Meghan Donnelly

Brand Built

Founding member #68.

Brand Built is a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

We have created a community filled with education, discussion boards, meetings, seminars that allow our members to thrive.

Founding Member

McFarland Youth Center

The McFarland Youth Center is a community-based organization committed to supporting middle school-aged youth, families, and community by providing a safe recreational and educational environment. By incorporating adult-supervised, youth-oriented activities, the McFarland Youth Center promotes positive relationships by building and fostering developmental assets.

Member Board of Directors

The Digital Unicorns

We help overwhelmed entrepreneurs, integrate automated technology software and processes into their businesses so they can grow faster and sustainably. 

We're experts in:
- Strategic Problem Solving
- Digital Technology Software
- Business Systems & Process Automation
- End to End Sales Funnel Strategy + Optimization
- Marketing Automation Strategy + Optimization
- User Experience Design & Optimization

If you need help with any of these things, feel free to reach out!
www.meghandonnelly.com

COO + Founder

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

Tinker & Bark

Tinker & Bark is a sustainable dog collar brand. Our mission is to create dog collars and accessories made from sustainable and renewable materials that help reverse climate change and reduce the carbon footprint of pet products on the market today. 

While sustainability is our product goal, our founder's business goal is to donate 25% of our net profits to non-profit Autism service dog charities and the families they help.

Check them out on IG + FB and learn more about the brand and its mission. @tinkerandbark

Founder

Birdertown

Founded in 2015, Birdertown.com has dedicated itself to all things wild-birds-related. We are committed to providing quality birding supplies and specialty items to all who love to watch our feathered friends. 

My role as the leader of marketing and eCommerce is building and implementing our go-to-market eCommerce strategy. Including but not limited to our:
- Online store's brand and user experience
- Optimizing our shopping funnel
- Omnichannel  marketing strategy and communication plan
- Vendor / Product sourcing

Our online experiences should enhance our customers' loyalty and make them feel secure in purchasing from us time and again.

Fractional CMO & Head of Demand

Avid Ratings

For more than 25 years, Avid has helped thousands of companies measure and improve customer loyalty.

• We believe exceptional customer experiences make life better
• We provide powerful housing industry consumer insights that improve customer loyalty
• We have an all-star client services team who go above and beyond

Together with the marketing team, I will lead the interaction and optimization of our brands' digital experience. Our customers should leave their digital interactions with us more knowledgable about our brand, customer experience best practices exclusive to the housing industry, and how to improve their own businesses' customer experience.

Frankly, we want to help our customers increase their brand loyalty by using our AvidCX platform.

Our digital experiences should enhance our customers' loyalty to our brands' knowledge of the housing industry through the use of the following methods:

1. Data-driven Storytelling
You'll learn from the success of other industry experts and customers that have used our platform, helping to position us as a trusted advisor and authority in the housing industry.

2. Social and Content Marketing
You'll be able to talk to and gather valuable resources and information from our team across multiple channels.

3. User Experience Optimization
You'll find all our digital experiences easy to use, eliminating any frustrations around engaging with our brand.

Interested in learning more about how we can help your company improve your customer's happiness and loyalty, book a free demo today at www.avidratings.com/request-demo

Director Digital Marketing | Digital Marketing Strategist

Springs Window Fashions

As the digital experience manager I am responsible for the strategy behind how we interact with our customers and consumers through all our digital mediums.

My team is responsible for how our organization interacts with our consumers through social media marketing, content marketing, email marketing, personalized content, mobile apps, and digital promotions and online campaigns.

Our goal is to drive sales through a more personal engagement of both customers and consumers.

Digital Experience Manager / Ecommerce Manager

Leading a team of Web Designers to provide the best user experience across all our brands digital media outlets including all our websites, mobile applications, email marketing communications and social media.

I am in charge of being our digital teams thought leader and bringing continuity between our print design and all our digital media.

Associate Digital Creative Manager

Johnson Creek Enterprises

A Front End Developer in charge of maintaining and updating their Ecommerce site and online Customer Experience. Supported these efforts through email Marketing, SEO and Social Media Marketing.

Interactive Designer / Front End Web Developer

Aquent

A front end developer / user experience design contractor responsible for the re-design and development of larger corporate digital experiences.

Interactive Designer / Front End Developer

I help 6 figure founders build systems that scale. The Queen of Automation.

Technology is only good when it works.
I make it work.

Hello. My name is Meghan, and I help business owners save time and scale faster by integrating the right technology and processes. 

Systems that will scale with you as you grow.

Why should you listen to me?? (Ex-corporate girl story coming. Skip to the bottom if you want to avoid it.)

I spent 12+ years building and integrating high-performance digital transformation programs and strategies. 

Are you asking yourself, “What does that mean?” It’s a fancy word for “building a 4-million dollar funnel” multiple times...

The worst part. I can count, on one hand, the people who appreciate the sacrifices I made to make that happen.

Ultimately, regardless of the experiences and networking opportunities, it wasn't worth it.

Now, I help multi-six-figure business owners and solopreneurs crush their NET PROFIT goals by showing them how to use automation to optimize their brands' customer experiences.

💡 Why Automation Works
Automated tasks and processes will put you in the top 2% of your competitors.

Every small business owner gets stuck doing manual tasks that could be automated if they knew how.

By automating and optimizing your end-to-end user experience funnel, you take back wasted time and allow your business the ability to grow faster.

🌟 Featured Results
A recent eCommerce client came to me with an overnight “exploded growth” story. Her audience and sales grew overnight because of COVID-19, and she needed to learn how to maintain or sustain her newly acquired growth and audience.

After our first conversation, we built a growth plan, including automating tasks she had done manually. 

Her sales growth in the two months since implementing these automated systems is up 8% compared to the previous year, and she has 10k new people on her master email list!

💬. What Others Say About Me
“I’m amazed by Meghan’s vision for execution—whether from a 30,00-ft view or down to a single trigger. She can see all the different parts of a tech stack and visualize how they ALL work together to meet the business goals. So she’s not only a true Gestalt thinker, but she can hone in and then get sh*t done. She’s the real deal.”

☎️ Want To Chat?
Shoot me a message on LinkedIn, or email me meghan@meghandonnelly.com and let’s chat. I love to network and meet like-minded people.

My Incredible World

Founded, own, and operate a popular book publisher turned media company and online retailer focused on nature and animals.

Manage everything including design, layout, publishing, marketing, social media, e-commerce, etc.

Owner / Co-Founder

Zaelab

Zaelab is a trusted digital commerce consultancy. Through continuous innovation, Zaelab removes the complexity and friction of digital platform implementation and operations. Zaelab gives its clients best-in-class tools and insights so that they can deliver exceptional customer experiences.

As Head of Marketing at Zaelab, I oversee the strategic development and implementation of marketing strategies for B2B manufacturers and distributors. With Zaelab's expertise in executing best-in-class B2B digital experiences, our marketing strategies help ensure adoption, usage, and, ultimately, return-on-investment on these digital transformation opportunities.

* Resigned from role in January 2025 to focus on my book publishing company, My Incredible World.

Head of Marketing Services

Growth Spark

Chief Executive Officer

Drive eCommerce and digital marketing strategies for various clients, focusing on a holistic approach to digital commerce, including SEO, CRO, SEM, Lifecycle marketing, social media, and more.

Head of eCommerce Strategy

Trellis

Joined Trellis as a freelance consultant, focused on digital marketing and consumer experience. Clients worked with vary across industries and verticals, and have included James Perse Los Angeles, VIETRI, and DHS Equipment.

Digital Marketing Consultant

Hal Leonard LLC

Primary focus on marketing and user experience improvements to accelerate growth in D2C e-commerce through the Sheet Music Direct and Hal Leonard websites. Initial optimization project on Hal Leonard's website realized an immediate 3.5x increase in direct-to-consumer revenue vs. previous performance.

Absorbed management of marketing for UK and European e-commerce direct-to-consumer website, Musicroom (in addition to Sheet Music Direct and HalLeonard.com)

Managing Director, Global Consumer Marketing

Oversee the direct-to-consumer and digital strategies for leading music publisher, Hal Leonard, including Sheet Music Direct, Sheet Music Plus, and NoteFlight.

Particular focus on growth opportunities and improved synergy through Hal Leonard's multiple digital direct-to-consumer and ECommerce divisions.

Managing Director: Direct-to-Consumer and Ecommerce

Royal Swimming Pools

Guiding marketing strategy for Royal Swimming Pools's push as a national leader e-commerce, as well as their local business. Oversee all aspects of an omnichannel marketing strategy. Blogging, e-books, content marketing, Hubspot integration, email, video, social media, video, billboards and more.

Specific focus is in driving overall awareness of the brand, cementing Royal Swimming Pools as the leader in vinyl swimming pools. This includes not only building out a strong brand identity, but also creating a valuable storehouse of knowledge (through content marketing) to assist customers in not only discovering the brand, but making purchasing decisions.

Major projects undertaken include:
- Put together new blog, and aided in transfer of content to it.
- Built out new general style guide (colors, fonts etc)
- Took over strategic planning of blog content, including outsourcing content, creating content myself, and internal content creation
- Designed our inground pool buying guide eBook
- Added Facebook as a marketing channel and designed all the ads there
- Reworked marketing budget for 2019
- Took over relationship with 3rd party who manages daily Google and Bing ads
- Took over billboard ads
- Started local lead campaigns through Houzz, HomeAdvisor and Facebook
- Designed email followup campaigns for people requesting quotes, downloading ebooks, etc.
- Designed and ordered promo material including signs, truck magnets, stickers, t-shirts, beach balls, etc.
- Hired third-party to implement major Google Analytics tracking fixes
- Implemented additional tracking and analysis tools for SEO and page speed improvement.
- Ongoing project of optimizing previous blog posts for SEO and sales opportunities
- Multiple site traffic and usage analyses to better determine issues, project priority, and scope
- Aided in implementation of Affirm (payments) and BirdEye (customer reviews)
- Full overhaul of social media channels including Facebook, YouTube, Twitter, and Instagram

Chief Marketing Officer

Scientific Games

Managed the Marketing Team and worked as a a core member of Senior Management for one of the top 50 grossing mobile games. Helped reverse a downturn in the game’s performance through a full rebuild of the game and marketing strategies, realigning it with growth trajectory of $200M/year in annual revenue and nearly 1,000,000 daily active users.

As Senior Marketing Manager, worked in tandem with the Executive Producer and Product Manager for Jackpot Party, leading not only the marketing team and its strategy, but also the overall game’s branding and presence in the industry. Reported directly to the CMO.

- Joined a team who had previously not had a marketing lead, and realigned team members and structure to build cross-functional proficiency across User Acquisition and CRM channels.
- Directed art team on branding strategies to give Jackpot Party a consistent brand image across all platforms of marketing, communication and in-game experience.
- Worked directly with Facebook, Google and other leading marketing platforms to readjust marketing strategy, spend and targeting of user acquisition campaigns to meet newly defined profit-driven ROI goals.
- As the voice of Marketing (including user acquisition and retention) in the game’s senior management team, pushed for and implemented multiple new technologies, including predictive marketing triggers, direct-to-user in-game targeted communication, e-Mail, push and app-to-user permissions and strategies, and multiple in-game promotional activities.
- Partnered with leading influencers in the casino gaming space to build awareness and user acquisition campaigns, driving high-value players to the game as well as increasing overall brand recognition.

Senior Marketing Manager: Jackpot Party Casino

Indie Book Box

Launched a subscription-based book club featuring independently-published books. Managed design, marketing, and general business logistics. Operated using the Cratejoy platform. Closed the business primarily due to inability to compete against Amazon in terms of shipping costs.

Bill Aicher LLC: Digital Marketing Strategy and Consulting

Taking my experience as a leader in digital marketing and user experience optimization strategy and leadership to help companies and individuals build next-level approaches to modern marketing and their digital strategy.

Clients include Tido Music (App), Applied Management Group (SAAS), Synergy Madison(Coworking Space) and Musicnotes.com (E-Commerce) and several independent authors.

Digital Marketing and Experience Strategist / Advisor

ROI Revolution Summit

Spoke at the 2017 ROI Revolution Summit on the topic of maximizing customer LTV through understanding of customer goals and how customer successes lead to loyalty and word-of-mouth marketing l.

Speaker

When I first started working online, there was no Internet.

Back in the early 90s, we dialed into things called “bulletin board systems” with our 2400 bps modems, where we chatted and played text-based games. And yeah, even though I hadn’t finished grade school yet, I ran a BBS myself. There was no way I couldn’t – the whole thing blew my mind.

In the mid-90s, the “Internet” came around, and of course, I wanted in. So I started working for an Internet Service Provider (with their racks and racks of ultra-fast 56k modems). I did tech support, sales, and web design. I taught people how to “surf the web.”

Through college, I did a bunch of Internet stuff for the University of Wisconsin. In my spare time, I even launched one of the first music review websites. I ran it for about seven years before selling it to focus on my “professional career.”

My professional career started as a marketing assistant. Sometimes they called me a guerilla marketer. My job was to go to Backstreet Boys fan sites and post about how much I loved the group. That was before there was such a thing as an affiliate program. There weren’t ad networks. We made it up as we went along.

I worked at Musicnotes for over 16 years, and as the Internet industry grew, I grew with it. In my career, I’ve been called Creative Director, Director of Web and Marketing, Chief Growth Officer, and Chief Marketing Officer.

I took an e-commerce publisher from start-up to over 6 million customers and $25 million in annual sales, and once that was done, it was time for a new challenge.

So, I took a short break and consulted with a few other companies on their digital strategies. Eventually, I made a shift to mobile entertainment & commerce and joined Scientific Games, where I led the marketing team for one of the highest-grossing mobile games in the world.

Then I took a break to change the swimming pool industry ... but soon returned to the arts, and ran consumer marketing and digital experience for Hal Leonard — the largest music publisher in the world.

Now I'm taking everything I've learned along the way and applying it as I lead an amazing team at Growth Spark - the best SMB ecom/digital marketing agencies and team of people I've ever worked with.

Need help growing your SMB online? Hit me up.

taplio

The Battle

Meghan Donnelly

Bill Aicher

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