Melanie is the Global Partnership Leader at Kantar. She is a revenue focussed partnership leader who believes in trust, collaboration and winning together.  Her commercial north star is "our partnership should help every AE get to Presidents Club"

In her previous role, she was an award-winning SaaS CX Sales Director, a mentor for Customer Experience leaders, and an advocate for women working in CX.

As an energetic & values based leader, Mel is known for her commitment to raising up the CX community. 

She has been the first Sales Rep on the ground, responsible for delivering rapid revenue growth for several organizations — honing her talent for building a strong ecosystem of collaborators.  

✔ Her 10 year SaaS CX sales career has seen the generation of millions of pounds in revenue, with multi-figure deals closed with global enterprise accounts. She consistently delivers or over delivers on quota attainment goals.

✔ Her leadership style centers on holding a clear vision that others will follow, and on building strong engagement by nurturing strategic relationships.

✔ Creative and collaborative in her approach, Mel’s career began in market research — followed by Key Account Management, and a transition into 10 years in SaaS sales, specializing in global CX/NPS/VoC Programmes. 

✔She credits her time in market research with her deep understanding of customer behavior, and her ability to turn research into insight-driven action.

✔Part of the team that brought Net Promoter System (NPS) to Europe, Mel shares her expertise and perspective on CX sales through mentoring — coaching leadership execs including VPs of Customer Success, and Heads of CX. 

✔ A proud Women in CX (WiCX) member, Mel works towards elevating the women who work in CX — mentoring women in senior software positions, and lifting up voices that are vital to the industry’s success.

Melanie Wright

For those who know me, you will know when I say that care deeply that #cx programmes drive business impact, I mean it! 

If you are a #CX leader genuinely looking to contribute to the growth of your business, you need to attend this session with Ben Lawder (and special guests) at #X4Seattle in a few weeks.

Join Ben on 18th March, 1:15 PM-2:00 PM Seattle time, to unpack the power of signature customer experiences to drive #brandgrowth.
https://lnkd.in/ewDURiD7

Mark Chamberlain Nithi Kumar Chloe Woolger Kathleen O'Donnell Carla Stocks Rob Huijboom Brian James, ACC Ben Lawder Tara Gregson Peter Aitken Gary Hess Gail Koerner Kevin Crimmins 

#customerexperience #kantar #qualtrics #partnershipsftw

Global Head of Partnerships for Qualtrics & Medallia @ Kantar | CX & SaaS Exec | Ex. InMoment

Packed room at #MedalliaExperience26 yesterday as Ben Lawder, Allegra Pedretti and Ben Sargeant shared practical advice on how to make #CX programmes deliver business impact, at scale.

Key for me was the understanding Ben and Allegra had for their front line - they deeply understood the pressures front line staff in CVS Pharmacy and at Hyundai Motor Company UK dealerships face, and how the #CX programmes they both lead can tangibly help front line staff deliver differenciated service which impacted real revenue figures.  

From installing new carpet in stores to 8am show room openings, these small touches make CVS and Hyundai "meaningfully different" for people like you and me who simply need to get the job done, as quickly and easily as possible, so we can get on with our lives! 

Nithi Kumar Michael Campbell Tara Gregson Kathleen O'Donnell Melanie Wright Lee Lee Paschal Bella Church Mark Chamberlain Rob Huijboom Carla Stocks Chloe Woolger Sarah Ackling Raj Sharma Gary Hess 

#CX #MedalliaExperience

How DID we fit in all these moments into an action packed 3 days at #medalliaexperience26?! 🎶

With ease thanks to 
- our incredible clients who willingly gave their time to be there and share their expertise Allegra Pedretti Ben Sargeant  
- hundreds of curious CX professionals keen to learn more about modernising their programmes with us  
- the tireless efforts of our Kantar team Sarah Ackling Ben Lawder Nithi Kumar Kathleen O'Donnell Gary Hess Michael Campbell Edgar Williams Raj Sharma  
- and frankly some pretty awesome humans who tracked me down to say hi 

Our thanks to the entire Medallia team for making us feel so welcome. Ps. puppy parks are a winner! 

Ben Morris Eric Din Lee Lee Paschal Bella Church  Sid Banerjee Andy Walker Mark Boniface  Jagrit Malhotra 

#clientfirst #CX #partnershipsforthewin

This week I was at Women in CX ™ CX #AI lab and it’s apparent that #CX teams should engage with thier #AI designers and architects ASAP, to ensure customer needs are being built in and the experience is enhanced not destroyed.

The CX Lab was hosted by Kantar, thanks to Ewa Davenport Chloe Woolger Carla Stocks for your incredible passion for this topic and to Clare Muscutt & Meg Coates for your unstoppable candour on how to drive tangible impact in CX.

Ticket info for CX Labs by Design in #NYC, #Seattle (around Qualtrics #X4) & Amsterdam (hosted by the awesome Nanda Deen) in the comments.

With #AI in #CX, we need to ask ourselves ...is AI really improving the #experience for customers — or just proving we can do it? 

Join me, and Women in CX ™ on 4th March, at Kantar Vivo in London to discuss Responsible AI in #CustomerExperience, and hear from Lily McNally, Helen Shaffer, Ewa Davenport and @sandra morgan from Adanola, as they share insights on how they have deployed #AI thoughtfully to maximise business impact. 

Grab your tix here: https://lnkd.in/eRcmmUxz

Raj Sharma heads our thriving Kantar  North America analytics practice. 

We bought him along to Medallia Experince last week, to meet client demand for our unique #brand and #CX intelligence. 

His reflections on the last day were deeply personal - he felt his work was meaningful 🤗 as CX was so impactful for business success 

Ben Lawder Mark Chamberlain Brian James, ACC Nithi Kumar Chloe Woolger Carla Stocks Kathleen O'Donnell Tara Gregson 
 
#meaningful #CX #kantarlife #partnerships

Our awesome Kantar team will be at Qualtrics #X4 in #Seattle next week.  

Plenty of insights and fun to be had; 
- Stop by Booth #12 to discuss how #CX impacts your #Brand growth   
- Join Mr. Ben Lawder (and surprise guests) for a session on how signature customer experiences drive the bottom line, March 18th 1:15 PM-2:00pm
-  Grab a beer with us at the Seattle Kraken vs Tampa Bay Lightning Hockey Game, March 17th, 7pm

Our team on the ground would be delighted to connect with you: https://lnkd.in/eqjrS24M

Mark Chamberlain Ben Lawder Peter Aitken Chloe Woolger Gary Hess Gail Koerner Ilana Sanborn Kevin Crimmins Kathleen O'Donnell Tara Gregson Carla Stocks Dario Nabavian

If your #CX programme is built to optimise #NPS/CSAT - not distinctiveness - you're leaving growth on the table.

Our research shows, one pattern appears again and again: growth happens 9x when experiences reinforce what makes your brand truly distincitve emotionally, functionally, and symbolically.

Time to modernise your CX programme to what truly drives business value.

Brands with strong predisposition built through Meaningfully Different Experinces see:

-4x higher volume share
-2x higher price paid
-9x higher likelihood of value growth

Ready to modernise? 

Read our full report and get Five Principles for Action: https://lnkd.in/e9bx8uPK

Document

#Synthetic data and #MarketResearch will be a key focus at X4 Seattle next month. 

Based on learnings from Kantars own synthetic data, #CX practitioners need to be clear on data source and provenance, in order to make confident decisions.

Kantar are a Gold sponsor at #X4 this year - please come talk to us if you have any questions, doubts or need guidance on how to super charge CX programmes with synthetic - the right way. 

Kathleen O'Donnell Ben Lawder Michael Campbell Nithi Kumar Mark Chamberlain

There’s a lot of discussion about synthetic data, but far less clarity on how it actually works. 

We’re cutting through the noise with evidence from thousands of experiments and over a billion synthetic records. 

Explore our latest paper to see the evidence, the pitfall and the path forward. https://loom.ly/Jg4I39o

SyntheticData-Post1.pdf

For fellow women working in #CX, who are located in NYC, SEA & AMS, I highly recommend this unique oppty to discuss and shape how we ensure responsible #AI in #Customer Experience.  The session in London (see pic) was outstanding.  

Join Clare Muscutt and passionate CX experts from Macy's, Wells Fargo, Amazon Prime, Alaska Airlines, Thematic, Quiq, Bodine & Co & Amplify XM:

New York City 
📅 Friday, March 13 
⏰ 9–12 PM EST 
📍 Luminary, 1204 Broadway 

Seattle 
📅 Tuesday, March 17 
⏰ 3–6 PM PST 
📍 Amazon Bigfoot Office, 515 Westlake Avenue N 

There are still some spaces left, grab your spot now:    https://lnkd.in/exS7pMw7

Women in CX ™

Founder and CEO @ Women in CX | Customer Experience Keynote Speaker | 🔥 Unleashing the Power of Women in CX and Tech to lead The Movement for Human-Centred Business 🔥

And we’re off. ✈️  



The next leg of the Women in CX ™ Global CX Labs Tour starts now.

After the EPIC success of our first IWD event in London, the bar is officially high… but we’re ready.

Next stop: the United States 🇺🇸  
And this time we’re going East AND West Coast.

For the very first time, WiCX is popping up in:

New York City  
📅 Friday, March 13  
⏰ 9–12 PM EST  
📍 Luminary, 1204 Broadway  

Seattle  
📅 Tuesday, March 17  
⏰ 3–6 PM PST  
📍 Amazon Bigfoot Office, 515 Westlake Avenue N  

We’ve brought together an incredible group of speakers:

Alexandra Acosta  - Macy’s  
Karen Pascoe  -  Wells Fargo  
Alyona Medelyan, PhD 🇺🇦 - Thematic  
Ejieme Eromosele  -Quiq  

Lilia Abaibourova - Amazon Prime  
Kerry Bodine  - Bodine & Co  
Tori Signorelli  - Alaska Airlines  
Diane Magers  - AmplifyXM  

And an amazing guest list of brands joining us for networking and Open Space breakouts on Responsible AI in CX.

One of my favourite things about these events?  

The mix of WiCX members and first-timers who are experiencing the community for the very first time.

Our events are invitation-only, and there are just a few spots left.

If you'd like to join us — or know a woman in CX / tech who should absolutely be in the room — apply now.

Only approved registrants can attend!

⏳ Registration closes tomorrow (Thursday 12th)  
9 AM PST / 12 PM ET

Currently boarding at Heathrow…

*New York, here we come. 🚀

#WomenInCX #WomensHistoryMonth #WomenInTech #WiCX

Senior Commercial Director | Brand & CX | Listed as Top 10 CX Professional by CXM

I bring a strong record of driving brand awareness, increasing market share and optimising the commercial potential of products & services in competitive markets. 

By developing extensive networks and a high profile within the industry, I am able to increase access to new revenue opportunities and deliver a business growth advantage. Speaking regularly at industry events and providing thought leadership across online & offline media platforms underpin my success in enhancing companies’ market standing. My industry-level participation also includes conceiving and founding Women in CX Community. This wider contribution across the marketing and customer experience sector has led to my recognition by Customer Experience Magazine and inclusion in the publication’s annual listing of top 25 customer experience professionals.

In addition to step-changing company performance, I am motivated by ensuring clients consistently achieve their objectives. Building a brand-passionate and client-centric team culture is central to my leadership style. Empowering teams with skills and tools to develop collaborative, consultative relationships with clients ensures sales & marketing targets are not only met, but frequently exceeded. 

For the last 12 years I have been instrumental in transforming clients’ businesses by providing technology-led marketing solutions that drive data-driven decisions and help differentiate customer experience. My experience includes working within both a start-up and a leading global research agency, together with establishing a portfolio of clients spanning diverse sectors, including automotive, finance, retail and utilities. 

KEY AREAS OF EXPERTISE:
•	Marketing and PR activity to increase companies’ share of voice
•	Business development, reaching new prospects and growing pipelines
•	Best practice sales development and operational processes
•	Creation of commercial strategies that drive new and existing business
•	External audience engagement, as brand representative and presenter
•	Company-level strategy development as part of senior leadership team
•	Launching, merging and expanding businesses of different scales
•	Budget management and optimisation of marketing spend
•	Coaching team members, growing and managing internal talent 

Ranked in Customer Experience Magazine as one of the industry’s top 25 CX Stars

Chloe Woolger

I’m genuinely grateful to the Women in CX ™ community for being named one of their Women to Follow. Recognition like this matters — not as a badge, but as a reminder of the power of visibility, community and collective progress.
I’m especially delighted to be included alongside my brilliant colleague and absolute WICX powerhouse, Ewa Davenport. To be recognised in the company of women who consistently challenge, shape and raise the bar for our industry makes this feel all the more meaningful.
Tomorrow, we’ll be in London with so many inspiring people at our International Women’s Day breakfast event, continuing important conversations about leadership, responsibility and the role of AI in shaping the future of CX. Let's do this Clare Muscutt!
Huge thanks again to Women in CX ™ for the recognition — and here’s to lifting each other up, creating space, and building what comes next. 💛
#IWD #WomenInCX #WiCX #Leadership #CX #ResponsibleAI #VisibilityMatters

CX Growth Director, EMEA | Listed as Top 10 CX Professional by CXM

Today Kantar hosted Women in CX ™  for an inspiring AI panel where leaders from design, CX, customer support and data shared candid, practical insights on building human-centred AI.

Key takeaways:
- “Just do AI” pressure is real — but speed without strategy, clean data, or human oversight damages trust and product quality.
- Women in CX are often the custodians of customer trust: our voices surface risks, shape empathy-led design, and keep systems accountable.
- Successful AI in CX requires cross-functional involvement early (design, research, frontline teams), careful supplier selection, and rigorous testing.

Huge thanks to the panelists, especially our very own Ewa Davenport  for their bravery and practical examples, and to everyone who joined the conversation. If your organisation is under pressure to “move fast,” let’s talk about how to move responsibly when it comes to your CX strategy — balancing speed, empathy and long-term customer trust.

Melanie Wright Carla Stocks Sarah Ackling Jasmin Chhatwal  Clare Muscutt Meg Coates  

#WomenInCX #HumanCentredAI #CustomerExperience #DesignLeadership #ResponsibleAI

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From small beginnings to a global movement. I’m incredibly proud that Kantar have supported Women in CX ™ since day one, and to see these events bringing women in the CX community together across the globe is just amazing. The power of networks in action. 🌍
Go Clare Muscutt and team!! 
#WomeninCX #Networkforgrowth #CXtransformation

Five years of in-person International Women’s Day events have led us here…

From our first-ever gathering in a small meeting room to a movement that grows year after year, 2026 sees our most ambitious programme yet!

We’re bringing women in CX together across SIX global cities spanning the US, Middle East and Europe in curated Responsible CX by Design Labs, where we’ll share insights, tackle AI-driven challenges, and design customer experiences that deliver trust, value, and impact.

Each Lab is an invitation-only working session that goes beyond traditional panels or networking events, expect:
✨ An expert panel grounded in real-world CX challenges
✨ Open Space breakout discussions led by the women in the room
✨ Honest, solution-driven dialogue about leadership, responsibility and outcomes in the age of AI

Whether you’re looking to connect, reflect, or influence the future of customer experience, these Labs are designed to give every voice a seat at the table.

📍 London | New York | Amsterdam | Seattle | Dubai | Riyadh
💌 Attendance is curated. 
🎟️ Tickets are free.
👉 Register your interest for a WiCX CX Lab near you https://lnkd.in/eRf3khUN 

#InternationalWomensDay #IWD2026 #WomenInCX #CustomerExperience #ResponsibleAI #AIinCX #CXLeadership #HumanCentredDesign #WomenInTech #CXInnovation

If your CX programme is built to optimise satisfaction - not distinctiveness - you're leaving growth on the table.

Across 5 markets, one pattern appears again and again: growth happens when experiences reinforce what makes your brand distincitve emotionally, functionally, and symbolically.
Time to measure what truly drives value.

Brands with strong predisposition built through Meaningfully Different Experinces see:
-4x higher volume share
-2x higher price paid
-9x higher likelihood of value growth

Ready to measure what truly drives value? Read our full report and get Five Principles for Action: https://lnkd.in/ewKMwibV

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The Battle

Melanie Wright

Chloe Woolger

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melanie Wright's LinkedIn Performance

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