Pop! Marketing Communications

Open to new projects! Influencer collaborations, media relations, social media strategy, social media content, social media community management, media experiences

Recent Work

Sazerac Company Employer Brand Social Media - January 2023 - October 2024

Hotel Northampton	Feb 2016 - present
Social Media/PR Consultant

Oversee social media management and media/influencer relations

HB Real Estate	Feb 2021 - November 2023
Social Media Consultant

Spearhead all aspects of social media community management, including content calendar and paid social media for busy real estate brokerage

Sonesta International Hotels Corporation	Feb 2016 - April 2022
Corporate Social Media & Blog Content Lead

Provided support and created training for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for growing hotel company

Created and managed blog content calendar, wrote content for blog.sonesta.com

Worked with marketing team on content for newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media for customer service issues, liaised with customer care for resolution

Partnered with influencers and field marketing teams on collaborations

Created and revised corporate social standards, worked with legal team to maintain adherence to laws and regulations


Self Employed	June 2015 - present
Marketing Communications/PR Consultant

Full service social media management for Sonesta Hotels

Media relations, media tours, social media content, and destination marketing for Hampshire County Regional Tourism Council

Social media community management, web + email content for Olive Connection 

Social media strategy, content, community management for Nautical Gin

Social media strategy and content for Wines of Alentejo US

Social media strategy, content, and PR for Sonoma Wine Country Weekend

Social strategy, content, and influencer relations for Nova Star Cruises

Marketing Communications Consultant

Hotel Northampton

Since 2016 I have worked with Hotel Northampton on social media strategy, community management, content creation and curation, media relations, influencer campaigns, social sweepstakes, and other related activities.

Social Media Marketing Consultant

Sazerac Company

Collaborate with Talent Acquisition, University Relations, and Marketing teams on social strategy

Develop, maintain, and own the content strategy and calendar for all Sazerac Employer Brand platforms 

Plan, schedule and publish organic social content 

Write paid and organic copy for all major social media platforms

Monitor and moderate all social mentions across social channels to maintain engagement with followers (team members and future team members) 

Support Talent Acquisition with recruitment marketing and media requests related to sourcing candidates and overall recruitment advertising needs 

Work as a liaison between Talent Acquisition and Marketing teams to understand recruitment goals, design appropriate materials/content and place asset requests when necessary

Create and conduct training for Talent Acquisition and HR teams to support social distribution of open roles

Cultivate relationships with various departments to create opportunities for people and culture content and engagement

Employer Brand Social Media Manager - Contract

Sonesta Hotels

Corporate Social Media & Blog Content Lead

Provided support for social media content strategy/content for close to 300 US hotels

Led corporate social media brand accounts for up to 4 brands for a growing hotel company

Created and managed blog content calendar and wrote blog content for blog.sonesta.com

Published a monthly newsletter and corporate campaigns, supported by blog and social media

Represented the company on social media channels for guest/customer service issues and liaised with customer care for issue resolution

Partnered with influencers and property field marketing teams on collaborations

Created and revised corporate social standards, including working with a legal team to maintain adherence to laws and regulations

Travel, Wine, Dine

My blog, Travel, Wine, and Dine, which I  maintained as a creative and networking outlet for over nine years, expanded my knowledge of the food and beverage and hospitality industries. 
In addition, it has immersed me in Social Media, becoming a great asset to my career in the field. As my own social reach grows so does that of clients I am working with. 

My writing has been featured in a variety of places, most recently on Stay.com, a guide for Boston wine lovers: http://www.stay.com/boston/guides/555460-baac37b9/boston-for-wine-lovers/


http://www.boston.com/lifestyle/blogs/thenextgreatgeneration/2012/05/bostons_top_7_young_pinterest.html

It was also recognized as an account to follow and a must-read local food blog by BostInno: 

http://bostinno.com/2012/08/21/10-drool-worthy-local-foodie-accounts-to-follow-on-pinterest/

http://bostinno.com/2012/08/08/boston-food-bloggers/#ss__198643_1_0__ss

I am a Stay.com local expert.

Blogging has provided me with countless opportunities for writing, creating content strategy and editorial calendars, and networking with other bloggers and media outlets. The experience I have as a result of my blog has been an asset to my Marketing, Social Media, and PR work and the clients that I work with.

Travel and Food Blogger, Content Creator

Hampshire County Regional Tourism Council

In  this consulting role, I supported domestic and international public relations for a Massachusetts-based tourism office. I created pitches and press releases, conducted media and influencer outreach, planned media tours and itineraries, and followed up on coverage. 

In this role I worked closely with team members to support marketing and social media efforts and to develop ideas to drive tourism to the region.

Public Relations Communications Consultant

Developed content strategy, write copy, and managed engagement on all social media channels for hotel and restaurant

Developed media lists and relationships with relevant media to secure ongoing coverage of hotel renovation re-launch, special events, packages, and promotions

Wrote all communications, including press releases and email pitches 

Managed agency relationships, including search, creative, and media

Managed Marketing initiatives including website, emails, and collateral, as well as internal hotel guest and employee communications, signage, coupons, etc. 

Planned and promoted press and public events to drive traffic to and awareness about the hotel and restaurant

Worked closely with Director of Sales & Marketing and Director of Revenue to develop robust packages and event ideas 

Coordinated and hosted media opportunities including television and photo shoots

Managed online reputation and reported results weekly to the executive team

Developed and managed community relationships, secured opportunities for participation in culinary and charity events

Communications and Media Relations Manager, Royal Sonesta Hotel Boston

Connelly Partners

Coordinated and facilitated international and domestic media and trade familiarization tours to promote Massachusetts as a premier travel destination on behalf of the Massachusetts Office of Travel & Tourism

Drafted press releases, press leads, and various other communications

Developed media lists and worked closely with key journalists to develop story ideas

Actively sought out opportunities to secure press coverage for clients

Tracked, clipped, and reported on press coverage on a monthly basis

Developed social media strategy and content recommendations

Planned and executed media events

Public Relations and Social Media Manager

Zipcar

Worked with Creative team on social media strategy

Developed social media content calendars

Provided direction for the social media efforts of City Marketing Managers around the US and UK

Worked on special projects such as contests and promotions

I was hired by Zipcar specifically on a contract basis, and though they hired a full time Social Media Manager, I continued to work with them as-needed to write content and work on special projects.

Social Media and Marketing Manager - Contract

Vista Higher Learning

Wrote and edited print and Web content, including press releases, brochures, sales collateral, and email campaigns

Developed and implemented early social media strategy for customer engagement 

Launched special promotions and contests to engage potential customers and education-related media 

Worked with the sales team to solicit feedback and ensure consistency and effectiveness of messages

Managed external vendors on the design and production of Marketing projects

Solicited product feedback by commissioning competitive Marketing reviews and surveys

Managed purchase requisitions and tracked invoices to budget

Managed advertising campaigns

Marketing Communications Manager

Marketing Communications Consultant and Advisor with experience in PR | Organic Social Media | Influencer Campaigns | Copywriting | Paid Social Media

I have over 15 years of communications experience, with a background that encompasses a variety of areas of work and industries, in-house, agency-side, and as an independent consultant. The following roles are just a few that I have held over the years. 

- Managed employer brand social media at Sazerac Company for almost two years
- Led public relations efforts for Hampshire County Regional Tourism Council for five years
- Worked with Sonesta Hotels for eight years, two years on-property as Communications and Media Relations Manager and six years as a consultant, leading corporate social media and blog efforts


My core competencies include social media strategy, content, and community management, influencer and media relations, copywriting projects, and paid social media campaigns. I have worked with clients across various industries, such as hospitality, real estate, education, and wine and spirits. I am passionate about creating engaging and authentic content, building strong and lasting relationships, and delivering results that exceed expectations.

Meghan Malloy

Air is the "Salesforce" of creative operations, using technology to unlock creativity and automate the mindless tasks that marketers do every day to manage content. I'm a brand marketer at heart so am in the perfect position do what I love while helping other marketers and creatives do what they love too. In my role as a content strategist and producer I touch everything from Campaigns, Content, Influencer, Partnerships, PR, Events, Community and more.

- Led viral creative campaign with Jessica Walsh and It's Nice That, driving +300K impressions, +950% web traffic, and establishing partnership with Figma
- Supported multi-channel campaigns like Air 4.0, DAM Movie mockumentary, and Webby Activation, generating leads, MQLs converted into ARR
- Managed LinkedIn influencer partnerships with creators, generating audience engagement and brand visibility 
- Collaborated on SPACE events with 15x ROI, creating meaningful connections and driving $150K in business
- Secured feature in Notion’s Tools & Craft blog and launched creator template in Notion Marketplace

Content Strategist & Producer

Land of Hope

Land of Hope is a Christian charitable organization that I got involved with as the lead producer for Victorious Festival 2024 after attending the 2023 edition. Victorious is a two-day music event that brings thousands of people together to enjoy the best in Christian entertainment while spreading the Good News. I wore many hats including:

- managing artist and agency relationships for 8 artists including CeCe Winans, the best-selling and most awarded female gospel singer of all time
- coordinating 2 concerts in 2 arenas, each with 8000 person capacity, and 3 hour show time
- working with arena and production partners at Avenir Center (Moncton, NB) and The Great Auditorium (New Jersey, NJ)

Event Producer

TD is a global brand and industry leader in North America known as one of Canada’s Big 5. I’m a part of the marketing and colleague experience team based in the global headquarters where I influence digital strategy, social media communications, executive thought leadership and corporate branding for TD Securities. In a nutshell, I champion authenticity in social media and build human-centric brand.

- Managing key social marketing projects and campaigns for the global TDS brand
- Owning channels and editorial calendars for organic, paid and campaign-based content
- Leading short and long form copywriting for various digital communication channels
- Consulting internal stakeholders and leveraging social media trends and best practices
- Informing digital strategy, OKRs and KPIs with data insights, reporting and listening

Digital Marketing Strategist & Producer

Wealthsimple

Simply put, Wealthsimple makes powerful financial tools to help you grow and manage your money. For me, Wealthsimple isn't just another tech company, it's a tech company with a mission I can get behind - financial freedom for everyone regardless of age or net worth. I'm the social media marketer on the brand marketing team and work on our social strategy and content executions across various channels.

As the longest standing member of the social team some of my accomplishments include:
- Refreshed and implemented organic brand strategy customized for each social platform including Instagram, Twitter, LinkedIn and Facebook
- Managed organic content calendar using Asana/Google Workspace producing 20+ posts per month across 4 social channels for editorial, brand marketing, product marketing, employer brand and communications
- Developed go-to-market social strategy and execution for multiple product marketing launches including the TLDR newsletter, managed investing, DIY trading, crypto trading, spending/saving and tax
- Lead social community management for 400K+ followers across 4 channels including client experience, tone of voice, messaging guide, crisis response, incident management

Social Media, Content & Strategy

I joined Wealthsimple before 82% of the employee population and was part of the founding (2-person) social team. Being a part of the early start up stage I had significant impact in my role including:

- Created social, editorial, brand and product content for Instagram, Twitter, Facebook and LinkedIn including copywriting, calendar planning, content scheduling/publishing and reporting
- Built up organic community through human and client centric brand engagement, community management, surprise and delight, influencer campaigns and giveaway activations
- Developed social media response guide including best practices for community management, client experience, social messaging/tone and incident response
- Revamped process for monthly reporting and performance analysis resulting in defined metrics, improved strategy and % increase in reach and engagement month over month

Social Media, Community & Engagement

John Molson Marketing Association

The John Molson Marketing Association is a sub-organization at the John Molson School of Business. We host various marketing conferences, networking events, and resourceful workshops to help future marketing professionals better navigate the corporate world. I was the VP responsible for academic initiatives, events and workshops.

- Lead, designed and executed 3 hands-on workshops on relevant themes including personal branding, digital marketing and graphic design co-hosted by best in class industry professionals
- Collaborated with cross-functional teams in creative design, corporate relations, event management and finance to deliver 7 unique marketing events for 200+ attendees
- Established new standard for educational and experiential workshops resulting in sold out tickets, 100% attendance, positive feedback and delightful participant experience
- Partnered with academic department chair and faculty heads across multiple integrated touch points on long term strategies to enhance academic curriculum and bridge technical skill gap

Concordia University - John Molson School of Business

The John Molson School of Business (JMSB) is an AACSB accredited business school in Montréal, Canada providing an engaging learning and research environment that inspires students to go beyond the commonplace for the development of business and society. I was promoted within 8 months and was the 'face' of JMSB as the coordinator and team lead at the information desk directly reporting to the Office of the Dean.

- Coordinated day-to-day activities and operations of the information desk including weekly team resource planning, people managing and on-the-job training of 4-5 team members
- Introduced learning and development materials for information desk attendants resulting in consistency, and higher quality support for 300+ daily interactions
- Created delightful experiences for 9000+ students, staff, faculty, alumni, donors and guests through effective communication and customer service

Team Lead Coordinator

I was an event assistant reporting directly to the special projects and event lead. I was involved in final execution for guest and participant experience, event logistics, administrative support and other ad hoc responsibilities for several events with 50-200 attendees.

Some of the events that I assisted included:
- The 21st Beta Gamma Sigma Induction Ceremony: The Concordia Chapter 2018 (June, 2018)
- Annual Graduate Research Exposition (Nov, 2018)
- Entrepreneurship and Transformation, by National Bank President Louis Vachon (Sep, 2019)

Event Assistant

I was a teaching assistant for managerial accounting under the faculty of accountancy at JMSB. I was motivated to take this role because of my personal interest in academia and skills in teaching, mentoring and supporting students and early career professionals.

- Evaluated and graded accounting exams for 300+ students per semester 
- Supported 300+ students online and via email to clarify queries and course material
- Collaborated with course coordinator on strategies to improve student performance and exam integrity

Undergraduate Teaching Assistant

JMCC - John Molson Competition Committee

The John Molson Competiton Committee is the largest undergraduate case program in the world. The case competition involves solving real-world problems that companies are currently facing, and ultimately presenting our solution to them. After an intense vetting and try out process, I was shortlisted as an academic delegate among the 20% of applicants recruited. 

I participated in the following competitions:
- Jeux du Commerce (JDC) 2020 (Montreal, QC) | Marketing 3rd place podium
- Fashion Spectrum 2020 (Montreal, QC) | International Business 2nd place podium
- Relève Marketing 2020 (Montreal, QC) | Marketing Strategy

I would have competed at these competitions had they not been cancelled due to COVID-19:
- Happening Marketing 2020 (Montreal, QC) | Digital Marketing
- Happening Marketing 2020 (Montreal, QC) | Surprise Case
- Scotiabank Ivey Case Competition 2020 (London, ON)  | Strategy (Fintech)

Pro Bono Consultant

BAM Strategy

BAM Strategy is a Montreal-based digital-first agency that cares about making an impact on people, brands and the bottom line. I was a marketing intern on the media and strategy team highly motivated by their one-word philosophy: CAREIOSITY™.  

- Coordinated day-to-day social media activities including copywriting, publishing and reporting for 5+ brand accounts including pharmaceuticals and consumer goods
- Conducted market research, trend analysis and social listening resulting in best-in-class recommendations and enhanced social media strategy for clients
- Improved work streams and final deliverables by building strong relationships and effectively communicating with internal and external stakeholders

Marketing Coordinator

URBANA Marketing

The URBANA Women in Entrepreneurship Initiative (WE Initiative) is in partnership with C2 Montreal and Concordia University’s John Molson School of Business. As part of the initiative and delegation, I worked alongside 9 eager female leaders to embark on a shared mission to help double the number of women entrepreneurs in Canada by 2025. 

- Represented the Marketing and Media pillar at C2 Montreal 2019 conference with 7,500+ participants present, 61 countries represented, 34 industries and 80 partners
- Participated in 3 design think sessions and workshop to define the 'WE' organizational mission and outline strategies to achieve our national entrepreneurial targets
- Created digital content including 2 written articles and 4 recap videos to distribute with various audiences as part of our sustained strategy

'WE Initiative' Representative

Power to Change

Power to Change (P2C) is a family of ministries helping people know Jesus and experience His power to change the world." I was involved in it's Concordia chapter as a social media coordinator managing public accounts on Facebook and private community group forums.

- Promoted 5-10 events every semester through copywriting, graphic design and social media
- Designed digital creative assets using Canva for use on in-feed posts, event banners, infographics etc.
- Developed internal community and engaged external followers through community management

Social Media Coordinator

Weaving Brand Stories into Digital Narratives | Writer, Creator & Speaker📲👋🏾

When I was a kid, there was no such thing as digital marketing, creative operations or social media so it was a little hard answering the question 'What do you want to be when you grow up?'

What I did know then was that I wanted to use my skills and creativity in writing, strategy, project management and public speaking somewhere, somehow. 

I thought I would be a journalist or lawyer, but instead I discovered marketing. 

And so I pursued a BComm at one of Canada's top business schools and established a personal brand "Learning the Art and Science of Marketing to Create and Capture Value".

I launched my career in tech by joining a fintech unicorn as an early team member where I played a critical role in the social media function shaping brand strategy, content management and community engagement. Since then, I joined one of Canada’s Big 5 where I got to flex more of my digital strategy and communications muscles, and most recently I've landed in B2B SaaS at an American tech company.

At the heart of it, I'm people-oriented and keen on added value for society and ultimately glory for God in whatever I pursue professionally and personally (1 Corinthians 10:31). 

This is my authentic self. I am #becomingFunmichelle and you're invited to follow or connect (just make sure to add a personalized message!) 🙋🏾‍♀️

TL;DR: Consider me your friendly neighbourhood Brand Storyteller and Digital Native. (And yes, you heard correctly, the 'n' in my name is silent.)

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Meghan Malloy

Funmi Ajike

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