Melanie is the Global Partnership Leader at Kantar. She is a revenue focussed partnership leader who believes in trust, collaboration and winning together.  Her commercial north star is "our partnership should help every AE get to Presidents Club"

In her previous role, she was an award-winning SaaS CX Sales Director, a mentor for Customer Experience leaders, and an advocate for women working in CX.

As an energetic & values based leader, Mel is known for her commitment to raising up the CX community. 

She has been the first Sales Rep on the ground, responsible for delivering rapid revenue growth for several organizations — honing her talent for building a strong ecosystem of collaborators.  

✔ Her 10 year SaaS CX sales career has seen the generation of millions of pounds in revenue, with multi-figure deals closed with global enterprise accounts. She consistently delivers or over delivers on quota attainment goals.

✔ Her leadership style centers on holding a clear vision that others will follow, and on building strong engagement by nurturing strategic relationships.

✔ Creative and collaborative in her approach, Mel’s career began in market research — followed by Key Account Management, and a transition into 10 years in SaaS sales, specializing in global CX/NPS/VoC Programmes. 

✔She credits her time in market research with her deep understanding of customer behavior, and her ability to turn research into insight-driven action.

✔Part of the team that brought Net Promoter System (NPS) to Europe, Mel shares her expertise and perspective on CX sales through mentoring — coaching leadership execs including VPs of Customer Success, and Heads of CX. 

✔ A proud Women in CX (WiCX) member, Mel works towards elevating the women who work in CX — mentoring women in senior software positions, and lifting up voices that are vital to the industry’s success.

Melanie Wright

Today our Kantar teams are deeply engaged with Qualtrics at the Dublin Partner Summit — and what stands out most is the momentum our joint #partnership has.

It's no surprise that despite my having to stay back with my daughter this week, the Kantar team are leading #brilliantly in my absence. 

A heartfelt thank you to: 
- Carla Stocks for her sharp insights, real‑time updates and capacity to translate ideas into action  
- Alex Harding and Chris Robinson, who stepped up to present with confidence & clarity to a motivated sales audience 
- Peter Aitken, who's thought leadership continues to deliver growth & excellence for the partnership   
-  Alberto Fernández, who made it to #Dublin despite storms and travel chaos!

And to Mr Dario Nabavian - our remarkable partner leader, who shows up for Kantar every time and with flair! 

#Proud of this team and of the #partnership we’re building together.

Pic: Dario Nabavian Matt Burgon Katie Zeitlin Virginie Delage Carla Stocks

Global Partnerships at Kantar | CX LT | Twin Mum

When I reflect on what our team brought back from Qualtrics  #SKO, one thing really stayed with me. 👇

It wasn’t so much the targets or the roadmap — it was the respect for the partnership.

AE’s and leadership alike kept talking about the "spark" they feel when Kantar  joins a pitch. ✨

How our insight and advisory help clients make decisions they feel confident standing behind.

That feedback was a powerful reminder of why this partnership matters to our clients. 

When you combine Qualtrics ’ technology with Kantar ’s understanding of people, brands, and growth, you get #CX programmes clients don’t just run — they rely on!

And that’s our focus this year: cutting through the noise, zeroing in on what really drives market share, and helping our clients act with confidence. 🚀

Thank you Qualtrics for your amazing hospitality!

Amy Cashman Rob Huijboom Chloe Woolger Nithi Kumar Kathleen O'Donnell Carla Stocks Peter Aitken Dario Nabavian Tyne Mills Güner Aksoy Ben Lawder Sean Holcombe Pablo Sanabria von Walter Gwenn Lazar Kayla Kirkeby Brian James, ACC Brian Stucki Brad Anderson

Kicking off #2026 on the road with Qualtrics has been such a highlight already!

We started at #SKO in Las Vegas — big energy, big ambition, and honestly just great that our teams can reconnect with so many familiar faces who care about making clients successful as much as we do.  

#Dublin followed today with the same spirit: a reminder of why this partnership matters across so many of our markets globally. Next up is Provo, Dubai, Singapore, Mexico City & Tokyo, and we’re excited for it!

Thanks to Sean Holcombe Bliss (Cook) Diamond Dario Nabavian Pablo Sanabria von Walter Padraig Morrissey, Vicky Godolphin and the entire Qualtrics ecosystem team for your trust and support.

Chloe Woolger Carla Stocks Amy Cashman Rob Huijboom Kathleen O'Donnell Nithi Kumar Peter Aitken Maslina M. Mokhtar Ben Lawder Gareth Rees Alberto Fernández Nermeen Bedeir Leonardo Rivera Michael Campbell Alex Harding Chris Robinson Brian James, ACC

In the age of AI, trust and human connection are the new foundations of #customerexperience.

In this episode of the Future Proof podcast, Jane Ostler sits down with Isabelle Zdatny, CCXP, XMP Zdatny (Head of Thought Leadership, XM Institute at Qualtrics) and Amy Cashman (Global Managing Director for Brand CX and Marketing at Kantar) to discuss how brands can move beyond transactions and earn loyalty through responsible practices and #meaningfullydifferentexperiences.

For C-suite leaders, here are the signals that matter:

- #AI is reshaping #CX—but it’s not a silver bullet. Automation must be paired with authentic, emotional connections to drive loyalty and growth. 

- Survey fatigue is real. The most ambitious brands are leveraging new data sources and analytics to understand customers—beyond the survey

- Value alone isn’t enough. Today’s customers demand transparency and consistency. Delivering on your #brandpromise—every time—is now table stakes for loyalty. 

- #CX is a growth engine. Meaningful, differentiated experiences are directly linked to revenue and brand strength. In competitive markets, those who invest in CX are pulling ahead

- Adapt or get left behind. The pace of tech and market change means leaders must be agile, ready to pivot, and relentless about keeping the customer at the center. 

Tune in to discover why emotional connection, not just efficiency, will define the winners in 2026.

Listen here: https://lnkd.in/eYQVaAHB

Rob Huijboom Carla Stocks Nithi Kumar Chloe Woolger Peter Aitken Ben Lawder Dario Nabavian Gwenn Lazar Pablo Sanabria von Walter

Up to 75% of brand growth is driven by #customerexperience, not just marketing or advertising.  This means #CX and #Brand leaders need to work #bettertogether to truly drive long-term market share.

Great to have Amy Cashman (Kantar) & Isabelle Zdatny, CCXP, XMP (Qualtrics) on our Kantar Futures Podcast (hosted by the awesome Jane Ostler), to share how #brands that succeed move beyond basic transactions and lean into meaningfully different experiences.  

Isabelle Zdatny, CCXP, XMP also provided a sneak peek of major trends from Qualtrics recent studies on the state of CX 2026.  

🎧Catch the full episode on:
Spotify: https://lnkd.in/ejvuGzkZ
Apple: https://lnkd.in/e-32XXZN

Rob Huijboom Nithi Kumar Chloe Woolger Ben Lawder Carla Stocks Dario Nabavian Pablo Sanabria von Walter Kathleen O'Donnell Peter Aitken Kristi Rogers (Knapp)

Amélie Beerens has some powerful words for how to move into 2026 with confidence .

“Clean up your language and everything shifts: your presence, your clarity, your authority, your impact.”

Recommend a read of her engaging carousel!!

Leadership Coach | CX/EX Consultant | Transforming company chaos into systems and making leaders unstoppable.

You don't lack confidence.
You’re leaking it every time you open your mouth.

You don’t lose confidence in big dramatic moments.
You lose it in the tiny, automatic sentences you say without thinking.

Sentences that sound polite.
Reasonable.
“Professional.”

But they quietly make you sound unsure, apologetic, or invisible…
even when you’re not.

Clean up your language and everything shifts: your presence, your clarity, your authority, your impact.

One sentence at a time.
👇 Which phrase are you dropping first?

Your language is sabotaging you.

Kantar

CX Partnership Services, Client Success Director

Research Manager, Kantar TNS, Specialist Services

Research Manager, Kantar TNS, Delivery

Project Manager, Kantar TNS-RI

Research International

Project Manager

B2B Account Manager

Research Resources Ltd

Account Manager

Kantar is the world’s leading data, insights and consulting company.

2018 -Present: CX Partnership Services, Kantar. 

Dedicated professional with a passion for driving impactful insights and solutions in the ever-evolving landscape of customer experience (CX). Currently spearheading global CX program management at Kantar, the forefront of data, insights, and consulting. With a track record of success spanning 25 years, I've collaborated with top-tier SaaS platforms and global stakeholders to deliver transformative CX implementations across 95 markets and 20+ WPP companies, positioning WPP as a leader in B2B client-centricity and success.

My diverse background encompasses extensive insights and market research experience across B2B, B2C, Government, and Social sectors. Having partnered with over 40 client companies and organizations, I've cultivated a deep understanding of various industries, including Automotive, Banking, Telco, and Healthcare, among others. Noteworthy achievements include navigating high-regulatory environments and contributing to the attainment of UK statistics accreditation by the UK Statistical Authority.

Backed by Gallup Strengths in Discipline, Empathy, and Responsibility, I thrive in dynamic environments, leveraging a robust skill set that spans CX methodologies, research methodologies (Quant and Qual), and proficiency in tools such as Medallia, SPSS, and SQL. Certified in Prince 2 and well-versed in Agile/scrum methodologies, I ensure projects are delivered with excellence and efficiency.

Committed to upholding quality and information security standards, I've led Kantar's UK CX team in compliance with GDPR, CCPA, and Kantar UK Compliance/Risk protocols. My expertise extends to supplier management, pricing negotiations, and research practitioner roles, encompassing customer journey mapping, brand loyalty, and stakeholder management.

Side Hussle professional interests: AI and data ethics, Regulation, data law & compliance,  Diversity Equality, inclusion and belonging - including the intersection of the above + Mentoring under - represented communities.

Let's connect to explore how my expertise can drive tangible results for your organization!

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