⚡The next evolution of Gated is here! ⚡

I'm an entrepreneur and full-stack marketing executive with a passion for products that make a difference in peoples' lives and a talent for creating clarity from chaos. I believe deeply in finding your focus and taking big swings.  That's why:

- I'm Cofounder of Wednesday Women: a movement that amplifies extraordinary women leaders *everyone* should know and be inspired by. ...  And an Exec Membership that supports those same amazing women.   
- I advise a select portfolio of businesses with my expertise in growth-stage marketing strategy, leadership, and execution.  I love ideating about new solutions and helping entrepreneurs find product-market fit.
- I've spent the last 5 years leading beloved startups:  Matcha (CEO) - a community-focused matching technology and Gated (CMO &amp; Founder) - $3M-raised SaaS startup in the email space. 
- I'm a passionate advocate for fast, frictionless user experiences. Over 14 years at Google, I worked with Fortune 500 Travel companies to build effective cross-channel marketing strategy and create amazing user experiences.  
- I'm a major advocate of remote work and the benefits it brings for mental health, families, and the earth. 

When I'm not working, you'll find me busy working on my most important, fun, and ongoing project - my family. I am an avid fan of the outdoors, reading, and travel.  Bonus conversation starters:  Travel , good books, Taskmaster, The Killers, Modern Stoicism, Mitch Hedberg, and F1.

Melissa Moody 🦕

I love a good surprise.  

And I was definitely surprised (and honored and thrilled) to see my name on a thread from Sprouts.ai that  features standout women across B2B SaaS.  

As someone who has never quite fit the mold, but always been "marketer-ish" by trade... It feels so lovely to be included in this talented bunch. 

I figured I should share a few of my simple, constant thoughts about marketing -  just to add a bit to this "wow, me?" post: 

1) Keep your customer as the center of all you do.  From the way you position a product to the sales process to the content you create... your customer is the key.  Stay focused, friends. 

2) Moments of delight will go far in an automated, "scaleable" world.  Don't forget that.  (And thanks for reminding me of that today, Jessica (.!)

3) Any GTM leader worth their salt has *very* close relationships with product and sales at the ground level.  Marketing needs to be the glue that binds, not its own silo. 

4) Your brand happens at every touchpoint.  In product, in passing, in active and passive searches. Every. Darn. Touchpoint.  Matters to your brand as a whole. 

....

And you know what my favorite part of this "list of ladies" was?  There are *new names* on this list that I don't know ... yet.  For a connector like me, that's always the cherry on top!  

I can't wait to follow them and you should too:

Maggie Hott, Shari Johnston, Tara Benyousky, Tiffani Bova, Abbie White, Madison Leonard ☀️ , Winnie Palmer, Liz MacAulay, Megan Bowen, Lindsay Tjepkema, Lilah Jones, Caryne Say, Lizz Harrell, Zoe F., Hannah Ajikawo, Jennifer Howard., Anne Pao, Lindsay Rios, Rachel Johnson

Melissa Moody

Startup Exec | Marketing Leader | Podcaster | Mom

Want to win some books by leaders you should know? 📚
I've got you covered.

To kick off the new year, Wednesday Women is giving away 10 share-worthy books over 10 days — all written by standout leaders who have been there, done the work, and are sharing the real stories behind what it takes to lead with impact.

These aren’t just business books.
They’re books about courage, reinvention, clarity, and growth.
The kind that shift how you think — and how you show up.

🎁 Every day we’re featuring a different book — from startup stories to executive playbooks to honest career advice — and you can win your own copy by simply commenting on the posts!  

--> Go follow Wednesday Women to see and comment on the daily giveaways (and meet the authors!)
--> It's day 6 of the giveaway... so you only have a few days left!

Whether you're leading a team, building a company, or figuring out your next move — these are voices worth learning from.

Sabina M. Pons Precious L. Williams RainmakingSpeaker Jen Spencer Ashley Faus Leslie Greenwood Leslie Venetz ✊Heidi Solomon-Orlick Brianna Doe Bridgett McGowen Stacey Copas Elizabeth Blass 🌻 Ejieme Eromosele

Things I missed when I went low-digital the last 2 weeks: 

✍ YOUR updates here on LinkedIn. I'm having such fun looking through my feed and seeing: job openings, job announcements, reflections on the new year, and more... Keep the candid, thoughtful, and fun posts coming, everyone.

🧠  My weekly Inner Circle check-ins with Stacey Copas and the crew.  This is just one of the ways I'm investing in my inner strength  in the year ahead.  (You should be following her work, if you're not!)

💜  My busy, thriving, Wednesday Women exec network, now on a new platform and the connections, gives/gets, and sharing wins are... energizing. Having peer support of this caliber is so critical to my success in the year ahead. 

📨 The email newsletters I actually DO read in my inbox...  such as thoughtful leadership insights from Marsden Kline and Dina Otero and startup tips from Alexander Shartsis and Nomiki 💜 Petrolla

... That's it.  
I did not miss: 

The news cycle. 
The trolls.
The wasted time. 
The fake "success" posts. 
The spammy emails and DMs. 

Welcome to 2026, friends. We make our own success and sparkles this year.

I move fast.
 (Like, forget-the-project-I-was-just-doing or leave-my-coffee-on-the-counter fast. My thoughtful husband will tell you... it's sometimes just... too fast. 😂)

I have ideas firing, meetings flowing, and a hundred to-dos in motion at any given moment. Which means… things get dropped. Sometimes important things. And I feel that stress that comes from that... mentally, emotionally, even physically.

But I felt a change in 2024 and I think it came from doing something I should have done a while ago:  starting to work with an Executive Assistant.

I am daily grateful for Samantha Archuleta, our EA at Wednesday Women, who takes my crazy and puts it in order. Who listens to my overwhelm and makes it all make sense. Who doesn't tell me to "stop doing so much", but rather to look at a timeline of what needs doing now vs. later. 

Sam doesn’t just manage logistics - she manages my marvelous chaos.
And that has been huge for my work and my peace of mind.

Having an incredible EA isn’t just a productivity hack—it’s a way to lead and live better.

If you're thinking about this - or just need to explore how transformational working with an EA can be: 
- Follow Base HQ... a partner and inspirational company that does this RIGHT. 
- Attend one of our upcoming webinars on the topic... let's get real and bust some myths that might be holding you back. 
- Grab time to chat with me... I'm happy to share what I've learned! 

And thank you, Sam. You’ve made this whirlwind life work and both Leslie Greenwood and I are so grateful.

One of the best perks of running a business?
You get to choose who you partner with.

And when you find the right people — shout it from the rooftops. 🔊
That’s why I’m so thrilled to make it official: Wednesday Women recently announced our newest partner #samsales Consulting#samsales Consulting - a company of the highest standards and big impact.  

Yes, they’re brilliant at what they do.
Yes, their sales training and LinkedIn branding work is best-in-class.
But what really matters to me? The people.

Samantha McKenna is someone I admire deeply — a founder, a mom, and a truly real human who shows up with generosity, humor, and heart. Getting to finally meet her in person at our DC dinner just confirmed everything I already felt. She's exactly the kind each of us needs in our orbit.

Paige Tills is the marketer I text when I want to nerd out on newsletters or gut-check a wild idea. She's sharp, creative, and absolutely crushing it with the #samsales newsletter. (If you’re not subscribed, fix that.)

And Kimberly Pencille Collins brings such strategic clarity that you can't want to help but be involved with what she's working on. #samsales Consulting#samsales Consulting always approaches work with the big picture in mind, and it's often thanks to Kim. 

This partnership isn’t just a checkbox.
 It’s a reflection of our values.
 It’s alignment in action.

So here’s your reminder: you don’t have to settle.
Choose to build with people who light you up and push you to grow.
Then celebrate the heck out of it. 💛

The best way to learn AI, is to play/experiment with it. 

Dominique Levin agrees. It's why she (and her daughter) created AICircles.org.

And YOU can take advantage of this amazing platform - supported by Wednesday Women - to join, create, play, and learn. 

With smart peers. 
On projects that matter to you and your business. 
Across 6 weekly sessions of 75 minutes each.

If you're thinking AI is a part of the "new year, new you" effort... Here's your chance. 

How have YOU been playing with AI so far? And what have you learned? I'd love to hear about it.

Inspired by the lovely Frida Ahrenby 🧚🏼 ...  My best and worst decisions, regrets, and what made me angry 2025👇🏽

1. Best decision?
Going full time on Wednesday Women.  It forced me to set aside all of my expectations of what I *thought* my career would look like... but it's given me: autonomy, joy, human connection, the chance to help others, more time with kids, more time with the powerful Leslie Greenwood, a bigger network, renewed love of brand...and a better relationship with the color purple. 

2. Worst decision?
I honestly don't believe that decisions are bad - they're just made with the info we have at the time. But I'll admit that I decided to use a certain tech product based *purely* on belief in a founder and that came back to bite me. Yowch. 

3. Something I did that surprised me?
I held a jellyfish.

4. Happier or lower than 2024?
2025 was more chaotic in many ways but I was more calm, thoughtful, and in control of my inner self so it felt WAY happier. I feel like I was able to really savor the moments that mattered most. 

5. What mattered most?
Being present for people when they need me. That's my kids, but it's also the folks in my network who reached out to ask for help, a talk, connection.   

6. What am I most proud of?
- Having kiddos who still want to talk and connect with us as parents, every day.
- Wednesday Women turning into a real business. 
- Capturing the experience of amazing women for others to learn from with The Ripple podcast - season 2 is amazing thanks to Ashley Laabs GNW Consulting and Jelena Djordjevic. 

7. Personal growth?
Leaning into what's in MY control which means both giving space to others to be their own selves AND being more clear about what I need.  This will be a work in progress. 

8. Something I regret?
Not joining the "We Do Not Care" club earlier.  I love being in my 40s and feeling free of so many pressures that I felt in prior years.  

9. Best book or series?
I know Leslie thinks they are weird, but I love anything by Eowyn Ivey.  

10. What made me angry?
People not listening to each other. The societal inability to exist with (and dare I say, be kind to) others with whom we don't agree. 
Also, when my dogs misbehave. 

11. Looking forward to 2026?
Providing a safe space for women execs with WW membership. 
Aligning with more leaders/founders that inspire me. 
Traveling with my family - and for work as well.

Copy the questions and answer them yourself ✍️💫

Break The Web

Head of Operations

MilaDiBella.com

I help marketing teams run their content ops at the speed of light⚡️

Content operations specialist

SaaStock

As the Lisbon City Leader, I curate in-person events and online spaces for the SaaStock
Local Chapter community to grow by sharing challenges, best practices, knowledge and
facilitating networking.

Lisbon City Leader

Flying Cat Marketing

⚡️ Generated almost €1M in inbound pipeline per quarter
⚡️ I set up the foundations and processes of the marketing department
⚡️ Created and optimized SOPs, systems, processes, automation, you name it
⚡️ Ran the partners program
⚡️ Created and operationalized an inbound content engine that works like clockwork
⚡️ Conducted deep customer research and turned it into a Customer Experience Map
⚡️ Ran 2 employee advocacy programs
⚡️ Planned and executed a rebranding plan

Head of Marketing

As the first Marketing person at Flying Cat Marketing, I aim to build a customer-led qualified inbound machine that will ensure sustained growth in the number of leads for Sales. 

Some of my responsibilities are: 
⚡ Managing the FCM blog 
⚡ Producing The SEO Growth Podcast 
⚡Developing an engaging employee advocacy program for personal brands 
⚡ Manage the FCM website 
⚡ Help build Sales assets 
⚡ Experiment with formats and channels 
⚡ Manage the FCM LinkedIn page 
⚡ Measure and report the marketing performance

Marketing Manager

As a CAM, my goal was to provide unforgettable white-glove service to all clients, by ensuring they feel listened to, strategies are executed in a timely manner, and clients feel like they are provided with more value than they paid for.

Some of my responsibilities were:

⚡️ Onboard clients, introduce them to all the stakeholders, and act as the central point of contact for all project-related matters
⚡️ Create project timelines and workflows for each individual client's needs
⚡️ Ensure that we exceed growth expectations and that the client is 100% aware of the growth impact we're making
⚡️ Have oversight on team capacities & availabilities, assign tasks and responsibilities to all stakeholders
⚡️ Build and maintain strong, long-lasting client relationships paying attention to their needs and objectives
⚡️ Exceed all client expectations in terms of service and results

Client Account Manager

I’m HelpingSaaS help their customers by creating Knowledge Bases and writing useful Product Content. I work within the confluence of product content, customer success, and UX, blending with the team and its way of working. 

I conduct deep research about the product and audit the existing KB. Then, I ideate the structure, map out the content, and write highly detailed tutorials featuring GIFs, images, and videos. Then, we work on standardizing the product language and improving the UI for a better UX.

My goal is to provide highly useful content for the customers to get the most out of the product,  reduce inbound contacts to the Customer Support team, and promote a self-serve mentality that enables scalability without compromising customer satisfaction.

Knowledge Base & EduContent Creator

Intrro

Marketing Lead

Octopush.com

I was in charge of the monthly newsletter. I reactivated the blog, optimized it for SEO, wrote plenty of articles, guides, and interviews with experts. I created the Company Guidelines of the brand. I reviewed and improved the copywriting site-wide, in French, English and Spanish, optimized for SEO. 

I contributed with the graphic design (infographics, images, schemes) and introduced improvements in the UI/UX of the platform, that were put in practice after my departure.

I contributed a great deal in operations, processes and group dynamics. I was in charge of interviewing freelancers and full-time contractors.

Also: I helped with Customer Support by phone, char and email in English, Spanish and French. I improved processes in User.com (automation), designed the email marketing strategy and created the Knowledge Base. I also crafted +10 video tutorials for our YouTube channel.

Content Marketing

South Ventures

I was the first and almost only channel for investors to know and follow up their investments. Money is one of the most sensitive topics to deal with: in my job I constantly managed with frustration, confusion, fear and even anger. It gave (and still gives) me a great satisfaction to be our investors anker and person of trust. Also I managed the day-to-day cash, did customer support and compliance. handled operations in the digital platform, and was in charge of the weekly newsletter.

Investor Relations

Poket.co

I was in charge of onboarding customers to our platform and guiding them all the way during their life cycle. I was in constant search of innovative ways and features to improve their experience and to reduce the churn rate. Also, I was in charge of operations, troubleshooting and reporting to our developers as well as working hand in hand with them to optimize the user experience. To my CEO I was the porte-parole of our customers, giving him insight into what they were demanding from us.

Customer Success Manager

Metrobox Selfstorage

I designed and executed the online presence of the startup. From website design and execution to newsletters and social media management. I also produced the content, the graphic designs and took and curated the pictures of the flyers and brochures.

Digital Account Manager

hey hi! thanks for stopping by :) A bit about me:

⚡️Started my career as Investor Relations for a VC / trading app for LatAm
⚡️Saved all my money and bought a one way ticket to France
⚡️Traveled around and started a role as Content marketer at a SaaS. And then another one
⚡️Freelanced for a lil’ bit and was recruited as Client Account Manager
⚡️Then promoted to Marketing Manager, then Head of Marketing
⚡️I burned out big time, resigned, and took time off to realign
⚡️Started consulting for Content Ops
⚡️Got offered a FT role as Head of Operations by my first client
⚡️Happily turning the agency upside down to radically improve efficiency, profitability and team happiness

What I’m working on in 2024:
🎯 Not burning out
🎯 Radically improving efficiency, profitability, and team happiness following EOS
🎯 Using my marketing background to bring in more biz 

Ice-breakers for your cold emails:
🏄‍♀️ I surf, and my PTO is mostly surf trips
🇦🇷 I’m so Argentinian. I’ll defo use every chance I can to  to remind you that we’re World Champions
🎵 In another life, I woulda been a musician. In this one, I sing at jam sessions

HMU if I can help with anything related to ops and marketing. 
Especially if it’s for an agency. 
Definitely if it’s an SEO agency.

taplio

The Battle

Melissa Moody 🦕

Mila Di Bella⚡️

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The Battle

Melissa Moody 🦕

Mila Di Bella⚡️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melissa Moody 🦕's LinkedIn Performance

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