Melanie is the Global Partnership Leader at Kantar. She is a revenue focussed partnership leader who believes in trust, collaboration and winning together.  Her commercial north star is "our partnership should help every AE get to Presidents Club"

In her previous role, she was an award-winning SaaS CX Sales Director, a mentor for Customer Experience leaders, and an advocate for women working in CX.

As an energetic & values based leader, Mel is known for her commitment to raising up the CX community. 

She has been the first Sales Rep on the ground, responsible for delivering rapid revenue growth for several organizations — honing her talent for building a strong ecosystem of collaborators.  

✔ Her 10 year SaaS CX sales career has seen the generation of millions of pounds in revenue, with multi-figure deals closed with global enterprise accounts. She consistently delivers or over delivers on quota attainment goals.

✔ Her leadership style centers on holding a clear vision that others will follow, and on building strong engagement by nurturing strategic relationships.

✔ Creative and collaborative in her approach, Mel’s career began in market research — followed by Key Account Management, and a transition into 10 years in SaaS sales, specializing in global CX/NPS/VoC Programmes. 

✔She credits her time in market research with her deep understanding of customer behavior, and her ability to turn research into insight-driven action.

✔Part of the team that brought Net Promoter System (NPS) to Europe, Mel shares her expertise and perspective on CX sales through mentoring — coaching leadership execs including VPs of Customer Success, and Heads of CX. 

✔ A proud Women in CX (WiCX) member, Mel works towards elevating the women who work in CX — mentoring women in senior software positions, and lifting up voices that are vital to the industry’s success.

Melanie Wright

For those who know me, you will know when I say that care deeply that #cx programmes drive business impact, I mean it! 

If you are a #CX leader genuinely looking to contribute to the growth of your business, you need to attend this session with Ben Lawder (and special guests) at #X4Seattle in a few weeks.

Join Ben on 18th March, 1:15 PM-2:00 PM Seattle time, to unpack the power of signature customer experiences to drive #brandgrowth.
https://lnkd.in/ewDURiD7

Mark Chamberlain Nithi Kumar Chloe Woolger Kathleen O'Donnell Carla Stocks Rob Huijboom Brian James, ACC Ben Lawder Tara Gregson Peter Aitken Gary Hess Gail Koerner Kevin Crimmins 

#customerexperience #kantar #qualtrics #partnershipsftw

Global CX Partnerships Leader | Qualtrics & Medallia| ex. InMoment

How DID we fit in all these moments into an action packed 3 days at #medalliaexperience26?! 🎶

With ease thanks to 
- our incredible clients who willingly gave their time to be there and share their expertise Allegra Pedretti Ben Sargeant  
- hundreds of curious CX professionals keen to learn more about modernising their programmes with us  
- the tireless efforts of our Kantar team Sarah Ackling Ben Lawder Nithi Kumar Kathleen O'Donnell Gary Hess Michael Campbell Edgar Williams Raj Sharma  
- and frankly some pretty awesome humans who tracked me down to say hi 

Our thanks to the entire Medallia team for making us feel so welcome. Ps. puppy parks are a winner! 

Ben Morris Eric Din Lee Lee Paschal Bella Church  Sid Banerjee Andy Walker Mark Boniface  Jagrit Malhotra 

#clientfirst #CX #partnershipsforthewin

Packed room at #MedalliaExperience26 yesterday as Ben Lawder, Allegra Pedretti and Ben Sargeant shared practical advice on how to make #CX programmes deliver business impact, at scale.

Key for me was the understanding Ben and Allegra had for their front line - they deeply understood the pressures front line staff in CVS Pharmacy and at Hyundai Motor Company UK dealerships face, and how the #CX programmes they both lead can tangibly help front line staff deliver differenciated service which impacted real revenue figures.  

From installing new carpet in stores to 8am show room openings, these small touches make CVS and Hyundai "meaningfully different" for people like you and me who simply need to get the job done, as quickly and easily as possible, so we can get on with our lives! 

Nithi Kumar Michael Campbell Tara Gregson Kathleen O'Donnell Melanie Wright Lee Lee Paschal Bella Church Mark Chamberlain Rob Huijboom Carla Stocks Chloe Woolger Sarah Ackling Raj Sharma Gary Hess 

#CX #MedalliaExperience

At Medallia Experience next week, join me at a session with Ben Sargeant (Hyundai Motor Company UK) and Ben Lawder (Kantar ) to hear how organisations can make sense of operational, behavioural and feedback data - and action this at scale. 

The "Bens", as I call them, will share: 

1️⃣ Why experience now drives up to 75% of brand impact and what that means for growth.
2️⃣ How leading organisations are moving beyond surveys to harness real‑time signal data.
3️⃣ Practical ways to activate insights across the enterprise to drive measurable value.

📅 Feb 11
🕒 2:45–3:30 PM PT
📍 Wynn Las Vegas

And when you are done, come see us in the Exhibitor Hall, Booth #512. 

We’ll be showcasing how Kantar connects #Brand, #CX, #AI and #Analytics into one connected growth system — empowering CX leaders to turn every signal into meaningful #brandimpact.

#medallia #kantar #customerexperience #brandgrowth #partnershipsforthewin

Sarah Ackling Mark Chamberlain Rob Huijboom Nithi Kumar Chloe Woolger Carla Stocks Amy Cashman Kristi Rogers (Knapp) Kathleen O'Donnell Ben Morris Eric Din Jay Round Lee Lee Paschal Bella Church

With #AI in #CX, we need to ask ourselves ...is AI really improving the #experience for customers — or just proving we can do it? 

Join me, and Women in CX ™ on 4th March, at Kantar Vivo in London to discuss Responsible AI in #CustomerExperience, and hear from Lily McNally, Helen Shaffer, Ewa Davenport and @sandra morgan from Adanola, as they share insights on how they have deployed #AI thoughtfully to maximise business impact. 

Grab your tix here: https://lnkd.in/eRcmmUxz

Raj Sharma heads our thriving Kantar  North America analytics practice. 

We bought him along to Medallia Experince last week, to meet client demand for our unique #brand and #CX intelligence. 

His reflections on the last day were deeply personal - he felt his work was meaningful 🤗 as CX was so impactful for business success 

Ben Lawder Mark Chamberlain Brian James, ACC Nithi Kumar Chloe Woolger Carla Stocks Kathleen O'Donnell Tara Gregson 
 
#meaningful #CX #kantarlife #partnerships

If your #CX programme is built to optimise #NPS/CSAT - not distinctiveness - you're leaving growth on the table.

Our research shows, one pattern appears again and again: growth happens 9x when experiences reinforce what makes your brand truly distincitve emotionally, functionally, and symbolically.

Time to modernise your CX programme to what truly drives business value.

Brands with strong predisposition built through Meaningfully Different Experinces see:

-4x higher volume share
-2x higher price paid
-9x higher likelihood of value growth

Ready to modernise? 

Read our full report and get Five Principles for Action: https://lnkd.in/e9bx8uPK

Document

#Synthetic data and #MarketResearch will be a key focus at X4 Seattle next month. 

Based on learnings from Kantars own synthetic data, #CX practitioners need to be clear on data source and provenance, in order to make confident decisions.

Kantar are a Gold sponsor at #X4 this year - please come talk to us if you have any questions, doubts or need guidance on how to super charge CX programmes with synthetic - the right way. 

Kathleen O'Donnell Ben Lawder Michael Campbell Nithi Kumar Mark Chamberlain

There’s a lot of discussion about synthetic data, but far less clarity on how it actually works. 

We’re cutting through the noise with evidence from thousands of experiments and over a billion synthetic records. 

Explore our latest paper to see the evidence, the pitfall and the path forward. https://loom.ly/Jg4I39o

SyntheticData-Post1.pdf

Kantar

Driving revenue and market share growth for leading FMCG & Tech brands through data-driven insights and strategic partnerships. Focused on delivering long-term success by building and nurturing C-suite relationships, managing portfolios, and leading cross-functional teams to deliver impactful insights that align with clients' objectives and market demands.

Driving growth by:
• Leading cross-functional teams in delivering actionable consumer insights and market strategies that influence brand positioning, product development, and go-to-market strategies.
• Cultivating strong, strategic relationships with senior client stakeholders, understanding their business challenges, and providing tailored solutions to address their needs.
• Driving revenue growth through proactive account management, expanding existing relationships, and identifying new business opportunities.
• Guiding clients in integrating sustainability practices into their brand and product strategies, ensuring alignment with commercial objectives and social/environmental impact.
• Sharing thought leadership on market trends, consumer behaviours, and the future of the FMCG and Tech sectors, positioning myself as a trusted advisor.

Client Partner - FMCG & TECH

A solutions-oriented client director leveraging 14+ years of expertise in consumer insights, data analytics, and strategic consulting to fuel brand growth and business success.

Partners with client cross-functional teams to identify challenges, ideate solutions, and execute research delivering measurable ROI and progress against brand KPIs.

Develops actionable insights and compelling data narratives that guide clients in FMCG, FinTech, Energy, and other industries to make informed strategic decisions.

Known for storytelling with data, decoding cultural forces, and translating complex analytics into accessible, engaging deliverables.

Leads and motivates teams of insights analysts to gather qualitative and quantitative data, drawing powerful insights through advanced analytics methodologies.

Drives effective pipeline management - identifying, qualifying, and nurturing new client opportunities.

Maximizes utilization of proprietary analytics tools and agile frameworks to help global brand clients act decisively amidst rapidly changing consumer trends.

Client Director - Kantar Africa Insight

Achieved business growth by collaborating with cross-functional domain business leads in Brands, Analytics, Creative, Innovation, and client service teams to deliver relevant consumer insight and action plans to clients that contribute to business growth. 
 
Developed and managed client relationships and partnerships through stakeholder management.

Effectively managed business pipeline to achieve revenue growth and minimize losses.

Launched, promoted and supported the adoption of agile proprietary research products/solutions locally to boost business revenue.

Delivered thought leadership sessions through presentations, workshops and webinars to showcase knowledge and capabilities that aid client business growth .

Recruited, managed and empowered teams to deliver impactful and valuable work to clients, fostering client satisfaction.

Chief Client Officer - Brand Director

Implemented a proprietary global research programme and launched Saas products successfully in market while managing internal and external stakeholders. 

Collaborated strongly with diverse teams to deliver on clients research needs and business revenue goals.

Client Service Director - Brands

Led a team of experienced market researchers to deliver on client and commercial goals by supporting business leaders, domain experts and individual teams, while building strong client relationships and contributing to business profitability.

Associate Director

Managed key accounts through stakeholder management. Trained internal teams on use of proprietary research products. Monitored team pipeline to ensure profitability.

Research Manager

Delivered precise insights on consumer behaviour and pain points to various clients, recommending data-driven actionable plans and aiding their key decision making processes, overall business strategy and growth.

Assistant Research Manager

Conducted various market research studies for client, helping them understand their consumers behaviors and pain points. Communicated and collaborated with various business units to foster team, client and business goals.

Senior Research Executive

Coordinated global and local quantitative research projects from design stage through to completion for various clients across multiple sectors, helping them understand their performance and opportunities in the market.

Research Executive

Trainee Research Executive

Client Director @ Kantar | Expert in Brands, Consumer Behaviour, Cultural Insights and Sustainability | Commited to Shaping Brands and Driving Business Growth

For over 16 years, I’ve partnered with marketing and insight leaders at some of the world's biggest FMCG and Tech companies. My role is to cut through the noise, transforming complex global market data into clear, actionable growth strategies that make a real business impact.

Navigating the cultural and commercial nuances of over 15+ markets, I've learned to blend deep local knowledge with a global perspective to help brands build meaningful connections with consumers that drive consistent, measurable growth. This approach has been central to my journey at Kantar, where I've turned insights into revenue initiatives and scaled client relationships from projects into true strategic partnerships.

At my core, I focus on three things:
▪️ Being a trusted advisor to leadership, bridging the gap between data and decision.
▪️ Driving tangible growth for my clients.
▪️ Building and nurturing the kind of high-performing teams that make it all possible.

As our world becomes more interconnected and technology continues to reshape consumer behaviour, I'm passionate about helping brands anticipate change rather than just react to it, ensuring they are always ready for what's next.

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