Adjunct Advisors, LLC

Founder & Consultant

Bound & Determined℠ is a podcast supporting women in the insurance industry. Learn more about the podcast at www.adjunctadvisors.com/bound

Podcast Host | Bound & Determined℠

Webb Insurance Group (Lake Forest IL)

Leveraging 20 years of industry experience, and the lessons learned in growing my own small business, I worked with fellow entrepreneurs and small business owners to help them shift from confusion to confidence in navigating the nuances of business insurance. Clients worked with me through one-on-one coaching or attended an engaging workshop that I facilitated.

Independent Senior Advisor

Byrne, Byrne and Company

Senior Account Executive, Property & Casualty

Great American Insurance

Territory Manager, Underwriting, Specialty Human Services

The Cincinnati Insurance Companies

Senior Regional Director, Sales & Marketing

Grange Insurance

Commercial Lines Underwriter

Westfield Group/Westfield Insurance

Production Underwriter

Founder + Consultant | Insurance Sales + Leadership + Organizational Change | Bound & Determined℠🎙 Host | #digitalnomad

At the intersection of personal and professional development lies the squishy, sometimes uncomfortable midpoint - and it's here, as a consultant in the insurance industry, where you can find me. 

It's here where: 
We’re as likely to talk about insurance rate increases as we are to talk about confidence.
We’re as likely to talk about production goals as we are to talk about imposter syndrome. 
We’re as likely to talk about marketing plans as we are to talk about burnout.
We’re as likely to talk about non-renewals as we are to talk about boundaries.

If your experience is like mine, spaces like those I create - for real, relevant conversation - didn't always exist in our industry. 

So as you consider the ways you'll develop yourself and those around you, know that I believe you deserve a better option – one that supports your whole being and is fueled by experience and creativity and humor and so much truth.

It isn’t just my perspective gleaned over 25 years working as an underwriter or leader or producer in the insurance industry that influences the work I do with individuals and organizations today - it’s all of the experiences I've collected in my 45 years of life – and the experience we all have simply being human. You know I love to talk about it! 

The project-based paid consulting work I do today includes: 
- Workshop facilitation for insurance carrier, technology, and agency sales teams, with a focus on the hard market
- Design and production of insurance industry-specific women’s sales and leadership events
- Professional speaking for insurance industry events and conferences, including keynotes and panel moderation
- Facilitation of strategic leadership off-sites and retreats
- Private and small group coaching for sales, executive/leadership, and underwriting professionals
- Industry-specific research and writing for publication through print and online mediums

Looking for inspiration and support right now? Read the regular column I write, Let's Lead, for Rough Notes Magazine, or have a listen to the podcast I host, Bound & Determined℠, featuring the stories of women working in the insurance industry. 

Core Values: Respect | Courage | Service | Integrity

Meg McKeen

Nicole Dugan

Global Director of Marketing

Crown Jewel®  Insurance

I spearhead the development and execution of dynamic marketing strategies that elevate our brand presence and drive business growth. My role involves conducting comprehensive market analyses to identify emerging trends and opportunities within our specialized sector. I collaborate closely with cross-functional teams to enhance product positioning and ensure our marketing initiatives resonate with our target audience.
Collaborating with the C-Suite executives (CEO and CRO)to develop campaigns that effectively communicate our unique value proposition, while also optimizing digital marketing efforts to maximize reach and engagement.
By leveraging data-driven insights, I continuously assess the effectiveness of our marketing initiatives, making informed adjustments to improve performance and ROI. My goal is to strengthen our market position, foster brand loyalty, and ultimately contribute to the long-term success of a groundbreaking, innovative organization.

Interim CMO

Next Level Solutions

Hands-on leader with a track record of successful strategy development, responsible for GTM development, creating and delivering the internal and external marketing vision, global strategies, programs, plans, and initiatives, as well as supporting demand generation, and driving marketing all the way from strategic planning through to execution.

Marketing Demigod

Sapiens

2021 Global Recipient of the Shine Award for Sales & Marketing Success - strived to humanize & focus on the needs of US customer needs & market demand

Globally proven marketing executive able to manage multiple business lines (including P&C, Life, and Annuities, as well as Digital and Data) from GTM campaign inception to execution. Directly responsible for creating unique, authentic, and engaging content for thought leadership, press releases, industry events, and business collateral (including white papers, case studies, web content, and social media) as well as providing insight, direction, and feedback to junior team members unfamiliar with both the insurance space, branding, and market opportunities.  Brand-bassador and marketing demigod when it comes to tradeshows, industry events, and on-sight meetings, where my keen ability to listen, learn, and lean in is a noted and welcomed asset. With a noted HR acumen and previous roles, my ability to partner across the enterprise to deliver consistent, cohesive, and impactful strategies enables companies to in relevant and meaningful ways that resonate with both internal and external audiences. Demonstrated catalyst for change, innovative culture, and proven people leader, I strive to exceed expectations, resolve challenges and successfully execute creative visions which align with company, customer, and stakeholder goals.

EIS Group Ltd

Dynamic and exceptional HR individual with a passion for innovation and a track record of empowering people to achieve exceptional results. Integral part of a successful global team with an incredibly diverse and forward thinking culture. Responsible for leading, executing and measuring the effectiveness of enterprise-wide culture strategies, programs, tools and resources that support EIS Group’s program to attract, develop and retain the best talent. Contributes to, manages, and communicates global culture and HR strategies in partnership with the VP of Global HR. Diagnoses business needs, prioritizes and designs culture and behavioral change solutions that provide the greatest impact to identified needs and business objectives Measures the impact of HR strategic investments utilizing contemporary systems and processes; recommends, communicates and implements continuous improvement tactics. Stays abreast of, and influences organization around the use of innovative change management and communication strategies, that provide competitive advantage to the attraction, development and retention of key talent, Executes with excellence, culture change solutions that address business needs- leveraging strong communication and engagement methodologies Actively socializes, communicates and markets programs to executive management, key stakeholders and global team leaders. Builds and manages HR strategic planning, objective setting and management processes, collaborating consistently with the VP of Global HR, while recommending new ways of improving HR effectiveness and efficiencies through process/policy improvements.

Director of Culture and Communications

Multi talented marketing professional and wear-er of many hats, with a proven track record in event production and on-site event execution, brand alignment, content creation, digital marketing, social media management.  Well honed ability to nurture healthy internal and external relationships with the intent of building program value, differentiating the company from its competitors, promoting professionalism, becoming a knowledge expert, and creating an environment for continuous improvement. Responsible for identifying and the pre-qualification of high quality leads that will be supplied to business development professionals and executives within the company. Expert ability to analyze market trends and recommend changes to keep marketing and business development strategies aligned. Continuously staying abreast of the industry in an effort to measure, enhance, and enrich the position and image of a company's  goals and objectives. Uncanny ability to find the signal through the noise, using analysis and instincts to drive conversations and deliver business results.

Marketing Marvel

UniRisX

A energetic, self-motivated, hard working professional who combined an overall understanding of company operations with the Chief Executive Officer's day-to-day responsibilities, while working independently, maintaining high levels of integrity and confidentiality. Lets be frank- I wore a multitude of hats and became exceptionally adept at multi-tasking, prioritizing, and functioning with limited resources, time and sleep. I accepted the challenge of developing marketing and service policies, programs and systems to support strategic direction and alignment for an international business plan with organizational objectives. For a time- became solely responsible for directly managing communications activities to promote, enhance, and protect the organization's brand reputation. Responsible for the development, integration, and implementation of a broad range of market strategy activities relative to the strategic direction and positioning of the organization and its leadership. Demonstrated the ability of conceptualizing and implementing marketing activities and achieving marketing targets. Specific responsibilities included business and market development; market research and planning; coordination with sales, content creation, website IA planning, design, and deployment, as well as all facets of communication. Assisted with the development of marketing materials including case studies, white papers and PPT presentations.Managed event calendar and all event logistics (pre/post shows) including booking events, arranging staffing plan, printing materials, ordering giveaways, shipping booth/materials, reporting on results and developing following up plan to booth visitors.Created and published daily content for Facebook, Twitter and LinkedIn and contributed article for company blog.

Marketing Executive & Operations Administrator

There's regular marketers than there's ME | Unrivaled, passionate, purposeful & a catalyst for creativity | Consistently delivering measurable ROI, improved results and intelligence

Once upon a time, there was a girl who imagined that when she grew up, she would land her dream job, marry a prince, have kids, and live happily ever after... I went to school with that girl and if memory serves me right, she is still throwing pennies into wells, wishing for those things, while I on the other hand have worked hard to achieve them.
After years of honing my diversified skill-sets and nurturing my creative propensity, in marketing, I had the unique ability to merge into a globally diverse role, which enabled me to better utilize my full spectrum of talents, from strategically optimizing people-oriented functions, including enhancing the candidate experiences, instilling and supporting an authentic and sustainable company culture, and redefining our recruitment process, to enthusiastically optimizing and managing events, driving demand generation and contributing to overall communications for an innovative organization. I am a proven social media strategist, capable of creating compelling content and graphics to compliment various digital channels, as well as wickedly swift at creating compelling and engaging content, both graphically and in print. Using my verbal prowess, prolific output, and dexterous command of plain, pithy utterances, I strive to interest and inspire those navigating the bleak roads of technology platforms and realign the market to be understood from the customer lens. 
Jack of all trades and master of many, I believe my diversity and the broad range of skills are positive facets of my professional development. I aim to maximize my number of peak experiences in life and have learned to enjoy the pursuit of excellence -all while finding the few things I am uniquely suited to dominate. I have yet to meet a challenge I have not been fully able to master.
With my extensive experience in innovative marketing strategies and a proven track record of driving revenue and growth, I am the ideal candidate to lead marketing efforts. I thrive in collaborative environments and have a passion for creating unique marketing activities that resonate with customers. I am excited to leverage my expertise in customer research, design thinking, and market intelligence to ensure continued success in reaching, engaging, and acquiring customers.

Hands-on leader with a track record of successful strategy development, responsible for GTM development, creating and delivering the internal and external marketing vision, global strategies, programs, plans, and initiatives, as well as supporting demand generation, and driving marketing all the way from strategic planning through to execution. Chose to resign to pursue endeavors more aligned with my core values, strong belief in DEI, honesty, & integrity.

taplio

The Battle

Meg McKeen

Nicole Dugan

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