Meg Kendall Copywriting

Drawing on my science background (botanist → climate tech writer + marketer), I’ve a knack for distilling climate concepts and market insight into marketable messages.

Freelance writer & messaging consultant for Climate Tech | Nature Tech | Food Tech 🌼

The Climate Hub

The Climate Hub is a creative agency for climate tech and corporate sustainability initiatives. We help climate tech marketers position their products, and corporations tell their sustainability story.

Co-Founder

ClimateHack

Writer of weekly climate tech trends newsletter for ClimateHack — distilling hours of market research into 5-minute weekly reports.

Trends Writer

CarbonCloud

Freelance Writer

Swiss Food & Nutrition Valley

New Energy Technology Ltd

ClimateAi

Bodhi®

Green Queen Media

Email Copywriter

Noya

Messaging strategist & copywriter for climate tech | Creator of the PETAL framework 🌸 | Brand voice development expert | Don’t let lifeless messaging stunt your growth 🌱

Our collective futures depend on the successful marketing of climate tech.

(Okie — a few other things mixed in there: degrowth, rewilding, all-around systemic change — you get the gist.)

But I get the feeling you’re here for the marketing bit.


Things I can help you with:


[Brand + product messaging strategy
& website copywriting] ← #1 specialty
Brand voice development 
Long-form content
Email marketing
Video scripts
Case studies


Learn more about how I can help you at megkendall.com

Or if you want to get right to it, write me a note: 
meg@megkendall.com

Meg Kendall

Ethical Emails

Ethical email marketing consulting and strategy for B2B and eCommerce B Corps, 1% for the Planet, and other mission-driven brands.

The same values you stand for must show in your overall comms and where your audience hangs out, including the only platform you fully own - your email marketing list. 

Here's how we can find the hidden 6-figure revenue (and impact!) in your existing email list together:

💌 1-hour consultation - Pick my brain on your email-related questions. You can use this hour to discuss how to optimize an existing automated flow for more conversions and impact, or have me look at a new strategy you came up with.

💌 VIP Email Strategy Day - Understand how you can convert more of your subscribers in a single day. You’ll get a detailed strategy that will guide the next 3-6 months of your email marketing, which can include: what to send, which segments to have, how to balance sales emails with providing value, how to grow your list with top-quality subscribers, how to keep your list highly engaged and clean, which flows you must have in place, and more.

💌 Email marketing strategy partnership (minimum of 3 months) - For brands that want to generate 6-figure results with their existing list, but don't know how to do it. Your team will have ongoing support to create, implement, and optimize your emails for higher engagement and conversions - without sacrificing your values or edge. 

One of my clients recently added $203k to their bottom line two months after starting to work together. Before that, their email list was as cold as ice. 

Send me a DM to get started.

P.S. Don't fit the *exact* criteria mentioned here, but you're running a business for good and would to increase your email revenue and impact with *my help* regardless? Get in touch here: https://www.ethicalemails.co/contact

CEO (Chief Email Officer), Ethical email marketing consultant and strategist

The Bathtub Studios

When I moved to Berlin, Germany, I started collaborating with various artists based in the city. 

I produced classical to jazz, indie to pop, and every type of genre in between. 

As a producer and sound engineer, my role included:
- Doing research and scouting the artists I was interested in
- Presenting them with a compelling offer for them to work with me
- Being involved in the rehearsal process and making sure the musicians were ready for recording
- Making sure that everyone involved knew where they needed to be, when, what they needed to do, and what was expected of them during the recording day and the process thereafter
- Finding the right space or studio to record in and securing it, considering the budget at hand
- Preparing the recording session and equipment at the location before the musicians arrived, so they'll have a smooth, fuss-free experience
- Knowing what to say, ask, or do so the musicians would give their best performance
- Mixing the raw files into polished, cohesive, clear, and attractive songs
- Making connections with mastering engineers that made the final product shine and ready for distribution

Between 2016 and 2018, I engineered, recorded, produced, and mixed 3+ EPs: 
- Brea Robrtson's album, "Hillcrest to Here", 
- My passion project "Aqua: Unknown Waters", 
- And Kayan Project's EP.

Aside from the creative side, acting as a music producer and sound engineer required me to be crystal clear in my communication, be extremely organized throughout the whole process, know how to talk to different types of people to get the best results, and provide the musicians (my clients) with results they were beyond impressed with.

Music Producer

A good songwriter is a marketer in disguise. To write a successful song, you need to:

- Know your audience and what makes them tick
- Capture their attention quickly 
- Retain that attention for anywhere between 2 to 10 minutes
- Use repetition wisely
- Tell a good story in an interesting way
- Take your listener through a journey that feels personal
- And know the structures that make a good song - while being open to stretching those boundaries

On a less serious note, this is the only profession in the world where you can say "Oh, I hear voices in my head", and people won't look at you funny.

Songwriter

Loving Against My Instincts

21 episodes produced (solo + interviews) about conscious relationships and how to improve them - with others or with ourselves. 

To launch the podcast, I recorded intros + outros, a musical theme, and mapped out the topics and guests I wanted to have.

I was solely responsible for every aspect of it:
- Researching possible topics and guests
- Booking guests and making sure everyone has all the links and info for successful promotion
- Finding ways to technically record each episode at the highest quality
- Editing each episode and getting it ready for distribution
- Using a great distribution platform and uploading an episode on time once every other week
- Writing show notes and episode summaries
- Producing snippets and social media posts to promote each episode multiple times

After half a year of producing this podcast and self-publishing, I was invited to be a part of the annual podcast convention in Berlin - including participating in a panel for podcast producers and recording an episode in front of a live audience.

This experience included being both extremely detail-oriented, as well as seeing the bigger picture. It strengthened my project management skills and a better marketer too, and showed me that when I set a goal, come hell or high water, I'll make it happen.

Above all, I learned more and deeper about human relationships and psychology - what makes us tick and how to communicate better to achieve our mutual goals. That knowledge is invaluable in marketing and sales, and my clients' results are a testament to that.

After 21 episodes I stopped producing the podcast due to my travels around the world. It was fun while it lasted.

Podcast Host

Sababa Restaurant

Starting yet again as a humble waitress, I quickly climbed my way into key positions. 

In my time in those roles, I doubled the number of staff, optimized working systems, and instilled a strong, diverse, synergized team - all of which increased the revenue of the company to an all-time high.

Working closely with the head chef and owner, I identified the areas that were working well but could be optimized - from daily activities to sales techniques or SOPs. I brought my skills to oversee multiple details and keep a close eye on the big picture at all times, which brought the results described below.

Thanks to my work and my teammates' efforts, the restaurant reached its:

- Highest sales rates,
- Highest number of new and returning customers,
- And the highest number of daily special offers developed and sold.

At the same time, I developed a deeper understanding of retention efforts, building personalized customer experiences and human psychology, sharpened my storytelling, auditing & optimization, and sales skills, and implemented multiple feedback loops of both customers and staff (which resulted in happier and more collaborative work environment & better sales results).

Floor & training Manager, Head of People

Shira Bloch Law Office

This hands-on, dynamic role required me to dive deep into a world full of new terms and professional jargon and communicate those clearly both to the office partners and to clients.

I had a multitude of responsibilities, from ordering office supplies and keeping track of correct documentation, to office calendar management, shipment coordination, and technical troubleshooting.

During my role, I optimized the existing filing system and taught the partners how to be more efficient themselves with their existing tools.

Office Manager

Landwer Coffee

Food has always been a love of mine and a huge point of interest. Starting as a humble waitress, the owner quickly recognized my fast-learning skills, my dedication to the role and company, my natural knack for teaching others, and my curiosity for finding ways to continuously optimize and improve things around me.

I was promoted to be the training manager of the branch, responsible for communicating with the national company headquarters, learning about improvements and new goals, and then bringing them to my team and making sure that those changes/additions were implemented successfully. That role required finding solutions that suited both the company and the workers so they'd lead to sales growth.

Training Manager

Galei Tzahal

Reporting the latest news for 50% of Israel's radio listeners on an hourly basis. 

As a journalist in a major news agency, I was responsible for gathering and delivering information that was crucial for the livelihood of millions - from politics to public transport strikes. 

Accuracy, time management, storytelling, and simplification of complex concepts played a big role in my day-to-day activities. 

Another important part of this role was adaptability and agility, learning how to grab the attention of the audience fast, and sometimes, holding it for hours on end (when there was a critical ongoing event happening).

I met with decision-makers and leaders who ran the country daily, and covered global stories too, all the while keeping my journalistic integrity.

The connections I made and the trust I nurtured with key figures in my areas of responsibility allowed me to expose an extensive corruption story in the Israeli ministry of transportation, leading to major changes in personnel.

News Correspondent / Editor / Anchor

Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

One of the hardest parts about being a business owner or marketer is that you’re too close to your own work.

You know the logic behind every design choice, every sentence, every offer.

But your audience doesn’t.

They don’t see your strategy notes or the dozens of versions that came before the one that the world got to see.

They just experience what’s in front of them and they react to that.

That’s why so many good businesses get stuck.

They create beautiful emails that make perfect sense internally… but the results don’t match the effort.

And to put this into a real-life example of how looking into your email data can start moving the needle for your business, I’ll share with you the“towel test” I did with my parents.

Every time I visit my parents, my strategist's brain kicks into action.

Like the time I suggested they’d get stainless steel pans, instead of their 5+-year-old non-sticks. Or when I put a “Do you have your keys/wallet/ID with you?” note on their door, which now saves them time and unnecessary frustration.

But no matter how many times I talked to them about it, there’s one thing I couldn’t get them to change… until my last visit.

The placement of the hand towel in the guest bathroom.

For years, the hand towel was placed next to the door. So even if guests brushed against it on their way in, by the time they were washing their hands, they couldn’t remember where it was.
 
Instead, they went for what was most logical for them to use - the shower towels, which are hung right across from the bathtub.

“But the hand towel is right there for guests to use,” my parents insisted.

“You’re right, but it doesn’t matter where *you* think it’s supposed to be,” I replied. “Guests clearly don’t share your logic, because after every time you have anyone over, I need to change my soaked shower towel.”

“You know what, let’s test it out, once and for all,” I suggested on my last visit. 

“I’m going to place two new hand towels in the bathroom - one across from the bathtub, and one where you think the hand towel is supposed to be. In a few hours, go into the bathroom and tell me which one feels wetter.”

It wasn’t even close… I was right.

Finally, they moved the hanger right next to the sink.

I’m telling you this story because 9 times out of 10, there’s a gap between what my clients think they want to promote or do in their emails - and what their subscribers are genuinely interested in and how they interact with our emails, we also have the data to back it up.

If your subscribers show you that you need to move the towel, then move the damn towel. 

It can be such a small change, but have a massive impact on your business.

And if you don’t know how to read those signs, how to understand your data, or where to move your “towel” to, let’s have a chat: https://lnkd.in/gUTyunWE

Helping marketing teams find the 6-figure revenue in their email list | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & mission-driven brands | International speaker | Pasta fan🍝

November is my birthday month.

And even though I don't like mentioning it, I've always used this month differently - by finding opportunities to create more impact for my clients.

Last year, I tested something new:

Donate a part of all proceeds from my consultation calls to a charity or organization of my clients' choice.

My clients loved it. 

I loved it.

So much so that this donation pledge became a part of every one of my offers this year.

As of today, Ethical Emails is on track to donate ~3% of its yearly revenue (not profits!) to brilliant causes that make a real difference for people and the planet.

Last week, I was also part of a group of email marketers who raised $31,250 for the V Foundation for Cancer Research through GURU Media Hub's annual conference.

If you'd told me a few years ago that this small business would support not only me, but people doing immense good for others...

I would've asked you to pinch me. Hard.

And at the same time, I want to do even more before 2025 wraps up.

Both in giving back more and helping values-driven businesses get ready for their email marketing in 2026.

Which led me to this year's birthday promo:

From today until December 19th, when you book a VIP Email Strategy Day, I'll double the donation to an organization or charity of your choice.

10% of the proceeds instead of the usual 5%.

What's a VIP Email Strategy Day?

We spend a full day together online (+ a prep call beforehand) to build your custom email roadmap for the next 3-6 months.

You'll also have 30 days of priority email access to me afterward for any questions or clarifications as you implement your strategy.

The solutions you get are designed specifically for your brand and audience, not recycled "best practices" you can find on a quick Google/AI search.

Here's what you'll walk away with:

• A plan you can implement right away
• Exactly what to send, when, and to whom 
• What to test, why it matters, and how to measure it 

Plus the satisfaction of helping your favorite cause twice as much!

If you've been waiting for the right opportunity to get expert eyes on your emails and use them as a force for good (and use your remaining 2025 budget in the process) - this is it.

See what your VIP Day includes:

Open article: VIP Email Strategy Day | Ethical Emails by ethicalemails.co

The very last email roundtable of the year is happening tomorrow and on Thursday, and it’s one of my favorite spaces to host.

Seats are intentionally limited so everyone gets real attention, and more than half of them are already gone.

If you want to:

• Raise your email questions before heading into 2026

• Hear what’s been working for fellow good-doing B2Bs who sent emails this year, and what they’re planning for next year

• And know what’s actually new and relevant now in the inbox (not the recycled advice floating around your LinkedIn feed)

... then this is *exactly* the space for you.

Want an invite? Join my newsletter first. I’ll send you a link to RSVP in a bit:

https://lnkd.in/gdWFfPDB

As an email consultant for good-doing brands, last week was... interesting.

Now that the Black Friday/Cyber Monday/Giving Tuesday craze is (at least officially) behind us, here are my takeaways:

1. Sales aren't the problem - misalignment is.

Every business needs to sell. Audiences are better off spending with brands that create a positive impact than with brands that don't. But good businesses can't make the BFCM decision lightly. When the tactics used during that one weekend contradict how you operate the other 51 weeks of the year, you risk wiping out years of trust-building. Trust is hard to build, easy to lose, and incredibly difficult to regain.

2. Can we stop calling it "Green Friday"?

The goal is sales - sales with better impact, sure, but sales nonetheless. The semantic shift doesn't fool anyone.

3. Too many B Corps and 1% for the Planet brands copy-pasted the standard BFCM playbook.

Multiple emails per day. ALL CAPS SUBJECT LINES. Fake urgency and scarcity. "Surprise" deadline extensions that everyone expected. Poor segmentation.
These tactics were never designed for values-driven businesses and their audiences. The question isn't just "Did it work?" but "At what cost?" A short-term sales spike might come at the expense of long-term brand credibility. These companies must include such hard questions in their post-sale debriefs.

4. B2Bs stayed silent, as usual.

Most B2Bs I work with avoid this parade entirely. But what could a strategic BFCM promotion with "better practices" achieve? The gap in the market is right there…

5. The numbness is real.

After last week's email avalanche, more people are growing immune to Black Friday promotions. Values-driven businesses might need an entirely different sales strategy - and if anyone's going to pave that path, it'll be the bold, innovative B Corps, 1% for the Planet companies, and like-minded brands.

Did anything stand out in your inbox last week?

It doesn’t matter what I think.

Clients often ask me things like: 

• “Do you think this topic will work?”

• “Should we move the button here or there?”

• “What do you think people will click on?”

And my answer is always the same:

“It doesn’t matter what I think, it matters what your audience shows us.”

Your subscribers are already telling you what’s working and what’s not.

Every open, click, and scroll paints a picture of what resonates and what doesn’t.

Sometimes that “tiny” change, like a different button color, or moving your CTA to a more natural spot, can finally drive real ROI.

Not because it’s trendy, but because it’s true to how your audience behaves.

If you’re making email decisions based on gut feelings or what you hope would be right, instead of data, it’s time to start listening differently and become more curious about your audience.

Because they’re already giving you the answers.

Need help making better email decisions that are aligned with your brand values and drive ROI?

Book a disco call here: https://lnkd.in/gUTyunWE

taplio

The Battle

Meg Kendall

Yuval Ackerman

Followers

Posts

Engagements

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Performance ScoreYuval Ackerman's LinkedIn Performance

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taplio

The Battle

Meg Kendall

Yuval Ackerman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuval Ackerman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYuval Ackerman's LinkedIn Performance