Melanie is the Global Partnership Leader at Kantar. She is a revenue focussed partnership leader who believes in trust, collaboration and winning together.  Her commercial north star is "our partnership should help every AE get to Presidents Club"

In her previous role, she was an award-winning SaaS CX Sales Director, a mentor for Customer Experience leaders, and an advocate for women working in CX.

As an energetic & values based leader, Mel is known for her commitment to raising up the CX community. 

She has been the first Sales Rep on the ground, responsible for delivering rapid revenue growth for several organizations — honing her talent for building a strong ecosystem of collaborators.  

✔ Her 10 year SaaS CX sales career has seen the generation of millions of pounds in revenue, with multi-figure deals closed with global enterprise accounts. She consistently delivers or over delivers on quota attainment goals.

✔ Her leadership style centers on holding a clear vision that others will follow, and on building strong engagement by nurturing strategic relationships.

✔ Creative and collaborative in her approach, Mel’s career began in market research — followed by Key Account Management, and a transition into 10 years in SaaS sales, specializing in global CX/NPS/VoC Programmes. 

✔She credits her time in market research with her deep understanding of customer behavior, and her ability to turn research into insight-driven action.

✔Part of the team that brought Net Promoter System (NPS) to Europe, Mel shares her expertise and perspective on CX sales through mentoring — coaching leadership execs including VPs of Customer Success, and Heads of CX. 

✔ A proud Women in CX (WiCX) member, Mel works towards elevating the women who work in CX — mentoring women in senior software positions, and lifting up voices that are vital to the industry’s success.

Melanie Wright

For those who know me, you will know when I say that care deeply that #cx programmes drive business impact, I mean it! 

If you are a #CX leader genuinely looking to contribute to the growth of your business, you need to attend this session with Ben Lawder (and special guests) at #X4Seattle in a few weeks.

Join Ben on 18th March, 1:15 PM-2:00 PM Seattle time, to unpack the power of signature customer experiences to drive #brandgrowth.
https://lnkd.in/ewDURiD7

Mark Chamberlain Nithi Kumar Chloe Woolger Kathleen O'Donnell Carla Stocks Rob Huijboom Brian James, ACC Ben Lawder Tara Gregson Peter Aitken Gary Hess Gail Koerner Kevin Crimmins 

#customerexperience #kantar #qualtrics #partnershipsftw

Global CX Partnerships Leader | Qualtrics & Medallia| ex. InMoment

Packed room at #MedalliaExperience26 yesterday as Ben Lawder, Allegra Pedretti and Ben Sargeant shared practical advice on how to make #CX programmes deliver business impact, at scale.

Key for me was the understanding Ben and Allegra had for their front line - they deeply understood the pressures front line staff in CVS Pharmacy and at Hyundai Motor Company UK dealerships face, and how the #CX programmes they both lead can tangibly help front line staff deliver differenciated service which impacted real revenue figures.  

From installing new carpet in stores to 8am show room openings, these small touches make CVS and Hyundai "meaningfully different" for people like you and me who simply need to get the job done, as quickly and easily as possible, so we can get on with our lives! 

Nithi Kumar Michael Campbell Tara Gregson Kathleen O'Donnell Melanie Wright Lee Lee Paschal Bella Church Mark Chamberlain Rob Huijboom Carla Stocks Chloe Woolger Sarah Ackling Raj Sharma Gary Hess 

#CX #MedalliaExperience

How DID we fit in all these moments into an action packed 3 days at #medalliaexperience26?! 🎶

With ease thanks to 
- our incredible clients who willingly gave their time to be there and share their expertise Allegra Pedretti Ben Sargeant  
- hundreds of curious CX professionals keen to learn more about modernising their programmes with us  
- the tireless efforts of our Kantar team Sarah Ackling Ben Lawder Nithi Kumar Kathleen O'Donnell Gary Hess Michael Campbell Edgar Williams Raj Sharma  
- and frankly some pretty awesome humans who tracked me down to say hi 

Our thanks to the entire Medallia team for making us feel so welcome. Ps. puppy parks are a winner! 

Ben Morris Eric Din Lee Lee Paschal Bella Church  Sid Banerjee Andy Walker Mark Boniface  Jagrit Malhotra 

#clientfirst #CX #partnershipsforthewin

With #AI in #CX, we need to ask ourselves ...is AI really improving the #experience for customers — or just proving we can do it? 

Join me, and Women in CX ™ on 4th March, at Kantar Vivo in London to discuss Responsible AI in #CustomerExperience, and hear from Lily McNally, Helen Shaffer, Ewa Davenport and @sandra morgan from Adanola, as they share insights on how they have deployed #AI thoughtfully to maximise business impact. 

Grab your tix here: https://lnkd.in/eRcmmUxz

Raj Sharma heads our thriving Kantar  North America analytics practice. 

We bought him along to Medallia Experince last week, to meet client demand for our unique #brand and #CX intelligence. 

His reflections on the last day were deeply personal - he felt his work was meaningful 🤗 as CX was so impactful for business success 

Ben Lawder Mark Chamberlain Brian James, ACC Nithi Kumar Chloe Woolger Carla Stocks Kathleen O'Donnell Tara Gregson 
 
#meaningful #CX #kantarlife #partnerships

If your #CX programme is built to optimise #NPS/CSAT - not distinctiveness - you're leaving growth on the table.

Our research shows, one pattern appears again and again: growth happens 9x when experiences reinforce what makes your brand truly distincitve emotionally, functionally, and symbolically.

Time to modernise your CX programme to what truly drives business value.

Brands with strong predisposition built through Meaningfully Different Experinces see:

-4x higher volume share
-2x higher price paid
-9x higher likelihood of value growth

Ready to modernise? 

Read our full report and get Five Principles for Action: https://lnkd.in/e9bx8uPK

Document

#Synthetic data and #MarketResearch will be a key focus at X4 Seattle next month. 

Based on learnings from Kantars own synthetic data, #CX practitioners need to be clear on data source and provenance, in order to make confident decisions.

Kantar are a Gold sponsor at #X4 this year - please come talk to us if you have any questions, doubts or need guidance on how to super charge CX programmes with synthetic - the right way. 

Kathleen O'Donnell Ben Lawder Michael Campbell Nithi Kumar Mark Chamberlain

There’s a lot of discussion about synthetic data, but far less clarity on how it actually works. 

We’re cutting through the noise with evidence from thousands of experiments and over a billion synthetic records. 

Explore our latest paper to see the evidence, the pitfall and the path forward. https://loom.ly/Jg4I39o

SyntheticData-Post1.pdf

Qualtrics

Enterprise Account Executive

GlobalDataResources

GDR offers an enterprise platform that provides privacy-safe consumer data for programmatic advertising. With features like analyze customer data, custom audience building and omni channel activation, it helps brands, agencies, and publishers reach their target and drive growth. 

The platform partners with top providers and agencies to offer a well-researched and easy-to-control solution for digital advertising. 

✅ Responsible for commercial launch including developing of sales strategy with ICPs, KPI's, sales process and implementation of sales methodology MEDDIC
✅ Built and maintained strong relationships with top 10 accounts. 
✅ Focus on new net revenue: new logo's and upselling existing accounts 
✅ Initiated and managed a Nordic partnership with Kantar Group where Kantar clients can seamlessly integrate their custom insights into their idfree account
✅ 2022 Attainment: 123% 
✅ 2021 Attainment: 117%
✅ Example of clients: GroupM, IPG Mediabrands, Kantar, Johnson & Johnson, Nordea, IKEA

Head of Sales - EMEA

Studios Group

Studios were a fitness & tech startup were our mission were to change the way people discover and practice sports and fitness. No need to worry about multiple subscriptions. As a Studios member, you were able to use the best your city have to offer, with one single membership. Receiving access to more than 80 different boutique fitness Studios.


Some achieved metrics during our lifetime: 
✅  200+ paying members
✅  2000+ bookings
✅  80+ different locations in Central Copenhagen
✅  20+ different fitness categories 
✅  500+ weekly classes available
✅  1 closed pre-seed funding round


In July 2018, we decided to close Studios, but the experience, challenges, and process about creating and starting my own tech & fitness startup have provided me with valuable experience and knowledge.

Co-Founder

Concept ApS

Concept is a marketing tech company and media house. Supporting and growing their partners through the entire digital ad ecosystem. 

I had two main responsibilities (50/50% split): 
1. Managing an existing client portfolio: focus on new net revenue, reach quota and maintain a strong relationship. 
2. Identifying new business opportunities for our partners, creating a business case, managing stakeholders, and selling the solution to our partners.

Some notable mentions:

✅ Established a new revenue stream, by introducing a toolbox of new video formats.  Increasing revenue per page with 37%. This toolbox was shortly after launched as it's own business unit.
✅  Established a strategic sales collaboration with Viaplay Group AB (Former known as NENT AB), so their sales division could cross-sell our video inventory. 
✅  Introduced high impact advertising through programmatic platforms like Google, Xandr and Adform to significantly improve the revenue price per page view.
✅  Responsible for setting up, testing, and evaluating new potential SSPs and AdTech partners like Adform, Xandr, PubMatic.
✅  2015 performance:  117% Attainment
✅  2016 performance: 137% Attainment
✅  Examples of clients managed: Arla, Viaplay, Stark, Nordea, GroupM, IPG Media Brands Dentsu Aegis

Business Development Manager

The responsibility for all campaign activities. Ranging from pre, ongoing, and post-activities.
✅  Forecast / Reservation in our adserver (Adform/Emediate)
✅  Creation of all tracking activities (re-targeting, conversion tracking or other funnel optimisation pixels)
✅  Quality check the campaign matching the advertisers KPI. 
✅  All post activities like campaign evaluation 
✅  Advisory role in all relevant fields for advertisers

Campaign Manager

As an experienced sales professional with a proven track record in Enterprise Sales, SaaS, Media Sales, and Business Development, I excel at delivering valuable solutions through solution selling. With over eight years of experience, I've developed a deep understanding of how to identify new business opportunities, articulate and create a business case, manage stakeholders, and sell the solution to partners. My success in building strong relationships and exceeding quotas and metrics is driven by my ability to be a trusted partner, empowering client advocates.

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Melanie Wright

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The Battle

Melanie Wright

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Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melanie Wright's LinkedIn Performance

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