bettHR

bettHR: Solving your HR problems through connection and engagement.

Data-Driven HR
Data and metrics drive every business, including a high-functioning HR department. Knowing the data-story behind your HR activities is not only critical to earn your seat at the table, but also allows HR to be a part of the overall strategy. Tracking the right metrics and being able to tell the story behind the data and how the data is tied to the overall mission, makes HR indispensable.
HR metrics evaluation that take what you’re already tracking, to the next level
• Data strategy to maximize HR activities and solutions
• Datafication of HR – determining the best metrics for your HR team to track and how to implement and incorporate those metrics into your daily HR activities
• Storytelling for HR – taking your data from numbers to actual results

Impactful Employee Experiences
Your employees receive so many communications on a daily basis – are the important messages getting through? Having an employee communication strategy that focuses on reaching your entire employee population – multi-generations, various channels, personalized messages, will ensure your HR change management activities are successful.
• Customized employee communications campaign strategy
• Change management strategy and tactical implementation 
• SharePoint and web service solutions that maximize your budget, reach and value

Communicate Your Total Rewards
Being able to share your unique culture, rewards, benefits, and opportunities to external candidates and internal employees, will continue to provide you with a strategic advantage in retaining and engaging your top talent.

• Open Enrollment strategy and tactical implementation – customized strategy to reach your entire employee population
• Total Rewards strategy evaluation and creation ensuring the goals of your program are being met 
• Web solutions to communicate your total rewards to internal and external audiences

Managing Director, Lead Consultant - Human Resources Solutions

Forbes Human Resources Council

Member of the Forbes HR Council: 2019, 2020, 2022, 2023

Member

Conduent HR Services

• Led benefits communications strategy and associated deliverables for over 45 clients in various industries including Aerospace, Automotive, Business Processing, Luxury Home, Telecommunications, Publishing, and more. 
• Created communication strategies and tactical materials that supported each client’s unique culture, company brand and internal communications voice, to influence their overall benefits and wellness strategy, showing an ROI for their benefits administration spend. 
• Participated in the sales and RFP/RFI processes, representing benefit communication capabilities (administrative and strategic) – created enhanced sales materials, attended sales meetings for new and existing clients. 
• Developed standardized templates and off-the-shelf communications for large-scale projects to be used enterprise-wide. 
• Directly managed the Open Enrollment and wellness communication strategy and tactical deliverables for large-scale clients. Tactical delivery included project management, vendor coordination, writing, editing and designing materials, and client engagement. 
• Brought technology capabilities and skillset, to create new sales and upsell opportunities for solutions including microsites/eguides, videos, audiocasts, and more, ensuring more channel availability, deliverability and usage for client-focused solutions. Designed, coded and managed all microsites across the benefits administration business. 
• Designed and managed the migration on the employee intranet portal for the Xerox to Conduent split, impacting 90,000 employees and created Recruiting EVP for Xerox to Conduent split – including strategy, blueprint, talk tracks, social media strategy and assets.

VP, Strategic Communications, HR Services

American Red Cross

Launched HR Communications as a strategic function across the American Red Cross (approx. 25,000 employees).

Created HR Communications strategy and standards including sub-strategies for Annual Enrollment, Wellness Campaigns, HR projects. In addition to creating the strategy, also wrote, edited, designed, distributed, etc. all messaging for HR-related programs and projects. 

Key Accomplishments Include: 
• Increased engagement during Annual Enrollment, during a passive enrollment year, while saving the company a significant amount of money (upwards of $500k)
• Creating a standard process to message to various organizations
• Implemented new HR metrics - both in tracking and analyzing, showcasing value on various HR and Communication activities
• Created, designed and maintained an external website for Total Rewards

Director, HR Communications & Policy

Abbott Vascular

Responsible for the diagnosis, development and delivery of HR strategies, programs and services that influence and drive the needs of the respective business supported. Ensured strategies  were incorporated and are consistent with divisional/corporate values, sound and ethical business practices, and incorporated Abbott HR practices that support the long-range business plan for the client areas supported. 

Managed the delivery of HR services across a major segment of the business. Acted as the face of the business to HR and the face of HR to the business; act as a liaison between the business and corporate HR. Provided HR expertise to business strategy and consulting on a variety of HR functional issues.

Managed clients and programs of the HR Communications plan. Operated in a consulting role to HR and business unit personnel, delivering strategic communications counsel and project plans that support the HR long-range plan, core initiatives, overarching message platforms, and global HR Communications planning and implementation.

Senior Manager, Business HR & HR Communications

Niche Media

Responsible for recruiting, benefits administration, employee relations, compensation, new hire process, training, performance review process for 300 employees in various locations across the U.S.

Provided overall leadership and direction to all employees; implemented best practices for employee relations, recruiting, internship program, employee files, benefit administration, performance management, new hire process, and management training as identified.

Director, HR (generalist role)

American Express Publishing & American Express Business Travel

Spearheaded and launched a new employee communications department with the mission to create a centralized system of internal communications as well as other employee programs.

Designed and developed employee engagement programs including training, compensation, PMP, recognition, awards, career and succession planning programs.

Created HR Communications strategic plan, tools, processes, messaging.

Manager, Employee Communications

Time Inc.

Pitched national and regional electronic and print publications and media, to secure national placement of press releases, Money articles, and Money editors/writers.

Developed and facilitated employee events with themes based on information from the pages of the magazine.

Senior Publicist (contract)

HarperCollins Publishers

Publicity/Marketing

Employee Experience & Engagement Leader | HR Communications | Speaker | Author | Forbes HR Council

You’re an HR leader delivering exceptional HR, but your team is stuck doing tactical HR work or focused on employee engagement instead of the things that actually moves the needle. 

Let’s fix that. 
👇

Without being intentional in the employee experience you’re creating, you’ll never be able to focus on the right HR strategy to shift your company’s culture, retain key talent, and increase employee engagement. 

That’s the power of the employee experience. 

Creating continuous positive touchpoints for your employees, to build a stronger relationship with your company – while also loving the work you’re doing. 

There’s a time and place for tactical and compliance-driven HR activities, but that shouldn’t be all your team does. 

In fact, if that’s the case, each day you’re losing your HR credibility and the opportunity to showcase the ROI your team can have on the organization. 

That’s where I come in. 

The quickest way to increase employee engagement and have employees living your stated company culture is to create an intentional employee experience across all your HR activities, projects, programs, and tech. 

I’ll support you in uncovering the various gaps your employees are experiencing on a daily basis that has generated increased engagement by more than 35% consistently, created inclusive cultures focusing on retaining talent, and helped hundreds of HR leaders fall back in love with their career. 

If you’re an HR leader and you want to: 

▶️ Get off the tactical HR hamster wheel
▶️ Focus on strategic HR work that makes a significant impact to your employees
▶️ Create a work culture where people want to show up
▶️ Write employee communications that have your employees taking action

Email me at hello@bettHR.com to see how we can partner together to create impactful employee experiences that drive real engagement.

Melissa Anzman, MBA, CC

CULTURE PARTNERS 

Executive Advisor, Coach, and Strategist to C-Suite Leaders and Culture Leads 

2025 Keynote Speaker, achieve Engagement, "The Leadership Playbook: Drive Results through Culture, Change & Performance"
2024 Plenary Speaker, HR Management Institute Conference, “Defining Your Culture Equation®: Aligning Purpose, Strategy, and Culture to Achieve Results”
2024 Keynote Speaker, Culture Partners Webinar: Accountability Workshop Demo

Senior Culture Strategist

Betterworks

Betterworks’ HR Advisory Council brings together the best-of-the-best in the field of human resources to collaborate around best practices in Continuous Performance Management

Executive Advisor, HR Advisory Council

People Experience Group LLC

Founder and Chief Experience Officer

Kyndryl

Resigned in support of a cross-country move in 2024. 

In alignment with the post IBM spinoff business and culture transformation, led the development and execution of the global talent and culture strategy. Reinvented the employee experience across the talent life cycle by designing and implementing integrated talent management processes and practices to support critical talent decisions and identify and build a leadership pipeline for the future. Provided leadership and expertise for the full scope of learning and development, talent planning, succession management, workforce planning and performance management experiences globally. Assessed current and future talent needs and gaps, actively supporting resources to acquire, select, develop, and retain the best talent for Kyndryl’s respective business strategies. Helped develop and execute the Board and Executive Management Team agenda for talent planning, succession management, and leadership development. Proactively identified the key leadership roles critical to business success and established the rigor and discipline necessary to build a leadership pipeline through continuous talent and succession planning, pipeline management, executive assessment, and coaching strategies.

SVP, Chief Talent Officer

CEB, now Gartner

Gartner-CEB, the leading member-based advisory company, announced the formation of its Talent Management Advisory Board. The Board, which represents global organizations across industry sectors, is a carefully selected set of Talent Management executives, each of whom provides unique perspectives on unserved market needs, emerging challenges and product design that allow CEB to ensure unmatched relevance and timeliness in its talent management solutions.

Talent Management Advisory Board, Founding Member

The Institute for Corporate Productivity (i4cp)

i4cp’s Executive Boards bring together research and forward-thinking leaders to discuss, debate, collaborate, and anticipate trends and next practices in HR in order to make more informed business decisions—and to guide you along the most effective route.

The Chief HR Officer Board is reserved exclusively for the senior-most HR executive in organizations. It is designed to serve as a true Board of Directors for the function and ensure its members are in the driver seat of organizational innovation.

CHRO Advisory Board Member

VNS Health

Chief People Officer responsible for transforming the people function and organizational culture to enable the execution of a growth strategy and goal of becoming the obvious choice for 11,000 clinicians working in home and community-based care.

Podcast Creator & Host, “Courageous Conversations”

2023 Keynote, Anywhere Real Estate Inc. Next Level HR Conference, “The Future of HR”
2023 Keynote, 8020 Excellerate Office Hours: Special Edition: “Avoiding Common Leadership Derailers”
2023 Panelist, Hacking HR June Series, “Landing Your First Job in a New Industry: Crafting a Story that Highlights Your Transferable Skills”
2023 Panelist, Hacking HR May Series, “Women's Health is Mental Health: Making Menopause a Well-being and Wellness Priority at Work”
2023 Panelist, i4cp Next Practices Now Conference, “Competing for Talent in 2023 and Beyond”
2023 Panelist, Hacking HR, The Inclusion & Belonging Global Conference, “Change Management: Bringing Everything Together to Create a Strong and Unbreakable Culture of Inclusion & Belonging”
2023 Speaker, CultureClubX, “Exploring the Influence of Managers on Company Culture”
2022 Panelist, Philadelphia Society of People & Strategy Leadership Forum with NLI CEO and co-Founder Dr. David Rock, “Adapt Faster: The Science of Changing Mindsets, Behaviors, and Culture at Scale”
2022 Panelist, Hacking HR's Experts Council - “HR, The Trailblazer: How HR Can Lead People and Organizations to the Future of Work”
2022 Facilitator, Hacking HR Global Online Conference: “Delivering a Relevant Employee Experience in Changing Times”
2022 Panelist, Hacking HR Expert Series: "Walking The Talk: Getting Practical and Real About How To Break Bias and Discrimination at Work"

EVP & Chief People Officer

Executive Networks

The HR Roundtable Group (HRRG) has been a premier global CHRO Group for over 30 years. This network is exclusive to the most senior HR executives from Global 1000 corporations, diversified by business and geography. Qualified CHROs/CPOs are selected based on their standing among top HR executives, as well as their capacity for contributing to the dialogue regarding the most strategic business and HR challenges.

HR Roundtable Group

Tiffany & Co.

As Tiffany’s first Chief Talent Officer, developed & executed a global, integrated talent strategy to support a business and culture transformation, enabling Tiffany & Co. to become The #1 Next Generation Luxury Jeweler, achieve organizational goals, deliver financial performance, and create a culture that engages and inspires an aligned and agile organization.

2021 Panelist, Hacking HR Global Conference, HR Innovation & Future of Work, Resilience and Performance in Times of Change
2021 Keynote Speaker, CLO Exchange, Redesigning L&D by Implementing Agile Learning in the Flow of Work
2021 Panelist, CLO Exchange, Reframing the Value of D&I Initiatives
2020 Panelist, NeuroLeadership Institute (NLI) Annual Summit
2020 Panelist, L&D Virtual Summit, Leadership Development in a Virtual World

Awards:
2021 i4cp Next Practice Award, TiffanyU 
2021 Brandon Hall HCM Excellence Award-Gold-Best Results of a Learning Program, Leadership Foundations
2021 Brandon Hall HCM Excellence Award-Gold-Best Launch of a Corporate University, TiffanyU

Chief Talent Officer

Mastercard

Global Head of Talent Management. Partnered with Business and HR leaders to develop and execute Mastercard’s global talent strategy and program/process design for 14,000 employees and ongoing acquisitions.

SVP, Global Talent Management

With a career spanning over three decades in change leadership and strategy, I help organizations unlock the power of their people by shaping environments where culture fuels performance.

I partner with C-suite executives and leaders to align purpose, strategy, and culture to achieve results. My approach is practical and results oriented, leveraging decades of experience to integrate a deep understanding of how people think and act with coaching and leadership development.

As a keynote speaker and executive advisor, I contribute to advancing thought leadership in accountability, culture alignment, and performance management. Leveraging expertise in business strategy and people development, I collaborate with organizations to create environments where culture becomes a strategic enabler for success.

taplio

The Battle

Melissa Anzman, MBA, CC

Tracy Dodd

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