Trevisan (LinkedIn®️ Training & Marketing - CPD Accredited)

Working with firms of 2-200,000 employees, I am a specialist in LinkedIn®️Employer Branding and Employee Advocacy.

My mission is to assist HR Managers and Talent Acquisition professionals in attracting top-tier talent and teaching their existing teams how to leverage LinkedIn®️ effectively for business development and to increase brand credibility.

Did you know that employees typically have ten times more connections than a company's LinkedIn page followers? I am dedicated to turning your employees into passionate advocates of your firm using this platform.

Why is this important?

Attracting and retaining talent is vital for businesses today. With talent becoming scarcer and competition more intense, traditional recruitment methods are no longer sufficient. Companies are increasingly turning to social media to tell their stories, but often these narratives blend in with those of their competitors.

While LinkedIn training is beneficial and required,  HR managers often require clear guidance and a media partner to help them take full control of the LinkedIn channel, nurture it, and achieve measurable results.

Employee Advocacy 

I help professionals and their firms gain 10X visibility and network growth using LinkedIn™️.

As a B2B business generation specialist, I help companies leverage the power of LinkedIn™️ to generate high-quality connections and leads every single day without using any paid ads. 

At Trevisan, we pride ourselves on offering only the best bespoke LinkedIn marketing services to our clients.

Trevisan helps growing firms to stand out from the competition & build a powerful brand presence with modern online marketing strategies to increase the number of new customers, improve customer retention, and become a leader in their field.

Content Marketing & Training

Our in-depth understanding of these clients’ competitors, challenges, and needs has led to impressive and transformative results. While our company is a fit for businesses of many sizes, industries, and clientele, we are selective in who we work with as we want to make sure we have the time, resources, and experience necessary to help our clients thrive online. 

You’re not just a number to us – you’re a partner and a friend 🤝

Please reach out to us today for a no-pressure, free consultation.
https://bit.ly/LinkedInStrategyMeeting

Or Call +44 7789 438483

LinkedIn®️ Business Generation, Training & Fully Managed Strategy (Founder)

Our fully done-for-you LinkedIn®️ profile optimisation service ensures that you make a lasting impression on potential employers and get found by the right recruiters and HR teams. Stand out from the competition and elevate your career prospects with Trevisan Elevate™.
https://www.trevisanconsulting.com/trevisan-elevate

Founder @ Trevisan Elevate®️ - LinkedIn Profile Optimisation for Graduates 

Ready to take your business to the next level without burning out? The Link Tank®️ has got you covered.
With our done-for-you templates, checklists, planners, blog posts and advisory/coaching plans, we help you create a successful business and marketing plan without sacrificing your sanity... 

Say goodbye to burnout and hello to success with The Link Tank®️

Founder @ The Link Tank®️

Our CPD accredited training courses for professionals, entrepreneurs and business developers who want to learn how to leverage LinkedIn for business in a course that fits their schedule.

The Benefits:

🔷Benefit from a fully optimised LinkedIn profile

🔷Learn how to find and engage your ideal clients on LinkedIn

🔷Learn how to find and engage your ideal clients on LinkedIn

🔷Build business value by using the LinkedIn Sales Navigator platform

🔷Create and plan content to attract your ideal clients (for free)

🔷Learn how to set and use company pages

🔷Use LinkedIn in a job search

https://www.trevisanconsulting.com/expert-linkedin-training/

LinkedIn®️ Coach & Trainer @CPD accredited LinkedIn®️ Training courses

AAMIL Group

Business Development & LinkedIn Manager

ARIAS FABREGA & FABREGA

Director of Arifa Corporate Services (Geneva) Inc.

Darlingtons

commercial & residential property; landlord / tenant

Commercial Property Associate

Allen & Overy

commercial property; securitisation; real estate finance

Associate • Real Estate Finance (solicitor)

Accelerating Visibility & Revenue of Finance & Legal Professionals · CPD Accredited LinkedIn™️ Training, Coaching & Consultancy · Employee Advocacy · 360° LinkedIn™️ Marketing Strategy · Lawyer · 3xCitywealth Awards

🔲 I talk about #LinkedInMarketing #LinkedInTraining #BusinessDevelopment #Employee Advocacy #Productivity 🔲

𝐓𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 📖:  A long, long time ago, there was a City lawyer (see experience section 👇🏼!) who moved to Switzerland and discovered her British legal expertise wasn’t in high demand. Instead, she joined an international law firm as a director, where she built a valuable network and generated business through LinkedIn™️.

That experience sparked the idea to found Trevisan Consulting, a company specialising in LinkedIn®️ network growth, business generation strategies, and training services for business owners and companies. With a deep understanding of the financial, fintech, and legal sectors, I help professionals leverage LinkedIn®️ to achieve measurable success...and the rest is history.

⧈ Are you a senior executive frustrated that your LinkedIn™️profile isn’t attracting your ideal clients?

⧈ Are you a professional seeking your next career opportunity?

⧈ Could you benefit from more conversations with targeted potential clients? 

⧈  Are you an HR leader looking to upskill your team’s LinkedIn™️business development skills?

🔲 HOW I CAN ASSIST YOU: 

🗹 Optimising personal & company profiles to enhance visibility, credibility, and search engine ranking.
🗹 Targeting current & prospective clients with superb content & expert messaging techniques to make better connections & build more valuable relationships
🗹 Delivering individual and corporate LinkedIn™️ training tailored to your specific goals.

🔲 WHAT MAKES TREVISAN DIFFERENT: 

-Specialising in organic LinkedIn™️ marketing with industry-targeted content and networking campaigns to connect you with your ideal audience.

-CPD-accredited LinkedIn training programs designed for professionals in regulated industries.

-Delivered with qualified financial, legal, and marketing expertise.

🔲 WHERE YOU HAVE SEEN ME

▪️The Entrepreneur
▪️Family Office Magazine
▪️Wealth Briefing

🔲 LINKEDIN™️ TRAINING OPTIONS
▪ 30-minute LinkedIn™️ Power Session
▪ 90-minute in-depth one-to-one training
▪ Corporate group training tailored for teams (employee advocacy programs)

Book your session today:  https://www.trevisanconsulting.com/expert-training

🔲 LET'S TALK:
🖂 Melaniegoodman@trevisanconsulting.com 
🕿  + 44 7789 438 483

If you’re ready to elevate your LinkedIn™️presence and achieve measurable results, schedule a call with me today:
👉 https://bit.ly/LinkedInStrategyMeeting

(I do not signify any affiliation with or endorsement by LinkedIn™️Corporation or its affiliates)

Melanie Goodman

Professionally, 2025 threw me a curveball: 
(This is not an "𝘐 𝘭𝘦𝘢𝘳𝘯𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘵" post!) 

My LinkedIn account was unexpectedly taken down for 3mths.

No updates. No audience. No pipeline.

𝘚𝘰 𝘸𝘩𝘢𝘵 𝘥𝘪𝘥 2025 𝘳𝘦𝘢𝘭𝘭𝘺 𝘵𝘦𝘢𝘤𝘩 𝘮𝘦, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘭𝘺?
 
Instead of switching off, tune in!
 
I spoke to a real human in LinkedIn’s US office, explained the legal position, understood what went wrong from their end, and we chose to move forward amicably. 

The break gave me clarity. It also gave me a renewed sense of purpose.
 
What truly stood out, though, was my 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆.  

Clients didn’t flinch. They didn’t need a LinkedIn presence to trust my strategy.  And many of you rallied behind me, checking in, offering support, and reminding me why this platform is worth the effort.

Thanks once again John Espirian, Sarah Burgess, Brenda Mellor Tony Restell, Lionel Guerraz Ian McKenna, to name but a few amazingly supportive people here.
 
I started teaching others how to use LinkedIn better via Substack and somehow gained a substantial following during the silence.

Then I discovered that an email list and another platform were indeed lucrative assets :)
 
So, what did 2025 teach me?  

🔹 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆 𝙫𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮 - 𝘁𝗵𝗲𝘆 𝗯𝘂𝘆 𝙩𝙧𝙪𝙨𝙩.  Mine didn’t blink. They knew my work, not just my feed.
 
🔹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝘀.  People I’d supported over the years rallied instantly.  I’ll never forget it.
 
🔹 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗿𝗲 𝘁𝗼𝗼𝗹𝘀, 𝗻𝗼𝘁 𝗹𝗶𝗳𝗲𝗹𝗶𝗻𝗲𝘀.  Substack and email grew and converted faster than expected 
 
🔹 𝗦𝗸𝗶𝗹𝗹𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗲𝗿.  I started teaching LinkedIn strategy 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯.  Turns out, the platform doesn’t make the expert - the outcomes do.
 
If you're building in public, here’s my advice:
 
🧠 Diversify your platforms.  
📄 Document your expertise.  
🫱🏼‍🫲🏻 Invest in your community before you need them.
🔴 Do not take no for an answer, even after the 19th email ;)
 
What’s one professional lesson you’re taking into the new year?
 
Thanks, LinkedIn, for reinstating me and for LinkedIn News UK  for the opportunity to share the positive outcomes and lessons learned this year.

Thanks, 2025, for turning out pretty damn fine!

Still here, still smiling and rooting for anyone building with purpose.

 #LinkedInMarketing  #LinkedInTraining #LinkedInNewsUK #Trevisan

Accelerating Visibility & Revenue · CPD Accredited LinkedIn™️Training for Regulated Professionals (Law & Finance) · Employee Advocacy · Profile Optimisation & Marketing · Lawyer -social media policy · 5 Citywealth Awards

First Christmas drinks of the season… and they did not disappoint. 🍸🎄

Hosted at the historic City of London Club by the team at LGT Private Banking:

Yes, the setting was beautiful.
Yes, the wine was excellent.
Yes, there may have been a mini quiche in sight.

But the best part?

Making new introductions, and that feeling of shared momentum as the year starts to wind down yet we’re thinking ahead to making strides next year. 

Big thanks to Simon Ibbitson for the kind invitation and to everyone I chatted to last night: it’s moments like these that make the City feel like a village :)

December is here. Let the festivities begin!

#FinancialServices #Banking #LinkedInTraining #LinkedInMarketing

Patrick Keller Kate B.

The new anatomy of a high converting LinkedIn profile in 2026.

Most profiles look fine at a glance but fail the only test that matters: does it convert views into conversations.

Here is the structure that works now.

• Headline: one clear line that tells people who you help and the outcome you deliver
• Banner: a branded space showing your value in under three seconds
• About: written in the first person with a simple story, proof, and a call to action
• Featured: your strongest work, not a random selection of links
• Recommendations: updated and relevant to the services you offer today

Quick stats.

• Profiles with a focused headline attract up to 30 per cent more searches
• Banners that use clear value statements see longer view time

A high converting profile is not about decoration. It is about clarity, positioning, and trust.

If you want a profile review that shows exactly what to change and why, send me a message.

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#LinkedInMarketing #LinkedInTraining #EmployeeAdvocacy #Trevisan

𝗪𝗵𝗮𝘁 𝗱𝗼 𝟱𝟬𝟬 𝗖𝗶𝘁𝘆 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝗮𝗻𝗱 𝗼𝗻𝗲 𝗼𝗳 𝗟𝗼𝗻𝗱𝗼𝗻’𝘀 𝗹𝗼𝗻𝗴𝗲𝘀𝘁-𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗰𝗵𝗮𝗿𝗶𝘁𝘆 𝗹𝘂𝗻𝗰𝗵𝗲𝗼𝗻𝘀 𝗵𝗮𝘃𝗲 𝗶𝗻 𝗰𝗼𝗺𝗺𝗼𝗻?  

It’s almost a Christmas cracker joke but the punchline is real:  
They’ll all be at Merchant Taylors’ Hall this spring, helping to fund groundbreaking Parkinson’s research.
 
The Gulls’ Eggs Luncheon returns for its 38th year on 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 𝟭𝟵𝘁𝗵 𝗠𝗮𝘆 𝟮𝟬𝟮𝟲. and I’m proud to be part of the committee bringing this iconic City event to life.
 
This is not your typical networking lunch.  No formalities. No speeches. No seating plans.
 
Just 500+ people from across the FO and WM community,  catching up over a walking lunch in one of the City’s most atmospheric venues -  
all in support of Cure Parkinson's, the only UK charity solely focused on finding a cure.
 
🎟️ What to expect:  
• A standing lunch in the Great Hall, Cloisters and Courtyard Garden  
• A brilliantly eclectic raffle (some cracking prizes this year)  
• A chance to reconnect - or meet someone unexpected 
• And the opportunity to fund real, urgent research
 
Our Chair, Rupert Phelps, put it perfectly:
 
“𝘞𝘦 𝘢𝘳𝘦 𝘥𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘦𝘥 𝘵𝘰 𝘳𝘢𝘪𝘴𝘦 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘧𝘶𝘯𝘥𝘴 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘊𝘶𝘳𝘦 𝘗𝘢𝘳𝘬𝘪𝘯𝘴𝘰𝘯’𝘴 𝘤𝘳𝘪𝘵𝘪𝘤𝘢𝘭 𝘸𝘰𝘳𝘬. 𝘞𝘦 𝘴𝘰 𝘭𝘰𝘰𝘬 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘵𝘰 𝘸𝘦𝘭𝘤𝘰𝘮𝘪𝘯𝘨 𝘣𝘰𝘵𝘩 𝘳𝘦𝘨𝘶𝘭𝘢𝘳 𝘢𝘯𝘥 𝘯𝘦𝘸 𝘧𝘢𝘤𝘦𝘴.”
 
🗓️ 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 𝟭𝟵𝘁𝗵 𝗠𝗮𝘆, 𝟮𝟬𝟮𝟲  
📍 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝘁 𝗧𝗮𝘆𝗹𝗼𝗿𝘀’ 𝗛𝗮𝗹𝗹, 𝗖𝗶𝘁𝘆 𝗼𝗳 𝗟𝗼𝗻𝗱𝗼𝗻  
🕛 𝗦𝗽𝗼𝘁𝘀 𝗮𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝗳𝗮𝘀𝘁 - 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗻𝗮𝗺𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝘀𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗱𝗮𝘀𝗵

Purchase here: https://lnkd.in/g7zyk_Ug 
 
💡 Want to attend, sponsor, or advertise?  DM me or email:  
📧 lili@cureparkinsons.org.uk
 
Huge thanks to Lansdowne Partners, our generous Headline Sponsor.

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James Anderson , Liz Adnitt , Roland Bagnall , India Cornett , Simon Cowan , Alexandra Dacres-Hogg , James de Broë-Ferguson , Will Fisher , Edward Goodchild , Will Hamilton , Helme Harrison , Marcus Holden-Craufurd David Keswick , Roderick Loffler, Sebastian Maciocia, MBA , Julian Mayo , Stuart McGlynn Caroline Roberjot , Mark Rowe-Ham , Benjamin R W Rumary , David S. , James Singleton , Mark Somers , Jeremy Stephenson and Isobel Young-Herries Helen Matthews

More clients. More content.  More pressure to move fast and let things slide.
 
Here’s how I 𝘥𝘰𝘯’𝘵 and the tools that help me keep quality high as I scale:
 
In November 2025, the algorithm isn't rewarding automation.  
It's rewarding clarity, intent, and consistent value.

Easy if you have endless time on your hands, harder if you're running a business.

Enter an efficient tech stack.
 
Here’s mine - built for sustainable growth, full compliance, and one north star: credibility.
 
🖋 AuthoredUp – Clean, skimmable posts that read well on mobile.  

💼 LinkedIn Sales Navigator – Filters I use daily? Relevant roles, recent activity, hiring  

📣 Read AI - provide detailed meeting notes & LinkedIn training recordings

🌐OpenAI (Chat GPT)– Client calls become insights; insights become post ideas. Link to my free GPTs in comments 

🧠 Perplexity Pro - Research = quality and depth

🎨 Canva – Visuals, under 10 slides, always on-brand.  

🔖 Substack  - Monetise your articles directly and email your audience

📝 TextExpander - Save hours typing the same messages - no more  copying / pasting 

✍ Grammarly – Confident + friendly. Always in British English.  

📅 Calendly – Link in bio. One click to book a call with me.

🎥 Loom – Builds trust faster than any email.  

🧱 Notion + Google Drive  - keeping it neat and tidy

💳 Stripe and PayPal – Frictionless, branded payments

Every tool above plays nicely with LinkedIn’s rules.  No scrapers. 
 
Just structure that helps me show up reliably, helpfully and efficiently.
 
Which tool has 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 changed the way you work and / or show up on here? 

I'd love to know what else my tool stack should feature

PS. Trevor has just bought new glasses in the Black Friday sale ;)

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#LinkedInMarketing #LinkedInTraining #EmployeeAdvocacy  #Trevisan

This is AI generated… which sounds like the end of marketing agencies.
(just kidding I work with plenty… so yes, that includes me)

What once demanded months, huge budgets and full production crews,
now takes one creator, a handful of credits and a well shaped idea.

The example doing the rounds was built in Google ’s new Veo three by PJ Ace an AI video model capable of producing full cinematic scenes, complete with actors, lighting, sound and emotion all from a few lines of text.

No cameras.
No actors.
No crew.
Just concept and execution.

The production barrier has collapsed.
But the attention barrier has never been higher.

And this is where the conversation needs to shift.

It is no longer about who can write the best prompt.
It is about who can create the best idea.

A beautiful video that says nothing will still perform like nothing.
High quality visuals cannot rescue a weak concept.

AI will not write your strategy.
It will not develop your taste.
It will not teach you timing or emotional intelligence.
That part remains entirely human.

The real advantage lies in understanding why people pause, what resonates and how to craft stories that do not just look polished but feel meaningful.

That is where the best marketing agencies and the best creators will thrive.
Not by competing with AI but by directing it with intention.

👇 What’s the idea you would create if production was no longer the barrier?

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The first time I got 100K+ impressions on LinkedIn… I wasn’t trying to go viral.
I’d just changed how I structured my post and published at a time no one said was “optimal.”

I often tweak my profile and analyse changes in views.

Yes, I am a LinkedIn geek🤓

These experiments have led me down rabbit holes of 𝘄𝗵𝗮𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 on LinkedIn, and every time I get a post hit 30k+views, I analyse it to see what resonates, style and structure. 

I have compiled 𝟰𝟳 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 that have worked for me, my clients, and other creators.

My top 3 are:

1. 𝗣𝗶𝗻 𝗧𝗵𝗿𝗲𝗲 𝗩𝗮𝗹𝘂𝗲𝘀 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲
 
𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀:  The 360Brew model treats your profile as a 𝘥𝘰𝘴𝘴𝘪𝘦𝘳, not a database. Pinning three distinct values (e.g., “B2B Strategy | SaaS Growth | Ethical AI”) gives the AI a 𝘤𝘭𝘦𝘢𝘯, 𝘩𝘪𝘨𝘩-𝘴𝘪𝘨𝘯𝘢𝘭 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘺 𝘷𝘦𝘤𝘵𝘰𝘳 to work with.
 
✅ Boosts discoverability  ✅ Clarifies your niche  ✅ Strengthens post-personalisation
 
 
2. 𝗥𝗲𝗽𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗕𝗲𝘀𝘁 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗦𝗶𝘅 𝗠𝗼𝗻𝘁𝗵𝘀 𝗟𝗮𝘁𝗲𝗿
 
𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀:  LinkedIn’s feed now uses “two-pass distribution”  and carousels (native documents) are top-tier formats for dwell and saves. Reposting proven content after six months reaches a fresh audience 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘱𝘦𝘯𝘢𝘭𝘪𝘴𝘢𝘵𝘪𝘰𝘯.
 
✅ Saves perform like bookmarks  ✅ High retention = second-pass distribution  ✅ Efficient way to resurface evergreen content
 
 
3. 𝗥𝗲𝗰𝗼𝗿𝗱 𝗡𝗮𝗺𝗲 𝗣𝗿𝗼𝗻𝘂𝗻𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗪𝗶𝘁𝗵 𝗮 𝗠𝗶𝗰𝗿𝗼-𝗣𝗶𝘁𝗰𝗵
 
𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀:  This overlooked profile feature autoplayed on hover creates frictionless curiosity. Add a 10-second “pitch” after your name - it acts like a voice handshake + elevator intro.
 
✅ Humanises your profile  ✅ Adds time-on-profile (dwell)  ✅ Preps context for conversations or outreach

Not theory. Not hacks. Just tested actions to level up.

Which one will you test this week?

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47 linkedin hacks

“Write a book,” they say.

LinkedIn UnCovered
The Truth about the LinkedIn Algorithm, 

Here’s why I won’t be doing this:
 
By the time it's printed, it’s already obsolete.
 
Especially in ecosystems like LinkedIn, where everything changes overnight.
 
The shift to the 360Brew algorithm didn’t just make old content strategies irrelevant.  It rendered entire 𝘣𝘰𝘰𝘬𝘴 useless.
 
All those “ultimate guides to LinkedIn” published in 2024?  
Dead on arrival in 2025!
 
Hashtags? No distribution value.  
Posting hacks? Outdated.  

Even the feed itself doesn’t work the way it did 6 months ago.
 
360Brew doesn’t rank by signals - it reads for substance.  It reasons.  It learns 𝘪𝘯 𝘤𝘰𝘯𝘵𝘦𝘹𝘵, in real-time.
 
Books can’t do that.  They’re static by design.  And when the platform updates faster than you can write, the only winning strategy is 𝘭𝘪𝘷𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨.
 
So no, I’m not writing a book.  
I’m building ideas in real time, in public.  

Tested by conversation.  Optimised by iteration.  Distributed by merit.
 
If your environment evolves weekly, your thinking should too.

𝗖𝗼𝗻𝘃𝗶𝗻𝗰𝗲 𝗺𝗲 𝗼𝘁𝗵𝗲𝗿𝘄𝗶𝘀𝗲:  What’s a 𝘨𝘰𝘰𝘥 reason to write a book in 2025?  I’m open to changing my mind - if the argument is strong enough 😁

PS. Thank you to Toby Goodman whose rather excellent book arrived this week :)

“Founder” is becoming the new job title of choice.

According to LinkedIn, the number of UK professionals adding “Founder” to their profile jumped 69% year-on-year.

That’s a signal that people aren’t waiting for the next opportunity. 
They’re creating it!

📊 LinkedIn’s new 25-page SMB report unpacks what’s driving this surge and how small businesses can grow in 2026.

Here’s a 2-minute summary ↓

🧠 1. AI is levelling the playing field

Forget “corporate-only” tech advantages.
	•	64% of UK SMB leaders say adopting AI is key to growth.
	•	AI literacy among UK companies with 11–50 employees jumped 36%, outpacing larger firms.
	•	But AI isn’t replacing people -77% say human skills are more important in the age of AI .

🛠️ Recommendation: Focus on AI upskilling rather than just AI tools.


🤝 2. Brand credibility is no longer optional

With attention harder to earn, trust is the differentiator.
	•	72% of UK SMB marketers say buyers cross-check with trusted sources.
	•	77% are investing in community-driven content (think creators, experts, employees).
	•	74% cite brand building as crucial to hitting their 3–5 year goals .

🎥 Short-form video is rising—but it’s the voice, not the format, that builds connection.


🌱 3. Networks are your new currency

It’s not just about posting. It’s about who’s paying attention when you do.
	•	SMB professionals are expanding networks 13–14% YoY.
	•	71% of UK SMB leaders say networking is key to long-term growth.
	•	65% make decisions faster with input from their communities .

💬 And yes-61% of SMB owners now create content.

Even if they don’t call themselves creators.


📌 TL;DR – What SMBs should prioritise in 2026:
	1.	AI adoption (with a human-first lens)
	2.	Authentic brand building that earns trust
	3.	Strategic network growth to turn visibility into opportunities
       4.  Content-led networking 

🔗 LinkedIn is also offering 3 free LinkedIn Learning courses to support SMB growth (inc. AI, branding & marketing).

Full report attached.

Which of these 3 growth levers is your biggest focus in 2026? Or, what’s missing from the list?

👇 Let’s crowdsource some practical insight.

Ps. I’m clearly a total cliche as I added this to my own profile only this morning before I read the report!

How small businesses can win in 2026

𝗩𝗲𝗿𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝘀 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗻𝗲𝘄 𝘁𝗿𝘂𝘀𝘁 𝘀𝗶𝗴𝗻𝗮𝗹 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.
 
100 million members are now verified - a stat shared by Linh Nguyen last night.
 
But most people I speak to still haven’t done it.
 
Why does it matter?  Because in a professional world flooded with automation, fakes, and ghost profiles…
 
Verification in this sense may be less about status and more about credibility.
 
If you:  • lead a business  • advise clients  • represent a brand  • speak publicly
 
…then that blue badge tells people: 𝘺𝘦𝘴, 𝘵𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 𝘪𝘴 𝘳𝘦𝘢𝘭!
 
So here’s a quick pulse check:
 
𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘃𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲?
 
▫️ Yes  
▫️ No

The author can see how you vote. Learn more

“Loneliness will become the biggest wellbeing challenge at work.”

That’s not a headline from a mental health journal but it’s one of the 20 predictions from LinkedIn’s newly released 2026 trend report.

Among AI shifts and leadership trends, this one hit differently:

👉 Prediction #17: As hybrid life stretches into its third wave, isolation will quietly erode confidence, productivity, and connection- especially at senior levels.

No productivity tool can fix that😳

In 2026, the best investment may not be tech.
It might be human contact.

💬 Are we talking enough about loneliness in professional spaces or still pretending it doesn’t exist?

Open article: 20 predictions that will define 2026 by LinkedIn News UK • 23 min read

I’m honoured to again serve this year on the organising committee for The Gulls’ Eggs Luncheon, taking place on Tuesday 8th May, at the prestigious Merchant Taylor’s’ Hall, London.

Now in its 38th year, this annual event brings together 500+ professionals from across the City all while supporting Cure Parkinson's  research.

The afternoon features an elegant buffet with fine wines - designed for genuine connection in a relaxed, sociable atmosphere.

 📅Tuesday 19th May 2026
📌 Merchant Taylors’ Hall
🕧 12.30pm.

Booking link: https://lnkd.in/g7zyk_Ug

I look forward to welcoming many of you on the day.

#PrivateClient
#WealthManagement
#Law
#FamilyOffice
#Networking

Someone pointed out the other day that I am pedantic over details - in a  good way. 

I know the fashion now is not to care about grammar and spelling.

'cause no one is gonna care

But I care.

Because details signal care; they show respect for your reader’s time, attention, and intelligence.  They’re not just ‘nice to have’- they build trust, especially in professional spaces.
 
If your bio’s full of typos, why should I believe your report won’t be?
 
Does that make me old-fashioned or just someone who still thinks clarity counts?

No one wants to be 𝘵𝘩𝘢𝘵 person.
 
Where do you draw the line between being relaxed and being careless?

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞  
To see more LinkedIn business development and training strategies, press the 🔔 on my profile  
🔁 Repost to share the knowledge  
📅 To book a 1-2-1 LinkedIn strategy call, use the button beneath my headline  

#LinkedInMarketing #LinkedInTraining  #Trevisan

One gummy bear. £53.70.
 
I popped into a sweet shop yesterday - the old-fashioned kind with rows of pick ’n’ mix tubs and scoops.
 
I’ve always loved them. Even have a sweetie jar at home (strict self-discipline required). There’s something timeless about it - the choice, the colours...
 
But yesterday, I saw something that stopped me mid-step.
 
A man walked in, went straight to the gummy bears…  Reached in with his hand - and 𝘢𝘵𝘦 𝘰𝘯𝘦.
 
I stood there thinking, 𝘥𝘪𝘥𝘯'𝘵 𝘩𝘪𝘴 𝘮𝘰𝘵𝘩𝘦𝘳 𝘦𝘷𝘦𝘳 𝘵𝘦𝘭𝘭 𝘩𝘪𝘮 𝘵𝘩𝘢𝘵’𝘴 𝘯𝘰𝘵 𝘢𝘭𝘭𝘰𝘸𝘦𝘥?!
 
But then something unexpected happened.  He chewed. Nodded.  Then picked up five bags, filled them all with gummy bears, and paid £53.70.
 
That one gummy bear? It sold him.
 
And oddly, it reminded me of how people buy on LinkedIn too.
 
Most don’t convert because of a pitch.  They convert because of a 𝘴𝘢𝘮𝘱𝘭𝘦.
 
One post.  One idea.  One moment of: “𝘐𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘴𝘩𝘢𝘳𝘦 𝘧𝘰𝘳 𝘧𝘳𝘦𝘦…”
 
Literally this morning, I had a call with a client who booked a paid call after following my content. 

We weren't even connected.

That’s the power of useful content.  

A small taste can build enough trust to buy.
 
Sometimes, all it takes is one gummy bear!

PS. I am known to always have a bag of sweets in my handbag :)

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞  
To see more LinkedIn business development and training strategies, press the 🔔 on my profile  
🔁 Repost to share the knowledge  
📅 To book a 1-2-1 LinkedIn strategy call, use the button beneath my headline  

#LinkedInMarketing #LinkedInTraining #EmployeeAdvocacy #Trevisan

I've got an affiliate link - doesn't that almost make me an influencer?! 😜

Three years ago, I started using AuthoredUp to level up how I write, format, and track my performance on LinkedIn.
 
It quickly became the one tool I open 𝘦𝘷𝘦𝘳𝘺 time I write here.
 
Here is where I build relationships, deliver value, and attract the right people. and AuthoredUp helps me do all of that faster, with more precision.
 
✅ I can write 𝘪𝘯𝘴𝘪𝘥𝘦 the LinkedIn feed (no more back-and-forth with docs)  
✅ 𝘍𝘰𝘳𝘮𝘢𝘵 𝘤𝘭𝘦𝘢𝘳𝘭𝘺 - bold, bullets, spacing that actually works  
✅ 𝘗𝘳𝘦𝘷𝘪𝘦𝘸 𝘩ow it’ll look before it’s live  
✅ 𝘛𝘳𝘢𝘤𝘬 what’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 working - beyond vanity metrics  
✅ And 𝘴𝘤𝘩𝘦𝘥𝘶𝘭𝘦 𝘱𝘰𝘴𝘵𝘴 𝘤𝘭𝘦𝘢𝘯𝘭𝘺, even when life’s a bit chaotic
 
If you’re writing regularly here and especially if you're advising clients on how to improve visibility, I genuinely think this is one of the most useful tools out there.
 
See what you think of it for yourself - I guarantee you'll be addicted!
 👉 https://lnkd.in/gdJaqkjq
 
Any questions on how I use it day-to-day? Happy to share the shortcuts I rely on.

YOUR Wellbeing

Director

Resilient as Fudge

Creator - Resilient as Fudge!

WeTalkWellbeing

We Talk Wellbeing was created with the aim of delivering a long lasting positive impact on personal health and wellbeing, creating sustainable change and tangible benefits for individuals, team and organisations. We aspire to wellbeing being at the heart of every conversation and connection. Bringing about healthier habits, and a happier more productive, self motivated work life blend.

Founder

Zoas Limited

Zoas is a leading UK and international strategic digital Health and Wellness technology, sales and commercial consultancy organization. With over 25 years industry experience and an extensive UK and international network. 

We specialize in providing feasibility and market fit analysis, commercial partnership, revenue generation and marketing strategy for established and start up companies in the health and wellness technology sector.

Digital Health & Wellness Consultant

Digital Leadership Programme

Currently delivers the Business Units for the L6 Digital Leadership Programme

Visiting Lecturer - Entrepreneurship, Management and Leaderhsip

Fitmanor

Fitmanor specialises in supplying the best in fitness equipment alongside unrivaled customer service, bespoke gym design and ongoing support with a focus on creating healthy homes or workplaces.

Acquired by MLCPT 

Soulgenic Wellbeing App

As Founder and CEO of Soulgenic, Glenda is extremely passionate in helping the maximum number of people live healthier lives through technology that's integrated with their existing way of life. The creation of the Soulgenic wellbeing app is with a vision to take the unique Soulgenic wellness journey to the masses and reward people for their wellness.

For more information go to www.soulgenic.com or watch the 2 minute intro video here 

https://vimeo.com/265733030

Acquired by Trust Company (confidential)

Club Soulgenic

As Founder and CEO of Club Soulgenic,  Glenda created an all under the one roof boutique health and wellness concept. Based in Jersey in the Channel Islands. Club Soulgenic a 10,000 sq ft fitness club and wellness centre which offers the following services:

Group fitness, gym and personal coaching
Physiotherapy
Chiropractic
Psychotherapy
Beauty Therapy
Nutrition
Health Assessments & Screening

Club Soulgenic was successfully bought by way of an acquisition by Anytime Fitness in Sept 2020.

Acquired by Anytime Fitness

Highlands College, Jersey

I am the organisation lead for the lifelong learning aspects of Highlands College. As a member of the college executive team I am very privileged to play a significant contribution to the strategic direction of the college, particularly in relation to the content, quality and teaching and learning of the curriculum for adults. This roles leads on ensuring that the college operates responsively to the skills and course requirements of the local job market and re-training and up-skilling of the adult workforce.

Vice Principal - Lifelong Learning

Healthhaus

Healthhaus is an exclusive boutique styled private members club for the discerning health conscious individual. Healthhaus is the result of a 2 year in depth market research phase and 1 year concept design phase. 

Glenda has a personal mission to change the health of Jersey's community and provide a concierge mentally of service. The day to day management of Healthhaus is in the hands of Glenda's partner, Managing Director Nathalie Le Mottee.

Their vision is simple/ with the pressure of modern living there is a need to provide a time efficient fitness offering leaving time to indulge in a 360 approach to wellness. 

Healthhaus values include:

- Time efficient workout solutions leaving time for a 360 approach to wellness 
- A non intimidating home from home environment 
- Guaranteed results 
- Concierge mentally of service 
- Quality and Luxury the member deserves  

Go to www.healthhaus.co.uk for more information

Acquired by Hotel de France

Creator of Resilient as Fudge: inspiring people to build the resilient mindset, skillset and toolset

As founder and creator of multiple wellness brands including Resilient as Fudge and We Talk Wellbeing, I believe that the secret to building a successful wellness brand lies in a holistic approach that blends strategic business planning with key pillars of health. 

Resilient as Fudge is on a mission to make resilience sticky! I am of the opinion that too much training is boring and stale. Resilient as Fudge is different - it’s fun, engaging, memorable and profound. For the people that experience it, it can be life changing and work affirming. 

We Talk Wellbeing is an individual and corporate wellbeing provider offering consultancy, training and resources. 

With 28 years experience in wellbeing and education, all our solutions are centred around education, engagement and empowerment. 

I am a serial entrepreneur having successfully sold bricks and mortar clubs to include the multiple-award-winning club Healthhaus in 2016 and the acquisition of Club Soulgenic to the Anytime Fitness brand portfolio in the summer of 2020 despite the pandemic. 

Through my work as a speaker, trainer, consultant, author and expert in the fields of resilience, mindful business and wellbeing, I share the principles I’ve learnt on my journey which can be applied and adapted to suit any industry. 

I’ve been passionate about lifelong learning for decades and believe that a constant curiosity to expand the mind and learn new skills has offered me numerous opportunities to innovate and create brands that transform people’s lives. 

For speaking and consultancy enquires: glenda@wetalkwellbeing.com

For wellbeing consultancy and training, fitness equipment, design and other wellbeing related enquiries: glenda@wetalkwellbeing.com
glenda@fitmanor.com 

I’ve shared my key areas of expertise around resilience and mindset as author of several books:

Mindfulness for Wellbeing, 2019
The Mindfulness Advantage in Entrepreneurship, April 2020
Mindful Entrepreneurship (launches Spring of 2022)

Key areas of expertise: Mindfulness in Business, Resilience, Building Scalable Brands, Innovation in Wellness, Speaking, Writing, Business & Wellness Brand Consultancy, Entrepreneurship, Strategic Business Development. 

#WellnessBrands #BrandInnovation #BuildingBrands #Speaker #Author #WellnessBrandConsultant #Mindfulness #Resilience

taplio

The Battle

Melanie Goodman

Dr Glenda Rivoallan

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The Battle

Melanie Goodman

Dr Glenda Rivoallan

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melanie Goodman's LinkedIn Performance

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