Melina Panetta

Helping Founders & Solopreneurs Scale To Predictable $15K Months | “The Sales Psychologist™ | $25M+ Closed | Elegant Conversion™ Method

I help senior leaders turn decades of boardroom wins into six-figure advisory businesses--built for true freedom, fulfillment, and a life you actually want.

After leading $150M+ sales teams at Oracle, Workday, and HP, 
I realized success isn’t another promotion--or a packed calendar.

It’s owning your time, income, and where (and how) you live.

My clients aren't chasing "busy."
They want a business as bespoke as their achievements--and a lifestyle that feels as rich as the career they've built.

How I Help Leaders

→ Package hard-earned expertise into premium advisory offers ($10K–$30K+)
→ Create time, travel, and income flexibility--built around life, not work
→ Work with select, premium clients from anywhere in the world

What You’ll Leave Behind

✖ Burnout, busywork, endless meetings
✖ The corporate grind that drains your energy--and limits your options

What you gain:
💼 Six-figure deals, on your terms
🌍 Freedom -- of time, income, and where you live (whether that's a villa in Tuscany, a flight to Japan, or time with loved ones)
✨ A business and lifestyle that reflect success as you define it--and feel like you again

As an Italian-American dual citizen, I travel to Europe often and run my six-figure advisory practice from wherever feels inspiring—Italy, North Carolina, anywhere adventure calls.

I work with Directors, VPs, and CxOs who want more:
More income. More time. More living.

Why Me

→ Led $150M+ sales teams for global tech giants
→ Guided 400+ executives (Microsoft, Deloitte, Goldman Sachs) to autonomy and growth
→ Built my own six-figure advisory working between Italy and North Carolina

Ready to build a business and lifestyle that reflect your true success--and let you live globally?

Let’s connect.

Certified High Performance Mentor

I help leaders build systems for high-performance living. 

Whether you want more free time, meaningful work, or optimized health, creating systems will help you realize your full potential...and more.

I've read over 500+ books, spent tens of thousands of dollars working with high-performance coaches, and untold hours discovering personal systems.

It is a skill you can learn so that you can connect to your true purpose and reach your goals without indulging in the unhelpful BS that has been keeping you stuck.

Decide today to start getting the results you want in life.

Get in touch:

📧 melina@melinapanetta.com
☎️ https://calendly.com/melinapanetta/discovery

Meena - The Empowered Woman 🦋

Strong & Shine

I work with entrepreneurs and C-level executives and help them: 

• Amplify their voice and their personal brand. 
• Create marketing plans and strategies to 10X their revenue.
• Optimize their business and capitalize on existing business through partnerships and innovative initiatives. 
• Create a clear action plan and timelines to achieve those goals.

Chief Executive Officer

LinkNet

•	Revolutionized television business and achieved 5-year target in 1 year.
•	Managed content portfolio of 25M USD.
•	Created innovative strategies aligned with company's business vision by overhauling television line up and driving Video on Demand initiatives. This includes proactively gathering and analyzing historical data, planning and proposing "never been done before" strategies and negotiating unprecedented deals.
•	Creatively optimized marketing by leveraging on existing partnerships to raise marketing budget of 500k in 3 weeks. Drove new marketing campaigns to boost sales and deliver win-win for company and partners.
•	Revamped digital marketing by driving B2C marketing initiatives and created targeted marketing campaigns that built and increased marketing awareness by 200%.
•	Became a "go-to-person" for special projects in relation to group synergy and partnerships.

Chief Marketing & Content Officer (EVP) 

Global Finance International

•	Grew sales and boosted profits by 300% within 6 months.
•	Analyzed current business assets and marketing plans to revamp business.
•	Drove business sales to boost revenue.
•	Re-evaluated marketing plans, cut down marketing spend that didn't deliver ROI and created new marketing initiatives.
•	Examined P&L of the 130 outlets of laundry business individually to evaluate revenue potential and costs. Implemented strategies that boosted sales, decreased spending and improve brand image and customer satisfaction.
•	Optimized 300-person sales team by re-educating and retraining staff on regular basis.
•	Revamped in person sales method, introduced new customer service initiatives and upsells that contributed to company's bottom-line.

EVP, Sales & Marketing

YCAB Foundation

•	Transformed positioning of nonprofit from donation based to become self-sustainable by creating fundraising opportunities. Raised US$500,000 in one year.
•	Created new marketing campaign that raised brand awareness and attracted more branding opportunities.
•	Elevated Sponsorship and Marketing by bringing in new partners, collaborators and sponsors to increase funding.
•	Introduced merchandise line to boost revenue and complement brand campaign.
•	Strengthened ties with media and third parties and brought in new ones to extend distribution network (e.g.: for merchandise) and media/public relations (for sponsorship, strategic partners for events and campaigns etc.)
•	Drafted and reviewed contracts in connection with any sponsorship, marketing, business development and merchandising initiatives
•	Spearheaded corporate social responsibility and leveraged on companies and brands to create win-win partnership aligned with vision and mission of both parties.

Managing Director

PT Direct Vision (Astro Indonesia)

•	Successfully launched a children's channel (Ceria) in Indonesia and Malaysia and re-launched youth channel (Xpresi) in Indonesia on Astro platform
•	Rebranded and revolutionized youth channel by positioning it as youth empowerment channel ensuring competitive differentiator vis-a-vie its competitors.
•	Produced highly evolved local shows with were aligned with brand positioning and attracted ready to pay sponsors.
•	In charge of a US$20M budget for programing and production. 
•	Worked on sponsorship packages and collaborated with media agencies.
•	Responsible for legal, public relations, marketing and events.

Senior Vice President,  Business Development

Viacom

Provide business and legal advice for MTV, Nickelodeon and VH1 in the Pan Asian region, including India, Taiwan, China, Indonesia, Thailand, Philippines, Korea, Hong Kong, Singapore, Japan and Australia.
• Work with the business strategy and finance group on deal structure for new and existing businesses in Pan
Asia (e,g: joint ventures).
• Responsible for distribution/syndication of program agreements across the region.
• Responsible for new media deals (including mobile) under the MTV mobile umbrella which includes licensing
of content and brand licensing.
• Responsible for content and creative related matters (including program acquisition and production deals,
format licensing, key events eg : MTV Asia Awards, MTV Lycra Fashion Awards).
• Responsible for music rights in relation to production and programming of content, including rights and
clearances, deal structure, and liaising with music collecting societies.
• Draft contracts and advice on rights of the company on various matters and liaise with outside counsel on
local law issues and regulatory matters where necessary.

Director/ Business & Legal Affairs 

I help you build your self worth and your net worth 🔥 | Link in featured section l 0 to 7 Figures in 24 Months | Dubbed "Top Negotiator" by Globe Asia I Keynote Speaker | Corporate Trainer

In 2022, there were 2,668 billionaires. 

ONLY 337 were women.

The worst part? 

ONLY 101 of these women were self-made. 

It is time we normalize women building wealth. 

Hi, I'm Meena 🦋

I transitioned from being a lawyer and senior corporate executive to becoming a high-performance coach, speaker, and corporate trainer.

In 2016, when I was at the peak of my corporate career, I experienced a financial loss that turned my world upside down. 

When I hit rock bottom, I knew I only had 2 choices - evolve or stay stuck. 

This led me on a journey of self discovery, and I started learning about how to tap into the unlimited potential of the human mind using evidence-based tools and principles based on neuroscience, epigenetics and quantum physics. 

Within 2 years, I went from 0 to 7 figures. 

Now I am on a mission to empower women to become widely successful at building wealth. 


👉 My clients have achieved remarkable feats under my guidance:

   ✅ Launched and scaled a seven-figure online business

   ✅ Went from debt to a six-month cash reserve in under a year

   ✅ Boosted their revenue by 500%

   ✅ Raised half a million dollars in a single year

   ✅ Left unfulfilling jobs to expand their businesses across 11 countries


👉 By integrating these evidence based tools and principles,, I help you:

   ✨ Rebuild self-worth and boost your net worth

   ✨ Gain clarity on your vision, strategy, and action plan

   ✨ Build a compelling and profitable personal brand

   ✨ Develop a profitable sales, brand, and marketing strategy

   ✨ Maximize revenue opportunities and minimize costs

   ✨ Become an effective leader and the “go-to” expert in your industry


💰 Are you a driven female entrepreneur ready to build wealth?

🎤 Is your company seeking a keynote speaker to inspire and empower women to become powerful leaders?

                                         Don't hesitate to drop me a DM today!

taplio

The Battle

Melina Panetta

Meena Adnani - The Empowered Woman 🦋

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