MTC | The Content Agency

MTC | The Content Agency is a B2B thought leadership content agency serving forward-thinking brands. We accelerate organic growth and brand relevance for companies delivering a cleaner, brighter, and better future for our planet.

WHAT GUIDES OUR MORAL COMPASS 🧭

1. Doing better for people and the planet, by bringing the latest sustainable marketing expertise to the project, and keeping our most important stakeholder in focus 🌍.
 
2. Future-thinking, and never stagnant, by providing the best organic and sustainable marketing insight and content to our clients.

3. Divest our talents from fossil fuels and their affiliates, by following strict personal guidelines to whom we work and collaborate with.

↟

“MTC The Content Agency are experts at what they do.” - Ruba Aramouny

“I highly recommend working with MTC. Their team is knowledgeable, professional, and responsive.” - Anna Goławska 

Let's chat! ↓
https://mtcthecontentagency.com/#contact

Founder & Managing Director Of B2B Thought Leadership Content Agency	

Looking for a speaker at your next event or podcast recording?

Awareness is vital to mass huge positive change in the marketing and advertising industries. That is why I talk about incorporating sustainability in our industry and using our talents as a force for good everyday.

We have the creative and strategic talents to mobilize transformation in our communities and amongst citizens.

Wish to know how?

Reach out to discussion a speaking slot at your next event.

Speaker For Topics: Marketing As A Force For Good & Content With Sustainable Lens

ClimArts

ClimArts connects artists with climate experts enabling them to collaborate, create, and share evidence-based climate stories.

Marketing Advisor

Various B2B Companies: Teramind Co., EMnify, D&H Water Systems, Bio Clean Environmental, CCAE

B2B Marketing Specialist | Content Marketing | SaaS Marketer

Hi, I’m Megan — on a mission to reshape marketing to be people and planet-first. Curious what that means?👇

Marketers and creatives can play a vital role in building a better, more just, and sustainable future. I talk to many who have justified concerns about the current state of our planet. But they don’t know how to influence change and use their marketing talents as a force for good. 🌍

Let’s discover how to do so together. 💚 ✊

If this resonates with you, reach out through a message, follow my Ecomarketer newsletter, and subscribe to my YouTube channel. 🔗

I share every day how marketers can step into the ECOMARKETER role and start putting people and the planet at the center focus of all their marketing.🪴

——-

As a senior B2B thought leadership content strategist, I bring my impact-focused climate partners the latest content, brand, and thought-leadership expertise — with a sustainable and organic marketing lens. ♻️⭕️

Three ways we can work together: STRATEGY (Fractional Content Lead: SEO, Content & Thought Leadership), CONTENT (Blog Articles, LinkedIn Content, Impact Reports), and GROW (Webinars).💡

Want to learn more?

Get in touch (mtcthecontentagency.com/#contact) or send me a message. 📧

Megan Thudium

forank

I co-founded Forank, a boutique SEM agency with Leigh Buttrey. 

Leigh and I have worked together for over ten years, leading creative, SEO, and international agencies. Leigh primarily does PPC, and I do SEO. While our combined SEM skills are amazing (if I do say so myself!), we found ourselves needing a solid team to deliver the best possible work.

We found writers, designers, developers, and more, to help us deliver projects that moved the needle for businesses.

Results for B2B clients on WordPress include:
📈 Local search increased by 64%. 
📈 Clicks going directly to service pages are up by 41% and driving business results. 
📈£320k of proposals sent from one SEO and PPC campaign.
👏🏻 Happier and esteemed internal teams
👏🏻 Aligned and purposeful marketing efforts with a clear plan of action
👏🏻 Data analysis so we know what’s working

As a boutique SEM agency, we offer:
- WordPress Hosting
- Page/website design 
- WordPress development
- Content writing and strategy
- Comprehensive SEO services
- Comprehensive PPC services

Leigh and I (Leigh especially!) LOVE data. We will ALWAYS track our work, share what's worked (and what didn't) and find a way to share the stories from the data to determine the next action. 

If you work with us, you'll never wonder if your investment is worth it or not.

Co-Founder & Senior SEO Strategist

Ashbridge-Law Limited

I work as a solo SEO consultant and/or with my husband, Stewart Law, a former WordPress developer, now a Tech SEO and Director of Ashbridge-Law Limited.

As a solo consultant I mostly offer

- SEO Power hours
- SEO Auditing and strategy
- On-Page SEO Implementation

When working alongside Stew, I can also offer

- Technical SEO consultancy and implementation
- Schema mark up plans/strategy or implementation

Director Search Engine Optimization

Semrush

I write high-quality, informative blog posts for SearchEngineLand.com and Martech.org.

The role includes:

- Writing expert, technical marketing topics
- Quality to match or exceed top marketing blogs
- Thorough research that may include subject matter expert interviews, using MarTech tools and
similar
- Self-editing per Semrush's style guide
- Self-optimizing and structuring per SEO guidelines
- Putting in screenshots and/or notes for a designer who'll create explainer visuals
- Completing requested edits and noting feedback for future assignments

Freelance Writer

HubSpot

HubSpot were looking for SEO-savvy writers to be ongoing paid contributors to the HubSpot Blog. Their mix of existing blog posts needed SEO-focused updates and rewrites, plus new topics.

I'm working with HubSpot to optimise existing articles.

Content Creator

GoDaddy

I write articles for GoDaddy and generally write from a brief provided by the brilliant SEO team. As an SEO I am always happy to chime in and make suggestions as the article unfolds. Working for GoDaddy is a real honour!

I've loved and used Moz for years! It's been a firm favourite over the years so when I was presented with an opportunity to write for Moz I was overjoyed. Moz blog has certainly taught me a lot over the years and it feels great to give back to the SEO community.

I manage the SEO portion of the blogs, approach the editor with an idea and outline, once authorised to write I get to work.

Have a Google of 'Topical Authority' and find my article in the featured snippet. Enjoy!

Moz Contributor

Search Engine Land

I was so excited when Search Engine Land were looking for contributors to their blog. Naturally, SEL is a blog I turn to often to check out the latest news in the world of search. So, writing for them feels like a dream come true!

Sound of Life

Sound of Life (SoL) is an editorial website based in Hong Kong dedicated to celebrating and sharing exciting content in the world of sound.

The site's goal has been traffic, which SEOs will know is great fun! The upward trending graphs, and the teamwork between SEO, writers and content administrators is the partnership I live for.

Working with some of the best writers of my career has meant that content has skyrocketed, boasting.

• Page one ranks in less than a day since upload
• 230 keywords with visibility in Google’s People Also Ask, two with a knowledge panel, 473 featured snippets, and more.
• The site has replaced Wikipedia with featured snippets.
 In April 2023, Sound of Life’s website ranks for 40,635 keywords, more than triple from where we started.

With my support, SoL has gone from lucky ranks to intentional page one, rank one articles driving traffic to their site.

We now have a monthly retainer where we work primarily in content clusters. We're currently navigating a new website, content migration, increased tracking on content success, increased production and more.

Back in 2022, we started with a website audit to understand how the site performed and how we could improve it. The audit provided a six-month plan that kept many team members busy (myself, two writers, an editor, a content/website administrator and a dev.)

We work off the data provided by Google Search Console and supporting tools, plus our own logic and common sense. We’ve refined the internal linking strategy, clustered content, targeted trending pieces where we can and reaped all the benefits.

Such success can only be attributed to the team involved and especially to Sound of Life, who decided to improve their SEO, hire me and work with top-quality writers.

SEO Content Strategy and Consultancy

Screaming Frog

Screaming Frog Contributor

Fortune & Frame

Fortune & Frame is a New York City-based brand known for its handcrafted fortune lockets, fortune cookies and other innovative pieces. Born when designer Gretel Going noticed the gap between the value people place on fortunes and the lack of desirable places to keep them, Fortune & Frame has since attracted fans such as Whoopi Goldberg, Kate Hudson, Solange Knowles and Lorde.

Marketing Manager & SEO

You might've noticed, but I love SEO. I’m published on leading websites such as Screaming Frog, Moz, HubSpot, Search Engine Land, and more. Previously, I was a digital project manager within leading agencies. 

I work as a solo consultant, but most of my work is shared with the forank team. 

We offer:

👉🏻 WordPress Hosting
👉🏻 Page/website design 
👉🏻 WordPress development
👉🏻 Content writing and strategy
👉🏻 Comprehensive SEO services
👉🏻 Comprehensive PPC services

If you're interested in talking SEO, please do not hesitate to get in touch! I love what I do, and my inbox is open to people passionate about doing SEO well and providing helpful content to their buyers.

You don’t need to take my word for anything; my clients have kindly left recommendations on my LinkedIn. Here are two that show what we do as a team:

🗨️ From Charlotte Lund-Morgan, Marketing Director at Social Pantry
“We initially reached out for SEO support [and] expanded our collaboration to include PPC, website development and hosting of two WordPress websites. From the start, [forank’s] detailed reporting was refreshing…Local search [is] up by 64%. Even better, local clicks going directly to our service pages are up by 41% and driving real business results. We've reached the top spots of Google for our most important keywords and are ranking prominently in AI overviews and LLMs. They’ve also taken over our site hosting, resolved key technical issues, and made everything run more smoothly.”

🗨️ From Hannah Wiltshire, Head of Marketing at Rippl
“Working with Zoe and the Forank team is a seamless and organic extension of our central marketing team. Zoe kept our SEO objectives and success measures front of mind at all times and provided a clear and cohesive campaign plan that enabled us to bring this to life. From content briefs to technical SEO enhancements and everything in between, Zoe is on-hand to support - and as a result, quickly began to evidence significant growth across our key focus metrics. This included our page 1 keywords increasing by 2216% and our domain authority growing by 37% within 6 months - playing a key role in elevating our marketing strategy during an exciting phase of business growth.”

B2B WordPress Results

📈 Local search increased by 64%. 
📈 Clicks direct to service pages up by 41% and driving business results. 
📈£320k of proposals sent from one SEO and PPC campaign.
👏🏻 Happier and esteemed internal teams
👏🏻 Aligned and purposeful marketing efforts with a clear plan of action
👏🏻 Data analysis so we know what’s working

Drop me a message! :)

Zoe Ashbridge

It is not time to prioritize AI search over Google.

And anyone who says differently needs to review the data and get some real skin in the game when it comes to search, search behavior, and even marketing.

Google still has 89.94% of the search market share.

I'm not saying ignore AI search.

No way am I saying that. 

A Semrush study predicts that AI search will take over in 2028, and I wouldn't be surprised if that did, in fact, happen, but that's two full years away.

In Q3-2025, Datos found that visits to AI pages have actually stabilized, and visits won't be as high as you expect: a plateau through Q2-2025 and Q3-2025 of 1.31% and 1.34%. Before this, visits were slowly rising.

What does this tell us?

For now, AI search has potentially stabilized. It's bedded into the search ecosystem and found its place. 

The answer to conquering modern-day search is more about bolting on AI search to what we're doing now and starting to track now, so you can observe and learn what works, what helps visibility, and what doesn't.

Nothing that helps AI Search is too far away from what good SEOs have been doing for YEARS.

The crossovers between SEO and GEO are extensive. 

Both benefit from:

→ Brand building and authority
→ Keyword research and understanding search intent
→ In-depth buyer personas and targeted marketing campaigns 

And so much more.

There are also some things we can be more mindful of to help rank in AI search, and that's using:

→ Definitional style writing, which ensures what you're saying is clear and defined.
→ Keeping content easy to read and skimmable, use bullets and tables where you can. I've always done this, but I have increased efforts in the last year or so.
→ Answer headings and questions clearly and succinctly before elaboration.
→ Targeted marketing; take your marketing as close to your ICP as you possibly can. This is the main way I've had visibility and conversions direct from AI. 

Prioritizing SEO/GEO/AEO, whatever you want to call it, for AI search is taking your eyes away from the majority of your prospects and clients. And that would be a wildly risky thing to do.

I've quoted this before, but Lily Ray said it best in her article, "AI search is booming, but SEO is still not dead," published in Search Engine Land.

She said, "Few professionals are more qualified to help lead clients into the future of AI search than those with experience earning visibility in search engines."

SEO for B2B WordPress. Stats in my "About" section!

Homepage ranking for everything? This is a problem.

Your homepage isn't always the most relevant page, so your click-through rate (CTR) might not be where you'd like it to be.

What to do:

Have a look at your click-through rate. How is it? How does your position compare to the average expected CTR for your position?

The goal: decide whether you need to take action.

If your CTR is lower than desired/expected:

→ Optimise or create new pages that target search intent. Match intent in your title tags so your listing looks desirable for a click. 

→ Optimise internal links on the homepage. Add a link from the homepage to the page you want to rank. If natural, use the keyword in the anchor text. 

→ Optimise internal links across the website, connect relevant and connected pages.

---

From experience, this can be enough! 👏🏻 

Make the changes, give it a week or two, check back in, and see how performance is. 

If nothing happens, you might need more work, such as adding backlinks to the new pages.

2026 is nearly upon us. Have you got a plan for how you're going to smash it next year?

If not, maybe you need:

→ A comprehensive audit that will rip your site to bits (we look at SEO and GEO), and can review content, technical, and schema.
→ A Power Hour (good if you've got a competent team who need some reassurance or a bit of strategic direction)

-----

Our best, longest-standing clients are:

✔ B2B companies
✔ Built on WordPress
✔ With an internal marketing team (even a small one)
✔ Investing a minimum of £1,800/month into SEO

The companies that get the best results with us don’t “try SEO.”

They want:

 • Strategy and execution
 • Clear direction, not fluff
 • Proper fixes, not surface-level work
 • Performance that ties to revenue

We don't let low production or few resources get in the way of results for our clients. 

No matter what, our team will always keep a project moving forward. 

Leigh and I have too much project management experience to let a project stall.

This particular case study is a second website, a sister website to our client's primary site.

We have a smaller budget, and resources are tight because everyone focuses on the main site. 

The work we do has to be:

→ Highly focused
→ Building revenue
→ Low lift for their team to execute

When we started, this site was a homepage with a contact us page. 

It ranked on page one for a total of 17 keywords.

Now it has:

→ 3 Venue pages
→ 6 Event pages
→ 4 Case study pages
→ +2 branded pages for trust building 
→ 436 keywords on page one

The results?

(Aside from the increased clicks you see below)

From Jan 01st to Dec 07th:

✔️ 637 form submissions versus 22 the year before
✔️ 399 clicks to call versus 59 the year before
✔️ 361 email clicks versus 53 the year before
✔️ 70 site visits and 6 conversions from AI sources versus 0 the year before

If your work is impactful, you can do a lot with very little. 

The clicks are entirely to pages designed and built to convert. We simply do not have the time for blogs.

Unpopular opinion (maybe): Your "best" article listicles are doing more for your competitors than you. 

Every time you write a "best..." type article, with the sole purpose of ranking in AI Overviews you are promoting your competitors and increasing their chances of a citation than promoting your own software.

Here's what I'm thinking:

→ "Best" type keywords have always been reserved for third-party credibility, even in traditional SEO.
→ AI Overviews often cite roundup articles for recommendations or “best…” queries, and these are typically not published on the same website as the recommended product or service.

➡️ There will always be exceptions to the rule, some will get lucky. 

Sure, you might get a click and pinch a sale from someone looking for a roundup of another tool, but it has low odds; similar to bidding on a competitor's brand 🫠

Is this content pointless?

No, not if you want to:

→ Be genuinely helpful
→ Filter through some of the noise and increase lead quality (eg. let those who need you find you, and let those who need a competitor find them)
→ Share the content elsewhere

2026 is upon us, and it's got me thinking about planning.

It's not uncommon for SEO teams to fumble around, keeping busy day by day. 

The problem with this approach?

Tasks get completed.

Strategy is nonexistent.

Keeping busy in SEO looks like:

→ Keywords added to title tags
→ Meta descriptions that are the right length (whatever that means)
→ Blog optimizations
→ Image compression

Not all of these tasks are bad.

But will they help grow a business?

Probably not.

Here's what we do instead:

→ Lay out an annual plan. 

We do SEO and PPC. Sometimes the annual plan is simply a list of seasonal themes or products and services, so we know where the focus should be based on last year's search data and business goals.

→ Nearer the time, refine by quarter.

This means SEO & PPC around the table, creating a more robust plan, such as exactly which pages will be created, who they are for, and what the pages need to achieve.

→ Refine the plan and tasks required each month. 

We like to check in with our client team each month, discussing the previous month and what's coming. Sometimes, plans change. 

→ Create weekly to-do lists as a team and set accountability for when work is ready for the next person

→ I like to write my task list out with good ol' pen and paper. I do that daily. 

Leigh and I actually did a podcast about this....probably this time last year! Check out "forank marketing podcast." I think it was episode one!

55.2% of videos ranking are hosted on YouTube. After that, it's Instagram, TikTok, then Facebook.

Vimeo barely gets a look in, ranking only 2.4% of the time and only for the most specific keywords.

So, what does this mean?

If you're not uploading your video content to YouTube, you're hindering your visibility big time.

In the guide below I share some key best practices for uploading videos to YouTube.

In the document, I mention a couple of articles that I've written on the subject.

Here are the clickable links:

How to dominate video-driven SERPs covers video more broadly and includes my research.
🔗 https://lnkd.in/epWy9aiG

YouTube for SEO: Boost rankings with video content this is the best article for tactics and tips. It includes the tips in this document, and so many more.
🔗https://lnkd.in/egZ9Zyqt

Document sharing YouTube Video Upload Best Practices

"Whatever you're doing, it's working." That's what one of our clients said to us in our latest meeting.

We've been on the implementation for about ~three months, and the client is back to where they were before they hired their previous agency (ouch.)

They went from around an enquiry a day, to worrying about workflow.

Today, they're back to an enquiry a day, and we've only just began. 🔥

--

Our client is:

→ Super niche B2B, we love it.
→ As hardworking and enthusiastic as we are 

(it makes all the difference, seriously)

→ Website on WordPress so we can do *everything* independently
→ Open to new ideas and implementing processes
→ A joy to work with

In the latest episode of our podcast, Leigh and I talk about audits.

We explore:

→ Why audits are one of the most underrated tools for growth
→ Issues they uncover
→ How transparency (even when it stings) can dramatically sharpen your strategy

From underperforming channels and misreported metrics to messy tracking setups and neglected customer journeys, this episode is loaded with unfiltered insights and practical recommendations.

In the video below, we're talking about how it feels to have your work audited by an external contractor. 😧 Always a bit scary, but so so good. 

Search "forank marketing" on any podcast platform and you will find us.

taplio

The Battle

Megan Thudium

Zoe Ashbridge

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The Battle

Megan Thudium

Zoe Ashbridge

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zoe Ashbridge's LinkedIn Performance

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