Meena - The Empowered Woman 🦋

Strong & Shine

I work with entrepreneurs and C-level executives and help them: 

• Amplify their voice and their personal brand. 
• Create marketing plans and strategies to 10X their revenue.
• Optimize their business and capitalize on existing business through partnerships and innovative initiatives. 
• Create a clear action plan and timelines to achieve those goals.

Chief Executive Officer

LinkNet

•	Revolutionized television business and achieved 5-year target in 1 year.
•	Managed content portfolio of 25M USD.
•	Created innovative strategies aligned with company's business vision by overhauling television line up and driving Video on Demand initiatives. This includes proactively gathering and analyzing historical data, planning and proposing "never been done before" strategies and negotiating unprecedented deals.
•	Creatively optimized marketing by leveraging on existing partnerships to raise marketing budget of 500k in 3 weeks. Drove new marketing campaigns to boost sales and deliver win-win for company and partners.
•	Revamped digital marketing by driving B2C marketing initiatives and created targeted marketing campaigns that built and increased marketing awareness by 200%.
•	Became a "go-to-person" for special projects in relation to group synergy and partnerships.

Chief Marketing & Content Officer (EVP) 

Global Finance International

•	Grew sales and boosted profits by 300% within 6 months.
•	Analyzed current business assets and marketing plans to revamp business.
•	Drove business sales to boost revenue.
•	Re-evaluated marketing plans, cut down marketing spend that didn't deliver ROI and created new marketing initiatives.
•	Examined P&L of the 130 outlets of laundry business individually to evaluate revenue potential and costs. Implemented strategies that boosted sales, decreased spending and improve brand image and customer satisfaction.
•	Optimized 300-person sales team by re-educating and retraining staff on regular basis.
•	Revamped in person sales method, introduced new customer service initiatives and upsells that contributed to company's bottom-line.

EVP, Sales & Marketing

YCAB Foundation

•	Transformed positioning of nonprofit from donation based to become self-sustainable by creating fundraising opportunities. Raised US$500,000 in one year.
•	Created new marketing campaign that raised brand awareness and attracted more branding opportunities.
•	Elevated Sponsorship and Marketing by bringing in new partners, collaborators and sponsors to increase funding.
•	Introduced merchandise line to boost revenue and complement brand campaign.
•	Strengthened ties with media and third parties and brought in new ones to extend distribution network (e.g.: for merchandise) and media/public relations (for sponsorship, strategic partners for events and campaigns etc.)
•	Drafted and reviewed contracts in connection with any sponsorship, marketing, business development and merchandising initiatives
•	Spearheaded corporate social responsibility and leveraged on companies and brands to create win-win partnership aligned with vision and mission of both parties.

Managing Director

PT Direct Vision (Astro Indonesia)

•	Successfully launched a children's channel (Ceria) in Indonesia and Malaysia and re-launched youth channel (Xpresi) in Indonesia on Astro platform
•	Rebranded and revolutionized youth channel by positioning it as youth empowerment channel ensuring competitive differentiator vis-a-vie its competitors.
•	Produced highly evolved local shows with were aligned with brand positioning and attracted ready to pay sponsors.
•	In charge of a US$20M budget for programing and production. 
•	Worked on sponsorship packages and collaborated with media agencies.
•	Responsible for legal, public relations, marketing and events.

Senior Vice President,  Business Development

Viacom

Provide business and legal advice for MTV, Nickelodeon and VH1 in the Pan Asian region, including India, Taiwan, China, Indonesia, Thailand, Philippines, Korea, Hong Kong, Singapore, Japan and Australia.
• Work with the business strategy and finance group on deal structure for new and existing businesses in Pan
Asia (e,g: joint ventures).
• Responsible for distribution/syndication of program agreements across the region.
• Responsible for new media deals (including mobile) under the MTV mobile umbrella which includes licensing
of content and brand licensing.
• Responsible for content and creative related matters (including program acquisition and production deals,
format licensing, key events eg : MTV Asia Awards, MTV Lycra Fashion Awards).
• Responsible for music rights in relation to production and programming of content, including rights and
clearances, deal structure, and liaising with music collecting societies.
• Draft contracts and advice on rights of the company on various matters and liaise with outside counsel on
local law issues and regulatory matters where necessary.

Director/ Business & Legal Affairs 

I help you build your self worth and your net worth 🔥 | Link in featured section l 0 to 7 Figures in 24 Months | Dubbed "Top Negotiator" by Globe Asia I Keynote Speaker | Corporate Trainer

In 2022, there were 2,668 billionaires. 

ONLY 337 were women.

The worst part? 

ONLY 101 of these women were self-made. 

It is time we normalize women building wealth. 

Hi, I'm Meena 🦋

I transitioned from being a lawyer and senior corporate executive to becoming a high-performance coach, speaker, and corporate trainer.

In 2016, when I was at the peak of my corporate career, I experienced a financial loss that turned my world upside down. 

When I hit rock bottom, I knew I only had 2 choices - evolve or stay stuck. 

This led me on a journey of self discovery, and I started learning about how to tap into the unlimited potential of the human mind using evidence-based tools and principles based on neuroscience, epigenetics and quantum physics. 

Within 2 years, I went from 0 to 7 figures. 

Now I am on a mission to empower women to become widely successful at building wealth. 


👉 My clients have achieved remarkable feats under my guidance:

   ✅ Launched and scaled a seven-figure online business

   ✅ Went from debt to a six-month cash reserve in under a year

   ✅ Boosted their revenue by 500%

   ✅ Raised half a million dollars in a single year

   ✅ Left unfulfilling jobs to expand their businesses across 11 countries


👉 By integrating these evidence based tools and principles,, I help you:

   ✨ Rebuild self-worth and boost your net worth

   ✨ Gain clarity on your vision, strategy, and action plan

   ✨ Build a compelling and profitable personal brand

   ✨ Develop a profitable sales, brand, and marketing strategy

   ✨ Maximize revenue opportunities and minimize costs

   ✨ Become an effective leader and the “go-to” expert in your industry


💰 Are you a driven female entrepreneur ready to build wealth?

🎤 Is your company seeking a keynote speaker to inspire and empower women to become powerful leaders?

                                         Don't hesitate to drop me a DM today!

Meena Adnani - The Empowered Woman 🦋

Susannah Dawn Consultant and Storyteller

I am a motivational speaker, speaking to organizations, ERGs, and conferences about diversity topics and the importance of living authentically… and how the ability to do so benefits people AND business.

Consider how the world labels people… women... placing us in “boxes” to decide how to relate to us.

Yet the truth is… we are all so much more than what may be contained in any 📦.

As a speaker, I talk about reinvention and moving beyond boxes… about:
📦 boxes others put us in, including diversity and inclusion topics, gender, neurodiversity, and many more
📦 boxes we often put ourselves in, to include imposter syndrome, fear of others learning about / that we are _____ (neurodiversity, disability, and more)

I speak from my own experience, having entered 2022 with a total reinvention to be my true authentic self, and looking at business and life from a vantage point set beyond labels… beyond boxes… beyond those places in which our fears work hard to constrict – confine – us instead of letting us see how we are so much more than a simple box or label.

I’ve been featured on podcasts and LinkedIn live events, discussing the themes of being our authentic selves and moving beyond boxes.

My workshops and training for organizations and conferences help women see how they are so much more than they realize… help them bring their authentic selves into the world, and now include Vision Boards and Power Words (mini vision boards).

Consider: When we enter a workplace as out authentic selves, without fear and a need to hide our true selves, a recent survey* focused on job satisfaction found:
🍀 71% felt more confident
🍀 60% felt more engaged 
🍀 46% feel happier

(*conducted by the Institute for Inclusive Leadership on authenticity in the workplace)

My presentations and workshops transport the audience into the discussion… to feel what it’s like to both be boxed… and the joy and confidence gained upon moving beyond boxes... to ignite awareness about their own situations.

Motivational Speaker

"Search for the Armor of God" (Sep 2023 - vol 1 of the "Armor of God" series)
"Battle for the Armor of God" (Nov 2023 - vol 2 of the "Armor of God" series) - These fantasy novels follow Prince Henry, who is placed in boxes by his father and advisors, always feeling lost as he is never allowed to be his authentic self. It is when he is part of a company in search of the armor that he finds himself on his own quest to find his true self and purpose.
The link to “Search for the Armor of God” on the U.S. Amazon site: https://a.co/d/d7vErvV
The link to “Battle for the Armor of God” on the U.S. Amazon site: https://a.co/d/f9iYevK

"Faith of the Butterfly" (Jan 2024) - My "reinvention memoir" of how I moved beyond the boxes others put me in to shine as my authentic self... available in bookstores and on Amazon.
The link to “Faith of the Butterfly” on the U.S. Amazon site: https://a.co/d/fo1fm8X

"Beyond Boundaries: Thriving in Life's Grey Zone" (Mar 2024) - My chapter, "It's in the Grey Zone We Find the Colors," is one of 27 to explore what the grey zone truly is.

"A Note To My Family: I Am Your Legacy" (Nov 2023) - My chapter, "Journey Through Life as Your Unique – Authentic – Self," was one of 21 chapters by a diverse group of authors providing their own legacy - in their own words - to family and friends... an International Bestseller. 

"My Two Cents on Self-Love" (July 2023) - My chapter, "Returning to the Authentic Me" was one of 30 chapters by different authors in this book, which was a #1 International Bestselling Book.

"Never Give Up" (Aug 2023) - my chapter, "She Has Always Been Here" was one of 22 chapters by women authors in this book, which was a #1 International Bestselling book.

"Rattled Awake" (Aug 2023) - my chapter, "Look Beyond the Box, For We Are So much More," was one of 11 chapters by different authors in this #1 International Bestselling book.

International Author

As a business consultant I bring an outside perspective to help organizations in three key areas:
🖋 help organizations improve their storytelling content to create content bridges for their audience

📈 help organizations develop new revenue streams – many of which don’t require reinventing the wheel – by asking questions about the business from a viewpoint outside their box

💚 Work with HR to speak with ERGs, and work with employees to help them grow and be their authentic selves

Consider: When we enter a workplace as our authentic selves, without fear and a need to hide our true self, a recent survey* focused on job satisfaction found:
🍀 71% felt more confident
🍀 60% felt more engaged 
🍀 46% feel happier
*conducted by the Institute for Inclusive Leadership on authenticity in the workplace

Think about how such satisfaction translates into bottom line success for your business. Speaking with employees and organizations help shed light for each individual to realize what is missing for them to move into the world as their authentic self.

My business strategy and development experience spans numerous fields, including general construction management and design, military planning (US Army officer), energy efficiency program management, modular construction start-up CFO, project planning, and sustainable planning.

Business Consultant

Storytelling appears in all aspects of my work: writer, motivational and diversity speaker, coach, and business consultant. For each area, I bring my holistic authentic self into every project. 

This includes taking an experiential approach to storytelling – to bridge the audience into the story… to create a connection whereby they feel they are a part of the story. 

This is not a “pitch and sell” approach… it’s a story, designed to meet the audience and bring them to a space where they get a feel for organizations and their products and services… whereby they can feel they are part of the story. 

My passion for writing began at an early age and never left. All of my roles required a variety of writing and research requirements:
• Specification and technical writing
• Energy efficiency home energy savings (HES) program monthly reports across five states to cover each individual state program.
• International renewable energy firm press releases and articles.
• Writing business plans, research projects, and legal documents.


My services include:
• Storytelling training and workshops for organizations
• Case Studies, White Papers
• Ghostwriter (everyone has great book ideas)
• Research 
• e-Books
• Press Releases

Storyteller

Tigerhall

Provide specialized knowledge through podcasts about my DEI experiences. These podcasts are part of Tigerhall's subscriber library.
🦋 🦅 🦋

Thinkfluencer

SDB Consultant

Provide written content and project management for various projects, many of which focused on sustainability related topics.

Some of my written content included:
• Articles and press releases for renewable energy projects in emerging markets
• Wrote business plans, legal immigration petition letters (legal writing), and other documents for clients around the globe
• Worked with international schools to identify online education firms and technology
• Green School design to include the concept of schools as a “living lab” – this included both presenting and participating on panels on the international stage regarding green schools and green building design

Some of the projects I managed included:
• Worked with a start-up organization going through the funding phase. My role was CFO, providing business and financial analysis while composing the financial aspects for the business pro forma for a new company in California to design and construct high quality modular buildings.
• Education programs in sustainability and history for international students in Asia where English was a second language
• Data collection for a carbon footprint project that identified the expected cost to reduce the footprint of a $9 million construction project
• Led team to put together an organic agriculture report with recommendations for an NGO looking to assist farmers in Asia

Consultant

(various)

My experience with nonprofit organizations, includes working with and holding management and leadership positions in various nonprofit organizations.

Consultant with Mercy Corps on a project to research and write a report regarding the set-up of organic agriculture NGO programs in developing countries, with a focus on feasibility of assisting organic farming of tea in India and cardamom in Nepal.

Over three years as a Program Manager at PECI, a nonprofit energy efficiency firm where my role was managing a home energy savings program across five states for PacifiCorp (including Rocky Mountain Power and Pacific Power). 

Over a decade with the Portland-Suzhou Sister City Association (PSSCA) where I was a board member, and held leadership roles including one year as Treasurer and two years as Secretary. I was involved with the annual gala event, which was also the organization’s primary fundraiser.

Nonprofit Management Experience

PECI

Working for a Non-Profit Energy Efficiency firm, my focus was to take into consideration the needs of the utility client in designing programs to provide incentives for its customers to reduce energy consumption. This was accomplished through the management of a large portfolio home energy savings program that covered five states.
• Led Home Energy Savings programs for two utilities – a complex set of programs with over 100 energy savings measures across five Western states providing multi-million kWh of savings each year.
• Analyzed program measure activity and kept client informed
• Planned and managed budgets that exceeded $20m for incentives and administration to manage all programs
• Involved with tariff designs (state energy efficiency program design) and revisions in each state
• Produced five (5) separate program "state activity" reports every month
• Insured program was set up to successfully negotiate a change order addition to the contract when one measure began to overheat which led to unforeseen increased program costs
• Managed special projects including a utility program's metrics and compliance process upgrade
• This Utility Program received the 2010 ENERGY STAR Award for Sustained Excellence for its energy efficiency programs

Led a cross-functional team to develop new Program systems that included creating the first compliance report, and the import of program data into a central repository for Program use in monitoring, analyzing, and reporting program activity

Involved with PECI program activity outside of Client programs as required:
• RFPs - Put together RFP budgets, provided budget and savings analysis, and reviewed documents
• Business Development - Worked with key staff to provide initial connection for PECI with contacts in key utilities in new regions, providing an easier entry into a new region for PECI
• Budget and Savings Analysis

Program Manager

Benting Construction Inc.

This role included working with clients and multiple stakeholders to insure each project met both client needs while averaging returns above projections. Most projects were design-build that required working with design professionals, subcontractors, suppliers, and building officials. While the general contracting firm specialized in commercial and industrial construction, other projects included municipal and church construction. 
• Construction management of building designs that included concrete tilt-up construction, pre-engineered metal buildings, concrete masonry unit buildings, and wood construction. 
• P&L Management and budget preparation for projects, with most project average returns surpassing the original projected net income
• Project and contract negotiations with both new and repeat customers to include Fortune 500 firms
• Specification and technical writing for projects in the design-phase of construction
• Business development to find and enter new market opportunities, which included successfully adding public works projects to the company's project portfolio.
• Corporate Secretary, 2000 – 2006

Construction Manager / Corporate Secretary

Oregon Army National Guard

Rotated through numerous leadership positions including (but not limited to):
• Personnel Officer:  Two tours as a battalion-level Personnel Staff Officer (S-1, similar role to HR Director) where duties included tracking personnel evaluations, managing battalion-level functions including changes of command, and tracking battalion personnel readiness for units with 300-400 diverse soldiers. 

• Troop commander:  Commanded a 150-soldier cavalry unit that included four combat platoons plus one mortar section, and maintenance, supply, and mess sections.
     - 	  A major maintenance inspection noted unit maintenance improved “900%” under my leadership

• Platoon Leader:  Platoon Leader for three separate units
     -   Battalion Support Platoon Leader – kept a 450-soldier mechanized battalion supplied during desert field operations
     -   Cavalry Platoon Leader

US Army Military Officer - Cavalry

Reinvention Maven | Storyteller | Helping you see opportunities beyond boxes 📦 | Veteran | Consultant | Speaker | Diversity | Writing stories to create reader experience and sow seeds

Ladies… when we feel unseen… unheard… and unsafe to be our true authentic selves…

📍 We withdraw from actively engaging with others… from contributing with friends and in business
📍 We no longer feel motivated or driven to excel 
📍 We hide our authentic selves in a box, fearful what others might say / do if they learn we’re neurodiverse, overcame addiction, LGBTQ+, and so much more

Consider 👇

According to a recent survey* focused on job satisfaction, when employees can be their authentic selves… without fear of judgment:

🍀 71% felt more confident
🍀 60% felt more engaged
🍀 46% feel happier

(*conducted by the Institute for Inclusive Leadership on authenticity in the workplace)

What does this mean for business?

Failure for employees to be their authentic selves results in their being depreciating assets.


This is where I come in...

An empathic warrior ⚔ woman 👩 who no longer fits the proverbial box – and never did, I work with women and organizations as a motivational speaker 🎤, storyteller 🖋, guide, and business consultant to help women elevate themselves, be empowered, and find their way beyond boxes.

This in turn improves: 
🫶 Self-confidence
🫶 Team work
🫶 Organization revenue 


This happens through my process of: 

🎤 speak on the importance of being our authentic selves, the path of reinvention, and how we are so much more than the 📦 we often feel stuck in;

📈 business consulting to improve the company bottom line by growing employee job satisfaction... seeing opportunities beyond the box; and,

🖋 guide employees to see their story, which can include vision boards... igniting awareness for where they are, and moving forward authentically.


About Me: 
I entered 2022 with a total reinvention to be my authentic self, shifting my view of business and life to a vantage point set beyond labels… beyond boxes 📦… beyond those places in which our fears work hard to confine us instead of letting us see how we are so much more than a simple box.


My services include:
• Keynote speaker on topics to include reinvention, connect with your authentic self, move beyond boxes / labels, and diversity and inclusion
• Seminars and workshops to include vision boards
• Business strategy consultant for employee satisfaction and storytelling
• Guide women to move beyond the boxes holding them back


DM me, or email Susannah.Dawn.Writer@gmail.com to set up a consultation.

It's time to gain traction in life 🌱, spread your wings 🦋, and fly 🦅.


"I'm not what I used to be, yet I am who I've always been."
Susannah Dawn 🦋 🦅 🦋

Reinvention Maven 👩

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Meena Adnani - The Empowered Woman 🦋

Susannah Dawn

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