Accelerating Visibility & Revenue · CPD Accredited LinkedIn™️Training for Regulated Professionals (Law & Finance) · Employee Advocacy · Profile Optimisation & Marketing · Lawyer -social media policy · 5 Citywealth Awards

🔵 Applications for Link Tank Luminaries™️Programme now open: 
https://melaniegoodmanlinkedinconsultant.substack.com/p/link-tank-luminaries-thoughtleadership-programme

𝐓𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 📖:  
A long, long time ago, there was a City lawyer who relocated to Switzerland, leading business development as a director at an international law firm. 
She saw first-hand how powerful this platform can be when used strategically. 
Having founded Trevisan, she delivers bespoke LinkedIn™️ training, strategy, and content tailored for regulated industries. 

With CPD-accredited LinkedIn™️ training & sector experience, she works with business owners & senior professionals who want more visibility, better leads, and meaningful conversations, making LinkedIn™️ work smarter for you, not harder.

You’re not invisible because the algorithm hates you. You’re invisible because your message is forgettable.

⧈ Are you a leader frustrated that your LinkedIn™️profile isn’t attracting your ideal clients?

⧈ Are you seeking your next career opportunity?

⧈  Are you an HR leader keen to upskill your team while protecting your brand with an effective social media policy and employee advocacy tools?

🔲 HOW I CAN ASSIST YOU: 

🗹 Profile Optimisation: Transform your personal / company profiles to boost visibility, credibility & search rankings.​

🗹 Targeted Content Creation: Engage your audience with high-quality content 

🗹 Tailored LinkedIn® Training: Bespoke 121 / Bespoke Corporate training (employee advocacy programs)

🗹 Social Media Policy Development: Clear guidelines to ensure compliant online activity.​

🗹 Employee Advocacy Programmes: Empower your team to represent your brand effectively, expanding reach & influence.​

🔲 WHAT MAKES TREVISAN DIFFERENT: 

-Specialising in organic LinkedIn® marketing with industry-targeted content and networking campaigns to connect you with your ideal audience.

-CPD-accredited LinkedIn training programs 

-Delivered with qualified financial, legal and marketing expertise.

🔲 WHERE YOU HAVE SEEN ME

▪️The Entrepreneur
▪️Family Office Magazine
▪️Wealth Briefing
▪️ProtectionGuru

🔲 FREE RESOURCES 
▪ Access here: https://www.trevisanconsulting.com/free-social-media-and-business-development-guides/

🔲 LET'S TALK:
🖂 Melaniegoodman@trevisanconsulting.com 
🕿  + 44 7789 438 483

If you’re ready to elevate your LinkedIn presence and achieve measurable results, schedule a call with me today:
👉 https://bit.ly/LinkedInStrategyMeeting

(I do not signify any affiliation with or endorsement by LinkedIn® Corporation or its affiliates)

Melanie Goodman

Apparently, I'm a time waster! 🫨
 
I’d been going through old LinkedIn posts and replying to every new comment – even ones from weeks ago.

My friend and coach told me I was wasting time.
 
She asked:  “Why bother? It’s already buried. No one sees it now.”
 
Maybe she’s right – it’s not efficient but I don’t think that’s the point.
 
To me, replying late is better than not at all.  

It says: 𝘐 𝘴𝘢𝘸 𝘺𝘰𝘶. 𝘐 𝘷𝘢𝘭𝘶𝘦 𝘺𝘰𝘶𝘳 𝘷𝘰𝘪𝘤𝘦, 𝘦𝘷𝘦𝘯 𝘪𝘧 𝘐 𝘥𝘪𝘥𝘯’𝘵 𝘤𝘢𝘵𝘤𝘩 𝘪𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘰𝘮𝘦𝘯𝘵.

(Plus, it will resurface the post and reignite discussion.) 
 
She says: leave it.  
I say: show up, even if it's not perfect timing.
 
What about you - do you double back on old threads, or move on?

He didn’t visit her. He moved in.

When Maggie was diagnosed with early-onset dementia, Michael Maslinski - a top-tier strategy consultant - made a decision that stunned everyone:

He moved into the care home with her.
Not as a guest.
As a full-time resident.

For nine years, he lived alongside patients and staff, refusing to leave his wife alone in a system he didn’t trust.

What he saw changed him and could change the care system forever.  

This ‘living saint’ as I heard him referred to last night, used to boardrooms and strategy sessions, witnessed the care system from the inside. Small moments of incredible compassion existing alongside systemic failures.

I was fortunate to be invited to his book launch last night at the House of Lords, Michael shared what happened next.
 
"What Would Maggie Do?: A Triumph of Love on a Journey through Dementia" isn't just his story. 𝗜𝘁'𝘀 𝗮 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝗳𝗼𝗿 𝗰𝗵𝗮𝗻𝗴𝗲 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗯𝘆 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼 𝗰𝗵𝗼𝘀𝗲 𝗹𝗼𝘃𝗲 𝗼𝘃𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲.
 
Most of us will face this crossroads.
A parent. A partner. A sibling.

When that moment comes…
What would guide your choice?

→ Logic?
→ Love?
→ The system?

——————————
What Would Maggie Do? Is available on Amazon : https://amzn.eu/d/aIZxHkc
 
#HealthCare #Publishing #Community

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In 2023 more than 2000 secondary schools held events for Holocaust Memorial Day.
In 2025, just 854 chose to hold an event.
In 2026, it will have dropped again, 📉 60% since Oct 7th

Schools are stepping back from difficult conversations. The rise in tensions around global conflicts has made Holocaust education feel too controversial, too complex to navigate safely.

Some schools worry about parent complaints. Others lack the resources or confidence to handle the inevitable questions that follow these lessons.

But here's what we lose when we avoid the uncomfortable: we lose the chance to teach empathy before hatred takes root.

History doesn't disappear because we stop teaching it. It just repeats itself in the hands of those who never learned its lessons.

When young people don't understand how ordinary people became complicit in extraordinary evil, they can't recognise the warning signs in their own time.

I've watched educators struggle with this decision, weighing community pressure against educational responsibility. The pressure is real. The fear is understandable.

But the cost of silence is far greater than the discomfort of difficult conversations.

If we can't teach our children to remember the past without integrity and resolve than we must ask ourselves what kind of future they will inherit.

Photo: Harry Olmer MBE, one of the Windermere Children, 1927-2026

The ROI of the "Lurker"

My best leads don't always come from my most "viral" posts. In fact, they often come from the posts with the fewest likes and comments. It can be easy to get discouraged when a thoughtful piece of content doesn't get a lot of visible engagement, but in professional services, the metrics that matter are often hidden.

The people who hire me, the CEOs, the Partners, the busy HR Leaders, are often "lurkers." They are watching, they are reading, and they are assessing my credibility over time, but they rarely have the time or inclination to hit the "like" button on every post. Then, months later, I’ll receive an email saying they’ve been following my content for a while and they’re ready to talk.

Don't judge your success by the visible applause. Judge it by the quality of the conversations in your inbox. Are you writing for the "likes" of the masses, or are you writing for the one person who has the power to say "yes" to a contract? Stay the course, even when the room seems quiet.

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ 

To see more LinkedIn business development and training strategies, press the 🔔 on my profile 

🔁 Repost to share the knowledge 

📅 To book a 1-2-1 LinkedIn strategy call, use the button beneath my headline 

#LinkedInMarketing #LinkedInTraining #EmployeeAdvocacy #Trevisan

It's not all chirpy January launches and New Year, New Me.
Since Christmas, I've had 37 people reach out about job searching here.

Same story every time: "I'm applying everywhere but getting nowhere."

Here's the system that's working:

1/ Your Headline
Your headline should be a value proposition, not a status update.
Don’t say “Open to work.” Say “Skilled in A, looking for B, to create C.”

➡️ What to include: 
↳ Who you help (target companies/industries) 
↳ How you help them (your core expertise) 
↳ What makes you different (your unique angle)

Before: "Marketing Manager seeking new opportunities" 
After: "Helping B2B SaaS companies increase qualified leads through data-driven marketing strategies"

See the difference? One is about you. One is about them.

2/ Your About Section

➡️ First 2–3 lines are crucial: 
↳ They appear before "see more" 
↳ Hook attention immediately 
↳ Focus on the employer's needs, not your career history

➡️ Structure it strategically: 
↳ Open with your value proposition 
↳ Include 2–3 key achievements with measurable impact
 ↳ End with a clear call-to-action (how to reach you)

3/ Your Experience Section

➡️ Reframe every bullet point: 
↳ Start with action verbs and quantify impact 
↳ Include keywords from your target job descriptions 
↳ Show progression and increasing responsibility

➡️ Don’t forget the Featured section: 
↳ Showcase work samples that demonstrate your skills 
↳ Include case studies or project outcomes 
↳ Add recommendations that highlight specific achievements

4/ Your Comment History (your silent portfolio)

➡️ Treat comments as micro work samples: 
↳ Leave 3–5 thoughtful, specific comments a day on posts from target companies, hiring managers, and industry leaders 
↳ Add a mini example, question, or framework – not just “Great post!”

You want a recruiter to click “Activity” and think: “This person already sounds like someone on our team.”

5/ Your Featured Section as a Landing Page for One Role

➡️ Build a role-focused Featured row: 
↳ Tile 1: a short intro post – “Why I’m a strong [ROLE] for [INDUSTRY] teams” ↳ Tile 2: 2–3 portfolio items, screenshots, or decks 
↳ Tile 3: a short case study or results breakdown
When you pivot roles, rebuild Featured around that new direction.

6/ Your Name & Audio – a tiny but powerful trust cue

➡️ Make it easy to remember and say your name: 
↳ Use the name pronunciation/audio feature to give a 5–10 second intro 
It’s a small touch that adds personality and confidence.

7/ Your Connections as a Warm Shortlist
Most candidates passively accept connection requests.
➡️ Turn relevant requests into opportunities: 
↳ When a recruiter connects, reply with a short, value-first note 
↳ Offer a quick Loom, case study, or summary of how you’d approach a typical problem in their world

Your LinkedIn profile is your most scalable interview.

What's the biggest LinkedIn profile mistake you see job seekers make?

♻ Repost this to help your network land their next role.

LinkedIn Boost isn't what you think it is.

Most people treat it like a magic button. Pay a little, get more reach, watch the engagement roll in.

I've been there! It's tempting to think paid reach equals better results.

But boosting a post doesn't improve your post - it doesn't sharpen your thinking or make weak writing more persuasive. It simply shows what you've already written to more people.

If your content is muddled or overly promotional, paid reach just makes that more obvious. You're amplifying what's already there - nothing more, nothing less.

The professionals who actually get value from Boost understand three things:

1. 𝘐𝘵'𝘴 𝘢 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘪𝘦𝘳, 𝘯𝘰𝘵 𝘢 𝘴𝘩𝘰𝘳𝘵𝘤𝘶𝘵. Use it on posts that already show organic traction - saves, thoughtful comments, profile views.

2. 𝘛𝘩𝘦 𝘰𝘣𝘫𝘦𝘤𝘵𝘪𝘷𝘦 𝘮𝘶𝘴𝘵 𝘮𝘢𝘵𝘤𝘩 𝘵𝘩𝘦 𝘱𝘰𝘴𝘵. Most disappointing results come from this mismatch. You can't write for engagement and boost for leads.

3. 𝘐𝘵'𝘴 𝘢 𝘫𝘶𝘥𝘨𝘦𝘮𝘦𝘯𝘵 𝘤𝘢𝘭𝘭, 𝘯𝘰𝘵 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. It's useful for ensuring good thinking reaches more of the right people. It won't create authority from scratch.

I have written a guide covering what Boost actually is, how it differs from other LinkedIn ads, step-by-step setup, what to boost (and skip), choosing objectives, and tactical uses most people miss.

Worth reading if you want to use it strategically rather than hopefully.

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ 
To see more LinkedIn business development and training strategies, press the 🔔 on my profile

🔁 Repost to share the knowledge

📅 To book a 1-2-1 LinkedIn strategy call, use the button beneath my headline

#LinkedInMarketing 
#LinkedInTraining 
#EmployeeAdvocacy 
#Trevisan

Welcome to all of this week's new subscribers to Link Tank newsletter; my newsletter always focuses on the practical: Real, implementable strategies t

Open article: Should You Be Boosting Your LinkedIn Posts? A Practical Guide for Individuals by Melanie Goodman • 10 min read

Should You Be Boosting Your LinkedIn Posts? A Practical Guide for Individuals

Stop optimising everything.

You've spent three hours perfecting your banner dimensions. Another two crafting bullet points nobody reads. Half your weekend hunting for skills endorsements.

Meanwhile, the sections that actually convert sit half-finished 🤦‍♂️

Here's what I see constantly:

Professionals obsess over profile polish while the money-making sections get ignored.

𝗧𝗵𝗲 𝟯 𝘀𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿:

1.Headline 

This is your digital business card. It shows up everywhere: search results, comments, and connection requests.

➡️ Lead with what you do + who you help (skip the clever wordplay)
➡️ Benefits over job titles: "I help X achieve Y" beats "Senior Consultant"
➡️ Use all 220 characters strategically
➡️ Include keywords your ideal clients search for
➡️ Test it: would a stranger instantly understand your value?
➡️ Avoid: buzzwords like "guru," "ninja," "passionate"
➡️ Add credibility markers: "500+ clients," "Featured in Forbes," "CPD Accredited"
➡️ End with a micro-CTA if space allows

2. About Section

This is where prospects decide to reach out or scroll past. Your conversion hub.

➡️ Open with their problem, not your credentials or origin story
➡️ Use the first 300 characters strategically (the "see more" preview)
➡️ Share specific, quantifiable outcomes: "Helped 50+ founders..." not "I'm passionate about..."
➡️ Structure for scannability: 2-3 sentence paragraphs maximum
➡️ Include white space between sections (hit return twice)
➡️ Tell a transformation story: where your clients start → where they end up
➡️ Add social proof: client results, publications, recognition
➡️ Aim for 1,200-2,000 characters (sweet spot for engagement)
➡️ End with crystal-clear contact details as your CTA
➡️ Avoid: corporate jargon, "passionate," "innovative," vague claims
➡️ Include: "DM me," email, booking link, or specific next step


3. Featured Section

➡️ Feature your lead magnet (guide, checklist, template)
➡️ Link to your best-performing content or case studies
➡️ Add your service page, booking calendar, or newsletter signup
➡️ Use custom thumbnails (1920 x 1080px for links, posts, articles)
➡️ Keep it to 3-4 items maximum (less is more)
➡️ Pin your highest-converting asset at the top
➡️ Direct LinkedIn traffic to owned platforms (website, email list)
➡️ Update monthly with fresh content (shows you're active)
➡️ Think strategically: what's the next logical step for your ideal client?
➡️ Track clicks if possible (use UTM parameters on external links)
➡️ Remove outdated content immediately (old webinars, expired offers)

The 5 People Obsess Over:

• Banner design 
• Skills endorsements (carry almost zero weight now)
• Detailed job descriptions 
• Perfect photo pixel ratios 
• Awards and certifications (relevant to current positioning or skip)

The profiles landing clients focus ruthlessly on the sections people actually read and click.

Stop tweaking. Start converting.

Which of the "Big 3" above are your weak spot?

Social media policies matter more than most people realise. 

I draft them and I’m curious how they’re treated in practice.

Have you ever actually read your company’s social media policy?
 
𝗔.  Yes. Properly
𝗕.   I skimmed it once. 
𝗖.  I know it exists, somewhere.  
𝗗.  I’m not sure we even have one.



∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞  
For LinkedIn business development and training strategies, press the 🔔 on my profile  

🔁 Repost to share the knowledge  

📅 To book a 1-2-1 LinkedIn strategy call, use the button beneath my headline  

#LinkedInMarketing #LinkedInTraining #EmployeeAdvocacy #Trevisan

Have you ever actually read your company’s social media policy?

The author can see how you vote. Learn more

Niraj Kapur

Director of Sales and Marketing UK

📢 LinkedIn™️ and Sales Trainer that gets you Results 🏆 LinkedIn Top Voice 💪 Professional Speaker 🧠 1:1 Coach 💯TEDx speaker 📚 Author Everybody Works In Sales

The biggest challenges in sales right now are indecision, ghosting, overcoming objections, AI overwhelm, pressure from above and hitting target. 

Then you often have to deal with posting on LinkedIn and trying to sell in the DMs which most people get wrong.

If you are facing any of these challenges, I can help. Don’t expect several hours of PowerPoint, that’s not good enough. 

My training is interactive. You will learn the cadences, sequences, habits and proven modern-day methods to achieve more sales.

You’ll overcome fears through roleplays. You will get continued personal development through my accountability, learning documents and checklists.

Having spent 23 years in the corporate world, I understand the frustrations and challenges a sales team endure on a daily basis. 

I also understand, having been a selling manager, how to train a team to hit target and make sure they keep hitting target.

As an official LinkedIn Top Voice and someone who regularly visits different LinkedIn HQs, you will learn how to use LinkedIn effectively for branding building and growth.

140 businesses like Salesforce, Exertis, Barclays, and NBM Group have given me LinkedIn recommendations, sharing the positive experiences they had working with me. 

Salesforce awarded me a Top Sales Influencer to follow 2021-2025.

LinkedIn awarded me an official Top Voice in Sales badge from Nov 2021 - Jan 2026.

In my free time, I'm proud to:

🏅 support local charities like Autism NI, Foodstock, Lighthouse and Hope 4

🥁 work as an influencer for major brands like Salesforce, ZoomInfo, WINN.AI, Noota.io and Hubspot.

If you want to increase sales, grow on LinkedIn - and are looking for someone to take you and your team to the next level, DM me, email: niraj@everybodyworksinsales.com or visit www.everybodyworksinsales.com

Managing Director

I've delivered personalised, modern-day highly relevant sales training,  LinkedIn training, speeches and 1:1 coaching that gets RESULTS for your business. What I help you with includes:

- Prospecting (what to say to clients you don't know and how to listen)
- LinkedIn Training (how to engage with clients, build your brand and generate more leads and sales)
- Overcoming Objections (what are the biggest challenges you face and how to overcome them)
- Turning around negative mindsets (plays a massive part in your success or failure)
- Holding you accountable (pushing you hard to get the results you need)
- Effective Sales Email Writing (over 90% of businesses can't write sales emails)
- Getting the delegates at your event to be inspired and take action

We all work in sales. Most people don't like selling, don't want to sell or don't know how to sell. Now you have a solution.

The more you learn, the more you earn.

To get results for your business:  email niraj@everybodyworksinsales.com or DM me 

www.everybodyworksinsales.com

I called a spammer
He sent me a LinkedIn DM claiming to have spoken to various members of my team.

No idea who these team members are, but I would like to meet them 😄 Everybody Works In Sales Ltd is me and my VA of 7 years Nicola Case. We have never heard of this spammer, who called himself Ben.

So I called up Ben early December and he was unavailable. I left him a message thanking him for his email and asked for a call back.

Heard nothing.

I called back a week later, asking he return my message, and even gave the time and date he sent the email. Nothing.

I then emailed this morning asking why he claimed to have spoken to my team members. 

We all make mistakes. Here's what happens when you make one.

1. Apologise QUICKLY.

2. Apologise SINCERELY.

3. DON'T do it again.

Most people are decent and will accept that.

Lying is foolish because people find out and don't want to work with you. That affects your revenue, profits and reputation.

If you have been badly taught in sales or don't know how to sell on email or LinkedIn, most people are in the same boat.

There’s 50 blogs packed with insights and strategies to help you navigate sales and LinkedIn  - see link in comments - and choose which blog suits your needs.

Helping you smash sales targets. Trusted by Terex, Salesforce, Exertis, Barclays, NBM Group and Cirata. 500+ companies trained worldwide. LinkedIn Strategist and Trainer. Transformational Speaker.

The biggest questions people ask me about LinkedIn
❌ How do I go viral?
❌ How do I generate leads?
❌ How do I make sure people comment on my posts?
❌ How do I come up with content ideas?
❌ Do I need LinkedIn Sales Navigator?

The biggest questions people should ask about LinkedIn

✅ How do I build quality relationships?

✅ How do I convert leads to sales?

✅ How do I stay consistent with quality posting?

✅ How do I sell effectively, so I don’t waste money on LinkedIn Sales Navigator?

✅ How do achieve more success in fast-growing countries like the Middle East?

✅ How do I navigate fast-growing countries like the Middle East?

I’ll be answering this and much more on 23rd January in the LinkedIn Authority Masterclass with Middle East expert Corina Goetz

We only did one masterclass last year. I’m away on business from 25th Jan, so if you miss this, you miss the live session.

DM me for more details or see link in the comments.

Upselling and Cross-Selling To Your Clients
Yesterday I went to buy new trainers.

There were 3 people working in the shop. 

2 people were chatting about their Saturday night louder than they should have, with their backs to customers. They failed to acknowledge me when I walked in.

The 3rd worker, Elaine, asked me, “Hi, what help do you need?, not the usual cliched “Can I help you with anything?” One is an open question, the other is a closed one.

Always use an open question at the beginning.

I had plantar fasciitis in my feet 10 years ago. After the NHS repeatedly failed to get the diagnoses right, I went private.

After a brutal course of cortisol injections, they recommended trainers like ASICS, HOKA or Brooks with padding to protect my feet.

Elaine recommended trainers that would help and support me. My budget was £90 and the trainers that were more comfortable at £130 – upsell done.

She noticed my work socks and mentioned that sports socks are better suited, so I purchased several pairs of socks – cross-sell done.

Having worked 31 years in sales, I’m a tough person to sell to, yet I purchased with ease.

My wife Rachel ( as a newly wed, I still get excited calling her my wife) was with me. She was impressed with Elaine and purchased pink trainers for herself.

This is a great example of how selling should be done.

There was:
 
✅  no awkward body language
✅  no nerves
✅  no speaking faster
✅  no hard sell
✅  no rush for the deal
✅  no desperation
✅  it was all about serving the customer

Most people don’t think enough about upselling or cross-selling to clients - and they're not aware of their tone or body language when doing so.

If you want to improve your sales in 2026, drop me a DM or see link in comments.

Ghosting affects all of us
You can't stop it completely.
You can reduce ghosting which reduces stress, improves confidence and makes work more enjoyable.

Download this PDF or share it with a colleague. 

We're giving away 4 relevant PDF documents to help you succeed in the upcoming LinkedIn Authority Masterclass with Corina Goetz. DM for details or see link in comments.

when you get ghosted, try this

If Michael Jordan needed support, so you do.
…Michael Jordan was a basketball player for Chicago Bulls. He was a good player, but was still getting pushed around by certain teams like Detroit Pistons.

Enter Tim Grover. He wrote to everyone in the Chicago Bulls team asking to be their coach and help them succeed. They ignored him.

He didn’t initially write to Michael Jordan since he was the best player in the team and thought Michael Jordan would ignore him.

Finally, he wrote to Michael Jordan who wanted to improve his career and was smart enough to say yes.

No outsider has ever come into a basketball team like this before and naturally people were concerned.

Many sales leaders and business owners are concerned about hiring outside coaches, often thinking they know it all themselves.

If you try and do everything yourself, you will fail.

Everyone needs help.

Tim Grover didn’t train Jordan on getting better at basketball, he trained him on mindset, getting the basics right and got him doing arm weights to intimidate the competition. Tim didn’t train him the way other people did.

Jordan is now considered the greatest basketball player and of one of the most successful athletes of all time.

How is this relevant to you?

✅ Never give up at the first attempt like most people.

✅ Never be afraid of going big.

✅ Master the basics. If you’re not great at selling, then paying for LinkedIn Premium and Sales Navigator will keep you struggling.

✅ Investing in a coach is not a sign of weakness, it’s a shortcut to your next breakthrough.

✅ Greatness doesn’t happen alone.

That is why you need to attend the upcoming LinkedIn Authority Masterclass with myself and Corina Goetz To find out more on storytelling, selling on LinkedIn and using AI on LinkedIn – DM me or click the link in comments.

Prospecting Checklist for 2026
Download this, read this and please take action.
It will help you get better results.

Click the 🔔 next to my profile so you don't miss out on valuable sales and LinkedIn content.

Prospecting Checklist for January 2026

How NOT to sell on LinkedIn
I received this cold email from something I posted on LinkedIn.

Here’s what I like about the email
It’s short and to the point

Here’s what’s wrong with it 
❌ You messaged me on the wrong platform
❌ You have no website or contact details, so I waste time searching to see if you’re real or AI
❌ You have your timelines wrong
❌ You’re making assumptions

Here’s how to improve it
➡️ Nobody needs another email

➡️ ➡️ LinkedIn is the easiest platform to sell on (apart from face to face).

➡️ ➡️ ➡️ Like and comment on their posts first so they know who you are.

➡️ ➡️ ➡️ ➡️ When you message in the DMs, voice notes and videos get a higher rate of return because most people don’t make that effort.

➡️ ➡️ ➡️ ➡️ ➡️ It’s not the most qualified who get the business. It’s often those who stand out and provide value

Sign up for the LinkedIn Authority Masterclass on 23rd January with myseklf and Corina Goetz if you want to gain more clarity, grow on LinkedIn and generate more sales ttps://https://lnkd.in/ef6GxSwF

taplio

The Battle

Melanie Goodman

Niraj Kapur

Followers

Posts

Engagements

Likes

Performance ScoreMelanie Goodman's LinkedIn Performance

Performance ScoreNiraj Kapur's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Melanie Goodman

Niraj Kapur

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melanie Goodman's LinkedIn Performance

Performance ScoreNiraj Kapur's LinkedIn Performance

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Performance ScoreMelanie Goodman's LinkedIn Performance