Adjunct Advisors, LLC

Founder & Consultant

Bound & Determined℠ is a podcast supporting women in the insurance industry. Learn more about the podcast at www.adjunctadvisors.com/bound

Podcast Host | Bound & Determined℠

Webb Insurance Group (Lake Forest IL)

Leveraging 20 years of industry experience, and the lessons learned in growing my own small business, I worked with fellow entrepreneurs and small business owners to help them shift from confusion to confidence in navigating the nuances of business insurance. Clients worked with me through one-on-one coaching or attended an engaging workshop that I facilitated.

Independent Senior Advisor

Byrne, Byrne and Company

Senior Account Executive, Property & Casualty

Great American Insurance

Territory Manager, Underwriting, Specialty Human Services

The Cincinnati Insurance Companies

Senior Regional Director, Sales & Marketing

Grange Insurance

Commercial Lines Underwriter

Westfield Group/Westfield Insurance

Production Underwriter

Founder + Consultant | Insurance Sales + Leadership + Organizational Change | Bound & Determined℠🎙 Host | #digitalnomad

At the intersection of personal and professional development lies the squishy, sometimes uncomfortable midpoint - and it's here, as a consultant in the insurance industry, where you can find me. 

It's here where: 
We’re as likely to talk about insurance rate increases as we are to talk about confidence.
We’re as likely to talk about production goals as we are to talk about imposter syndrome. 
We’re as likely to talk about marketing plans as we are to talk about burnout.
We’re as likely to talk about non-renewals as we are to talk about boundaries.

If your experience is like mine, spaces like those I create - for real, relevant conversation - didn't always exist in our industry. 

So as you consider the ways you'll develop yourself and those around you, know that I believe you deserve a better option – one that supports your whole being and is fueled by experience and creativity and humor and so much truth.

It isn’t just my perspective gleaned over 25 years working as an underwriter or leader or producer in the insurance industry that influences the work I do with individuals and organizations today - it’s all of the experiences I've collected in my 45 years of life – and the experience we all have simply being human. You know I love to talk about it! 

The project-based paid consulting work I do today includes: 
- Workshop facilitation for insurance carrier, technology, and agency sales teams, with a focus on the hard market
- Design and production of insurance industry-specific women’s sales and leadership events
- Professional speaking for insurance industry events and conferences, including keynotes and panel moderation
- Facilitation of strategic leadership off-sites and retreats
- Private and small group coaching for sales, executive/leadership, and underwriting professionals
- Industry-specific research and writing for publication through print and online mediums

Looking for inspiration and support right now? Read the regular column I write, Let's Lead, for Rough Notes Magazine, or have a listen to the podcast I host, Bound & Determined℠, featuring the stories of women working in the insurance industry. 

Core Values: Respect | Courage | Service | Integrity

Meg McKeen

Wonder Pact

Wonder Pact is a reflection of what I believe drives lasting impact. When we stay curious, fear dissolves, and solutions emerge. Wonder reminds us to remain open to the impossible, and Pact is a pinky swear-level commitment to collaboration, creativity, and to never settle for business as usual.

I'm finding my way in the consulting world with a deep love of collaboration and a powerful drive to help shape a more just and connected world. This second chapter isn’t a pivot. It’s an expansion. I’m here to work alongside impact-driven humans; however the relationship is structured, whether W2, 1099, or through creative collaboration who share my commitment to:

- Community Development
- Human Capital
- Human Performance
- Organic Foods
- Outdoor Recreation
- Social Justice
- Sustainability
- Wellness

I lead with strategy, vision, and creativity. I move quickly, ask better questions, and connect what others overlook. I'm energized by possibility and anchored in purpose. Everything I do is rooted in resilience, aligned values, and the magic of collaboration.

Purpose-Driven Impact | A Second Career Arc Rooted in Global Social Change

Chief Strategy Officer (CSO) / Chief Creative Officer (CCO)

Vail Resorts

Combining my passions for mentoring, skiing and the outdoors led me to coach and instruct in addition to my career.

•	2020: Alpine Extreme Mountain Performance
•	2019: Logan Academy Participant
•	2018: Alpine Level 2 Certified PSIA (Professional Ski Instructor Association)
•	2018: Private Alpine Ski Clients - Adult and Youth
•	2014: Alpine Level 1 Certified PSIA (Professional Ski Instructor Association)
•	2014-2017: Ski Girls Rock Alpine Coach, A Vail Resorts product & Private Alpine Ski Clients

Private Alpine Ski Instructor 

Callosum

Callosum, a purpose-driven branding agency for the outdoor industry, has partnered with a diverse range of clients, including Colorado Parks & Wildlife, Rebecca Rusch, Mirna Valerio, Mount Hayden Backcountry Lodge, Kind Bikes & Skis, Friends of Vail Mountain Rescue, Pivot62 (a Food & Beverage entity under DoubleTree by Hilton Vail), Sacred Cycle, Seagull's Cycles, the USA Men’s Rafting Team, Vista Bahn Ski Rentals and US Cellular.  

Key achievements:  
- Achieved significant social media growth with Instagram reach up +386% YoY, profile visits up +206% YoY, and Facebook reach increasing by +328% YoY, alongside a +1,442% YoY rise in content interactions for Kind Bikes and Skis, amidst a 2nd location launch.
-Secured 5+ strategic partnerships with organizations like Vail Health, The Cycle Effect, and SpeakUp ReachOut for Seagull’s Cycles. The shop received 4 major awards, including Vail Valley Partnership's Small Business of the Year and Emerging Business of the Year.
- Rebuilt the Vista Bahn Ski Rentals brand, driving 42% growth over six years ($1M to $1.4M) through customer segmentation, market analysis, and a complete redesign.  
- Developed a brand awareness campaign for Friends of Vail Mountain Rescue, raising $500K in three months toward a $2M endowment goal.  
- Conceptualized and launched Pivot62, managing regional strategy, positioning, and property launch under the DoubleTree by Hilton Vail brand.

Sacred Cycle

Successfully laid a foundation through creating a 3-year strategic plan, annual committee work plans, and fundraising plan.  Established a Board of Advisors and committee structures rooted in strong processes. More than doubled the constituent database. Amid covid, conceived and spearheaded 2020 Virtual Heal Campaign, raising record funds in 30 days.

Executive Director | Part Time

Town of Vail

Commission of Special Events Department & Vail Local Marketing District  
Contractor for a global resort destination  

Event Liaison (01–10/2013)  
- Managed yearly calendar of 75+ funded events with a $2.3M budget.  
- Ensured brand creation, consistency, and accountability across marketing, PR, and communications.  
- Maintained town brand positioning and enhanced event brand platform through multi-channel strategies.  

Economic Development Assistant (08–12/2012)  
- Developed systems to align processes with CSE and strengthen Vail’s brand presence.  
- Guided event producers to achieve Town Council goals and strategic objectives.  
- Streamlined approval for 350 event days annually.

Event Liaison Consultant, Economic Development Assistant 

Putnam Sourcing Group

Accessory development with $10–25M revenue  

- Promoted three times in 18 months, progressing from Licensing & Special Make-Up Developer to Senior Brand Manager.  
- Managed 17 accounts valued at $2.3M, including Fox Head, LeTigre, Fender Guitars, LRG, and Lucky.  
- Collaborated with a five-person design team in a fast-paced, high-volume environment, driving efficiencies, reducing budgets, and meeting tight deadlines.  
- Oversaw extensive daily communications with employees, nationwide clients, and factories in China.

Senior Brand Manager

Homestore / Move.com / Rent Net

The leading online real estate network with 950 staff and 9M monthly visitors  

- Increased Rent Net's valuation from $150M to $1B in 16 months by designing a marketing plan to enhance the consumer experience and strengthen brand equity.  
- Built a $2.2M parent company brand platform with multiple sub-brands at Move.com, establishing an internal ad agency and creative services department.  
- Amplified campaign effectiveness by managing four external ad agencies and a five-person internal design team across ten divisions at Homestore.com.  
- Achieved four promotions in three years during rapid entrepreneurial growth, advancing through art, creative services, and design roles during two buyouts.

Creative Director

Peregrine Press

Steele Communications

Graphic Designer

Marketing Communications, Inc.

Art Director

I’m a quiet revolutionary who thrives in uncertainty, leads with calm, and sees the map when others see only the maze.

As a hybrid fractional Chief Strategy Officer (CSO) and Chief Creative Officer (CCO), I collaborate with purpose-driven brands to transform missions into impactful, street-level movements—supercharging impact, driving growth, and making your mission unforgettable.

My approach pairs data-driven insights with thoughtful brand strategy and bold creativity to design campaigns that deliver measurable results. Highlights include Colorado Parks and Wildlife’s "NeighBEARhood Awareness" campaign and a 1,400% increase in social media engagement for Kind Bikes and Skis. 

With three decades of experience, my expertise lies in amplifying mission-driven organizations through leveraging digital platforms, strategic storytelling, and audience engagement. If you’re ready to drive change, I’m ready to help lead the way.

Skills Highlight:
* Brand Development & Storytelling
* Digital Marketing Strategy & Execution
* Purpose-Driven Social Impact Integration
* Data-Driven Campaign Management
* Audience Engagement & Segmentation
* Social Media Growth & Optimization
* Cross-Functional Team Leadership
* Strategic Planning & Process Improvement
* Nonprofit Advocacy & Outreach

Core Values: Curiosity, adventure. 

Personal pursuits span alpine, AT & telemark skiing, mountain biking, road biking, snowshoeing, backpacking, hiking, running, trail running, paddle boarding, whitewater rafting, triathlons, pickleball, scuba diving, water skiing, and swimming.

taplio

The Battle

Meg McKeen

Clare Hefferren

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