Hey 👋 I’m Megan, sustainable marketing activist, speaker, marketing strategist, and a climate communicator. 

Originally from the United States, now based in Berlin, Germany, I’m the Lead Campaigner & Managing Director of Content For Good & Co.

The work I do serves one purpose: to align marketing people, planet-first. 🌍

Through my keynote speaking and panel moderating on the topic of sustainable marketing, I bring warmth, informed optimism and hope to an often negative and doom-and-gloom climate topic. 

As a sustainable marketing activist, I host various informational workshops and passionately collaborate with leaders across the creative industry dedicated to growing the *marketing as a force for good* movement. ✊ˎˊ˗

⤷ Learn about Content For Good & Co: contentforgood.co

I’m also a Marketing Strategist, focused on brand and content, with expertise in project and account management, a human-centred approach, with 10+ years of experience in marketing and climate-related fields, having previously run a successful marketing agency for 6+ years.

Megan Thudium

Full Stack Copywriter

I create high-quality, SEO-optimized content for B2B tech companies. My clients range from the Fortune 500 to growth-stage startups. Expertise in:

- Blog posts
- Case studies
- White papers
- Infographics
- Video & podcast scripts
-  Content & SEO strategy

Check out my portfolio here: fullstackcopywriter.com

Freelance Copywriter  & Content/SEO Strategist for B2B, IT & SaaS

Semrush

Freelance Senior Content Writer

Storyclash

Fractional Head of Content & SEO

Nestlé Nespresso SA

• Leading digital marketing campaigns across search, social, video, display and programmatic
• Managing the eCommerce website for the Austrian market
• Creating and executing upon content marketing and SEO strategy

B2B Digital Marketing Manager

• Creating impactful marketing content including infographics, webpages and videos
• Storytelling, content strategy and brand messaging for global IBM campaigns 
• Leading creative teams using Agile, Design Thinking and Data

Creative Lead - IBM EMEA Marketing Services Center

•	Crafting compelling copy for infographics, banners, eBooks, webpages and videos
•	Optimizing landing pages  for SEO and User Experience to drive traffic, conversions and leads
•	Consulting with global clients on content strategy and  digital marketing best practices

Senior SEO Specialist / Copywriter

• Analyzing web and marketing campaign data using Excel, Tableau, SQL and analytics tools
• Delivering data-driven insights to  drive engagement, leads and sales
• Recommending digital strategies across paid, owned and earned media channels

Digital Analyst- IBM Performance and Programmatic Marketing

SmartStream Technologies

• Creating and translating highly technical content for a business audience
• Localising, adapting and testing the User Interface of financial software
• Collaborating with developers, Quality Assurance and Product Management teams

Writer and Translator

Affinitas GmbH

•	Creating online articles, blog posts and newsletters for content marketing
•	Managing social media campaigns and running the Facebook & Twitter accounts
•	SEO initiatives including keyword research, link-building and competitive analysis

SEO and Content Marketing

Hello there! Thanks for checking out my profile. I work with B2B tech and SaaS companies to create awesome content and boost SEO performance. Feel free to reach out if you need a hand with:

•	Content writing, like blog posts, white papers, case studies and video scripts
•	Conversion copywriting
•	Style guides & brand guidelines
•	Content marketing & SEO strategy

Always happy to connect with people passionate about technology, marketing, or both.

Marilyn Wilkinson

Saw a funny story on Reddit today.

A plumbing company realized their entire SEO strategy had accidentally been built around a misspelled keyword: “plumbering services.”

Technically, that’s not a real word.

But it turns out, people actually search for it. They now rank #1 for “plumbering services” in their city and it’s been generating leads for months.

It’s a good reminder of something simple but important:

Your content should reflect the language your customers actually use and NOT just the internal jargon your company prefers, or what your CEO thinks sounds good. 

In B2B tech, this happens all the time.

Companies write about things like:

• “end-to-end data ecosystems”
• “enterprise-grade digital transformation platforms”
• “intelligent automation frameworks”

Meanwhile the people searching are typing things like:

• “tools to clean up duplicate CRM data”
• “software to automate invoice processing”
• “how to connect Salesforce and HubSpot”
• “alternatives to [competitor]”

One is product marketing language. The other is buyer language. Content works best when those two worlds overlap.

Have you ever discovered a term your customers use that surprised you?

Content Strategist & Senior Writer | 10+ Years in B2B Marketing | Worked with IBM, Semrush, Canva, Vimeo and More

graphical user interface, text, application

Content strategy in 2026 looks very different from “publish 3 SEO blogs a week and hope for the best.”

Your content strategy can’t just be top-of-funnel SEO anymore. What you publish should either teach your market something new, or give buyers a concrete reason to choose you. And then you need strong distribution beyond SEO to make sure it actually gets seen.

If I were building a content program from scratch today for a Series A or B tech company, I’d think about it more like this:

• 2–4 strong blog posts per month
Either genuinely insightful thought leadership, or product-led content that helps buyers (and LLMs) understand why you, not a competitor.

• At least 1 solid case study per quarter
Real proof carries more weight than promises. Especially in B2B.

• 1 hero asset per quarter
A flagship white paper, report, or research piece that anchors your narrative and gives you something substantial to distribute.

• Consistent distribution on LinkedIn
POV posts, behind-the-scenes insights, and thoughtful contributions via the company handle and key ambassadors.

• A newsletter that adds value
Not just links to the blog, but snackable insights directly to your audience’s inbox.

Would you add anything?

The year is 2021. Life’s good. 

Your blog post is ranking #1 on Google and you’ve got the featured snippet. 

Traffic is steady, leads are coming in, and your distribution strategy is mostly SEO. 

ChatGPT doesn’t exist yet. AI overviews don’t exist. Your main competitor is another blog post targeting the same keyword.

You find a decent-volume keyword, write a solid “what is” or “how to” post, optimize your H2s, add a few internal links, and call it a day.

Fast forward a few years.

That same “what is” post that used to drive 20,000 visits a month can now be answered directly on the search results page. The user gets what they need without ever clicking through. Ranking is no longer the only goal. 

Content still matters, but the bar is so much higher.

Now the real questions look more like this:

•	Does this topic deserve to exist beyond an AI summary?
•	Does it reflect real experience, proprietary insight, or a clear point of view?
•	Does it build authority and trust?
•	Where will people see this content, beyond Google search?

Content used to be largely about driving traffic. Increasingly, it’s about building credibility in an ecosystem where information is cheap and instantly generated.

That requires a different level of strategy than “find keyword, write post, publish.”

Anyone else think it’s wild how much has changed in a relatively short space of time?

Last week, a marketing director asked me for content ideas for the next phase of their strategy.

They’re a B2B SaaS company that usually publishes thought leadership pieces and expert-driven content on the latest industry trends. It’s the kind of work that’s genuinely interesting to create.

But the ideas I sent back were… much less exciting.

Things like:

– Product vs. competitor comparisons
– “Best tools for X use case”
– Practical guides focused on what their product helps customers do

Not particularly glamorous topics.

But they’re the kinds of searches people (and LLMs) make when they’re actively trying to solve a problem or choose a solution.

Sometimes we get so focused on producing clever or insightful content that we forget to build the basic commercial layer that meets buyers when they’re already in-market.

And if you’re missing that layer, you’re probably leaving revenue on the table.

Do you prioritize BOFU, TOFU, or a mix of both?

Wondering what I’ve been working on lately? Here’s a snapshot of my month so far: 

– Managing the content program end-to-end for a cybersecurity company I’ve worked with for nearly six years. This includes strategy and writing on topics like ransomware and data protection.

– Writing a whitepaper for a data management company, helping them articulate their perspective and positioning.

– Supporting an agency with content strategy and production for their Series A AI client, focused on social media and executive ghostwriting. 

– Developing a series of blog posts for an e-commerce analytics platform.

– Writing direct response email sequences for a MarTech company, using content to support outbound and sales conversations.

It’s a mix of strategy, writing, and distribution, but the goal is always the same: helping tech companies explain what they do in a way that builds trust over time.

Curious to what others are working on right now. Are you more focused on content strategy, writing, or both?

One thing I increasingly recommend to B2B tech companies right now is industry-specific content.

Many companies sell to multiple industries, like finance, healthcare, retail, manufacturing, etc.

But when someone from one of those industries lands on the website, the experience is often surprisingly generic.

There’s very little that helps them answer, “Does this actually work for companies like mine?”

Earlier in my career, I ran paid campaigns for B2B SaaS companies. Industry-focused pages and collateral almost always converted far better than general messaging.

After all, what’s more compelling to a financial services executive:

A generic “Improve operational efficiency with AI” article…

Or a detailed case study about how another regulated financial institution reduced compliance risk and improved audit readiness?

I’ll wait 👀 

If you’re looking to incorporate more industry-specific content, the strongest journeys include things like:

– Industry-specific landing pages
– Relevant use cases
– Case studies from similar companies
– Reports or whitepapers addressing industry challenges
– Nurturing sequences that speak to industry-specific personas 

Curious: how much of your content is industry-specific vs. general?

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