Melina Panetta

Helping Founders & Solopreneurs Scale To Predictable $15K Months | “The Sales Psychologist™ | $25M+ Closed | Elegant Conversion™ Method

I help senior leaders turn decades of boardroom wins into six-figure advisory businesses--built for true freedom, fulfillment, and a life you actually want.

After leading $150M+ sales teams at Oracle, Workday, and HP, 
I realized success isn’t another promotion--or a packed calendar.

It’s owning your time, income, and where (and how) you live.

My clients aren't chasing "busy."
They want a business as bespoke as their achievements--and a lifestyle that feels as rich as the career they've built.

How I Help Leaders

→ Package hard-earned expertise into premium advisory offers ($10K–$30K+)
→ Create time, travel, and income flexibility--built around life, not work
→ Work with select, premium clients from anywhere in the world

What You’ll Leave Behind

✖ Burnout, busywork, endless meetings
✖ The corporate grind that drains your energy--and limits your options

What you gain:
💼 Six-figure deals, on your terms
🌍 Freedom -- of time, income, and where you live (whether that's a villa in Tuscany, a flight to Japan, or time with loved ones)
✨ A business and lifestyle that reflect success as you define it--and feel like you again

As an Italian-American dual citizen, I travel to Europe often and run my six-figure advisory practice from wherever feels inspiring—Italy, North Carolina, anywhere adventure calls.

I work with Directors, VPs, and CxOs who want more:
More income. More time. More living.

Why Me

→ Led $150M+ sales teams for global tech giants
→ Guided 400+ executives (Microsoft, Deloitte, Goldman Sachs) to autonomy and growth
→ Built my own six-figure advisory working between Italy and North Carolina

Ready to build a business and lifestyle that reflect your true success--and let you live globally?

Let’s connect.

Certified High Performance Mentor

I help leaders build systems for high-performance living. 

Whether you want more free time, meaningful work, or optimized health, creating systems will help you realize your full potential...and more.

I've read over 500+ books, spent tens of thousands of dollars working with high-performance coaches, and untold hours discovering personal systems.

It is a skill you can learn so that you can connect to your true purpose and reach your goals without indulging in the unhelpful BS that has been keeping you stuck.

Decide today to start getting the results you want in life.

Get in touch:

📧 melina@melinapanetta.com
☎️ https://calendly.com/melinapanetta/discovery

Stevan Koncar

Turning your LinkedIn into a 6-figure Revenue Channel.

Imagine waking up to a simple business that works around you & consistently hits $10,000/month.

No more feast & famine cycles:

You do what you love. 

You make a difference in people's lives. 

You have time & energy to live your own life.

You can scale to $500k/year without overworking yourself.

You don't worry about the cash flow, as you have recurring revenue.

You don't sell dog shit. You show people what you do and invite them to do the same.

You don't chase Clients. You waste zero minutes talking to people who are not ready to buy. 

Btw, this isn't some unattainable dream reserved for the ones who found a magic pill.

In fact, you don't need a magic pill at all —

Chances are, you've already got what it takes:

You know how to get results for Clients, but lack a system to deliver results at scale.

A system that doesn't require 100k+ followers, 60+ hours a week, and posting guru fluff on Social Media.

That's where The Authority Solopreneur blueprint comes in handy.

Because you create unique targeted content,
↳ You attract people who resonate with you. 

Because you solve problems for them, 
↳ They become your customers.

Because you have an outcome-based Offer that's easy to understand & even easier to buy, 
↳ You turn these customers into clients.

Because you've set your funnel right, 
↳ You create 3 revenue streams from 1 product alone.

When we put The Authority Solopreneur blueprint in place, 

We made $36,347 in 20 days — while working less.

And yes, you're right —

It's simple in theory, but a nightmare to execute all by yourself.

I know because I've made every mistake in the book, and learned how to make six figures a year the hard way.

Now I know better:

The fastest, easiest & least stressful way to scale your business is to find someone who's done it, steal their blueprint and implement it for yourself.

That's how our Club members accomplished in days what they couldn't in months before they joined.

Like S.S., who added $16,103 MRR to their bottom line in 5 weeks.

Or S.G., who doubled their revenue in 2.5 months and bought their dream home.

If you want to learn how they did it, you can join our free newsletter:

↳ Sign up here: https://authoritymarketing.kit.com/sign-up

If you want to explore joining The Authority Club & do it yourself:

↳ DM me "CLUB" and I'll send you the details.

If you want my 1:1 help to solve your biggest bottleneck fast:

↳  DM me "1:1" and I'll send you the details.

Co-Founder

You can go from "I have no idea what I'm doing" to "LinkedIn is my 6-figure revenue channel" IN 6 MONTHS ALONE.

When Dina approached me in mid-2020, she was starting to get traction as a Copywriter on LinkedIn.

She was getting clients but still struggled with:

∙ Attracting MORE IDEAL CLIENTS, and fewer window shoppers.
∙ Creating QUALITY CONTENT without spending hours on it.
∙ Charging WHAT SHE DESERVED.

I saw an opportunity, so I started working with Dina.

We were classic freelancers. No company brand. No website. No email list. Nothing.

But even without all that, in less than 6 months, we were getting 5 QUALIFIED LEADS A DAY.

All that with ZERO LinkedIn Ads, Pods, Outbound Messages, Automation Tools, or sleazy trick-the-algorithm tactics.

Soon after that, we raised our prices, started being more selective with Clients, and wrote 2 ebooks that made us $60,000+ in revenue.

But most important of all, we created something way bigger —

The LinkedIn Authority Blueprint.

A replicable, PROVEN PROCESS to build Authority & attract high-ticket Clients on LinkedIn for Coaches, Consultants, and service-based business Founders. 

Using the LinkedIn Authority Blueprint, our Clients got involved in 9-figure deals, crossed $10,000 in 6 weeks, and made $3,000 in their first week on LinkedIn.

If you want similar results, here's how we can help you:

✔️ 1:1 COACHING. 

Let's help you implement the exact strategy that made LinkedIn the most profitable channel for both our clients & us.

✔️ LINKEDIN PROFILE. 

→ Get your Profile Review with tips on how to improve it, or 
→ Let us turn your Profile into a 24/7 Sales Rep.

✔️ LINKEDIN CONTENT. 

→ Get your Content Review with tips on how to improve it, or 
→ Hire us to teach your team to build Authority & score high-ticket Clients through LinkedIn.

If you're serious about turning your LinkedIn into a 6-figure revenue channel, shoot me a DM now.

“I’ll start a business to be overworked & underpaid,” said no one ever.

Yet there I was:

Long hours. Unpredictable revenue. Doubting my expertise.

I worked my ass off & Clients had excellent results —

But it all felt like I was pushing uphill.

It turned out the standard coaching model has significant problems.

To name a few:

Being dependent on a few Clients.

The “tricky client” issue:

Crossing boundaries. Not doing what you told them to do.

The “know-it-alls.” People who think they know your job better than you do.

Spoiled grown-up children who are not used to hearing “no.”

But if you fire them or they cancel, your income drops significantly.

2. Delivery bottleneck.

You need to do more work to make more money.

To double your income, you need to double the work.

Selling your time means earnings are limited by the number of hours in the day.

That kind of business is tough to run and even harder to scale.

These two changed when we found a Freedom-First business model.

❌ Custom 1:1 programs — gone.
❌ Unrelated digital products — gone.
❌ Irrelevant sales calls and follow-up emails - gone.

✅ Upsells - natural.
✅ Passive income - done.
✅ Recurring revenue - done.
✅ Cash injection on demand - done.
✅ Everything I sell — great ROI on my time.

Things that don’t make you filthy rich but have changed a lot for me:

→ I have more time & energy to live my life.

Spend time with kids.

Play basketball.

Go to the gym.

Go skiing.

Travel.

→ I can help more people. I’m not limited to a handful of Clients.

More freedom. More impact. More joy.

Less stress. Less worry. Less work.

→ I paid off my whole mortgage in a year.

The business is much more scalable as all your offers are connected to your core offer.

Ultimately, my solo journey is my way to freedom.

Yes, financial freedom included.

But also HOW I live my life while making that money.

p.s. Dina & I re-mapped how we did all this.

It’s called The Authority Solopreneur system.

Subscribe to our newsletter to read more about it.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

Helping Coaches & Consultants grow a simple $10k/month business built around them. → $7.5M+ in Client Sales. → Learn how: authoritymarketing.kit.com/sign-up

9 rules I've used to build a freedom-first solo business:

→ I choose my clients. I don’t need to sell to everyone.
→ I will only sell what I’ve done for myself or for my clients.
→ I don’t know everything — but I can figure anything out.
→ I won’t rely on my 1:1 offer alone.
→ I sell outcomes, not hours.
→ I will streamline my offers so upsells feel natural.
→ I will build income streams that earn even while I sleep.
→ I will create one signature offer, and everything else will connect back to it.
→ I will take proven systems and implement them. The more I complicate things, the harder they become.

Mindset first. 
Strategy second. 
Execution always.

The first offer I sent to a LinkedIn lead was a mess.

(It got accepted, and I ended up creating a full-blown marketing strategy, executing it for a month… for $500.)

The 5th offer wasn’t great either.
The 20th was a little better.
The 200th started converting.

The 1,000th made me realize something:

High conversion doesn’t come from “nailing” your offer on the first try.

It comes from refining your offers inside a framework that works.

Once you have a solid framework, even launching brand-new offers becomes easy.

And when all your offers link back to your core offer, you remove “overworked and underpaid” from your vocabulary for good.

In a nutshell:

You don’t need a perfect offer.

You need one core offer and a proven framework you can return to every time you create a new one.

That’s how you go from random one-off clients to a $10,000+/month business built around you.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

A common mistake I see with solopreneurs:

You’re focused on scaling a business even though you’re not in a scaling phase.

Here’s what I mean.

“I want $50,000/month.”
“I want 10,000 newsletter subscribers.”
“I want to automate everything so I make money on autopilot.”

All of these sound smart.

They look strategic.
They feel productive.
They’re easy to brag about.

But most people are chasing these goals when:

→ They don’t have 3 paying clients yet.
→ Their offer hasn’t even been seen by 100 ideal buyers.
→ They haven’t hit $10,000/month and already want $50,000.

So why do we do it?

Because huge goals are emotionally safer than solving our current bottlenecks.

If you say “I want $50,000/month,” you can always tell yourself:

“I’m on the way. It just takes time.”

If you say “I want this offer seen by 10 people,” you’ll know very clearly if you failed.

Audience-building also feels like progress:

You’re posting.
You’re tweaking carousels.
You’re watching analytics.

But here’s the hard truth:

You can have 10,000 followers and still not have a business.

Until strangers pay you, you’re still in the “maybe” phase.

So what should you focus on instead?

Here’s what I recommend before you chase any “scaling” goal:

1. Choose a problem you’ve solved before — for yourself or someone else.
Map out how you did it. Go deep.

2. Find a proven framework to make your core offer.
Not 3 core offers. Not ten custom offers. One clear, outcome-based offer.

3. Get that offer in front of 100 ideal buyers.
100 right people. That’s all you need.

That might mean:

→ DM-ing old contacts
→ Sending emails to your network
→ Asking for intros from people who already trust you
→ Posting simple, direct content that leads to your offer.

Your goal here is not scale.

It’s to get 3–5 clients to say “yes.”

4. Deliver like your life depends on it.
Forget scaling. Focus on getting results.

This is where:

→ You refine your process
→ You find your real strengths
→ You earn the right to charge more

5. When you’ve done it 10 times, then think about systems and scaling.

Once:

→ Your offer converts
→ You’ve helped multiple clients get results
→ You know where your best clients come from

Then you can ask:

“How do I make this smoother, simpler, more scalable?”

Not before.

A friendly reminder:

You’re not behind because you don’t have 1,000,000 people in your audience.

You’re behind if you don’t have 3 people you’ve genuinely helped with a problem they’d happily pay to solve again.

Start there.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

When your messaging screams fear, your Ideal Clients don't come.

This is why many solopreneurs struggle to attract business —

They're afraid of making hard decisions so they stay vanilla.

😬 "I'll solve many problems for many different ICPs (because I'm afraid to choose one problem)."
😬 "I won't exclude this type of Client although they're shitty (because I'm afraid to lose options)."
😬 "I won't say what my service is NOT (because I'm afraid that this means fewer leads)."

Usually, the opposite happens.

When you say it out loud:

💪 "I'll state who I am for and for whom my service is."
💪 "I'll state who I am not and for whom my service is not."
💪 "I'll focus on my Ideal Clients and say no to everyone else."
💪 "I'll be straight to the point without beating around the bush."
💪 "I'll find a way to make it work even with the constraints I have."
💪 "I'll find people who'll help me solve what I struggle with and make it work."

You manage to build authority and attract your best clients.

It's the same in life and business:

The more intentional you are to achieve a certain goal,

The higher the chance to achieve it.

The truer to yourself you are,

The more attractive you'll be and the easier it will be to play the game.

That's how you build Authority online and make your best Clients come your way. 

The best part?

You've already got all the pieces of the puzzle. 

They're your Authority Assets and already in your head. 

All you need is to extract them and make them fit together.

---

You can still grab our Black Friday bundle in my featured section.

It’s called "Stand Out From Generic AI Content in 2026: The Ultimate Content Bundle" it's down from $197 to $47 until tomorrow.

You're not stuck in your solo business because you're not working enough.

You're stuck because you're working too much.

Most solopreneurs don’t like hearing that,

And “I don’t have time” feels like a valid excuse,

But it's actually fear in disguise.

Because working too much is rarely about discipline —

It’s about avoiding the real work.

It’s about staying busy so you don’t have to stop and face the truth:

You haven’t assessed your priorities in months. Maybe years.

You haven’t taken a breath to ask yourself:

“Where am I going?"
"Am I even moving in the right direction?”
"Is my business designed to get me there?"

And deep down, you’re afraid that if you stop for even a day, everything will fall apart.

So you keep yourself in motion.

Busy. Exhausted. Overcommitted.

Saying yes to things that drain you.
Doing too many activities at the same time.
Fixing fires that shouldn’t exist in the first place.

You think you're doing the hard work.

But you're actually avoiding it.

Hard work isn’t staying up late to polish another email.

The real hard work is stopping long enough to confront the uncomfortable:

→ What’s noise?
→ What’s actually moving the business forward?
→ What am I doing out of habit and not strategy?
→ What’s the thing I’ve been avoiding because it scares me?

Busy is familiar.
Busy feels safe.
Busy gives you the illusion of progress.

But busy keeps you broke:

Growth doesn’t happen when you speed up.

It happens when you pause.

When you zoom out.
When you see the system instead of the tasks.
When you choose priorities instead of firefighting.

So, here's a simple reminder:

You don’t need more hours.
You need the courage to stop long enough to find it.

Because the solopreneurs who grow are not the ones who do the most.

They’re the ones who know what to do and what to stop doing.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

There are two types of value you can provide in your content:

1. Hard value: how-to guides, frameworks, templates, etc.
2. Soft value: insights, personal stories, myth-busting, etc.

Hard value gets you tons of:

→ Likes, reach and engagement
→ “I’ll try your free guide and get back to you”
→ “You’re giving me so much free value. I’ll definitely buy soon”
→ “I’m going to see if this works first, and if it does, I’ll ask about the next steps”

But only a few people follow through.

The other 99.9% never buy.

Everything changes when you switch to soft-value content.

Our 1:1 clients and Club members know this well:

S.H. published his first post and got his first high-ticket lead.

J.F. got 10 leads and 4 yeses from a single post that had only 8 likes.

K.S. closed $3,000 from LinkedIn in her first week with just 300 followers.

All inbound.

A friendly reminder:

Choose your content wisely because it directly affects your revenue.

P.S. Today you can get our “Hard Value vs. Soft Value” Masterclass that made us $90K in 3 months for FREE as part of our Black Friday deal.

Find it in my featured section before we take it down at midnight.

It’s not the algorithm, your niche, or your audience that’s slowing you down.

It’s the inner parent telling you "you need one more thing.” 

You know the one:

“I need 10,000 followers before I can sell.”
“I need a better website.”
“I need a newsletter first.”
“I need testimonials.”
“I need branding.”
“I need a logo.”
“I need more clarity.”
"I need to do inbound."
"I need to do outbound."
“I need every asset polished.”
“I need to fix that one more thing before I’m ready.”

That voice looks helpful.

It sounds reasonable.

It's trying to keep you safe.

But all it’s really doing?

Keeping you stuck.

Keeps you planning instead of executing.

Overthinking instead of going live.

Consuming instead of creating.

Fixing irrelevant stuff instead of selling.

And here’s the truth most solopreneurs don’t want to hear:

None of those things above are requirements for a $10,000/month business.

Not the fancy website.
Not the follower count.
Not the inbox full of social proof.

Here’s what is required:

A problem you solved for yourself, clients, or employers.

From there, the path is simple:

1. Turn that solution into your Signature Offer.

Clear. Outcome-based. Easy to buy.

2. Add that Signature Offer to your Freedom-First Business Model.

So you stop selling time and start selling transformation.

3. Choose the right funnel for your stage.

Not the funnel your favorite influencer or Coca-Cola uses, but the one you can actually execute.

3. Nail your funnel entry.

Because even the best offer can’t convert if nobody sees it.

5. Once the ball is rolling, automate & add passive revenue.

That’s how you get paid while you sleep, rest, travel or take your kids to the park.

That’s it.

Not 34 assets.
Not a viral post.
Not a perfect brand.
Not 6 months of prep.

Just the right system implemented one step at a time.

A friendly reminder:

If your business feels heavy, confusing, or chaotic right now, it’s probably not because you’re lacking something.

It’s because the criticizing parent in your head is distracting you from the few things that actually matter.

You’re closer than you think.

And chances are you've already got what it takes to build a $10,000/month business around your life.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

Content isn’t dead.

It just stopped doing all the heavy lifting for you.

Back in 2023, I’d write a LinkedIn post.

End it with: “DM me ‘WORD’ and I’ll send you the details.”

5,000 views.
10 inbound leads.
3 new clients.

From one post.

It worked beautifully — until it didn’t.

Now?

My posts get seen by 500 people, not 5,000.

And the game changed.

Most people assume this means:

“Content doesn’t work anymore.”

Wrong.

I closed three 4-figure clients in the last three weeks.

All inbound.
All came through content.
All without reach numbers that would impress anyone.

So what changed?

I adapted.

I kept writing.
I added more conversations.
I showed up even when the numbers didn’t “motivate” me.

And here’s the part nobody likes hearing:

The more you post, the easier it becomes to get inbound leads.

Even in 2025.

Just look around:

Everyone who’s reporting $$$

(not likes, not followers)

is still writing.

Even cold outreach people (and their writing has improved a ton).

So yes — content still works.

You just need to stop wishing it worked like 2023,

And start adapting to how it works now.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

Our Authority Club client has just passed the 100,000 EUR mark for the year.

A quick breakdown of his business:

1. Channels

- 5,874 LinkedIn followers
- 815 email subscribers.

2. Offers.

A mix of:

- 1:1 Offers .
- Private community.

3. Mentors.

- The Authority Club. 😊

P.S. If you want to know all the steps he took, DM me "STEPS" and I'll send them your way.

"I am sick of spending 5 hours on proposals."

That’s what someone told me a few months ago.

7 years in business.
Still writing 5-hour proposals.
Still tweaking PDFs, rewriting intros, and waiting for a reply that never comes.

And you know what? I get it.

I know exactly how frustrating it is:

Back in 2021, Dina was getting 5–6 leads per day through LinkedIn.

I would spend 4 hours a day sending offers.

I was custom-writing every proposal.

Explained our value from scratch every time.

Changed our offer depending on what Client thought they needed.

I believed this was the way it should be:

You get leads. You personalize every offer. You make sure you add exactly what they need.

Until I sent too many offers to many different prospects —

And realized there's no way to make a business you enjoy this way.

Actually, it didn't feel like running a business at all. It felt like running a service buffet.

The day things changed?

We stopped customizing & packed everything we do into one ore offer.

→ One promise.
→ One Ideal Client.
→ Easy to understand, and say yes or no to.

If your prospect list is full but your brain is fried, the problem isn’t you, and it's not your expertise either.

It’s the thing that service businesses keep you overworked & underpaid by default.

That's why the first steps we do with Clients using the Authority Solopreneur Blueprint are

1. Your signature offer.
2. Your freedom-first business model.

It’s the difference between having a pre-built house you can sell tomorrow vs. building a new one from the ground up every time someone wants to buy a house.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

“You don’t rise to the level of your goals. You fall to the level of your systems.”

One of my favorite lines from Atomic Habits —

 And one of the most overlooked truths in business.

It’s also the reason why most solopreneurs never reach consistent $10,000, $20,000 or $30,000 months.

They have big goals. That's not an issue.

But they don’t have systems.

So even when they want to grow, they keep getting stuck in the same cycle:

Chasing leads, mixing messaging, overdelivering, burning out, repeating.

When Dina & I built the Authority Solopreneur Blueprint, we didn’t just set new goals.

We focused on building a system.

And it’s not that complicated.

1. Make your signature offer.
2. Put it inside a freedom-first business model.
3. Install simple funnels to get clients and customers.
4. Nail your funnel entry so it never dries up.
5. Automate and layer in passive income.

That’s it.

A 5-step system for freedom, growth, and consistency.

Because you don’t need bigger goals.

You need better systems.

---

👋 Hi, I'm Stevan, and I work with solo coaches & consultants to help them grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more.

"Hi Stevan. Would you remind me of the terms of your '1:1 & in our private community', please?"

A message from an inbound lead after reading this in my post:

"Hi, I'm Stevan, and I help solo coaches & consultants grow a simple $10k/month business built around them. I do it 1:1 & in our private community — The Authority Club. DM me to learn more."

I add that sentence to most of my posts these days.

But here’s the truth:

That one line doesn’t bring the leads. Everything before it does.

My lived experience.

Everything I’ve done over the last 37 years.

The mistakes, the lessons, the breakthroughs.

The conversations I have with clients every day.

The stories from my real life that people recognize themselves in.

Shared in a way that builds trust fast and is almost impossible to copy.

That’s the part that makes people DM me.

That’s the part that drives inbound.

That’s the part that works on both LinkedIn and in my newsletter.

And yes — it works even in the era of AI.

I'd even add: especially now.

Which is exactly why we created “Stand Out From Generic AI Content in 2026: The Ultimate Content Bundle.”

It’s the exact system with templates we use to turn your lived experience into content no AI can replicate.

And because it’s Black Friday, you can get it for $47.

Plus, if you grab it before Wednesday, you’ll also get a bonus $97 training video completely free.

Find it in the featured section of my LinkedIn Profile.

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Stevan Koncar

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The Battle

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