Mehdi Mourabit

Webeuz

At Webeuz, I lead our team in providing comprehensive 360-degree marketing strategies for major accounts, guiding brands from the development of their digital strategy to technical implementation and continuous optimization. We focus on a data-driven approach to maximize ROI for our clients.

CEO & Founder

OhMyLead

OhMyLead is a lead management solution that allows you to centralize all your leads in one place. It provides a simple interface for your team to qualify leads in a timely manner. Once qualified, OhMyLead will connect to your favorite CRM to deliver only the sales-ready contacts.

CEO & Co-Founder

Hotleads.ma

In my dual role at HotLeads and OhMyLead, I am at the forefront of innovating lead generation and management. HotLeads revolutionizes the way businesses acquire and nurture leads, combining advanced agency expertise with an efficient call center. My vision is to provide our clients with tools that not only gather leads but also enhance their potential to be converted into long-term customers.

Myads - Agence digitale 100% en ligne

Leading MyAds.agency, I aim to demystify and simplify the media buying process for SMEs. My role is centered on providing a user-friendly platform that streamlines digital advertising, making it accessible and effective for smaller businesses. By focusing on creating targeted and cost-effective campaigns, I ensure our clients can compete in the digital space without the complexities traditionally associated with online advertising

ICD Business School, Paris - Toulouse - Dublin - Shanghai (page officielle)

Teaching the E-Business module for the Master's level.

Adjunct Professor of Marketing

Art'Com Sup

Teaching the E-Marketing module for the Master's level

Cargo Traffic

- Development of the company's overall communication strategy.
- Development and implementation of the brand protection and enhancement strategy.
- Establishment of the overall digital strategy.
- Developing and executing sales strategies to enhance business growth

Head of Sales Marketing

As a lead generation expert, my goal is to empower businesses with a steady stream of qualified leads through Webeuz.com, MyAds.agency, Ohmylead.com, and Hotleads.ma. HotLeads stands out by merging our agency's prowess with our integrated call center, delivering sales-ready appointments through precise targeting and effective communication. Since 2013, we've been successfully generating qualified leads for a wide range of clients.

MyAds.agency is another one of my initiatives, crafted to simplify media buying for small and medium-sized businesses. It's designed to facilitate the acquisition of high-quality leads without the usual digital advertising complexities.

Ohmylead is more than just software; it's a holistic lead management solution. It encompasses everything from lead capture to qualification and delivery, ensuring that businesses receive only the most viable leads.

My vision with these varied yet interconnected platforms is straightforward: to increase the volume of qualified leads for our clients. Combining advanced digital strategies, efficient media buying, state-of-the-art software, and proactive lead qualification through our call center, I'm committed to setting a standard in lead generation.

In essence, my approach is about enhancing online presence and improving conversion rates. Integrating these diverse tools and expertise, I strive to forge a dynamic synergy that propels businesses forward in today's competitive market.

Carrefour de solidarité internationale

▪ Design, develop, and implement the strategic revenue development plan related to various funding sources.
▪ Contribute to the organization's strategic planning process, in conjunction with the Foundation's board of directors.
▪ Lead the overall communication strategy.
▪ Develop sustainable and fruitful relationships with the organization's various stakeholders.
▪ Contribute to the design of local and international cooperation programs for development (community empowerment programs, global citizenship education programs, etc.).

Communications & Philanthropic Engagement Manager

APEFE

Working for an international cooperation organization that provides technical and financial assistance to support development. 
Primary tasks: 
	▪	Design, formulate, implement, and manage high-impact cooperation programs for development (women's empowerment, capacity building for women and youth, women and youth employment and self-employment).
	▪	Monitor and evaluate ongoing projects and programs.
	▪	Identify and develop synergies and partnerships with public, private, and non-profit sectors.
	▪	Establish a comprehensive communication strategy (Communication for Development C4D, corporate, digital) and oversee its implementation.
	▪	Implement the digital strategy and coordinate the development of various necessary tools (website, mobile application, online business games...).
	▪	Advise and assist partners (public, private, and non-profit stakeholders) in implementing strategic projects and impactful activities: collaborative platforms, employment-related information systems, communication, training, and outreach programs.
	▪	Implement and coordinate training programs for partner's ressources.
	▪	Analyze and identify innovative projects to support, related to social and economic empowerment of women and youth.
	▪	Manage human and financial resources.
	▪	Organize and accompany foreign delegations during monitoring visits to Morocco and abroad.
	▪	Maintain and cultivate relationships with donors and other stakeholders. 


Key achievements :
	▪	Designed and deployed a youth employment program.
	▪	Designed and deployed a program to support women's economic empowerment.
	▪	Crafted and launched the new visual identities for the cooperation programs.
	▪	Provided support to the organization's representations located in Francophone Africa in implementing communication components.
	▪	Developed high-value partnerships: established over 180 partnerships with public, private, and non-profit organizations in various regions of Morocco and internationally.
        ▪Etc.

Communication and Development Director

European Governmental Organization

Our organization launched a new program in Morocco, the main target of the program is supporting and encouraging female entrepreneurship and women empowerment. 
Our main goal was to contribute to the improvement of women's living and working conditions in Morocco. 
The program provides funding and expertise to many moroccan partners to help them promoting women's entrepreneurship.

Primary tasks: 
	▪	Create and formulate the strategy for implementing new programs and projects.
	▪	Derive programs into activities at the central, regional, and territorial levels.
	▪	Develop and implement the overall communication strategy for the program.
	▪	Assist partners in implementing their communication strategies.
	▪	Manage the budget and human resources.
	▪	Organize and oversee activities and events held within the program.
	▪	Develop corporate communication.
	▪	Monitor and evaluate the various projects implemented under the cooperation programs.
	▪	Track program performance indicators.
	▪	Manage public procurement procedures in compliance with Belgian public procurement regulations.

Key achievements :
	▪	Crafted the visual identity of the new program supporting women entrepreneurship.
	▪	Developed high-value partnerships, by establishing over 60 partnerships with diverse stakeholders (public, private, and non-profit).
	▪	Contributed to elevate the organization's reputation.
	▪	Played a key role in establishing several incubators and co-working spaces dedicated to women entrepreneurs, in collaboration with universities and NGOs.

Strategic Projects Manager 

Real Estate Company

My mission as a Marketing & Communication Manager was: 
• Developing the annual marketing plan and media/communications plan for the company
• Monitoring and control of chain of communications from agencies briefing to operations follow up
• Post campaign analysis 
• Budget control 
• Contribution to the company’s real estate projects development 
• Setup and monitoring of direct marketing campaigns, events and operations of different types in order to support sales
• Initiating client loyalty program
• Implementing digital marketing; supervising online marketing campaigns
• Marketing studies

Key Accomplishments and achievements :
• The launch of a new high luxury real estate project at Casablanca
• 70% of a new project was sold after a few days of the advertising campaign 
• Increased awareness of the company through the annual plan of PR actions and direct marketing campaigns
• The website redesign
• Coached and managed team

Marketing and Communication Director

F.Microfinance

FONDEP was established in Morocco in 1996 as a non-profit microfinance organization, with the objective of contributing to the economic integration of disadvantaged individuals into the national Moroccan economy through the financing of income-generating micro-projects. It is the third largest MFI in the microfinance market in Morocco. As of 2012, FONDEP had 131,400 active clients, and its gross loan portfolio amounted to USD 84 million.
• Prepared and monitored annual marketing plan
• Managed marketing and communication budget (approx. $1million)
• Developed and launched new products: Microinsurance, well targeted loan products for various revenue-generating activities e.g: Street Vendor Loans, Craftsperson, Small farmers etc.
• Designed and implemented new operational marketing tools: Sales pitch, Products Book, etc.
• Expanded commercial network
• Managed external and internal communication and events

Key Accomplishments and achievements :
• 18% growth in market share
• Increased awareness of the organization by 65%
• Expanded the distribution network from 59 to 200 outlets
• Diversified range of products from 3 to 10 products
• Coached and managed team

• Developed commercial marketing materials (brochures, posters)
• Participated in the development of new products: Launching a credit to farmers, etc.
• Conducted market research: An awareness survey, Satisfaction survey, Survey prelaunch of products... 
• Managed customer relations through loyalty schemes

Marketing Manager

• Implemented and monitored quantitative and qualitative studies: The analysis of sales, Competitive intelligence, Satisfaction survey, Segmentation and Positioning.
• Completed studies on competition and setting benchmarks

Market Research Manager

With 17 years of substantial professional experience, I've dedicated myself to designing and managing comprehensive international cooperation programs that tackle key global challenges. My efforts have significantly contributed to promoting gender equality, empowering women, achieving financial inclusion, and boosting the employability and integration of young individuals. My career is deeply rooted in a sincere passion for collaborative work and making a meaningful difference in the lives of communities we serve. 

I have enhanced marketing and communication strategies across a variety of sectors, including international cooperation, microfinance, real estate, and public-private partnerships. This has allowed me to offer valuable insights and drive sustainable growth. My guiding principle in my career is a deep-seated passion for engaging with and supporting people. I'm committed to fostering the unique talents within my teams, appreciating their innovative ideas, and embracing the diverse perspectives they offer. My focus is on achieving impactful results that align with our collective values and aspirations, always aiming for excellence through collaboration.

I hold a Master's degree in Strategic and Operational Marketing from the University of Rennes I France and an MBA from ISCAE. My recent research delved into the agility of international development programs, reflecting my ongoing quest for innovative solutions to global challenges.

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Mehdi Mourabit

Maha El Bchiri

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