Pop! Marketing Communications

Open to new projects! Influencer collaborations, media relations, social media strategy, social media content, social media community management, media experiences

Recent Work

Sazerac Company Employer Brand Social Media - January 2023 - October 2024

Hotel Northampton	Feb 2016 - present
Social Media/PR Consultant

Oversee social media management and media/influencer relations

HB Real Estate	Feb 2021 - November 2023
Social Media Consultant

Spearhead all aspects of social media community management, including content calendar and paid social media for busy real estate brokerage

Sonesta International Hotels Corporation	Feb 2016 - April 2022
Corporate Social Media & Blog Content Lead

Provided support and created training for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for growing hotel company

Created and managed blog content calendar, wrote content for blog.sonesta.com

Worked with marketing team on content for newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media for customer service issues, liaised with customer care for resolution

Partnered with influencers and field marketing teams on collaborations

Created and revised corporate social standards, worked with legal team to maintain adherence to laws and regulations


Self Employed	June 2015 - present
Marketing Communications/PR Consultant

Full service social media management for Sonesta Hotels

Media relations, media tours, social media content, and destination marketing for Hampshire County Regional Tourism Council

Social media community management, web + email content for Olive Connection 

Social media strategy, content, community management for Nautical Gin

Social media strategy and content for Wines of Alentejo US

Social media strategy, content, and PR for Sonoma Wine Country Weekend

Social strategy, content, and influencer relations for Nova Star Cruises

Marketing Communications Consultant

Hotel Northampton

Since 2016 I have worked with Hotel Northampton on social media strategy, community management, content creation and curation, media relations, influencer campaigns, social sweepstakes, and other related activities.

Social Media Marketing Consultant

Sazerac Company

Collaborate with Talent Acquisition, University Relations, and Marketing teams on social strategy

Develop, maintain, and own the content strategy and calendar for all Sazerac Employer Brand platforms 

Plan, schedule and publish organic social content 

Write paid and organic copy for all major social media platforms

Monitor and moderate all social mentions across social channels to maintain engagement with followers (team members and future team members) 

Support Talent Acquisition with recruitment marketing and media requests related to sourcing candidates and overall recruitment advertising needs 

Work as a liaison between Talent Acquisition and Marketing teams to understand recruitment goals, design appropriate materials/content and place asset requests when necessary

Create and conduct training for Talent Acquisition and HR teams to support social distribution of open roles

Cultivate relationships with various departments to create opportunities for people and culture content and engagement

Employer Brand Social Media Manager - Contract

Sonesta Hotels

Corporate Social Media & Blog Content Lead

Provided support for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for a growing hotel company

Created and managed blog content calendar and wrote blog content for blog.sonesta.com

Published a monthly newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media channels for guest/customer service issues and liaised with customer care for issue resolution

Partnered with influencers and property field marketing teams on collaborations

Created and revised corporate social standards, including working with a legal team to maintain adherence to laws and regulations

Travel, Wine, Dine

My blog, Travel, Wine, and Dine, which I  maintained as a creative and networking outlet for over nine years, expanded my knowledge of the food and beverage and hospitality industries. 
In addition, it has immersed me in Social Media, becoming a great asset to my career in the field. As my own social reach grows so does that of clients I am working with. 

My writing has been featured in a variety of places, most recently on Stay.com, a guide for Boston wine lovers: http://www.stay.com/boston/guides/555460-baac37b9/boston-for-wine-lovers/


http://www.boston.com/lifestyle/blogs/thenextgreatgeneration/2012/05/bostons_top_7_young_pinterest.html

It was also recognized as an account to follow and a must-read local food blog by BostInno: 

http://bostinno.com/2012/08/21/10-drool-worthy-local-foodie-accounts-to-follow-on-pinterest/

http://bostinno.com/2012/08/08/boston-food-bloggers/#ss__198643_1_0__ss

I am a Stay.com local expert.

Blogging has provided me with countless opportunities for writing, creating content strategy and editorial calendars, and networking with other bloggers and media outlets. The experience I have as a result of my blog has been an asset to my Marketing, Social Media, and PR work and the clients that I work with.

Travel and Food Blogger, Content Creator

Hampshire County Regional Tourism Council

In  this consulting role, I supported domestic and international public relations for a Massachusetts-based tourism office. I created pitches and press releases, conducted media and influencer outreach, planned media tours and itineraries, and followed up on coverage. 

In this role I worked closely with team members to support marketing and social media efforts and to develop ideas to drive tourism to the region.

Public Relations Communications Consultant

Developed content strategy, write copy, and managed engagement on all social media channels for hotel and restaurant

Developed media lists and relationships with relevant media to secure ongoing coverage of hotel renovation re-launch, special events, packages, and promotions

Wrote all communications, including press releases and email pitches 

Managed agency relationships, including search, creative, and media

Managed Marketing initiatives including website, emails, and collateral, as well as internal hotel guest and employee communications, signage, coupons, etc. 

Planned and promoted press and public events to drive traffic to and awareness about the hotel and restaurant

Worked closely with Director of Sales & Marketing and Director of Revenue to develop robust packages and event ideas 

Coordinated and hosted media opportunities including television and photo shoots

Managed online reputation and reported results weekly to the executive team

Developed and managed community relationships, secured opportunities for participation in culinary and charity events

Communications and Media Relations Manager, Royal Sonesta Hotel Boston

Connelly Partners

Coordinated and facilitated international and domestic media and trade familiarization tours to promote Massachusetts as a premier travel destination on behalf of the Massachusetts Office of Travel & Tourism

Drafted press releases, press leads, and various other communications

Developed media lists and worked closely with key journalists to develop story ideas

Actively sought out opportunities to secure press coverage for clients

Tracked, clipped, and reported on press coverage on a monthly basis

Developed social media strategy and content recommendations

Planned and executed media events

Public Relations and Social Media Manager

Zipcar

Worked with Creative team on social media strategy

Developed social media content calendars

Provided direction for the social media efforts of City Marketing Managers around the US and UK

Worked on special projects such as contests and promotions

I was hired by Zipcar specifically on a contract basis, and though they hired a full time Social Media Manager, I continued to work with them as-needed to write content and work on special projects.

Social Media and Marketing Manager - Contract

Vista Higher Learning

Wrote and edited print and Web content, including press releases, brochures, sales collateral, and email campaigns

Developed and implemented early social media strategy for customer engagement 

Launched special promotions and contests to engage potential customers and education-related media 

Worked with the sales team to solicit feedback and ensure consistency and effectiveness of messages

Managed external vendors on the design and production of Marketing projects

Solicited product feedback by commissioning competitive Marketing reviews and surveys

Managed purchase requisitions and tracked invoices to budget

Managed advertising campaigns

Marketing Communications Manager

Marketing Communications Consultant and Advisor with experience in PR | Organic Social Media | Influencer Campaigns | Copywriting | Paid Social Media

I have over 15 years of communications experience, with a background that encompasses a variety of areas of work and industries, in-house, agency-side, and as an independent consultant. The following roles are just a few that I have held over the years. 

- Managed employer brand social media at Sazerac Company for almost two years
- Led public relations efforts for Hampshire County Regional Tourism Council for five years
- Worked with Sonesta Hotels for eight years, two years on-property as Communications and Media Relations Manager and six years as a consultant, leading corporate social media and blog efforts


My core competencies include social media strategy, content, and community management, influencer and media relations, copywriting projects, and paid social media campaigns. I have worked with clients across various industries, such as hospitality, real estate, education, and wine and spirits. I am passionate about creating engaging and authentic content, building strong and lasting relationships, and delivering results that exceed expectations.

Meghan Malloy

QU Sports News

Increased social following by 125% in a six-month period. 
Responsible for creating all content on Instagram, Facebook, Threads, and Twitter, including cutting highlights, graphic design on Adobe and photography at live events.
Successfully launched brand partnerships with local businesses.
Engages with athletes, family members and fans through direct messages and comments.
Travels with various Quinnipiac athletic teams to tournaments and home/away games.

Digital Media Coordinator

TheStreet

- Oversees content strategy for "FinStream TV"
- Edits and produces long-form and short-form content for social media
- Reports monthly and weekly social media analytics to executives

Social Media Manager

Assistant Editor

M&T Bank Center for Innovation and Entrepreneurship

The Agency at Quinnipiac

- Manages a team of four to execute social media strategies and campaigns.
- Regularly communicate with senior account executives to align social strategies with overall client goals
- Successfully led two corporate rebranding projects, incorporating updated messaging and visuals
- Develops and delivers comprehensive social media kits for clients, including content strategy, post templates, and best practices.

Vice President of Social 

ClutchPoints

At ClutchPoints, I work on our Sports Betting social media channels to reach 50K+ followers who rely on us to provide them with engaging and relevant betting content.

I collaborate with our team to produce daily content which includes Tweets, TikTok videos, Instagram and Facebook posts.

- Collaborate with team members to produce daily content which increased impressions by 61% MTD
- Create content around sports betting which garnered 500K+ impressions monthly

Sportico

At Sportico, I work on creating clips from our live conferences to reach 10K+ followers who rely on us to provide them with engaging and relevant sports business content.

I collaborate with the social media manager team to produce times content which includes Tweets, Instagram and Facebook posts.

Social Media Intern

FanSided

Reporter covering Ohio State University athletics with a focus on Ohio State basketball.

- Pitches story ideas to the site manager. 
- Uses SEO to drive new traffic to the site.
- Averages over 2,500 article views per week.

Contributing Writer

Digital Sports Desk

Creates content for the Digital Sports Desk social media accounts. Researches Boston Red Sox statistics for the “Sox Fact” of the day, which is featured on the organizations' Instagram account.

Intern

Quinnipiac Alumni | Socials @ QUSportsNews

2024 graduate of Quinnipiac University

Covered over 250 Quinnipiac University athletic games, providing detailed reports and analysis.
Credentialed media member for major NCAA and MAAC tournaments including the Frozen Four, NCAA Soccer Tournament, and MAAC Lacrosse Tournament.

Founded and currently manage a Marketing Agency since my sophomore year, now serving over 30 clients across the United States.
Generated over $12M in sales for clients in 2023 through strategic marketing initiatives.

Grew "TheCelticsFanpage" brand to over 50,000 followers, effectively using engagement strategies and content planning. Expertise in leveraging social media platforms for brand building and online community engagement.

Proficient in market analysis, developing marketing strategies that align with client objectives.
Skilled in content marketing, creating compelling content that drives traffic and engagement.
Experienced in event marketing, enhancing brand presence through well-coordinated events.

Advanced proficiency in Adobe Creative Suite, including Photoshop and Premiere Pro.
Expert in using Buffer and Hootsuite for streamlined social media management across multiple channels.
Competent in Meta Ad Buying and Google AdWords for targeted ad campaigns.
Knowledgeable in using SEO tools and strategies to improve online visibility.

Adobe Creative Cloud certified, proficient in graphic design and video editing.
Certified in Search Engine Optimization and Google Analytics, with strong analytical skills to interpret web data.

taplio

The Battle

Meghan Malloy

Zack Hochberg

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