Pop! Marketing Communications

Open to new projects! Influencer collaborations, media relations, social media strategy, social media content, social media community management, media experiences

Recent Work

Sazerac Company Employer Brand Social Media - January 2023 - October 2024

Hotel Northampton	Feb 2016 - present
Social Media/PR Consultant

Oversee social media management and media/influencer relations

HB Real Estate	Feb 2021 - November 2023
Social Media Consultant

Spearhead all aspects of social media community management, including content calendar and paid social media for busy real estate brokerage

Sonesta International Hotels Corporation	Feb 2016 - April 2022
Corporate Social Media & Blog Content Lead

Provided support and created training for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for growing hotel company

Created and managed blog content calendar, wrote content for blog.sonesta.com

Worked with marketing team on content for newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media for customer service issues, liaised with customer care for resolution

Partnered with influencers and field marketing teams on collaborations

Created and revised corporate social standards, worked with legal team to maintain adherence to laws and regulations


Self Employed	June 2015 - present
Marketing Communications/PR Consultant

Full service social media management for Sonesta Hotels

Media relations, media tours, social media content, and destination marketing for Hampshire County Regional Tourism Council

Social media community management, web + email content for Olive Connection 

Social media strategy, content, community management for Nautical Gin

Social media strategy and content for Wines of Alentejo US

Social media strategy, content, and PR for Sonoma Wine Country Weekend

Social strategy, content, and influencer relations for Nova Star Cruises

Marketing Communications Consultant

Hotel Northampton

Since 2016 I have worked with Hotel Northampton on social media strategy, community management, content creation and curation, media relations, influencer campaigns, social sweepstakes, and other related activities.

Social Media Marketing Consultant

Sazerac Company

Collaborate with Talent Acquisition, University Relations, and Marketing teams on social strategy

Develop, maintain, and own the content strategy and calendar for all Sazerac Employer Brand platforms 

Plan, schedule and publish organic social content 

Write paid and organic copy for all major social media platforms

Monitor and moderate all social mentions across social channels to maintain engagement with followers (team members and future team members) 

Support Talent Acquisition with recruitment marketing and media requests related to sourcing candidates and overall recruitment advertising needs 

Work as a liaison between Talent Acquisition and Marketing teams to understand recruitment goals, design appropriate materials/content and place asset requests when necessary

Create and conduct training for Talent Acquisition and HR teams to support social distribution of open roles

Cultivate relationships with various departments to create opportunities for people and culture content and engagement

Employer Brand Social Media Manager - Contract

Sonesta Hotels

Corporate Social Media & Blog Content Lead

Provided support for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for a growing hotel company

Created and managed blog content calendar and wrote blog content for blog.sonesta.com

Published a monthly newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media channels for guest/customer service issues and liaised with customer care for issue resolution

Partnered with influencers and property field marketing teams on collaborations

Created and revised corporate social standards, including working with a legal team to maintain adherence to laws and regulations

Travel, Wine, Dine

My blog, Travel, Wine, and Dine, which I  maintained as a creative and networking outlet for over nine years, expanded my knowledge of the food and beverage and hospitality industries. 
In addition, it has immersed me in Social Media, becoming a great asset to my career in the field. As my own social reach grows so does that of clients I am working with. 

My writing has been featured in a variety of places, most recently on Stay.com, a guide for Boston wine lovers: http://www.stay.com/boston/guides/555460-baac37b9/boston-for-wine-lovers/


http://www.boston.com/lifestyle/blogs/thenextgreatgeneration/2012/05/bostons_top_7_young_pinterest.html

It was also recognized as an account to follow and a must-read local food blog by BostInno: 

http://bostinno.com/2012/08/21/10-drool-worthy-local-foodie-accounts-to-follow-on-pinterest/

http://bostinno.com/2012/08/08/boston-food-bloggers/#ss__198643_1_0__ss

I am a Stay.com local expert.

Blogging has provided me with countless opportunities for writing, creating content strategy and editorial calendars, and networking with other bloggers and media outlets. The experience I have as a result of my blog has been an asset to my Marketing, Social Media, and PR work and the clients that I work with.

Travel and Food Blogger, Content Creator

Hampshire County Regional Tourism Council

In  this consulting role, I supported domestic and international public relations for a Massachusetts-based tourism office. I created pitches and press releases, conducted media and influencer outreach, planned media tours and itineraries, and followed up on coverage. 

In this role I worked closely with team members to support marketing and social media efforts and to develop ideas to drive tourism to the region.

Public Relations Communications Consultant

Developed content strategy, write copy, and managed engagement on all social media channels for hotel and restaurant

Developed media lists and relationships with relevant media to secure ongoing coverage of hotel renovation re-launch, special events, packages, and promotions

Wrote all communications, including press releases and email pitches 

Managed agency relationships, including search, creative, and media

Managed Marketing initiatives including website, emails, and collateral, as well as internal hotel guest and employee communications, signage, coupons, etc. 

Planned and promoted press and public events to drive traffic to and awareness about the hotel and restaurant

Worked closely with Director of Sales & Marketing and Director of Revenue to develop robust packages and event ideas 

Coordinated and hosted media opportunities including television and photo shoots

Managed online reputation and reported results weekly to the executive team

Developed and managed community relationships, secured opportunities for participation in culinary and charity events

Communications and Media Relations Manager, Royal Sonesta Hotel Boston

Connelly Partners

Coordinated and facilitated international and domestic media and trade familiarization tours to promote Massachusetts as a premier travel destination on behalf of the Massachusetts Office of Travel & Tourism

Drafted press releases, press leads, and various other communications

Developed media lists and worked closely with key journalists to develop story ideas

Actively sought out opportunities to secure press coverage for clients

Tracked, clipped, and reported on press coverage on a monthly basis

Developed social media strategy and content recommendations

Planned and executed media events

Public Relations and Social Media Manager

Zipcar

Worked with Creative team on social media strategy

Developed social media content calendars

Provided direction for the social media efforts of City Marketing Managers around the US and UK

Worked on special projects such as contests and promotions

I was hired by Zipcar specifically on a contract basis, and though they hired a full time Social Media Manager, I continued to work with them as-needed to write content and work on special projects.

Social Media and Marketing Manager - Contract

Vista Higher Learning

Wrote and edited print and Web content, including press releases, brochures, sales collateral, and email campaigns

Developed and implemented early social media strategy for customer engagement 

Launched special promotions and contests to engage potential customers and education-related media 

Worked with the sales team to solicit feedback and ensure consistency and effectiveness of messages

Managed external vendors on the design and production of Marketing projects

Solicited product feedback by commissioning competitive Marketing reviews and surveys

Managed purchase requisitions and tracked invoices to budget

Managed advertising campaigns

Marketing Communications Manager

Marketing Communications Consultant and Advisor with experience in PR | Organic Social Media | Influencer Campaigns | Copywriting | Paid Social Media

I have over 15 years of communications experience, with a background that encompasses a variety of areas of work and industries, in-house, agency-side, and as an independent consultant. The following roles are just a few that I have held over the years. 

- Managed employer brand social media at Sazerac Company for almost two years
- Led public relations efforts for Hampshire County Regional Tourism Council for five years
- Worked with Sonesta Hotels for eight years, two years on-property as Communications and Media Relations Manager and six years as a consultant, leading corporate social media and blog efforts


My core competencies include social media strategy, content, and community management, influencer and media relations, copywriting projects, and paid social media campaigns. I have worked with clients across various industries, such as hospitality, real estate, education, and wine and spirits. I am passionate about creating engaging and authentic content, building strong and lasting relationships, and delivering results that exceed expectations.

Meghan Malloy

Jacq Riseling

Collibra

- Develops and executes Collibra’s comprehensive social media strategy and content calendar, overseeing management and implementation across diverse platforms.

- Leads the creation and execution of strategic social media initiatives, contributing to integrated campaigns aligning with sales, marketing, and corporate goals.

- Manages and elevates Collibra’s corporate and executive social media presence on LinkedIn, Twitter, Facebook, Instagram, and YouTube, ensuring a consistent brand voice and engaging content.

- Establishes meaningful relationships with key industry influencers, fostering connections that bolstered the brand's credibility and visibility.

- Regularly monitors performance metrics, analyzes growth data, and generates insightful monthly social reports, leveraging findings to enhance strategies and drive improvements.

- Involved in Award Winning Campaign centered around AI governance and recognized for the following Communicator Awards: 

- Excellence Award for Campaign B2B for Branded Content
- Distinction Award for Campaign B2B for Integrated & Multi-Channel
- Distinction Award for Campaign B2B for Online Advertising & Marketing

https://www.collibra.com/us/en/blog/collibra-wins-prestigious-2024-communicator-award-for-ai-governance-campaign

Social Media Manager

Experienced B2B Social Media Consultant dedicated to cultivating thought leaders in the digital landscape. Expert in crafting compelling content, fostering engagement, and strategically positioning individuals and brands for influence.

Brands: Seek.ai, Salespeak.ai

Social Media Consultant

Monte Carlo

Meme-queen and social media maven for Monte Carlo: The Data Observability platform.

- First social media hire

- 2X'd followers across LinkedIn, Twitter, and Reddit

- Launched the first-ever employee advocacy program

- 2X'd executive thought leadership personal LinkedIn pages

- Launched company TikTok presence

- Increased website traffic from organic social by 168%
 

Co-leader in #queery Monte Carlo’s first ever LGBTQIA+ ERG

Alder & Co.

Grow & Manage Tofu-A Climate Tech Marketers Community
Coordinate partnerships and collaboration opportunities for community members
Manage and implement content creation for bi-weekly newsletter

Community & Social Media Coordinator

Cultural Avid

(Formerly known as MinTech Agency) 
Researches and Prepares content for blog posts, bi-weekly newsletter, and social media content.
Designs and implements social media marketing campaigns.
Tracks, analyzes, and reports on campaign performance and optimizes based off of data analysis
Designs, implements, manages, and analyzes email campaigns, subscribers, and activity.
Updating the website with new content as needed, i.e. blog posts.
Plans and executes monthly/quarterly events including outreach.
Uses Canva and other design tools to create marketing materials and social posts.
Directs organizational partnership channels, pitch strategy, and outreach needs.

Marketing Coordinator

PARMA Recordings, LLC

Created highly responsive and scalable web applications for use in different client environments.
Attracted users to websites with professional, user-friendly designs and clean code for high-performance operation.
Completed new development work and updates using multiple programming languages.
Managed internal website requests.

Junior Web Developer

Annette Meyer Studios

Coordinated media outreach for events and local partnerships
Led marketing research projects to gain consumer insights that led to improved marketing strategy and
communications.
Furthered marketing goals and generated well-cultivated partnerships in target markets.
Contributed to strategic content development for external website, employee intranet, social media, public relations, and other communication channels.

Director of Operations & Marketing

Social Media Manager | Content Creator | Jacq of all Trades

Social media strategist specializing in technical audience engagement and B2B technology marketing. Proven track record of:

→ Translating complex technical concepts into compelling social narratives
→ Building engaged developer and technical communities
→ Driving measurable growth for B2B SaaS and AI companies
→ Leading thought leadership programs for technical founders

Currently driving social strategy at Collibra Inc, where I've achieved:
• 132% increase in website traffic conversion
• 23% follower growth in technical audiences
• 3.9M+ impressions across technical content campaigns

Expertise in: Technical Content Strategy | Community Management | Social Analytics | Developer Relations | Crisis Communications | Product Launch Marketing

- Technical Marketing
- Social Media Strategy
- AI Marketing
- Developer Relations
- Community Management
- B2B Technology
- Content Strategy
- Social Analytics
- Growth Marketing
- Technical Communication

taplio

The Battle

Meghan Malloy

Jacq Riseling

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