Pop! Marketing Communications

Open to new projects! Influencer collaborations, media relations, social media strategy, social media content, social media community management, media experiences

Recent Work

Sazerac Company Employer Brand Social Media - January 2023 - October 2024

Hotel Northampton	Feb 2016 - present
Social Media/PR Consultant

Oversee social media management and media/influencer relations

HB Real Estate	Feb 2021 - November 2023
Social Media Consultant

Spearhead all aspects of social media community management, including content calendar and paid social media for busy real estate brokerage

Sonesta International Hotels Corporation	Feb 2016 - April 2022
Corporate Social Media & Blog Content Lead

Provided support and created training for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for growing hotel company

Created and managed blog content calendar, wrote content for blog.sonesta.com

Worked with marketing team on content for newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media for customer service issues, liaised with customer care for resolution

Partnered with influencers and field marketing teams on collaborations

Created and revised corporate social standards, worked with legal team to maintain adherence to laws and regulations


Self Employed	June 2015 - present
Marketing Communications/PR Consultant

Full service social media management for Sonesta Hotels

Media relations, media tours, social media content, and destination marketing for Hampshire County Regional Tourism Council

Social media community management, web + email content for Olive Connection 

Social media strategy, content, community management for Nautical Gin

Social media strategy and content for Wines of Alentejo US

Social media strategy, content, and PR for Sonoma Wine Country Weekend

Social strategy, content, and influencer relations for Nova Star Cruises

Marketing Communications Consultant

Hotel Northampton

Since 2016 I have worked with Hotel Northampton on social media strategy, community management, content creation and curation, media relations, influencer campaigns, social sweepstakes, and other related activities.

Social Media Marketing Consultant

Sazerac Company

Collaborate with Talent Acquisition, University Relations, and Marketing teams on social strategy

Develop, maintain, and own the content strategy and calendar for all Sazerac Employer Brand platforms 

Plan, schedule and publish organic social content 

Write paid and organic copy for all major social media platforms

Monitor and moderate all social mentions across social channels to maintain engagement with followers (team members and future team members) 

Support Talent Acquisition with recruitment marketing and media requests related to sourcing candidates and overall recruitment advertising needs 

Work as a liaison between Talent Acquisition and Marketing teams to understand recruitment goals, design appropriate materials/content and place asset requests when necessary

Create and conduct training for Talent Acquisition and HR teams to support social distribution of open roles

Cultivate relationships with various departments to create opportunities for people and culture content and engagement

Employer Brand Social Media Manager - Contract

Sonesta Hotels

Corporate Social Media & Blog Content Lead

Provided support for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for a growing hotel company

Created and managed blog content calendar and wrote blog content for blog.sonesta.com

Published a monthly newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media channels for guest/customer service issues and liaised with customer care for issue resolution

Partnered with influencers and property field marketing teams on collaborations

Created and revised corporate social standards, including working with a legal team to maintain adherence to laws and regulations

Travel, Wine, Dine

My blog, Travel, Wine, and Dine, which I  maintained as a creative and networking outlet for over nine years, expanded my knowledge of the food and beverage and hospitality industries. 
In addition, it has immersed me in Social Media, becoming a great asset to my career in the field. As my own social reach grows so does that of clients I am working with. 

My writing has been featured in a variety of places, most recently on Stay.com, a guide for Boston wine lovers: http://www.stay.com/boston/guides/555460-baac37b9/boston-for-wine-lovers/


http://www.boston.com/lifestyle/blogs/thenextgreatgeneration/2012/05/bostons_top_7_young_pinterest.html

It was also recognized as an account to follow and a must-read local food blog by BostInno: 

http://bostinno.com/2012/08/21/10-drool-worthy-local-foodie-accounts-to-follow-on-pinterest/

http://bostinno.com/2012/08/08/boston-food-bloggers/#ss__198643_1_0__ss

I am a Stay.com local expert.

Blogging has provided me with countless opportunities for writing, creating content strategy and editorial calendars, and networking with other bloggers and media outlets. The experience I have as a result of my blog has been an asset to my Marketing, Social Media, and PR work and the clients that I work with.

Travel and Food Blogger, Content Creator

Hampshire County Regional Tourism Council

In  this consulting role, I supported domestic and international public relations for a Massachusetts-based tourism office. I created pitches and press releases, conducted media and influencer outreach, planned media tours and itineraries, and followed up on coverage. 

In this role I worked closely with team members to support marketing and social media efforts and to develop ideas to drive tourism to the region.

Public Relations Communications Consultant

Developed content strategy, write copy, and managed engagement on all social media channels for hotel and restaurant

Developed media lists and relationships with relevant media to secure ongoing coverage of hotel renovation re-launch, special events, packages, and promotions

Wrote all communications, including press releases and email pitches 

Managed agency relationships, including search, creative, and media

Managed Marketing initiatives including website, emails, and collateral, as well as internal hotel guest and employee communications, signage, coupons, etc. 

Planned and promoted press and public events to drive traffic to and awareness about the hotel and restaurant

Worked closely with Director of Sales & Marketing and Director of Revenue to develop robust packages and event ideas 

Coordinated and hosted media opportunities including television and photo shoots

Managed online reputation and reported results weekly to the executive team

Developed and managed community relationships, secured opportunities for participation in culinary and charity events

Communications and Media Relations Manager, Royal Sonesta Hotel Boston

Connelly Partners

Coordinated and facilitated international and domestic media and trade familiarization tours to promote Massachusetts as a premier travel destination on behalf of the Massachusetts Office of Travel & Tourism

Drafted press releases, press leads, and various other communications

Developed media lists and worked closely with key journalists to develop story ideas

Actively sought out opportunities to secure press coverage for clients

Tracked, clipped, and reported on press coverage on a monthly basis

Developed social media strategy and content recommendations

Planned and executed media events

Public Relations and Social Media Manager

Zipcar

Worked with Creative team on social media strategy

Developed social media content calendars

Provided direction for the social media efforts of City Marketing Managers around the US and UK

Worked on special projects such as contests and promotions

I was hired by Zipcar specifically on a contract basis, and though they hired a full time Social Media Manager, I continued to work with them as-needed to write content and work on special projects.

Social Media and Marketing Manager - Contract

Vista Higher Learning

Wrote and edited print and Web content, including press releases, brochures, sales collateral, and email campaigns

Developed and implemented early social media strategy for customer engagement 

Launched special promotions and contests to engage potential customers and education-related media 

Worked with the sales team to solicit feedback and ensure consistency and effectiveness of messages

Managed external vendors on the design and production of Marketing projects

Solicited product feedback by commissioning competitive Marketing reviews and surveys

Managed purchase requisitions and tracked invoices to budget

Managed advertising campaigns

Marketing Communications Manager

Marketing Communications Consultant and Advisor with experience in PR | Organic Social Media | Influencer Campaigns | Copywriting | Paid Social Media

I have over 15 years of communications experience, with a background that encompasses a variety of areas of work and industries, in-house, agency-side, and as an independent consultant. The following roles are just a few that I have held over the years. 

- Managed employer brand social media at Sazerac Company for almost two years
- Led public relations efforts for Hampshire County Regional Tourism Council for five years
- Worked with Sonesta Hotels for eight years, two years on-property as Communications and Media Relations Manager and six years as a consultant, leading corporate social media and blog efforts


My core competencies include social media strategy, content, and community management, influencer and media relations, copywriting projects, and paid social media campaigns. I have worked with clients across various industries, such as hospitality, real estate, education, and wine and spirits. I am passionate about creating engaging and authentic content, building strong and lasting relationships, and delivering results that exceed expectations.

Meghan Malloy

UBS Optimus Foundation | UBS Global Visionaries | Philanthropy Advisory Services

In this role, I create and manage outstanding content and client experience to inspire more people to take action to address the world's biggest social and environmental challenges. I tell impact stories across our digital channels, including owning organic and paid social media on LinkedIn, Facebook, and Instagram, increasing our owned following by 460% in my first six months by building strong, unique social presences for our key leaders.

I contribute to the development of thought leadership and client guides projects related to philanthropy and social impact including writing, editing, publishing and preparing the activation plan and assets as well as generate reports to demonstrate the impact of our activities and achievement of our KPIs.

Content & Communication Specialist -- Social Impact

After managing social media platforms for clients for several years, I started creating video content for my personal TikTok in July 2021. On my channel, I talk about my life living in London as an American and highlight my hobbies and passions including reading and F1. Fast forward to today and I have grown my account to nearly 7,000 followers and built an online and in-person F1 fan community of 200 members called Zoom Zoom.

I also offer freelance social media management and digital strategy services to small businesses and startups.

Social Content Creator & Social Media Consultant

GingerMay 

In this role, I helped digital advertising and emerging tech companies tell their stories in the press. Together with my team, I developed and executed successful PR and digital campaigns by identifying interesting news angles, drafting compelling copy, and cultivating relationships with journalists across leading technology outlets and verticals, including TechCrunch, Morning Brew, Digiday, and Metro UK.

As an account manager, I liaised directly with my clients and managed internal timelines and processes. Additionally, I led on the development of the company's social media program for clients, including overseeing the strategy for social campaigns, developing and implementing internal processes, training staff, and pitching for new business.

Public Relations Account Manager

Australian Department of Foreign Affairs and Trade

My main responsibility included developing and implementing a social strategy to showcase Australian artists and raise brand awareness of the Season, including the capture and creation of video and graphic assets and day-to-day management of all owned channels. The highlight of this role was attending Edinburgh Fringe on behalf of the High Commission and working with comedians, musicians, and artists to facilitate the cultural diplomacy objectives for the Season.

Outside of social media, I also collaborated with the development team to ensure the smooth delivery of stakeholder engagement events for government leaders, donors, and celebrities surrounding key moments, such as BBC Proms, including managing guests lists, designing invitations, and overseeing day-of event execution.

The UK/ Australia Season was a year-long cultural arts exchange between the two nations. I joined the team on a contract-basis to support the initiative during their busiest season.

Events & Engagement Officer, Australia in the UK Season

BolognaBookPlus

I had the opportunity to join the BolognaBookPlus team ahead of their first in-person Fair, building up the organization's social following and establishing their brand online.

In the eight weeks leading up to the Fair, I created and posted consistent social content across Twitter, Facebook, LinkedIn, and Instagram in an effort to drive ticket sales and establish the BBPlus name within the broader publishing conversation. During the Fair, I managed in-the-moment social content for Twitter and Instagram, including live tweeting speaker events, posting content with exhibitors, and engaging with event attendees.

Achievements:
-162% increase in followers across social accounts
-450k reach across Twitter and Instagram during BBPlus 2022

Social Media & Events Fellow

Laurens Group

Following the 2020 election, I had the opportunity to work with Push Digital’s CEO to launch a sister strategic communications group. That firm became Laurens Group, which officially launched in January 2021.

As with most start-ups, my responsibilities were split between client services and internal management. Externally, I served as an account director on several client accounts across varying industries developing statewide and national public relations, brand reputation, and crisis management campaigns. To execute these campaigns, I managed a team of three account executives and liaised with our creative and advertising teams at Push Digital.

And internally, I managed our branding and marketing strategies—including the launch and production of a crisis communications podcast—in addition to overseeing our business development efforts and day-to-day firm operations. 

Second to seeing the firm successfully launch, I am most proud of securing news articles and op-ed placements for clients in The Post & Courier, Fox News, The Charleston Regional Business Journal, The Moultrie News, The Charleston City Paper, SC Business News, and Brewbound.com as well as booking TV news interviews with a number of regional outlets.

Account Director

Non-profit

One of my passions in life is helping other women succeed. Through this part-time role, I connected with young female professionals across the U.S. and helped them start and advance in their careers. As the PN Coordinator, I offered professional development consultations for members and planned and executed educational events as well as worked to build out their membership base and continue to grow their young professionals community.

Professional Network Coordinator

Push Digital, LLC

In a campaign cycle when most of the world was at a standstill, digital communications and advertising flourished. From the first day I joined Push through Election Day, I managed between five and eight client relationships simultaneously, including two successful Congressional re-elect campaigns and two successful Congressional open seat campaigns as well as national campaigns for PACs, interest groups, and committees.

Working with our creative and advertising teams, I innovatively told client stories in crowded markets by developing integrated multi-channel digital strategies and executing social media and paid advertising campaigns, with budgets ranging from as little as $500/month to as large as $150,000/month for Facebook, CTV, PreRoll, and Display. I also ran cohesive email fundraising strategies, raising over $250,000 for candidates in Q2 and Q3 of 2020.

Internally, I contributed to firm business development, training, and marketing efforts. 

Achievements: 2021 Pollie Winner for Internet Advertising for a U.S. Congressional Race

Senior Account Executive

Purple Strategies

At Purple, I had the opportunity to delve deeper into client issues and learn more about new industries than I’ve ever been able to do before. Through this role, I served as a campaign coordinator on multiple corporate reputation projects managing team administration and external deliverables, contributing to the development of strategic communications solutions and public affairs proposals for Fortune 50 companies

When I found myself with extra time on my hands during work hours, I reached out to our Director of New Business and Marketing. This was the best decision I could have made. Following this, I spent many of these additional hours at Purple coordinating the creation of business development proposals and pitches and developing an internal social media plan to relaunch Purple social channel efforts.

Through both my internal and external roles, I worked across a variety of industries, including energy, labor, food & beverage, technology, and transportation.

Communications Associate

Governor Larry Hogan, Maryland

I had the honor of serving as the deputy press secretary to Governor Larry Hogan—the most popular governor in the country—in his official office during the 2018 re-election cycle. My day-to-day responsibilities included social media posting and management for the Governor’s 200,000 followers, media relations, daily news clips, and general constituent communications. 

I am most proud of working with the Lieutenant Governor—Boyd Rutherford—in my downtime to fully establish his brand and build his following. In eight months, through eye-catching graphics, engaging video series, and establishing a consistent brand narrative I increased his social following by over 25%.

Deputy Press Secretary

Hello, I’m Marisa, an American comms creative and strategist living in London!

On the work side, I especially enjoy building brands via organic social media, growing and managing communities, and developing integrated campaigns. On the personal side, I like reading contemporary romance and investigative journalism books, watching F1 on Sundays, and trying out new recipes and red wines in my free time.

A brief introduction to what you'll find below in my experience:
-I'm a digital specialist, content creator, social media strategist, brand positioner and crisis manager;
-I've worked with Fortune 50s, Foundations, interest groups, nonprofits, political candidates, small businesses, and public officials in both agency and in-house environments; and,
-I've worked in industries ranging from energy and labor to technology and health care to financial services and social impact.

Keep scrolling to learn more!

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