Hey 👋 I’m Megan, sustainable marketing activist, speaker, marketing strategist, and a climate communicator. 

Originally from the United States, now based in Berlin, Germany, I’m the Lead Campaigner & Managing Director of Content For Good & Co.

The work I do serves one purpose: to align marketing people, planet-first. 🌍

Through my keynote speaking and panel moderating on the topic of sustainable marketing, I bring warmth, informed optimism and hope to an often negative and doom-and-gloom climate topic. 

As a sustainable marketing activist, I host various informational workshops and passionately collaborate with leaders across the creative industry dedicated to growing the *marketing as a force for good* movement. ✊ˎˊ˗

⤷ Learn about Content For Good & Co: contentforgood.co

I’m also a Marketing Strategist, focused on brand and content, with expertise in project and account management, a human-centred approach, with 10+ years of experience in marketing and climate-related fields, having previously run a successful marketing agency for 6+ years.

Megan Thudium

Calling marketers and communicators with a heart for the planet and society! I need your help to power the Forces for Good 2026 survey. 💫 

Every year, our team at Content For Good & Co. lifts the curtain on what’s *really* moving (and blocking) climate action in marketing.

Last year’s survey made me pause, cheer, sigh, and get even more fired up. 

Here’s what we learned from your voices:
⤷ 87% of marketers care deeply about the planetary crisis. ✊
⤷ 75% would make real changes if shown how. 🩵
⤷ 62% crave better tools + knowledge for stronger action.
⤷ 37% are already rolling up their sleeves, taking part. 🪴

Those numbers are hope in action, but also a call for more.
We’re not here to point fingers. We’re here to listen, learn, and *act* (together, always).

The 2026 “Forces for Good” survey is now *open*.

This is your stage ⤵
→ Marketers, comms pros, creatives, and leaders: share your commitment, ideas, and honest challenges.
→ Speak up for the values that guide your work. 🌍
→ Help us map where the movement is thriving-and where it needs more fuel.
→ Optional: Add your name as an ‘ecomarketer’ advocate and show your leadership.

Every response shapes the story of what marketing can (and must) be-a force for good, not just growth.

Your input powers real change in our industry.

It matters. Deeply.

If you’re reading this, you’re already part of this movement.

If you can, please:
1. Take the survey (2 minutes, promise!):
https://lnkd.in/eFMnW2Np
2. Share with marketing friends, colleagues, or your favorite Slack channel.
3. Like, comment, and show some love to this post.

Thank you for championing marketing that serves people, planet, and then profit. We can do SO much, together.

🩵🌍✊

#ContentForGood

Senior Marketing Strategist, focused on Brand and Content (helping brands for good, do better), Sustainable Marketing Campaigner + Speaker 𖤣𖥧 → Availability Q2!

I solve content marketing for early stage/Series A fintechs | Content Strategy Services | Financial Writer

I work in two areas of financial services marketing:

Client Acquisition Systems:
I help insurance agencies, payment processors, and financial services companies build automated pipelines that deliver qualified prospects consistently. My approach focuses on qualification before introduction - so when someone reaches out, they already understand what you offer and why it matters to them.

Client acquisition: https://leadlayer.co/


Content Strategy & AI Workflows: 
I run a content consultancy for B2B fintech companies. I've 10xed organic traffic for clients using AI-driven content workflows that maintain quality while scaling production.

For content strategy: https://www.vivekshankar.net/

Vivek Shankar

Announcement time: After a year (and 2 months), I've decided to move on from GrowthX. To say that my time there was fulfilling and rewarding is an understatement.

I joined GrowthX mainly to nerd out on building AI workflows for content, something that wasn't being done at scale back then. Turns out the AI workflows bit was just the start of something much better.

- I got to strategise for amazing clients like Victor Coisne, Conor Bronsdon, Jackson Wells, Kezia Farnham, and Cody Carmen (amongst others)
- I got to dive into reporting and build out dashboards for the agency
- I got to talk shop and learn from people like Kyle Gaudreau, Jo Kaminska, Talal Syed 🌀, Andi Bailey, Carrie Chowske, Sydney Go
- I got to manage amazing people like Ismail Ajagbe, Nika Narimanidze, and Usman Ghani and watch them grow + get promoted
- I got to see GrowthX go from a scrappy team of 8 people to 50+ (I'm sure the count is higher)

Posts like these usually end with a teaser, but not this one. I don't have anything more exciting than saying I'll be more active here from now on.

I'm booked out for H1 but if anyone wants to talk shop about AEO/GEO/AIO, SEO, LLM visibility, and AI workflows, let's chat!

I also plan on restarting my Substack (all 3 subscribers rejoice!) and I might do some Youtube.

Other than that, it's back to doing what I was doing all this while. 

Which is diving into the work and trying my best to annoy that one content marketing influencer who posts generic rubbish far too frequently...

Client Acquisition & Content Strategy for Financial Services + Fintech | Exploring Content Engineering

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The Battle

Megan Thudium

Vivek Shankar

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Performance ScoreMegan Thudium's LinkedIn Performance

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taplio

The Battle

Megan Thudium

Vivek Shankar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Megan Thudium's LinkedIn Performance

Performance ScoreVivek Shankar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMegan Thudium's LinkedIn Performance