Trevisan (LinkedIn®️ Training & Marketing - CPD Accredited)

Working with firms of 2-200,000 employees, I am a specialist in LinkedIn®️Employer Branding and Employee Advocacy.

My mission is to assist HR Managers and Talent Acquisition professionals in attracting top-tier talent and teaching their existing teams how to leverage LinkedIn®️ effectively for business development and to increase brand credibility.

Did you know that employees typically have ten times more connections than a company's LinkedIn page followers? I am dedicated to turning your employees into passionate advocates of your firm using this platform.

Why is this important?

Attracting and retaining talent is vital for businesses today. With talent becoming scarcer and competition more intense, traditional recruitment methods are no longer sufficient. Companies are increasingly turning to social media to tell their stories, but often these narratives blend in with those of their competitors.

While LinkedIn training is beneficial and required,  HR managers often require clear guidance and a media partner to help them take full control of the LinkedIn channel, nurture it, and achieve measurable results.

Employee Advocacy 

I help professionals and their firms gain 10X visibility and network growth using LinkedIn™️.

As a B2B business generation specialist, I help companies leverage the power of LinkedIn™️ to generate high-quality connections and leads every single day without using any paid ads. 

At Trevisan, we pride ourselves on offering only the best bespoke LinkedIn marketing services to our clients.

Trevisan helps growing firms to stand out from the competition & build a powerful brand presence with modern online marketing strategies to increase the number of new customers, improve customer retention, and become a leader in their field.

Content Marketing & Training

Our in-depth understanding of these clients’ competitors, challenges, and needs has led to impressive and transformative results. While our company is a fit for businesses of many sizes, industries, and clientele, we are selective in who we work with as we want to make sure we have the time, resources, and experience necessary to help our clients thrive online. 

You’re not just a number to us – you’re a partner and a friend 🤝

Please reach out to us today for a no-pressure, free consultation.
https://bit.ly/LinkedInStrategyMeeting

Or Call +44 7789 438483

LinkedIn®️ Business Generation, Training & Fully Managed Strategy (Founder)

Our fully done-for-you LinkedIn®️ profile optimisation service ensures that you make a lasting impression on potential employers and get found by the right recruiters and HR teams. Stand out from the competition and elevate your career prospects with Trevisan Elevate™.
https://www.trevisanconsulting.com/trevisan-elevate

Founder @ Trevisan Elevate®️ - LinkedIn Profile Optimisation for Graduates 

Ready to take your business to the next level without burning out? The Link Tank®️ has got you covered.
With our done-for-you templates, checklists, planners, blog posts and advisory/coaching plans, we help you create a successful business and marketing plan without sacrificing your sanity... 

Say goodbye to burnout and hello to success with The Link Tank®️

Founder @ The Link Tank®️

Our CPD accredited training courses for professionals, entrepreneurs and business developers who want to learn how to leverage LinkedIn for business in a course that fits their schedule.

The Benefits:

🔷Benefit from a fully optimised LinkedIn profile

🔷Learn how to find and engage your ideal clients on LinkedIn

🔷Learn how to find and engage your ideal clients on LinkedIn

🔷Build business value by using the LinkedIn Sales Navigator platform

🔷Create and plan content to attract your ideal clients (for free)

🔷Learn how to set and use company pages

🔷Use LinkedIn in a job search

https://www.trevisanconsulting.com/expert-linkedin-training/

LinkedIn®️ Coach & Trainer @CPD accredited LinkedIn®️ Training courses

AAMIL Group

Business Development & LinkedIn Manager

ARIAS FABREGA & FABREGA

Director of Arifa Corporate Services (Geneva) Inc.

Darlingtons

commercial & residential property; landlord / tenant

Commercial Property Associate

Allen & Overy

commercial property; securitisation; real estate finance

Associate • Real Estate Finance (solicitor)

Accelerating Visibility & Revenue of Finance & Legal Professionals · CPD Accredited LinkedIn™️ Training, Coaching & Consultancy · Employee Advocacy · 360° LinkedIn™️ Marketing Strategy · Lawyer · 3xCitywealth Awards

🔲 I talk about #LinkedInMarketing #LinkedInTraining #BusinessDevelopment #Employee Advocacy #Productivity 🔲

𝐓𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 📖:  A long, long time ago, there was a City lawyer (see experience section 👇🏼!) who moved to Switzerland and discovered her British legal expertise wasn’t in high demand. Instead, she joined an international law firm as a director, where she built a valuable network and generated business through LinkedIn™️.

That experience sparked the idea to found Trevisan Consulting, a company specialising in LinkedIn®️ network growth, business generation strategies, and training services for business owners and companies. With a deep understanding of the financial, fintech, and legal sectors, I help professionals leverage LinkedIn®️ to achieve measurable success...and the rest is history.

⧈ Are you a senior executive frustrated that your LinkedIn™️profile isn’t attracting your ideal clients?

⧈ Are you a professional seeking your next career opportunity?

⧈ Could you benefit from more conversations with targeted potential clients? 

⧈  Are you an HR leader looking to upskill your team’s LinkedIn™️business development skills?

🔲 HOW I CAN ASSIST YOU: 

🗹 Optimising personal & company profiles to enhance visibility, credibility, and search engine ranking.
🗹 Targeting current & prospective clients with superb content & expert messaging techniques to make better connections & build more valuable relationships
🗹 Delivering individual and corporate LinkedIn™️ training tailored to your specific goals.

🔲 WHAT MAKES TREVISAN DIFFERENT: 

-Specialising in organic LinkedIn™️ marketing with industry-targeted content and networking campaigns to connect you with your ideal audience.

-CPD-accredited LinkedIn training programs designed for professionals in regulated industries.

-Delivered with qualified financial, legal, and marketing expertise.

🔲 WHERE YOU HAVE SEEN ME

▪️The Entrepreneur
▪️Family Office Magazine
▪️Wealth Briefing

🔲 LINKEDIN™️ TRAINING OPTIONS
▪ 30-minute LinkedIn™️ Power Session
▪ 90-minute in-depth one-to-one training
▪ Corporate group training tailored for teams (employee advocacy programs)

Book your session today:  https://www.trevisanconsulting.com/expert-training

🔲 LET'S TALK:
🖂 Melaniegoodman@trevisanconsulting.com 
🕿  + 44 7789 438 483

If you’re ready to elevate your LinkedIn™️presence and achieve measurable results, schedule a call with me today:
👉 https://bit.ly/LinkedInStrategyMeeting

(I do not signify any affiliation with or endorsement by LinkedIn™️Corporation or its affiliates)

Melanie Goodman

Professionally, 2025 threw me a curveball: 
(This is not an "𝘐 𝘭𝘦𝘢𝘳𝘯𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘵" post!) 

My LinkedIn account was unexpectedly taken down for 3mths.

No updates. No audience. No pipeline.

𝘚𝘰 𝘸𝘩𝘢𝘵 𝘥𝘪𝘥 2025 𝘳𝘦𝘢𝘭𝘭𝘺 𝘵𝘦𝘢𝘤𝘩 𝘮𝘦, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘭𝘺?
 
Instead of switching off, tune in!
 
I spoke to a real human in LinkedIn’s US office, explained the legal position, understood what went wrong from their end, and we chose to move forward amicably. 

The break gave me clarity. It also gave me a renewed sense of purpose.
 
What truly stood out, though, was my 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆.  

Clients didn’t flinch. They didn’t need a LinkedIn presence to trust my strategy.  And many of you rallied behind me, checking in, offering support, and reminding me why this platform is worth the effort.

Thanks once again John Espirian, Sarah Burgess, Brenda Mellor Tony Restell, Lionel Guerraz Ian McKenna, to name but a few amazingly supportive people here.
 
I started teaching others how to use LinkedIn better via Substack and somehow gained a substantial following during the silence.

Then I discovered that an email list and another platform were indeed lucrative assets :)
 
So, what did 2025 teach me?  

🔹 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆 𝙫𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮 - 𝘁𝗵𝗲𝘆 𝗯𝘂𝘆 𝙩𝙧𝙪𝙨𝙩.  Mine didn’t blink. They knew my work, not just my feed.
 
🔹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝘀.  People I’d supported over the years rallied instantly.  I’ll never forget it.
 
🔹 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗿𝗲 𝘁𝗼𝗼𝗹𝘀, 𝗻𝗼𝘁 𝗹𝗶𝗳𝗲𝗹𝗶𝗻𝗲𝘀.  Substack and email grew and converted faster than expected 
 
🔹 𝗦𝗸𝗶𝗹𝗹𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗲𝗿.  I started teaching LinkedIn strategy 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯.  Turns out, the platform doesn’t make the expert - the outcomes do.
 
If you're building in public, here’s my advice:
 
🧠 Diversify your platforms.  
📄 Document your expertise.  
🫱🏼‍🫲🏻 Invest in your community before you need them.
🔴 Do not take no for an answer, even after the 19th email ;)
 
What’s one professional lesson you’re taking into the new year?
 
Thanks, LinkedIn, for reinstating me and for LinkedIn News UK  for the opportunity to share the positive outcomes and lessons learned this year.

Thanks, 2025, for turning out pretty damn fine!

Still here, still smiling and rooting for anyone building with purpose.

 #LinkedInMarketing  #LinkedInTraining #LinkedInNewsUK #Trevisan

Accelerating Visibility & Revenue · CPD Accredited LinkedIn™️Training for Regulated Professionals (Law & Finance) · Employee Advocacy · Profile Optimisation & Marketing · Lawyer -social media policy · 5 Citywealth Awards

First Christmas drinks of the season… and they did not disappoint. 🍸🎄

Hosted at the historic City of London Club by the team at LGT Private Banking:

Yes, the setting was beautiful.
Yes, the wine was excellent.
Yes, there may have been a mini quiche in sight.

But the best part?

Making new introductions, and that feeling of shared momentum as the year starts to wind down yet we’re thinking ahead to making strides next year. 

Big thanks to Simon Ibbitson for the kind invitation and to everyone I chatted to last night: it’s moments like these that make the City feel like a village :)

December is here. Let the festivities begin!

#FinancialServices #Banking #LinkedInTraining #LinkedInMarketing

Patrick Keller Kate B.

The new anatomy of a high converting LinkedIn profile in 2026.

Most profiles look fine at a glance but fail the only test that matters: does it convert views into conversations.

Here is the structure that works now.

• Headline: one clear line that tells people who you help and the outcome you deliver
• Banner: a branded space showing your value in under three seconds
• About: written in the first person with a simple story, proof, and a call to action
• Featured: your strongest work, not a random selection of links
• Recommendations: updated and relevant to the services you offer today

Quick stats.

• Profiles with a focused headline attract up to 30 per cent more searches
• Banners that use clear value statements see longer view time

A high converting profile is not about decoration. It is about clarity, positioning, and trust.

If you want a profile review that shows exactly what to change and why, send me a message.

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ 
To see more LinkedIn business development and training strategies, press the 🔔 on my profile

🔁 Repost to share the knowledge

📅 To book a 1-2-1 LinkedIn strategy call, use the button beneath my headline

#LinkedInMarketing #LinkedInTraining #EmployeeAdvocacy #Trevisan

More clients. More content.  More pressure to move fast and let things slide.
 
Here’s how I 𝘥𝘰𝘯’𝘵 and the tools that help me keep quality high as I scale:
 
In November 2025, the algorithm isn't rewarding automation.  
It's rewarding clarity, intent, and consistent value.

Easy if you have endless time on your hands, harder if you're running a business.

Enter an efficient tech stack.
 
Here’s mine - built for sustainable growth, full compliance, and one north star: credibility.
 
🖋 AuthoredUp – Clean, skimmable posts that read well on mobile.  

💼 LinkedIn Sales Navigator – Filters I use daily? Relevant roles, recent activity, hiring  

📣 Read AI - provide detailed meeting notes & LinkedIn training recordings

🌐OpenAI (Chat GPT)– Client calls become insights; insights become post ideas. Link to my free GPTs in comments 

🧠 Perplexity Pro - Research = quality and depth

🎨 Canva – Visuals, under 10 slides, always on-brand.  

🔖 Substack  - Monetise your articles directly and email your audience

📝 TextExpander - Save hours typing the same messages - no more  copying / pasting 

✍ Grammarly – Confident + friendly. Always in British English.  

📅 Calendly – Link in bio. One click to book a call with me.

🎥 Loom – Builds trust faster than any email.  

🧱 Notion + Google Drive  - keeping it neat and tidy

💳 Stripe and PayPal – Frictionless, branded payments

Every tool above plays nicely with LinkedIn’s rules.  No scrapers. 
 
Just structure that helps me show up reliably, helpfully and efficiently.
 
Which tool has 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 changed the way you work and / or show up on here? 

I'd love to know what else my tool stack should feature

PS. Trevor has just bought new glasses in the Black Friday sale ;)

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞  
To see more LinkedIn business development and training strategies, press the 🔔 on my profile  
🔁 Repost to share the knowledge  
📅 To book a 1-2-1 LinkedIn strategy call, use the button beneath my headline 

#LinkedInMarketing #LinkedInTraining #EmployeeAdvocacy  #Trevisan

This is AI generated… which sounds like the end of marketing agencies.
(just kidding I work with plenty… so yes, that includes me)

What once demanded months, huge budgets and full production crews,
now takes one creator, a handful of credits and a well shaped idea.

The example doing the rounds was built in Google ’s new Veo three by PJ Ace an AI video model capable of producing full cinematic scenes, complete with actors, lighting, sound and emotion all from a few lines of text.

No cameras.
No actors.
No crew.
Just concept and execution.

The production barrier has collapsed.
But the attention barrier has never been higher.

And this is where the conversation needs to shift.

It is no longer about who can write the best prompt.
It is about who can create the best idea.

A beautiful video that says nothing will still perform like nothing.
High quality visuals cannot rescue a weak concept.

AI will not write your strategy.
It will not develop your taste.
It will not teach you timing or emotional intelligence.
That part remains entirely human.

The real advantage lies in understanding why people pause, what resonates and how to craft stories that do not just look polished but feel meaningful.

That is where the best marketing agencies and the best creators will thrive.
Not by competing with AI but by directing it with intention.

👇 What’s the idea you would create if production was no longer the barrier?

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ 
To see more LinkedIn business development and training strategies, press the 🔔 on my profile

🔁 Repost to share the knowledge

#LinkedInMarketing #LinkedInTraining #EmployeeAdvocacy #Trevisan

“Write a book,” they say.

LinkedIn UnCovered
The Truth about the LinkedIn Algorithm, 

Here’s why I won’t be doing this:
 
By the time it's printed, it’s already obsolete.
 
Especially in ecosystems like LinkedIn, where everything changes overnight.
 
The shift to the 360Brew algorithm didn’t just make old content strategies irrelevant.  It rendered entire 𝘣𝘰𝘰𝘬𝘴 useless.
 
All those “ultimate guides to LinkedIn” published in 2024?  
Dead on arrival in 2025!
 
Hashtags? No distribution value.  
Posting hacks? Outdated.  

Even the feed itself doesn’t work the way it did 6 months ago.
 
360Brew doesn’t rank by signals - it reads for substance.  It reasons.  It learns 𝘪𝘯 𝘤𝘰𝘯𝘵𝘦𝘹𝘵, in real-time.
 
Books can’t do that.  They’re static by design.  And when the platform updates faster than you can write, the only winning strategy is 𝘭𝘪𝘷𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨.
 
So no, I’m not writing a book.  
I’m building ideas in real time, in public.  

Tested by conversation.  Optimised by iteration.  Distributed by merit.
 
If your environment evolves weekly, your thinking should too.

𝗖𝗼𝗻𝘃𝗶𝗻𝗰𝗲 𝗺𝗲 𝗼𝘁𝗵𝗲𝗿𝘄𝗶𝘀𝗲:  What’s a 𝘨𝘰𝘰𝘥 reason to write a book in 2025?  I’m open to changing my mind - if the argument is strong enough 😁

PS. Thank you to Toby Goodman whose rather excellent book arrived this week :)

“Founder” is becoming the new job title of choice.

According to LinkedIn, the number of UK professionals adding “Founder” to their profile jumped 69% year-on-year.

That’s a signal that people aren’t waiting for the next opportunity. 
They’re creating it!

📊 LinkedIn’s new 25-page SMB report unpacks what’s driving this surge and how small businesses can grow in 2026.

Here’s a 2-minute summary ↓

🧠 1. AI is levelling the playing field

Forget “corporate-only” tech advantages.
	•	64% of UK SMB leaders say adopting AI is key to growth.
	•	AI literacy among UK companies with 11–50 employees jumped 36%, outpacing larger firms.
	•	But AI isn’t replacing people -77% say human skills are more important in the age of AI .

🛠️ Recommendation: Focus on AI upskilling rather than just AI tools.


🤝 2. Brand credibility is no longer optional

With attention harder to earn, trust is the differentiator.
	•	72% of UK SMB marketers say buyers cross-check with trusted sources.
	•	77% are investing in community-driven content (think creators, experts, employees).
	•	74% cite brand building as crucial to hitting their 3–5 year goals .

🎥 Short-form video is rising—but it’s the voice, not the format, that builds connection.


🌱 3. Networks are your new currency

It’s not just about posting. It’s about who’s paying attention when you do.
	•	SMB professionals are expanding networks 13–14% YoY.
	•	71% of UK SMB leaders say networking is key to long-term growth.
	•	65% make decisions faster with input from their communities .

💬 And yes-61% of SMB owners now create content.

Even if they don’t call themselves creators.


📌 TL;DR – What SMBs should prioritise in 2026:
	1.	AI adoption (with a human-first lens)
	2.	Authentic brand building that earns trust
	3.	Strategic network growth to turn visibility into opportunities
       4.  Content-led networking 

🔗 LinkedIn is also offering 3 free LinkedIn Learning courses to support SMB growth (inc. AI, branding & marketing).

Full report attached.

Which of these 3 growth levers is your biggest focus in 2026? Or, what’s missing from the list?

👇 Let’s crowdsource some practical insight.

Ps. I’m clearly a total cliche as I added this to my own profile only this morning before I read the report!

How small businesses can win in 2026

𝗩𝗲𝗿𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝘀 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗻𝗲𝘄 𝘁𝗿𝘂𝘀𝘁 𝘀𝗶𝗴𝗻𝗮𝗹 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.
 
100 million members are now verified - a stat shared by Linh Nguyen last night.
 
But most people I speak to still haven’t done it.
 
Why does it matter?  Because in a professional world flooded with automation, fakes, and ghost profiles…
 
Verification in this sense may be less about status and more about credibility.
 
If you:  • lead a business  • advise clients  • represent a brand  • speak publicly
 
…then that blue badge tells people: 𝘺𝘦𝘴, 𝘵𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 𝘪𝘴 𝘳𝘦𝘢𝘭!
 
So here’s a quick pulse check:
 
𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘃𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲?
 
▫️ Yes  
▫️ No

The author can see how you vote. Learn more

I’m honoured to again serve this year on the organising committee for The Gulls’ Eggs Luncheon, taking place on Tuesday 8th May, at the prestigious Merchant Taylor’s’ Hall, London.

Now in its 38th year, this annual event brings together 500+ professionals from across the City all while supporting Cure Parkinson's  research.

The afternoon features an elegant buffet with fine wines - designed for genuine connection in a relaxed, sociable atmosphere.

 📅Tuesday 19th May 2026
📌 Merchant Taylors’ Hall
🕧 12.30pm.

Booking link: https://lnkd.in/g7zyk_Ug

I look forward to welcoming many of you on the day.

#PrivateClient
#WealthManagement
#Law
#FamilyOffice
#Networking

One gummy bear. £53.70.
 
I popped into a sweet shop yesterday - the old-fashioned kind with rows of pick ’n’ mix tubs and scoops.
 
I’ve always loved them. Even have a sweetie jar at home (strict self-discipline required). There’s something timeless about it - the choice, the colours...
 
But yesterday, I saw something that stopped me mid-step.
 
A man walked in, went straight to the gummy bears…  Reached in with his hand - and 𝘢𝘵𝘦 𝘰𝘯𝘦.
 
I stood there thinking, 𝘥𝘪𝘥𝘯'𝘵 𝘩𝘪𝘴 𝘮𝘰𝘵𝘩𝘦𝘳 𝘦𝘷𝘦𝘳 𝘵𝘦𝘭𝘭 𝘩𝘪𝘮 𝘵𝘩𝘢𝘵’𝘴 𝘯𝘰𝘵 𝘢𝘭𝘭𝘰𝘸𝘦𝘥?!
 
But then something unexpected happened.  He chewed. Nodded.  Then picked up five bags, filled them all with gummy bears, and paid £53.70.
 
That one gummy bear? It sold him.
 
And oddly, it reminded me of how people buy on LinkedIn too.
 
Most don’t convert because of a pitch.  They convert because of a 𝘴𝘢𝘮𝘱𝘭𝘦.
 
One post.  One idea.  One moment of: “𝘐𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘴𝘩𝘢𝘳𝘦 𝘧𝘰𝘳 𝘧𝘳𝘦𝘦…”
 
Literally this morning, I had a call with a client who booked a paid call after following my content. 

We weren't even connected.

That’s the power of useful content.  

A small taste can build enough trust to buy.
 
Sometimes, all it takes is one gummy bear!

PS. I am known to always have a bag of sweets in my handbag :)

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞  
To see more LinkedIn business development and training strategies, press the 🔔 on my profile  
🔁 Repost to share the knowledge  
📅 To book a 1-2-1 LinkedIn strategy call, use the button beneath my headline  

#LinkedInMarketing #LinkedInTraining #EmployeeAdvocacy #Trevisan

I've got an affiliate link - doesn't that almost make me an influencer?! 😜

Three years ago, I started using AuthoredUp to level up how I write, format, and track my performance on LinkedIn.
 
It quickly became the one tool I open 𝘦𝘷𝘦𝘳𝘺 time I write here.
 
Here is where I build relationships, deliver value, and attract the right people. and AuthoredUp helps me do all of that faster, with more precision.
 
✅ I can write 𝘪𝘯𝘴𝘪𝘥𝘦 the LinkedIn feed (no more back-and-forth with docs)  
✅ 𝘍𝘰𝘳𝘮𝘢𝘵 𝘤𝘭𝘦𝘢𝘳𝘭𝘺 - bold, bullets, spacing that actually works  
✅ 𝘗𝘳𝘦𝘷𝘪𝘦𝘸 𝘩ow it’ll look before it’s live  
✅ 𝘛𝘳𝘢𝘤𝘬 what’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 working - beyond vanity metrics  
✅ And 𝘴𝘤𝘩𝘦𝘥𝘶𝘭𝘦 𝘱𝘰𝘴𝘵𝘴 𝘤𝘭𝘦𝘢𝘯𝘭𝘺, even when life’s a bit chaotic
 
If you’re writing regularly here and especially if you're advising clients on how to improve visibility, I genuinely think this is one of the most useful tools out there.
 
See what you think of it for yourself - I guarantee you'll be addicted!
 👉 https://lnkd.in/gdJaqkjq
 
Any questions on how I use it day-to-day? Happy to share the shortcuts I rely on.

Niraj Kapur

Director of Sales and Marketing UK

Everybody Works In Sales Ltd

I began speaking at local networking events in 2018. In 2019 it was national networking events. In 2020 with lockdown, everything stood still, so I got myself interviewed on over 200 podcasts to keep my speaking skills sharp. 

I've since spoken at Top Sales Summit (Portugal) Salesforce Sales Summit (London) UpLift Live (Birmingham) Booking Managers Summit (Crotia) Belfast Marketing Meet Up Conference (Northern Ireland) and ran 3 sold-out sales and marketing conferences with Jim Irving and Colly Graham.

I speak about how to increase sales. Grow your brand on LinkedIn. AI in modern-day selling (content changes every month) and tell stories that give your delegates actionable points going forward.

Transformational Speaker

I grow your business by delivering personalised, modern-day sales training,  LinkedIn training, transformational speeches and 1:1 coaching. What I help you with includes:

- Prospecting (what to say to clients you don't know and how to listen)
- LinkedIn Training (how to engage with clients, build your brand and generate more leads and sales)
- Overcoming Objections (the biggest challenges you face and how to overcome them)
- Turning around negative mindsets (includes imposter syndrome and lack of confidence)
- Holding you accountable (supporting you, while pushing you to get the results you need)
- Effective Sales Email Writing (over 90% of businesses can't write sales emails or follow-ups)
- Deal with Ghosting, AI, Automation (and all the modern-day sales challenges)

We all work in sales. Most people don't like selling, don't want to sell or don't know how to sell. Now you have a solution.

Please remember, if you don't invest in yourself, why would anyone invest in you?

To get results for your business:  email niraj@everybodyworksinsales.com or DM me 

www.everybodyworksinsales.com

Chief Executive Officer

G-SMATT Europe

G-SMATT Europe creates innovative game-changing experiences using LED glass and media content. We specialise in events, festivals and architecture. Winner 2017 Technology Innovation of the Year at the London Construction Awards.

Part of the leadership team on running strategy, growth and company culture. Responsible for commercial operations. and marketing implementation. Coaching and Developing of sales team

www.g-smatteurope.com

Caspian Media Ltd

Caspian Media publishing award-winning magazines including flagship title, Professional Engineering. Worked with the publishing director on strategy, implementation and growth. Coached and trained the sales teams.  Profitable new launches

Group Sales Manager

Informa

Lloyd's List provides business intelligence, analysis and exclusive CEO interviews. My sales team take care of the magazines, awards and digital campaigns on www.lloydslist.com. Informa is a FTSE 100 company.

Specialised in new launches,turnarounds and doing business worldwide, especially USA, Europe and Asia. Winner CSO Club, 2012. Winner CSR 2013 Award as chair of Informa's Prince's Trust charity.

Global Sales Manager

AdvertisingSales Ltd

Advertising Sales is an outsourced sales and sponsorship agency. Key clients: The Guardian Newspaper Group (2005-2010) and London Film Festival (2009-2010)

Negotiated and managed sponsorship deals with Microsoft, LG, Vodafone, Autonomy and MTV.

Sold £273,000 of stands and sponsorship for The Guardian’s SmartGov Live exhibition. The event was on £23,000 and due to be cancelled. I was hired to generate mass revenue. Brought on board Orange as headline sponsor and rebooked additional £60,000 of business for 2011

Created a contact database from scratch, which is now used throughout MediaGuardian Events.

Created and Ran events from scratch. Total revenue generated = £1,000,000 +.

Commercial Director

Centaur Media Plc

Centaur was a publishing behemoth in the 1980s and 1990s. I worked for the flagship brand, Marketing Week 

I started at the bottom and worked my way up. Created new launches like Marketing Week's Corporate Communications Yearbook, The Exhibition Showcase and Marketing Week’s 25th anniversary book.

Achieved and then smashing monthly targets in the weekly magazine.

Analysed competitors’ business and professionally getting their advertisers to give their marketing spend to Marketing Week.

Developed online clients after the online supplement had closed down.

Nominated for salesman of the year 2003. Highest company sales of £381,000.

Senior Sales Executive/Business Development

📢 LinkedIn™️ and Sales Trainer that gets you Results 🏆 LinkedIn Top Voice 💪 Professional Speaker 🧠 1:1 Coach 💯TEDx speaker 📚 Author Everybody Works In Sales

Do you want more sales? Is LinkedIn too noisy and not working the way it should? Struggling with imposter syndrome, ghosting, lead generation and lead conversion? I've been there and I'm here to guide you in the right direction. 
 
I empower you by asking questions, listening and keeping you accountable. My style of personalised coaching or group training is empathetic, nurturing and educational.  You will learn the cadences, sequences, habits and proven modern-day methods to achieve more.

137 businesses have given me LinkedIn recommendations, sharing the positive experiences they had working with me. 

Salesforce awarded me a Top Sales Influencer to follow 2021-2025.
LinkedIn awarded me an official Top Voice in Sales badge which I have held since 2021.

Over 20 lnfluencer marketing deals for Salesforce, Zoominfo BRITA and Hubspot. This was created in San Francisco at Dreamforce Sept 2024 https://www.linkedin.com/feed/update/urn:li:activity:7242598107018842114/

Most recently was ZoomInfo which I shot in London https://www.linkedin.com/feed/update/urn:li:ugcPost:7313615784444846081/

MAXIMUM IMPACT
Investment in personalised 1:1 coaching, group training or have me speak at your event. This is done over Zoom or face to face depending on your location.

LOW COST LEARNING AND DEVELOPMENT
📚 3 x Books available on Amazon. 
📚 Everybody Works In Sales. The Easy Guide to Sales for Business Owners. Business Growth: Lessons Learned from Divorce, Dating and Falling in Love Again amazon.co.uk/dp/1739184505

How To Sell When Times Are Tough. 52 page ebook on Bookboon https://bookboon.com/en/how-to-sell-when-times-are-tough-ebook

LinkedIn masterclass https://star-cat.uk/linkedin-masterclass-replay150032
 
FREE
My TEDx talk: How Vulnerability Changed My Life https://www.youtube.com/watch?v=sRCOUvSnk88
 
Learn more about sales, LinkedIn and mindset by subscribing to my YouTube channel
https://www.youtube.com/@everybodyworksinsales/featured
 
In my free time, I'm proud to:

🏅 be an ambassador for Milton Keynes Hospital and Movember.
✌️ support local businesses at food markets.
🥁 play drums in a rock band.

If you want to increase sales, grow on LinkedIn - and are looking for someone to take you to the next level, DM me, email: niraj@everybodyworksinsales.com or visit www.nirajkapur.com

Managing Director

I've delivered personalised, modern-day highly relevant sales training,  LinkedIn training, speeches and 1:1 coaching that gets RESULTS for your business. What I help you with includes:

- Prospecting (what to say to clients you don't know and how to listen)
- LinkedIn Training (how to engage with clients, build your brand and generate more leads and sales)
- Overcoming Objections (what are the biggest challenges you face and how to overcome them)
- Turning around negative mindsets (plays a massive part in your success or failure)
- Holding you accountable (pushing you hard to get the results you need)
- Effective Sales Email Writing (over 90% of businesses can't write sales emails)
- Getting the delegates at your event to be inspired and take action

We all work in sales. Most people don't like selling, don't want to sell or don't know how to sell. Now you have a solution.

The more you learn, the more you earn.

To get results for your business:  email niraj@everybodyworksinsales.com or DM me 

www.everybodyworksinsales.com

Helping corporate sales teams smash sales targets and overcome every objection. LinkedIn Top Voice in Sales. Trusted by Terex, Salesforce, Exertis, Barclays, NBM Group and Cirata. Over 500 companies trained worldwide.

No alternative text description for this image

“Keep personal posts for Facebook and Instagram
Don’t overshare your wedding on LinkedIn as it’s a professional platform.”
This is the terrible advice on Google AI overview.

The stats from my wedding post are below. Here’s what you need to know:

PERSONAL
✅ Getting lots of comments and likes makes you feel good

✅ It was lovely to hear from people who don’t usually comment on my posts

✅ It was wonderful that connections I’d not spoken to for years commented on my post

BUSINESS
✅ A prospect that had ghosted me in November came back to me, said congratulations and we have a follow-up meeting booked on Monday.

✅ A prospect who was considering getting coaching from me said my personal post made her day. We spoke last night and she starts working with me on 7th January

Not every personal post gets these results.

80% business posts with 20% personal posts is a powerful combination.

People who say “don’t do this” often say that because they never had results.

It doesn’t mean you shouldn’t try.

How far would you go?
I travelled 8 hours to deliver LinkedIn training
New York? Dubai? India?

No, it was south east of Ireland 😀 (5 hours to Wexford, 3 hours in heavy traffic from Wexford to Dublin Airport)

The talk lasted 25 minutes! 
The questions afterwards lasted about 20 minutes into lunch.
Just to clarify, I value my time and understand numbers.

So why make so much effort?

There were about 70 people in the room
Most of them are potential customers or collaborators.

I spoke their language. Made new connections. Learned a lot. Took selfies. Shared insights that helped them generate more leads and sales on LinkedIn.

Looking someone in the eye. Shaking their hand. This matters more than you realise in today’s AI-driven world.

This isn’t just about business. It’s about showing up for people. Real impact happens in those moments of genuine connection.

If you want to stand out, be remembered, and make a difference, choose the path that matters, not just the one that’s easy.

That’s how you grow. That’s how you inspire others to do the same. And that’s how you build relationships that last far beyond a single talk.

Thank you Samantha Kelly for hiring me and Esther Ocampo for running such a memorable event with Sam.

Wonderful to talk with Vanya McCarthy David Levin Roz Kelly Christopher Nial Patricia Greene Imelda Kehoe Laura Stapleton Sarah Bergin Steve Donnellan

Apologies to anyone I missed.

November Review – success, failure and the future

✈️  🚘 🚆 November was heavy on business travel. Time away from family, terrible motorway food and 3am wakeups for the airports.  It was tough to keep 2025 momentum going while doing nonstop prep for my wedding on Thursday!

💯 Prospecting over the last few months was frustrating and demoralising at times with the amount of rejections. I now have 2 sales kickoffs in person, 2 sales kick offs on Zoom and 3 more being considered.  That is my best ever start to the year ahead. Never stop prospecting no matter how tough it gets.

🙏 Massive thank you to Holly Christie for my website redesign. When I went through a tough patch in summer 2023, Holly worked her magic on a brand new website which has paid for itself many times over. Recently, she worked her skills again, adding a new offering, new giveaways and within weeks, enquiries are on the up again https://lnkd.in/eYBa82M5

❌ Developed tinnitus a few months ago and it’s now become 24/7 noise in my ear. When I’m working, I cope. When I meditate or sleep, it’s a nightmare.  I’m currently speaking with an ENT specialist to try and sort this out.

🙌 Raised my standards by surrounding myself with amazing people for personal development and growth  2 days of sales learning with MySalesCoach  2 days of 2026 planning and growth with Andrew Pickering and Pete Gartland plus an evening with Ciaran May for networking and knowledge.

❤️ Over £100,000 was raised for the Foodstock charity. One of the best events I have ever attended and doing important work for food banks in Belfast. Honoured to have played a small part in that. Well done Paul Doherty and Ciaran Toman for making a positive difference to others.

Did a soft launch for a new playbook, Master Sales Objections. Feedback was amazing and it’s now available for you to increase your sales https://lnkd.in/eTqY_g-k

🏢 Enjoying my new office in Belfast, next to Grand Central Hotel. Networked with the wonderful Claire Hughes, CMgr FCMI Alan Branagh Iain Hendrick, Michael McCloskey with coffee, scones and the best sausage rolls in Belfast from Loaf Catering and Cafes

Met PETER CLARKE 🇨🇦 from Canada who was on holiday in London. I’ve known him for 5 years and we share a lovely of rock n roll. Meeting people face to face is the best.

❤️ December, I have two LinkedIn training sessions to deliver this week and I get married on Thursday. After that, can’t wait to relax on the minimoon and to share pics of our special day.

What are your successes and failures for November 2025?

LinkedIn for beginners
I spoke to a group of students doing their final year in business.

These students are consistent on TikTok. They can pick up their mobiles and shoot Instagram reels no problem.

They’re TERRIFIED of LinkedIn.

They believe it’s too stuffy and are terrified of being judged

Here’s a small list of do’s and don’ts  if you’re new to LinkedIn, or posting for the first time.

❌ LinkedIn is not as stuffy as you think.

❌ Nobody is judging you as much as you’re judging yourself.

❌ Don’t be jealous of people more successful than you. Improve yourself first.

❌ Spamming someone you don’t know makes your message weaker. Build relationships first.

❤️️ Donate to charities with time or money, or help those who have lost jobs. Kindness is one of the most underrated business skills.

🎤  show up 2-3 days a week, even if you’re not in the mood. That is how you build content writing muscles.

💪 Your job title and the number of followers you have doesn't make you successful. How much you help other people makes you successful.

👉  The quality of your relationships with LinkedIn connections can generate more business than the incoming enquiries in your LinkedIn DMs.

Click the 🔔 next to the right of my profile to make sure you don’t miss out on value sales and LinkedIn content.

Ask The Right Questions On LinkedIn

I received a notification from LinkedIn that my post impressions grew by 200%. At a time when many people are getting fewer impressions, that sounds amazing.

Here's what is important to understand.

I didn't get a 200% increase in leads
I didn’t get a 200% increase in revenue.

Every week, someone asks me about getting more impressions or going viral, believing that is the one thing that will grow their business.

There is no single thing to grow your business on LinkedIn.

While it's vital to understand the value of numbers - the number of people you reach out to, how many meetings booked, how many of those convert etc..

... what's more important than impressions are the questions you ask.

✅ How much did you support your LinkedIn connections with likes and comments on their posts?

✅ How much did you support your LinkedIn connections by recommending them to others?

✅  Did you make an effort to post, even when you’re having a tough week?

✅ How much value did you share in your posts?

✅ What other platforms can you leverage for business (email, face to face, speaking at events, referrals etc..)

PS LinkedIn is amazing. It’s also not the only way you should be doing business.

Why sales teams struggle
And what you can do about it.

Thank you for interviewing me Mark Ackers grateful to be a guest on your podcast.

Link to full episode in comments. Have a pen and paper ready.

Client indecision. The silent killer in business

You know how it feels. You have a great conversation, the client nods along, asks all the right questions, and then… nothing. Or “I need more time to think about it.” Or “Let me get back to you next quarter.”

Here’s what I’ve learned after 31 years in sales: Indecision isn’t always about your offer or your price.

It’s about risk, uncertainty, and fear of making the wrong move.

1. Don’t let indecision go unchallenged. If a client says they need more time, ask what’s really holding them back. 

2. Sometimes, simply asking “Is there anything specific you’d like more clarity on?” opens up the real conversation.

3. Follow up like a pro. Most people give up after one message. The best clients often need six or more follow-ups. Because they’re busy, not because they’re not interested.

4. Stay positive and confident. Indecision tests your patience, but your confidence in your offer is what reassures your client. Don’t “hope” it will work for them—show them how it already has for others.

5. Create urgency. People need a reason to act now, not someday. Remind them what they stand to lose by waiting—lost revenue, missed opportunities, or letting the competition get ahead.

PS avoid false urgency.

Indecision is a natural part of the sales process. 

Don’t run from it. 

Address it, learn from it, and help clients move forward with clarity. If you’re facing client indecision right now, you’re not alone and yes, you can turn it into action.

Mastering Sales Objections Playbook is out now. Link in comments.

7 soft skills needed in sales
Soft skills are more important than hard skills right now
That won't change anytime soon.

Here are the tips and advice you need going forward.

Click the 🔔 next to my profile to ensure you don't miss out on valuable content to help you generate more sales and grow on LinkedIn.

7 soft skills needed in sales

Stand out in a competitive market
It helps in business.
It definitely helps on LinkedIn.

How do you sell on LinkedIn?
What do you say and how do you say it?

A brief clip from my talk at UpLift Live

The only LinkedIn-focused conference in the UK.

This will be my 3rd year attending due to the welcoming people, excellent organisation and super speakers. Good luck John Espirian Jeremy Freeman and Gus Bhandal

link in comments

taplio

The Battle

Melanie Goodman

Niraj Kapur

Followers

Posts

Engagements

Likes

Performance ScoreMelanie Goodman's LinkedIn Performance

Performance ScoreNiraj Kapur's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Melanie Goodman

Niraj Kapur

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melanie Goodman's LinkedIn Performance

Performance ScoreNiraj Kapur's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMelanie Goodman's LinkedIn Performance