florida Man Innovations

I optimize sales, refine go-to-market strategies, and build tech stacks that drive results.

I don’t just consult. I sell. 

I forge strategic partnerships, secure high-value introductions, build and negotiate sponsorships, and launch revenue-driving campaigns.

Funding, industry/ecosystem navigation, and win-win deals; I make them happen.

With proven success in full-cycle event sponsorships and exhibitor sales, I use battle-tested outbound strategies to maximize engagement and revenue.

Partnerships. Sales. Events. If it needs scaling, I get it done.

Artistic Incubator

Co-Founder

Tampa Bay Wave

As a Startup Mentor for Tampa Bay Wave, I am passionate about helping entrepreneurs turn their innovative ideas into successful businesses. With a wealth of experience in the startup ecosystem, I provide valuable guidance and support to founders in refining their business models, developing effective strategies, and navigating the challenges of early-stage growth.

My role involves working closely with startups to identify growth opportunities, connecting them with relevant resources and networks, and offering insights into industry trends and best practices. I also serve as a sounding board for founders, providing objective feedback and helping them to make informed decisions.

At Tampa Bay Wave, I am part of a dynamic community of mentors, investors, and entrepreneurs, all working together to drive innovation and economic growth in the region.

Startup Mentor

Arête Strategic Consulting

Board of Advisors

Synapse Florida

Synapse is the statewide connector of Florida’s innovation community, creating opportunities for entrepreneurs, investors, and talent to find what they need and share what they have. 

Our annual events invite leaders from all industries, backgrounds, and careers to showcase their unique solutions, build connections, and demonstrate thought leadership. 

These events foster relationships where talent is hired, funding is secured, new customers are acquired, investments are made, and lives are changed. 

Synapse is elevating Florida’s profile as a global innovation leader by connecting people so they can inspire, energize, and impact the world.

Vice President Of Business Development

Director Of Corporate Engagment

PICKUP Instant Delivery

PICKUP is an on-demand and same-day delivery service of big and heavy items for national and area retail stores. 

- STRATEGY: Built a regional Sales Enablement Program for the Southeast Region with the Marketing and Service teams, ensuring a consistent service message

- TEAMS: Hired, trained, and mentored a team of thirty market managers that increased brand adoption

- GAP ANALYSIS: Developed a regional SWOT (Strengths-Weakness Opportunities-Threats) strategy, identifying market gaps

- PERSONAS: Created client personas and frameworks for the Sales team, ensuring that selling efforts were strategic and scalable

- PROCESS IMPROVEMENT: Established SOPs (Statement of Processes) optimizing information handoffs across the organization

- TECHNOLOGY: Partnered with Technology teams to implement HubSpot as a content repository utilizing the Southeast Region for implementation testing

- REPORTING: Established data analytics and reporting, revealing critical initiatives and team KPI's

Director of Sales Enablement

Faircount Media Group

Faircount Media Group is a content creation agency that creates customized client-branded publications for the military, defense, and government agencies.

- TEAMS: Oversaw a team of twelve seasoned sales representatives

- RELATIONSHIPS: Actively maintained key client relationships partnering with sales reps for calls and meetings

- STRATEGY: Developed a consistent and scalable sales strategy that closed business opportunities

- EDITORIAL: Worked alongside editorial teams to develop a savvy content strategy tailored to client requests

- CROSS-FUNCTIONAL TEAMS: Coordinated with cross-functional management teams for digital program execution, print operations, and creative services

- METRICS: Developed and implemented performance KPIs, ensuring that Sales Enablement Strategies were scalable

Director Of Business Development

CORT

CORT is a member of Berkshire Hathaway and is the nations' leading provider of transition services, including furniture rental for home, office, event furnishings, destination services, apartment locating, and touring. The company has 100+ offices, showrooms, and clearance centers across the United States, providing furniture rental in more than 80 countries.

- PARTNERSHIPS: Identified, evaluated, and implemented new partnership and business development opportunities expanding the reach of the company

- TEAMS: Hired, developed, and mentored a sales teams of eight

- SUBJECT-MATTER EXPERT: Served as a subject-matter-expert for the company's Leadership Program

- INVENTORY: Reduced idle inventory 30% through the development of a FIFO inventory model

- RESEARCH: Performed extensive market research, analyzing new market opportunities, closing new accounts

- NEGOTIATIONS: Oversaw negotiation and transaction terms for deal closures

- COLLABORATION: Collaborated with Marketing teams coordinating lead generation efforts

Dell

Regional Sales Representative

Founder @ Florida Man Innovations | Sales Processes and Systems

I specialize in building and optimizing sales systems that drive real, measurable results. At Florida Man Innovations, I help companies streamline sales processes, implement the right technology, and create systems that generate predictable revenue. My goal is simple: make sales teams more effective, efficient, and successful.

Beyond sales, I also lead full-cycle event sponsorship, exhibitor, and speaker logistics management, helping organizations maximize engagement and revenue from their events.

With a background in business development, pipeline management, and strategic partnerships, I thrive on finding innovative solutions that improve sales and event outcomes. Whether it’s refining a sales process, automating outreach, or structuring high-value sponsorships, I focus on practical, results-driven strategies that make an impact.

Let’s connect if you're looking to elevate your sales strategy or optimize your event success.

taplio

The Battle

Mellonie Francis

Brett Maternowski

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