Pop! Marketing Communications

Open to new projects! Influencer collaborations, media relations, social media strategy, social media content, social media community management, media experiences

Recent Work

Sazerac Company Employer Brand Social Media - January 2023 - October 2024

Hotel Northampton	Feb 2016 - present
Social Media/PR Consultant

Oversee social media management and media/influencer relations

HB Real Estate	Feb 2021 - November 2023
Social Media Consultant

Spearhead all aspects of social media community management, including content calendar and paid social media for busy real estate brokerage

Sonesta International Hotels Corporation	Feb 2016 - April 2022
Corporate Social Media & Blog Content Lead

Provided support and created training for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for growing hotel company

Created and managed blog content calendar, wrote content for blog.sonesta.com

Worked with marketing team on content for newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media for customer service issues, liaised with customer care for resolution

Partnered with influencers and field marketing teams on collaborations

Created and revised corporate social standards, worked with legal team to maintain adherence to laws and regulations


Self Employed	June 2015 - present
Marketing Communications/PR Consultant

Full service social media management for Sonesta Hotels

Media relations, media tours, social media content, and destination marketing for Hampshire County Regional Tourism Council

Social media community management, web + email content for Olive Connection 

Social media strategy, content, community management for Nautical Gin

Social media strategy and content for Wines of Alentejo US

Social media strategy, content, and PR for Sonoma Wine Country Weekend

Social strategy, content, and influencer relations for Nova Star Cruises

Marketing Communications Consultant

Hotel Northampton

Since 2016 I have worked with Hotel Northampton on social media strategy, community management, content creation and curation, media relations, influencer campaigns, social sweepstakes, and other related activities.

Social Media Marketing Consultant

Sazerac Company

Collaborate with Talent Acquisition, University Relations, and Marketing teams on social strategy

Develop, maintain, and own the content strategy and calendar for all Sazerac Employer Brand platforms 

Plan, schedule and publish organic social content 

Write paid and organic copy for all major social media platforms

Monitor and moderate all social mentions across social channels to maintain engagement with followers (team members and future team members) 

Support Talent Acquisition with recruitment marketing and media requests related to sourcing candidates and overall recruitment advertising needs 

Work as a liaison between Talent Acquisition and Marketing teams to understand recruitment goals, design appropriate materials/content and place asset requests when necessary

Create and conduct training for Talent Acquisition and HR teams to support social distribution of open roles

Cultivate relationships with various departments to create opportunities for people and culture content and engagement

Employer Brand Social Media Manager - Contract

Sonesta Hotels

Corporate Social Media & Blog Content Lead

Provided support for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for a growing hotel company

Created and managed blog content calendar and wrote blog content for blog.sonesta.com

Published a monthly newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media channels for guest/customer service issues and liaised with customer care for issue resolution

Partnered with influencers and property field marketing teams on collaborations

Created and revised corporate social standards, including working with a legal team to maintain adherence to laws and regulations

Travel, Wine, Dine

My blog, Travel, Wine, and Dine, which I  maintained as a creative and networking outlet for over nine years, expanded my knowledge of the food and beverage and hospitality industries. 
In addition, it has immersed me in Social Media, becoming a great asset to my career in the field. As my own social reach grows so does that of clients I am working with. 

My writing has been featured in a variety of places, most recently on Stay.com, a guide for Boston wine lovers: http://www.stay.com/boston/guides/555460-baac37b9/boston-for-wine-lovers/


http://www.boston.com/lifestyle/blogs/thenextgreatgeneration/2012/05/bostons_top_7_young_pinterest.html

It was also recognized as an account to follow and a must-read local food blog by BostInno: 

http://bostinno.com/2012/08/21/10-drool-worthy-local-foodie-accounts-to-follow-on-pinterest/

http://bostinno.com/2012/08/08/boston-food-bloggers/#ss__198643_1_0__ss

I am a Stay.com local expert.

Blogging has provided me with countless opportunities for writing, creating content strategy and editorial calendars, and networking with other bloggers and media outlets. The experience I have as a result of my blog has been an asset to my Marketing, Social Media, and PR work and the clients that I work with.

Travel and Food Blogger, Content Creator

Hampshire County Regional Tourism Council

In  this consulting role, I supported domestic and international public relations for a Massachusetts-based tourism office. I created pitches and press releases, conducted media and influencer outreach, planned media tours and itineraries, and followed up on coverage. 

In this role I worked closely with team members to support marketing and social media efforts and to develop ideas to drive tourism to the region.

Public Relations Communications Consultant

Developed content strategy, write copy, and managed engagement on all social media channels for hotel and restaurant

Developed media lists and relationships with relevant media to secure ongoing coverage of hotel renovation re-launch, special events, packages, and promotions

Wrote all communications, including press releases and email pitches 

Managed agency relationships, including search, creative, and media

Managed Marketing initiatives including website, emails, and collateral, as well as internal hotel guest and employee communications, signage, coupons, etc. 

Planned and promoted press and public events to drive traffic to and awareness about the hotel and restaurant

Worked closely with Director of Sales & Marketing and Director of Revenue to develop robust packages and event ideas 

Coordinated and hosted media opportunities including television and photo shoots

Managed online reputation and reported results weekly to the executive team

Developed and managed community relationships, secured opportunities for participation in culinary and charity events

Communications and Media Relations Manager, Royal Sonesta Hotel Boston

Connelly Partners

Coordinated and facilitated international and domestic media and trade familiarization tours to promote Massachusetts as a premier travel destination on behalf of the Massachusetts Office of Travel & Tourism

Drafted press releases, press leads, and various other communications

Developed media lists and worked closely with key journalists to develop story ideas

Actively sought out opportunities to secure press coverage for clients

Tracked, clipped, and reported on press coverage on a monthly basis

Developed social media strategy and content recommendations

Planned and executed media events

Public Relations and Social Media Manager

Zipcar

Worked with Creative team on social media strategy

Developed social media content calendars

Provided direction for the social media efforts of City Marketing Managers around the US and UK

Worked on special projects such as contests and promotions

I was hired by Zipcar specifically on a contract basis, and though they hired a full time Social Media Manager, I continued to work with them as-needed to write content and work on special projects.

Social Media and Marketing Manager - Contract

Vista Higher Learning

Wrote and edited print and Web content, including press releases, brochures, sales collateral, and email campaigns

Developed and implemented early social media strategy for customer engagement 

Launched special promotions and contests to engage potential customers and education-related media 

Worked with the sales team to solicit feedback and ensure consistency and effectiveness of messages

Managed external vendors on the design and production of Marketing projects

Solicited product feedback by commissioning competitive Marketing reviews and surveys

Managed purchase requisitions and tracked invoices to budget

Managed advertising campaigns

Marketing Communications Manager

Marketing Communications Consultant and Advisor with experience in PR | Organic Social Media | Influencer Campaigns | Copywriting | Paid Social Media

I have over 15 years of communications experience, with a background that encompasses a variety of areas of work and industries, in-house, agency-side, and as an independent consultant. The following roles are just a few that I have held over the years. 

- Managed employer brand social media at Sazerac Company for almost two years
- Led public relations efforts for Hampshire County Regional Tourism Council for five years
- Worked with Sonesta Hotels for eight years, two years on-property as Communications and Media Relations Manager and six years as a consultant, leading corporate social media and blog efforts


My core competencies include social media strategy, content, and community management, influencer and media relations, copywriting projects, and paid social media campaigns. I have worked with clients across various industries, such as hospitality, real estate, education, and wine and spirits. I am passionate about creating engaging and authentic content, building strong and lasting relationships, and delivering results that exceed expectations.

Meghan Malloy

LOKi 

1. Social Media Management
- Collaborate with clients, creative teams, and studio teams to brief and develop monthly social content and campaigns.
- Plan and oversee the execution of social media campaigns to achieve marketing objectives.
- Handle administrative tasks and manage community engagement.

2. New Business Development
- Worked on pitches to acquire new retainer clients.

3. Performance Marketing (META and LinkedIn)
- Manage day-to-day media ad buys, ensuring optimal performance and budget allocation.
- Develop strategies and execute paid social media advertising campaigns.

4. Client Servicing and Consultancy
- The primary point of contact and consultant (with the Account Director) for clients on BAU social media, campaigns, and media buying.
- Project management: oversee and ensure timely delivery of all project deliverables.

Senior Social Media Associate

Shopee

🏆 Won 'Most Tweeted About Brand In Malaysia' Award - #BestofTweets 2020
🏆 Won 'Most Tweeted About Brand - Southeast Asia' - #BestofTweets 2020-2021
🏆 Maintain & build up Shopee Malaysia's official Twitter account into a valuable money-making asset, achieving the highest conversions among other social media platforms & capable of accumulating up to 55% of the total conversions across all social media platforms
🏆 Able to 'package' in-trend but niche products (from kpop albums to badminton equipment) into attractive social media postings that contributes to sales | conversions.

- Plan, develop & manage social media content for campaigns (ranging from major ones such as 9.9, 11.11 to special projects like one-off Super Brand Days, kpop performances etc.)

- Maintain & grow Shopee's social media presence 
- Maintain & grow follower engagement (community management) on social media platforms to ensure healthy, consistent performance 
- Plan & manage social media content calendar
- Fluent & up-to-date with in-trend social content & competitors' activities
- Worked closely with various stakeholders on social media content
- Monitor & measure social media campaigns & social listening for reporting
- Identify opportunities in key communities and subsequently strategise plans to build up social media presence in said communities | Fan-marketing
- Experienced in doing 'snip content' distribution; aka repurposing existing content by snipping bite-sized content (GIFs, video snippets, screenshots, Telegram stickers etc.) for engagement postings. 
- Regularly use Canva & CapCut for visual and video edits.

Extra:
- I'm a generalist on content and I also do dabble in niche areas such as sports, video games, music | kpop & anything geeky
- Worked together with Shopee Regional & Shopee Korea teams for Kpop projects: performances & video call events involving artistes from HYBE, SM, JYPE, Starship Ent. & many more + renown Kpop album stores (SOUNDWAVE, WITHMUU & many more).

Social Media Specialist

Domino's Pizza Malaysia & Singapore

•	Support the Digital & Social Media team in community management for the 3 main social media platforms (Facebook, Instagram & Twitter).
•	Identify hot trends + topics & develop relevant social media content for it.
•	Put Domino’s Malaysia in the world map with multiple viral social media posts shared worldwide, garnering millions in impression & engagement numbers.
•	Championing esports for Domino’s brand in Malaysia and Singapore, covering all esports and gaming genres from PCs, Consoles and Mobile.
•	Support the Brand & Comms section to manage partnerships and sponsorships relevant to esports & gaming.
•	Initial point of contact for all gaming & esports related activations and activities within & outside of Domino’s.
•	Build local connections in the gaming & esports community. 
•	Identify current and future trends which affect current and future growth of esports to evaluate areas of interest for Domino’s to tap into.
•	Analyzed esports consumer insights data in Malaysia and Singapore to understand game behaviour, popular franchises, etc. 
•	Monthly reporting on performance/results of the esports activities carried out for Malaysia and Singapore.
•	Do copywriting for campaign visuals, social media posts & push notifications.

Esports Project Coordinator

Gamehubs

•	Reported about video games news & updates.
•	Provide coverage for both local & international gaming-related news.
•	Contributor to Edge Asia (the localised version of UK's renowned Edge magazine).

Video Game Journalist

PETRONAS

Assist the Corporate Comms team in daily tasks.

Corporate Communications (Upstream) Intern

Hello :)
Yue Lynn here! 🙋

Experienced social media specialist and digital storyteller in planning, monitoring, and managing social media marketing and content for both B2C and B2B, encompassing local and regional/global brands (YTL Cement, NIPSEA Group, Shopee and Domino’s Pizza), covering construction, paint & coatings, e-commerce and F&B sectors.

I’m a firm believer in "teamwork makes the dream work", adept at collaborating with various stakeholders to execute marketing initiatives and craft effective social content that align with brand objectives and target audience.

taplio

The Battle

Meghan Malloy

Yue Lynn Lim

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?