Marketing Communications Consultant and Advisor with experience in PR | Organic Social Media | Influencer Campaigns | Copywriting | Paid Social Media

I am a seasoned marketing communications professional with over 15 years of experience. My background includes experience on the agency side, as a consultant, and in-house, in hospitality, travel and tourism, retail, publishing, and food and beverage. 
I spent two years on property managing marketing communications at the Royal Sonesta Boston before leaving to become a consultant on projects including Sonoma Wine Country Weekend and Nova Star Cruises, later adding management of Sonesta Hotels’ corporate social media to my roster for six years. I spent over five years managing public relations for Hampshire County Regional Tourism Council (Western Massachusetts), securing dozens of influencer and media visits throughout this time. 

Most recently I led social media efforts for Sazerac Company’s employer brand (parent to 450+ spirits brands, including Buffalo Trace, Myers’s Rum, and Fireball), fully immersing myself in the social media strategy, content creation, and community management for the award-winning global company. 

A graduate of the University of Massachusetts, Amherst, I reside in Boston with my husband, six-year-old son and two cats. I am a 7-time marathoner, and avid traveler with the next trip always in the works and with Ireland being our home-away-from-home.

Meghan Malloy

Gigi Robinson, M.S., BFA

Content Creator Ambassador

Chronic Illness & Mental Health Advocate & Creator Economy Speaker 🗣️ | Author 📚| Nikon Creator📸 | Adobe Ambassador 🎨| Host of EYNIW 🎙️

Contact: Team@gigirobinson.com

As a leading voice in the creator economy, I use public speaking, digital storytelling, and advocacy to bridge the gap between brands, talent, and communities fostering more inclusive, dynamic, and purpose-driven spaces through social media content. I also am a huge advocate for chronic illness and mental health, online. 

My What:

I envision a world where creators, entrepreneurs, and professionals feel valued, supported, and empowered to thrive in their industries. I bring people together to discuss how we make that vision a reality.

My Why:

I believe knowledge and accessibility are the keys to personal and professional fulfillment.

As a Creative Strategist & Thought Leader, I elevate conversations around the intersection of creators, digital wellness, and health advocacy.

🎙 Check out my podcast playlist! → https://open.spotify.com/playlist/06MO0hiSQQuB6GFWl3M1vj?si=e77d38c57d9043a1 

Topics you'll find:

🚀 The Future of the Creator Economy
💡 Gen Z Entrepreneurship
🎤 Personal Branding & Storytelling
🙋‍♀️ Patient Advocacy for Chronic Illness & Mental Health

Outside of Work, You’ll Find Me:
🧑‍🤝‍🧑 Building communities Online and IRL 
💰 Creating ads & speaking on stages or boardrooms 
📚 Writing a book & mentoring others through my businesses

(Please send me connection request, I love meeting like-minded thinkers!)

TikTok Creator

Creates original content @itsgigirobinson on the TikTok platform and collaborates with brands through the TikTok Creator Marketplace with over 130K followers

On March 14, 2026, I’ll be co-hosting an intimate breakfast that I am calling the Creator Table by Hosts of Influence® with my friend Victoria, Minding Her Own Business, We Are Front Desk! We are bringing together creator economy leaders, creatives, and founders who are curious about how creators brainstorm, collaborate, and document their work.

This is not a panel. It is not a crowded mixer. It is a curated, intentional room designed for real conversations about where the creator economy is heading and how personal brands are evolving into sustainable businesses.

The creator economy is maturing, founders are thinking differently about showing up online, and brands are looking for more than just distribution these days. Everyone wants partnership, insight, and community. That is exactly the environment that this breakfast is designed to foster.

We are keeping it intimate on purpose. And to the brands paying attention 😎 and you are interested in sponsoring or supporting the experience, tap in.

And if you are a creator, operator, or founder building in this space, comment to get on the waitlist. 

I cannot wait... AUSTIN, HERE WE COME! 

#SXSWcreators #hostsofinfluence #thecreatortable

Gigi Robinson ®

Brand Designer, Speaker, Author, 500K+ followers 🗣️ @itsgigirobinson @zekeandtrixie | Founder of Hosts of Influence® & It’s Gigi | PRH A Kids Book About Chronic Illness | Adobe Express & Acrobat Brand Ambassador

I'm excited to attend POSSIBLE 2026, the must-attend marketing event of the year. Can't wait for meaningful conversations and bold ideas driving the future of marketing. If you're going, let's connect in Miami. → https://lnkd.in/eAgaMzHe #MeetMeAtPOSSIBLE2026

POSSIBLE is the most impactful marketing event where leaders from brands, agencies, media, creative, culture, and technology drive business forward. Join the entire marketing ecosystem in Miami Beach, April 27-29, for three epic days of content, connection, and inspiration. #POSSIBLE2026 POSSIBLE

Gigi Robinson ® 

I had the opportunity to host the Creator Simulator Workshop at the Ad Age NextGen Marketing Summit, and honestly, it was a bit of a full circle moment for me.

Getting to stand in a room full of marketers, brand leaders, and industry operators and walk through how creators actually think about content, briefs, and partnerships felt like a dream come true. For years I’ve lived on both sides of this ecosystem…as a creator working with brands and as someone helping companies better understand how to collaborate with creators in ways that actually work.

The goal of the workshop was simple… how can we help marketers experience what it feels like to be on the creator side of the brief? Together we unpacked why so many campaigns struggle before the content is even made, what makes a brief “creator-first,” and how brands can design partnerships that allow creators to bring their real voice, audience understanding, and storytelling to the table.

What made the session so special was the energy in the room. People weren’t just listening to me speak on stage; we had everyone step into the mindset of a creator and rewrite the brief that way. Watching that shift happen in real time is exactly why I love doing this work.

A huge thank you to the Ad Age team for creating space for conversations like this and to everyone who showed up ready to learn, collaborate, and rethink how brands and creators can work together. More of this, please, & more to come from Hosts of Influence® so stay tuned 👀

#itsgigirobinson #hostsofinfluence

Being an Adobe Express Ambassador for the past 3.5 years has genuinely been one of my favorite partnerships of all time. And what makes it special isn’t just the campaigns that I am able to participate in, it’s the trust that the brand has given to me. Adobe has consistently given me the creative freedom to share how I actually use their tools in my day-to-day work as a creator, speaker, and founder, and that kind of brand-creator-alignment is rare.

And now… they’re opening the program up to more creators! So if you’ve ever wanted to collaborate with a brand that values authentic storytelling and long-term relationships, this is your moment.

Comment “APPLY” and I’ll send you the link to learn more 🤩

#AdobeAmbassadors #Ad #MyAdobeAmbassadorStory

Brand partnership • Brand Designer, Speaker, Author, 500K+ followers 🗣️ @itsgigirobinson @zekeandtrixie | Founder of Hosts of Influence® & It’s Gigi | PRH A Kids Book About Chronic Illness | Adobe Express & Acrobat Brand Ambassador

Speaking at the Ad Age Next Gen Marketing Summit 
was one of those moments where you walk off stage thinking, "Wow, that room really showed up." Instead of a traditional presentation, I structured the session more like a workshop. We discussed how creators approach campaigns and why the best marketing happens when brands understand the creative process behind the content they commission.

To bring that to life, I shared three partnership examples I’ve created with Adobe Acrobat, highlighting PDF Spaces and AI Assistant. When I’m preparing a talk, reviewing campaign materials, or using Generate Presentation to shape a creative treatment, I’m typically working across a stack of documents including research, inspiration links, brand guidelines, notes to self, and multiple drafts. PDF Spaces brings all of that into one organized hub, making it easier to structure ideas, connect insights, and move from concept to execution without constantly switching between tabs. AI Assistant helps me quickly extract key takeaways, summarize information, and refine messaging so I can stay focused on the creative direction rather than getting buried in the details.

We used that same approach live during the session. I challenged the room to think like creators by building a campaign brief from scratch, with Acrobat at the center of the process. Instead of starting with slides, we started with the information, thinking about the persona of the person who would USE this product and how they could create a piece of content about it, and then created a content brief that the creators could actually run with.

The energy in the room was incredible. People threw out some incredible ideas, challenged assumptions, and thought outside the box about how brands and creators can collaborate better. And it just left me thinking of how incredible the teams involved in this opportunity were and how eager they were to allow me to curate and lead a session that felt more like a conversation than a lecture. As always, thank you to Adobe Acrobat for supporting the workflow that helped bring it all together! 

#ad #AdobePartner #AdobeAcrobat #AdAge #NextGenMarketing

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Over the years, I have developed the muscle of Public Speaking at conferences, at universities, and I local events. And the one thing that always comes up is, how do you beat the nerves? And to be fully honest aside from not really getting nerves… I literally just remind myself that I was asked to be in the room for a reason and people are specifically inviting me to be on stage so that they can hear me speak and share insights with them. Why would I be nervous?

So if you’re reading this, and you have a Public Speaking getting up or you wanna get into Public Speaking… Just know that if you’re invited, you have no need to be nervous! You’re meant to be there so embrace that confidence and bring your special energy!

#publicspeaking #itsgigirobinson

SXSW, AUSTIN, ARE YOU READY?

Join me and Victoria Mariscal for coffee, on us THIS SATURDAY!

Sponsored by Clapper.

Sign up here: https://luma.com/bcv3b3cl 

#sxswevents #sxsw #itsgigirobinson

I am heading to Austin for the FIRST time ever for SXSW... 🤠 

In true Gigi fashion, I have to host an event, and I am super excited to be co-hosting the event with Victoria Mariscal called Coffee Talk at SXSW, and Clapper is the sponsor! It will be an intimate gathering for founders, marketers, and creators who want real conversations about what's actually working in the creator economy. 

AND the best part is that coffee is on us ☕  !  If you're in Austin for SXSW this weekend and want in, grab a spot below ⬇️

https://lnkd.in/dY8QFQPG

#SXSWevents #SXSW #CreatorEconomy #Clapper #Austin

Open article: Coffee Talk @ SXSW · Luma by luma.com

Author of Career Cheat Codes | Keynote Speaker | 600k Community | Building Personal Brands Without the Cringe

View Courtney Johnson 📣 Social Media’s profile

My friend Gigi Robinson ® became a Sports Illustrated swimsuit model from a single LinkedIn post. 👙 

Yes, you read that right.

She didn't slide into a flood of Instagram DMs.
She didn't cold call anyone.
She didn't send emails that got sent straight to spam.

She posted on LinkedIn.

And someone at Sports Illustrated (who she tagged) SAW it.

2 weeks later, she was on a flight to the Dominican Republic.

This is what I keep trying to tell people:

LinkedIn is the biggest untapped market in the world right now.

On Instagram? You're competing with millions of creators for attention.
Cold calling? Straight to voicemail.
Cold emailing? Spam folder.

But LinkedIn?

It's a wide open field.

The mega powerful people — the decision makers, the executives, the people who can actually change your life?

They're scrolling LinkedIn.

And they're actually READING.

No gatekeepers.
No algorithms burying you under dance videos.
No "seen" with no response.

Just your words in front of the exact people who need to see them.

Gigi proved it.

One post. One opportunity. Sports Illustrated!!!!!!

So if you're still sleeping on LinkedIn?

Wake up. 💓

The opportunity is literally just sitting there waiting for you to take it.

After years of going to conferences and realizing the best conversations never happen on stage, I’m hosting a fun Coffee Talk in Austin during SXSW. Me and Victoria Mariscal are taking over a really good coffee shop for a few hours and turning it into a mini hub for founders, marketers, and operators who actually want to talk shop. 

Our goal is to create real conversations about what we’re building, what’s scaling, what’s breaking, and where the creator economy is actually headed next. Think high-caliber people, low pressure, caffeine, and creating the kind of connections that don’t feel forced.

So if you’re heading to SXSW and want to be in the room, drop a ☕️ or DM me “Coffee Talk” and I’ll send the details. Space will be limited so it stays intimate, and brands if you want to slide into the DMs and get involved, sponsor the tab, or tap into a room full of decision-makers and creator-economy builders… there’s still time. 

#coffeetalk #sxswevent #itsgigirobinson #hostsofinfluence

Today was one of those days that made me pause and realize how much life has changed since I was a college student trying to figure everything out, especially during March 2020 when the world shut down. My morning started at 5:35 a.m., and for reasons I may never fully understand, I decided to boldly drive into Manhattan during rush hour. (Remind me never to do that again.) The destination, though, was worth it. 

I showed up to NYU School of Professional Studies to speak in Michael Kaye’s class and workshop with students on creative brand campaigns and influencer strategy, at the ripe time of 8:15am (kudos to the full class for being there AND bringing the energy that early). What was most fascinating was the class environment and how my own four-year BFA shaped the way I think about creativity. At the time, I didn’t know exactly where it would lead, but those years of learning how to think visually, conceptually, and strategically have paid off in ways I couldn’t have predicted. Now I find myself back in classrooms, not as the student, but as someone invited to help mentor the next generation of creative thinkers.

What has been especially striking in these workshops is how quickly the landscape is evolving. This is now the third class I’ve participated in where students are tasked with developing influencer or PR campaigns for real products based on cultural moments and trends. The difference today is that generative AI tools like Firefly, Sora and Gemini are now part of their everyday homework. Students can move from idea to visual concept almost instantly, generating campaign assets and exploring directions far faster than we ever could when I was a student.

It was honestly a little shocking to watch. The speed at which ideas can now be tested and visualized is something I never had access to as a student; we had to do it the old-fashioned way by using vectors, photography, mockups, and warping. At the same time, it raises important questions about how creative thinking, originality, and strategy evolve when the tools become this powerful.

More than anything, though, it’s a privilege to be invited into these classrooms and workshop ideas with students who are just beginning their careers. Their curiosity, ambition, and willingness to experiment with new tools is inspiring, and it reminds me how important it is to stay open to learning no matter where you are in your journey.

#professionaldevelopment #nyuspeaker #publicspeaker #itsgigirobinson

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