Melina Panetta

Operator → Modern Founder | I help Directors & VPs extract their “invisible genius” into a premium advisory business | Zero to validated in 10 weeks | Ex-Oracle, Workday, HP | 115+ Clients served

I help Corporate Directors & VPs launch six-figure advisory businesses alongside their 9-5 without alerting HR or burning out.

On paper, you’ve won.

You have the Director or VP title. You have the stock options. You have the respect of your peers.

But let’s be honest about the cost.

You're trading your life for a paycheck. 
You're answering emails at dinner. 
You're squeezing your "real life" into two days a weekend.

You're rich in money, but you're poor in time.

I know this because I lived it.

I spent 25 years leading $150M+ sales teams for Oracle and HP. 
I had the $100K bonuses and the "perfect" career.

But I realized I didn't own my success. I rented it.

So I left. 

I didn't retire. I just changed the business model. 

I stopped selling my time to a corporation and started selling my wisdom to the market.

Now, I travel extensively, spend time with my family, and work on my terms. 

And I help high-performing leaders do exactly the same.

Your experience is an asset--but right now, you are selling it at a discount.

I help you install the Modern Founder Method™ - a 10-week operating system designed to take you from overworked operator to validated founder. 

We build your new chapter on three pillars: 

🛠 Pillar 1: Capacity Engineering 
Reclaim 25–30% of your week using the "CEO Operating System." 
We stop the leaks so you can work on your future, not just in your current role. 

💎 Pillar 2: Invisible Genius Extraction
We pull the IP out of your head that you’ve normalized for 20 years. 
We package your worldview and "Edge Advantage" into a Category-of-One premium advisory offer with a clear ROI. 

🚀 Pillar 3: The Authority Operating System 
Install a repeatable 90-minute daily routine. You’ll learn "Safe Signaling" to build a presence and drive high-ticket leads without raising red flags at your current job. 

You don't need to start over. You just need to package what you already know. 

The Track Record:

Ex-SaaS Sales Director (Oracle, HP, Workday) 
Italian-American dual citizen (Living the lifestyle I teach)
115+ Founders guided to freedom 

👇 Ready to own your time?

1. Download the free Modern Founder Guide in Featured. 
2. DM me "READY" to discuss the next cohort.

Certified High Performance Mentor

I help leaders build systems for high-performance living. 

Whether you want more free time, meaningful work, or optimized health, creating systems will help you realize your full potential...and more.

I've read over 500+ books, spent tens of thousands of dollars working with high-performance coaches, and untold hours discovering personal systems.

It is a skill you can learn so that you can connect to your true purpose and reach your goals without indulging in the unhelpful BS that has been keeping you stuck.

Decide today to start getting the results you want in life.

Get in touch:

📧 melina@melinapanetta.com
☎️ https://calendly.com/melinapanetta/discovery

Lisa Riggs

Spirit Sox

Spirit Sox offers high-quality, custom-knit socks.  Our socks are uniquely designed for each customer to match their personality and achieve their goals. Whether used for branding, events, promotional products, or employee/client appreciation, Spirit Sox USA will ensure that you have a quality experience with a quality product.

Sock Queen

WBENC

We are proud to be a nationally certified Women-Owned business through WBENC.  

The Women's Business Enterprise National Council (WBENC), founded in 1997, is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3) non-profit, provides a world class standard of certification to women-owned businesses throughout the country.

Women-Owned Business

NetApp

Over my tenure at NetApp, I worked in many facets of HR including:  compensation, benefits, Peoplesoft implementation, new hire orientation and integration, wrote the Employee Handbook, directly supported Hardware Engineering and Customer Support, and managed a group of employees.

Human Resources Manager

Sock Queen 🧦 | 2023 Enterprising Woman of the Year | I Create Premium Custom Branded Socks For Your Clients, Employees & Events 🧦 | Certified Woman Owned Business Owner | EW Board Member | Avid Sports Fan & Turtle Mom

Are you looking to stand out from the crowd?  How do you stay top of mind and memorable with your clients?

I can accomplish all of that for you in one word - SOCKS!

That's right, custom socks are the most popular selling apparel item and a simple, fun, and unique way to solve your challenges.  Whether it be branding, corporate swag, employee or client appreciation, events, promotional items, sports, fundraising, or non-profits - no matter your need, we can customize a sock for it.   

What differentiates our custom socks from everyone else?  Two key factors:  
1.  We offer high quality socks for a great value.
2.  We Care - your customer experience is important to us and we commit ourselves to providing top customer service throughout your entire process.

When customers work with me, they see:
🧦A branding solution - High-quality, custom-knit logo wear designed uniquely for your organization.
🧦A recognition solution - award your employees or your clients with a quality product they will appreciate.
🧦A team solution - build team spirit in the office, for an event, or on the field with logo'd socks.
🧦A fundraising solution - Sock fundraisers are simple, fun, and profitable without needing a lot of volunteer hours.

Hear it from our customers themselves:
"I researched quite a few places for logo gear for my company and wanted to support a Women Owned company like myself. When I came across Spirit Sox I was impressed from the start, Lisa immediately reached out to me and sent me several designs options. I am so happy I went with Spirit Sox, the sox match my company logo perfectly and feel great on our feet!"

"Just received our Spirit Sox and WOW, they look so amazing. Lisa was very accommodating and so easy to work with. Will definitely work with her in the future for other orders!"

You deserve a successful custom sock experience that you can be proud of and that helps you accomplish your goals.

📞SCHEDULE A CALL WITH ME TODAY 📞so we can discuss your goals and how custom socks can you help you and your organization stand out, stand apart, and be memorable.

Mockup designs and sock samples are free and no-obligation.  Send me an email to get yours.

www.SpiritSoxUSA.com
Schedule your free consult: https://calendly.com/lisa-spiritsoxusa/15min
408-513-3645

Spirit Sox USA offers high-quality, custom-knit socks.  Our socks are uniquely designed for each customer to match their personality and achieve their goals. Whether used for branding, events, promotional products, or employee/client appreciation, Spirit Sox USA will ensure that you have a quality experience with a quality product.

Things I’m leaving behind in 2026 as an entrepreneur 👇

If it costs my peace, clarity, or confidence, it’s staying in the past.

• Self-doubt disguised as “being realistic”
• Overworking to prove my worth
• Weak boundaries and people-pleasing
• Waiting for perfect timing
• Comparing my behind-the-scenes to someone else’s highlight reel

In 2026, I’m choosing clarity over chaos.

Boundaries over burnout.

Trust over fear.

Because building something meaningful shouldn’t require losing yourself in the process.

What are you leaving behind this year?

#newyear #reminder #goals #motivation #inspiration #entrepreneur #business

The ideas that scare you a little are usually the ones worth chasing. 💪 

For the longest time, my dream felt too small to matter and too big to feel realistic.

Owning a custom sock company. 

But I took the leap anyway, not knowing where it would lead.

That leap became Spirit Sox.

A brand built on creativity, community, and showing up everyday, one step at a time.

This year is your reminder that you don’t need every answer before you begin. 

You just need the courage to start. 

The dream you’re doubting today could become the brand, business, or breakthrough you’re proud of tomorrow.

Choosing belief over fear and turning vision into something tangible.

If you’ve been waiting for permission, consider this it.

#motivation #inspiration #belief #entrepreneur #entrepreneurship #growthmindset #thankful

Here's a reminder you might need today ⬇️

It’s not too late, and you’re not behind.

At different points in my career, I’ve faced doubt, hesitation, and that quiet voice asking, “Is now really the right time?” 

Especially when stepping into something unfamiliar, uncertainty has a way of showing up loudly.

Nine years ago, I decided to take a leap into a path I had never experienced before.

I wasn’t starting fresh out of college.

I wasn’t following a perfectly timed plan.

I was bringing years of life experience, career twists, lessons, wins, and failures with me.

And that changed everything.

I learned that age and timing aren’t barriers, they’re perspective.

They give you context, confidence, and resilience you didn’t have before.

Every chapter you’ve lived becomes part of the foundation for what you build next.

Nothing is wasted.

If you’ve been holding back because you think you’re “too late,” “too old,” or “too far along” to try something new, let this be your reminder: growth doesn’t have a deadline.

Sometimes the bravest move is simply giving yourself permission to begin.

#motivation #reminder #inspiration #goals #smallbusiness #entrepreneurship #entrepreneur #business

Sometimes life just… sucks. And that’s okay. 🤷‍♀️

On days like that, it’s usually not the big fixes that help most.

It’s the small things.

A cozy pair of socks.

A little chocolate.

A quiet moment to breathe.

Those small comforts have real power, they can soften a hard day and remind you that you’re not alone in it.

That’s why we love that our fuzzy wine socks are featured in the Basic Cellars Bummer Box.

It's the official recovery kit for bad days, breakups, and everything in between!

Inside you’ll find:
 • Cozy fuzzy socks (instant comfort required)
 • Chocolate (because endorphins are real)
 • A calming candle (to set the “I’m fine” mood)
 • And of course… Basic Cellars wine

If you’re in need of a little pick-me-up, sometimes a small thing really can make a big difference.

Huge thanks to Basic Cellars for including us. 

We love being part of comfort in a box. 🤍

#socks #gift #entrepreneur #entrepreneurship #smallbusiness #shopsmall #business

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Melina Panetta

Lisa Riggs

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The Battle

Melina Panetta

Lisa Riggs

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lisa Riggs's LinkedIn Performance

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