Hey 👋 I’m Megan, sustainable marketing activist, speaker, marketing strategist, and a climate communicator. 

Originally from the United States, now based in Berlin, Germany, I’m the Lead Campaigner & Managing Director of Content For Good & Co.

The work I do serves one purpose: to align marketing people, planet-first. 🌍

Through my keynote speaking and panel moderating on the topic of sustainable marketing, I bring warmth, informed optimism and hope to an often negative and doom-and-gloom climate topic. 

As a sustainable marketing activist, I host various informational workshops and passionately collaborate with leaders across the creative industry dedicated to growing the *marketing as a force for good* movement. ✊ˎˊ˗

⤷ Learn about Content For Good & Co: contentforgood.co

I’m also a Marketing Strategist, focused on brand and content, with expertise in project and account management, a human-centred approach, with 10+ years of experience in marketing and climate-related fields, having previously run a successful marketing agency for 6+ years.

Megan Thudium

Calling marketers and communicators with a heart for the planet and society! I need your help to power the Forces for Good 2026 survey. 💫 

Every year, our team at Content For Good & Co. lifts the curtain on what’s *really* moving (and blocking) climate action in marketing.

Last year’s survey made me pause, cheer, sigh, and get even more fired up. 

Here’s what we learned from your voices:
⤷ 87% of marketers care deeply about the planetary crisis. ✊
⤷ 75% would make real changes if shown how. 🩵
⤷ 62% crave better tools + knowledge for stronger action.
⤷ 37% are already rolling up their sleeves, taking part. 🪴

Those numbers are hope in action, but also a call for more.
We’re not here to point fingers. We’re here to listen, learn, and *act* (together, always).

The 2026 “Forces for Good” survey is now *open*.

This is your stage ⤵
→ Marketers, comms pros, creatives, and leaders: share your commitment, ideas, and honest challenges.
→ Speak up for the values that guide your work. 🌍
→ Help us map where the movement is thriving-and where it needs more fuel.
→ Optional: Add your name as an ‘ecomarketer’ advocate and show your leadership.

Every response shapes the story of what marketing can (and must) be-a force for good, not just growth.

Your input powers real change in our industry.

It matters. Deeply.

If you’re reading this, you’re already part of this movement.

If you can, please:
1. Take the survey (2 minutes, promise!):
https://lnkd.in/eFMnW2Np
2. Share with marketing friends, colleagues, or your favorite Slack channel.
3. Like, comment, and show some love to this post.

Thank you for championing marketing that serves people, planet, and then profit. We can do SO much, together.

🩵🌍✊

#ContentForGood

Senior Marketing Strategist, focused on Brand and Content (helping brands for good, do better), Sustainable Marketing Campaigner + Speaker 𖤣𖥧 → Availability Q2!

Hotjar

🎙️ Podcast Host for Through the Looking Jar. Listen here: https://open.spotify.com/show/59BrubnJ0jflyeX17BWfZd 

📹 Live event host and moderator for monthly marketing, UX and product events. Watch here: https://www.youtube.com/playlist?list=PLyE6rbeyXRouk4P6MT9CNnDJp9TqsSXL0

Senior Content Marketing Manager (Writer and Editor)

Uberall

Freelance (Self employed)

Clients included Lufthansa Innovation Hub, Factory Berlin, ROSCOE magazine, Tourism Toronto, Crane Construction, The Coup Public Relations and acework.

 Senior Content Manager | Content Writer | Content Marketing (B2B and B2C)

Bookmark Content and Communications

 Content Writer | Editor | Proofreader | Fact Checker (Freelance) B2C

Ontario Ministry of Energy

Senior Content Writer | Content Manager| UX Writer

U SPORTS

 Content Writer | Editor | Proofreader (Freelance)

Town of Whitby

Lead Feature Content Writer (B2C)

Yellow Pages / Pages Jaunes – Canada

Portfolio here: https://www.yellowpages.ca/aut/nicole-gottselig-A178/

Digital Content Writer (Freelance) (B2B and B2C)

Toronto 2015 Pan/Parapan American Games Organizing Committee

Editor 

Invesco Canada

Web Content Writer | Content Manager | UX Writer

Senior Content Marketing Manager at Hotjar / host of Through the Looking Jar podcast 🎙️ / Live event host / Meditation in the workplace facilitator

With a decade of expertise in content marketing, I specialize in creating clear, engaging narratives that connect brands with their audiences.

My work with leading SaaS companies, including Uberall and Hotjar, showcases my ability to craft content that not only informs but also resonates deeply with readers.

This experience has equipped me with a unique understanding of how to effectively communicate complex ideas in an accessible and captivating manner.

My background extends to event management and facilitating group meditation programs in the workplace, adding depth and versatility to my skill set.

This combination of professional experience and personal interests makes me a credible and compelling choice for any organization looking to enhance their content strategy and engage their audience in meaningful ways.

I am committed to delivering high-quality, impactful content that drives results and fosters lasting connections.

Nicole Gottselig

The sugar high is finally wearing off.

The last year felt like a collective sugar high.

We chased quick hits. 

We rode the dopamine spikes of "viral" posts that were forgotten 48 hours later. 

We watched "AI Slop" fill the feeds, creating a lot of noise but very little connection.

It fed the ego, but it starved actual authority.

Now? I feel us moving into a new frequency: The Steady Build.

It’s the sustained endorphins after a cold plunge or a long yoga session. 

It’s not frantic energy. 

It’s that smooth, protected "Flow State" where you stay in your own lane, building brick by brick.

Why the shift?

Because we aren't just feeding a social algorithm anymore. 

We are training the World's New Brain.

Right now, you have a rare window to write your own Wikipedia page that nobody can edit but you.

You can create the artifacts today that define how you are discovered for the next five years. 

If you wait, the stories and authority are already being built by those defining it now.

I’ve never been someone to hack a feed with loud opinions. 

For me, it has always been about being as human as possible.

If we want that "human-ness" to survive and be discoverable in AI search, we have to structure it so the machines can actually find it.

I’m not a salesperson. 

I don't care about growth hacks. 

I just want to make sure real expertise actually reaches the people looking for it.

I’m currently testing a new approach with a leader in my current role, and for myself.

We aren't yelling. 

We are simply quietly planting the facts and frameworks that define who we are.

Here is the exact framework (from my notes) that we are using:

1. The Void Test (Find the Gap)

Before we write, we check if the world actually needs our answer.

How: Go to Perplexity and ask: "Is there a specific, named framework for [The Problem I Solve]?"

If it cites a specific expert → The seat is taken.

If it lists generic tips → The seat is open.

Generic answers are the green light. That is where we plant the flag.

2. Name the Container (The Translation) 

AI struggles to index "vibes" or "nuance." It indexes Concepts. 

To make our humanity discoverable, we have to name it.

Don't just say: "Be more vulnerable." (That is a mood; AI ignores it).

Do say: "The Pratfall Effect." (That is a concept; AI cites it).

We give the system a clear "file name" to hold onto.

3. The Compounding Rule (The Density)

Authority requires density, not just frequency. 

We don't post random thoughts; we build a cluster.

Post 1: Define the New Term.
Post 2: Contrast it against the Old Way.
Post 3: Show the Proof (a story/case study).

This turns a perspective into a Fact.

I’m going to keep sharing what we learn as we build this. 

Are you’re also trying to show up in LLM search via LinkedIn or interested in trying?

Right now, you’re a secret. I make you an authority | Helping high-integrity leaders get found by humans and LLMs | Content Strategy @ UXCam

Your CEO's LinkedIn landed on your plate. Now what?

I've worked with brilliant marketers. People who can build funnels, write campaigns, and turn data into strategy.

But when it comes to executive content, they hit a wall.

A marketer can't speak for a CEO. And neither can AI. Not on its own.

Years ago, I led my company's first LinkedIn program. We went from zero views to thousands. 300 posts, all written by hand, before AI tools existed.

What I learned then still holds true.

AI tools can sound great if they've been fed real stories and original thought first.

But even brilliant execs skip the deep reflection that fuels real posts.

So they talk into a tool, get something that sounds "good enough," and post it.

And "good enough" blends into the AI slop.

The key isn't better prompts. It's better questions.

Someone who can sit with a leader, hold up the mirror, and pull out the stories they've stopped noticing.

The pivot that almost killed the company. The hire they got wrong. The bet that paid off.

That's the original thought. That's what makes the tools actually work.

If you're a marketer trying to get your exec to show up online, you already know the content can't come from you.

But it doesn't have to come from them alone either.

The right process makes it much easier.

What's been your biggest challenge getting leadership content out the door?

taplio

The Battle

Megan Thudium

Nicole Gottselig

Followers

Posts

Engagements

Likes

Performance ScoreMegan Thudium's LinkedIn Performance

Performance ScoreNicole Gottselig's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Megan Thudium

Nicole Gottselig

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Megan Thudium's LinkedIn Performance

Performance ScoreNicole Gottselig's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMegan Thudium's LinkedIn Performance