Growthhobbyiest

•	I make sales easy with ABM implementation I work as a full-stack marketeer to develop a cohesive ABM and Demand-Generation strategy.
•	Currently working with   2 NYC-based startups. One is a B2B agency and one FINtech Saas product where my core responsibility is to increase quality leads.CLV and reduce churn rate ( Available for one full-time project) 

•	Optimized and automated email and multi-channel outreach classifying MQLs and SQLs.is 
•	Marketing technology system monitoring ensuring uptime and integrations are working as designed.
•	Owned end-to-end content/Asset creation to attract leads throughout the buying journey. 
•	Facilitated collaboration with internal (finance/strategy/sales/operations/design/IT) & and external (freelancers) teams to consistently meet pipeline goals.

•      Hosting Growthhobbyist Podcast for  Founders, B2B marketeer and Tech expart.

Demand & Leadgen expart I Growth marketeer

RevGenius

Member

Peak Community

HYPCCCYCL

One Dizitalz USA

•	Decreased the acquisition cost per PQL by more than 38% through Pilote ABM campaign experimentation on ad platforms, website A/B testing, 
•	Created ICP and scrap expert contacts using lead feeder and LinkedIn sales navigator 
•	Planned company events to raise awareness of the brand and establish contact with potential clients.
•	Optimise cold outreach for LinkedIn and email campaigns. 
•	Designed and implemented scalable systems for data extraction, cloud functions, and enrichment.
•	Optimized content for website and marketing proposals. 
•	Owned end-to-end content creation social media, customer segmentation, SEO/SEM campaign, and email automation, with a full-funnel testing approach
•	Worked closely with various stakeholders, SDR, developers, designers, and content writers, and developed SOPs to streamline the process. 
•	Streamlined tracking system set up to ensure optimal results
•	Retargeterd engaged ICP with Direct mail and paid ads,
•	Ensured exceptional user experience throughout user acquisition, from campaign launch to traffic analysis and optimization based on key metrics such as LTV, ROMI/ROI, CPL, CPA

Growth Marketing Manager

Organic Series UK

I was Managing two projects targeting dermatologists and automotive shop owners selling Polish tech products and services 

•	Performed channel-specific to seek out market opportunities and behavior tracking.

•	Identified the entire user funnel, creating a separate behavior path meant user actuation most relevant time 

•	Optimizing inventory for brand loyalty and gaining the right balance between company revenue and customer satisfaction

•	Collaborating with Stakeholders, Product owners, UX designers, and developers for improving site architecture, and user experience.

•	Optimizing opportunities to increase traffic to the website through content management, SEO, Paid Ads, PR campaigns, 

•	Updated  product pages on the eCom website as well as on the marketplace,

•	Optimized Social media content and content for PR  promotion. 

•	Perform data validation and quality assurance on stakeholder reporting.

•	Monthly KPI reporting and analysis based on pre-setup goals/events from Google Analytics

E-commerce Business Development and Analytic Specialist

RepairMyMobile.co

•	Achievement: Reduced customer support requests by 9% by bringing users on one platform and responding on a social channel. 
•	Expanded social media community from 4000 to 7600 followers in 5 months. 
•	Formulated content strategy for 69.1K subscribers on YouTube by reusing and repurposing the existing content. 
•	Organized and promoted webinars, training, and live interviews using Zoom, and social media live.
•	Implemented marketing and promotions tactics that increased 42% growth of social media and 18% website traffic.
•	Successfully spearheaded campaigns on social platforms such as Facebook, Linkedin, and YouTube.
•	Negotiated influencer collaborations, including long-term partnerships. 
•	Effectively ran Facebook and YouTube ads for lead generation with an inbound marketing strategy

Social Media Manager and Facebook ad specialist 

Uniq Traveller 

•	As an entrepreneur, founded and managed a boutique travel agency focused on bespoke travel packages aimed at B2B and niche clients

•	Managed all aspects of the company from sales, B2C & B2B marketing demands, operations, vendor management to client relationship management

•	Regularly conducted a cost-benefit analysis to evaluate channel effectiveness and VFM to fine-tune efforts for better performance 

•	Lead generation strategy through optimized keywords and market segmentation

Cox & Kings

•	Managed all aspects of marketing for growing the franchise in a highly competitive region

•	Generation of new business through initiatives like local sales drives, roadshows, and competitor analysis, corporate proposals etc.

•	Designed the launch strategy to meet current and future market demands.

•	Vendor sourcing, qualification, contract negotiation and onboarding 

•	Reporting on franchise performance, market penetration, client engagement

Franchise Manager

International Travel House Limited

Travel and event management for international corporate clients (viz. meetings, conferences, incentives and off-site events and online Marketing effort for B2B clients. 

•	Led the B2B marketing effort in the region from the opportunity to conversion 

•	Piloted CRM and CMs tools for the branch

Business Development Manager

Growth hacker for SaaS and B2B | ABM strategist | Podcaster | Lead gen expert

Want to turn your  𝐢𝐝𝐞𝐚 𝐢𝐧𝐭𝐨 𝐭𝐫𝐚𝐟𝐟𝐢𝐜, 𝐥𝐞𝐚𝐝𝐬, 𝐚𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 let's connect!
I can assist you in increasing revenue on a 𝒑𝒓𝒐𝒇𝒊𝒕𝒂𝒃𝒍𝒆 𝒂𝒏𝒅 𝒑𝒓𝒆𝒅𝒊𝒄𝒕𝒂𝒃𝒍𝒆 basis with : 

✅ABM strategy
✅Content syndication ( Demand genaration ) 
✅Multi-channel outreach Cold email and LinkedIn 
✅CMO Services for Agencies, Tech companies, and SaaS business 

How I work : 
💪I work closely with Sales, marketing, and Product teams.
💪Analyzing the sales pipeline meticulously
💪Crafting a distinctive Unique Value Proposition (UVP) that justifies the cost of your product ease of use and benefits for your target audience
💪Addressing friction points, including competition
💪Understanding challenges within the buying committee
💪Creating compelling content assets, including impactful case studies showcasing dream outcomes and time-saving. 
💪Support the sales team to accelerate conversion with ads and retargeting.
💪Nurturing with targeted emails.


I come from an owned business family.
I know one thing that matters for business is to generate more revenue.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗺𝗮𝗸𝗲 𝗳𝗿𝗶𝗲𝗻𝗱𝘀, 𝗳𝗮𝗻𝘀, 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆, 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘀𝗵𝗼𝘄𝗲𝗿𝗲𝗱 𝗼𝗿 𝗲𝘃𝗲𝗻 𝗮𝘄𝗮𝗸𝗲.


𝑴𝒚 𝒓𝒆𝒔𝒖𝒍𝒕𝒔 : 

🔥113 % growth in revenue for a software development company just in 8 months 

🔥Grew revenue & profitability by 48% with Mulity channel outreach and content marketing for the CRM Platform.

🔥80 MQL generated and 14 new clients signed up for DXI SaaS Products with webinar promotion and social selling 

🔥Decreased the acquisition cost per PQL by more than 38% through experimentation on ad platforms, website A/B testing,
  
 
Impressed? DM me, Let’s get you some growth.

Hey, Have we met? I am Meghana

My passion to give you results and your trust is, what motivates me to show up every day.

𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗻𝗱 Podcasting

When I am not working, I am cooking or traveling with my family.

PS: Let me know what food flavors you like to try and I will cook for you when we meet next time.

Meghana Bhate

Srijan: Now Material

•	Led GTM campaigns across Americas and Europe to achieve demand generation, lead generation and brand awareness 

•	Generated 100+ Marketing Qualified Leads (MQLs) via ABM, Events, Google Ads, LinkedIn advertisement, SEO and content marketing strategies

•	Managed a digital marketing team including social media, email marketing, Search Engine Optimization (SEO), Account Based Marketing (ABM), Search Engine Marketing (SEM) professionals

•	Managing web design and content development for web pages influencing sales including landing pages

•	Developed and executed thought leadership content including whitepapers, reports, industry blogs

•	Implemented communication plans aligned with business goals, collaborating with the global corporate communication teams to drive PR, Branding and event marketing strategies

•     Planned and executed global events like DrupalCon Barcelona 2024 with cross-functional teams, driving lead and partner engagement.

•	Designed and led internal communication strategies, including organizational announcements, newsletters, thought leadership content, and intranet updates

•	Executing high-impact engagement campaigns such as leadership forums, CSR drives, town halls, R&R events, and employer branding initiatives

Marketing Manager

Newgen Software

•	Led multi-channel demand generation, driving inbound leads across the US, Europe and Middle East

•	Managed inbound lead generation activities including Search Engine Optimization (SEO), Account-Based Marketing (ABM) using Terminus, Pay-Per-Click (PPC) advertising, social media, events, webinars, content marketing, and email marketing

•	Built and led a team of 6 marketing professionals supporting digital marketing, product marketing, and GTM execution

•	Collaborated with Product, Business Development (BD), Sales team to understand the market dynamics and refine marketing strategies

•	Designed and implemented employer branding and recruitment marketing programs in partnership with the HR Team

•	Led internal communication and engagement campaigns, aligning employees, clients through newsletters and leadership content

Digital Marketing Manager

Jade Global

•	Led business growth across the USA, UK, and Canada by generating Marketing Qualified Leads (MQLs), resulting in influencer pipeline of $2+ Million and 80 inbound MQL and SQL target

•	Executed digital and demand generation strategies including Search Engine Optimization (SEO), Account-Based Marketing (ABM), Pay-Per-Click (PPC), social media, events, webinars, content marketing, email marketing, and thought leadership campaigns

•	Generated $2 million revenue by implementing ABM strategies for Tier 1, 2, and 3 accounts (like VMware, Dropbox, Uber, etc.) using HubSpot, Salesforce, ZoomInfo, Apollo 

•	Developed and led marketing initiatives to enhance brand awareness and drive demand generation
 
•	Managed multi-channel partnership campaigns with Oracle, BOOMI company

•	Led a team of five professionals across digital marketing, content, and web development

•	Executed internal and external communication strategies, including events, to strengthen regional brand presence

Demand Generation Manager

Absolute Nutrition Pvt. Ltd

•	Implemented and executed digital strategies using Search Engine Optimization (SEO), Pay-Per-Click (PPC), social media, content marketing, email marketing, offline events, and eCommerce platforms such as Amazon, Flipkart, and Nutrabay

General Manager Marketing

•	 Developing 360-degree marketing strategies in line with the company objectives

•	Developed and managed influencer marketing campaigns, collaborating with celebrity and fitness influencers to enhance brand visibility and engagement

•	Responsible for all online and offline marketing communications and events

•      Strategized and executed SEO and its audit (using Ahref, Google Analytics, Google Webmaster etc. tools)

Assistant Marketing Manager

Digital Samay

•      Served as project account manager for client in Education, IT Consulting Services, SaaS, driving performance via SEO, social media, content marketing, ORM, and ASO.

•	Led a team of 5 professionals, including SEO specialists, content writers, and UI/UX designers, to execute digital marketing strategies effectively

Digital Marketing Team Lead

Infodart Technologies India Ltd.

•	Led initiatives to enhance online visibility, Search Engine Optimization (SEO), inbound traffic, social media engagement, and brand awareness

•	Promoting the brand at trade shows and major industry-related events related to SAP-related conferences, to strengthen market presence

Senior Marketing Executive

Xavient Digital

•	End to end management of digital marketing campaigns including SEO, ABM, email marketing, content, social media, PR, offline B2B software events etc.

•	Launched and managed SaaS based products (named as Salezshark & Hallwaze) and enabled BD function to win first 50 customers across USA & India

•	Executed internal communication strategies to ensure brand-aligned messaging across announcements, newsletters, and intranet updates

Marketing Executive

Accelerating Business Growth via Digital Marketing & Demand Generation | B2B Integrated Marketing Leader | ABM Certified | Inbound & Outbound Marketing | 12+ Years of Experience in IT Software, SaaS & Product Industry

Marketing is not magic, there is a science to it.

After having spent over 13+ years as a B2B marketer in the industry working with IT Software Consulting Services, SaaS and Product based organizations, I learnt the art of convincing the audience and created multiple avenues through the latest Go-to-Market (GTM) strategy across USA, UK, APAC, MENA, India and global markets.

Industries worked on: Information Technology, SaaS, Banking & Insurance (BFSI), Retail, LifeSciences & Healthcare, Education.

Among the things I do:  

• Working out the right Marketing & Digital Marketing Strategy for business that combines user expectations, audience analysis, website planning, lead generation, and conversion rate optimization (CRO)

• Increasing organization brand awareness and revenue via Account Based Marketing (ABM) strategies

• Social Media strategies with an aim to increase customer base, generate leads, drive sales, build awareness, establish thought leadership, educate customers

• Strategizing & implementing solutions in website design & development, email marketing campaigns, website audits and website maintenance

• Driving Brand Positioning, Internal/External Communication, GTM Strategy, People Management, Stakeholder Management

Key Achievements:

1.	Delivered 100+ MQLs and SQLs through high impact inbound and paid marketing campaigns
2.	Generated $2M + pipeline via ABM and Demand Generation Strategies for global SaaS and IT firms
3.	Managed and scaled multi channel GTM campaigns across US, UK, and APAC for enterprise clients
4.	Increased brand visibility by 2X via social media and content marketing strategies
5.	Led a team of over 10 marketers specializing in SEO, Paid Advertisement, Content Marketing, Social Media and Growth Strategies


Skills: Integrated Marketing Campaigns, Demand Generation, Digital Marketing, Lead Generation, Partner Marketing, Brand Development & Management, Website Analysis, Corporate Communication, Content Marketing & Development, Product Launch & Marketing, Public Relation, Marketing Operations, Storytelling, Customer Experience, Thought Leadership, Employer Branding

Tools Used: Google Analytics, Google Search Console, Demandbase, Terminus, Ahref, Semrush, Hotjar, HubSpot, Unbounce, YouTube, Mailchimp, MOZ, WordPress CMS etc.

taplio

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Meghana Bhate

Vaibhav Gupta

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