Meagan Glenn

Founding Member

On the Goga

Built by people who hate burnout, On the Goga delivers employee wellbeing solutions that inspire connection, ease stress, and save HR loads of time.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩
Driving product enhancements and process improvements while fostering cross-functional collaboration. My focus is on delivering customer-driven product features, optimizing internal workflows, and ensuring the team is aligned and effective.

🏅 𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬
⚡️ Revamped Release Notes: Transitioned to Notion for better accessibility and clearer communication, setting a new company standard.
⚡️ High-Quality Research: Delivered a comprehensive competitor analysis in Notion, enhancing strategic feature positioning and competitive differentiation.
⚡️ Improved Engineering Collaboration: Established rapport with engineering, facilitating task weighting and process improvement, including the development of a product wiki.
⚡️ Updated Product Roadmap: Managed and maintained the product roadmap aligning with Q4 OKRs and paving the way for a productive quarter.
⚡️ Feature development and delivery: Spearheaded for multiple features. 
⚡️ Peer Inclusion in Product Development: Strengthened cross-functional collaboration, integrating diverse perspectives into product features.
⚡️ Optimized Meeting Cadence: Initiated daily standups and adjusted meeting formats, leading to better alignment and smoother operations.
⚡️ Process Improvement Initiatives: Proactively identified ticketing system gaps and implemented new processes, setting the stage for ongoing product enhancements.

Founding Product Manager

Lavender 💜

✨ Company highlight ✨ 
Hired as a founding team member (first non-sales/eng hire), employee #7. 

𝐏𝐫𝐨𝐝𝐮𝐜𝐭:
Focusing on customer feedback to shape our product roadmap. 
Collaborating closely with go-to-market to guide product development.
Monitoring product analytics and refining the product to meet customer needs.
Goal = build a product our customers want! 

🏅 Milestones 
⚡️ Created a quarterly Gantt chart to monitor goals and KPIs
⚡️ Conducted an average of 2.5 user interviews a week in Q1/Q2
⚡️ Utilized Mixpanel to inform product decisions, including creating dashboards to share across the org
⚡️ Built and manage a public roadmap in Productboard, resulting in 112% increase in user feedback
⚡️ Developed processes for beta testing and gathering data for product development
⚡️ Launched surveys and user feedback initiatives
⚡️ Collaborated with Design, GTM, and Engineering on a revolutionary redesign, inclusive of new product features and enhancements. 


𝐒𝐮𝐜𝐜𝐞𝐬𝐬:
Leading a team of CSMs and Success Specialists. 
Helping to develop new strategies, increase retention, and reduce churn. 
Oversee CS Ops.
Goal = keep customers, build new processes, and expand key accounts.

🏅 Milestones 
⚡️ Set team wide OKRs for a team of 3 CS professionals
⚡️ Merged a CX/CS team to create one aligned department. Restructured in Q2 to maximize bandwidth. 
⚡️ Defined health scores and created dashboards to help proactively monitor existing accounts
⚡️ Created trigger based playbooks, for both Scaled and Enterprise CS initiatives
⚡️ Worked with the team to provide customer education materials, including interactive demos, videos, and written articles 
⚡️ Developed new processes (Sales > CS handoff, renewals, QSCs)
⚡️ Created a customer journey, including 6 new value points for each customer
⚡️ Led the implementation of our CSP, Vitally

Senior Program Manager, Success & Product

My goal at Lavender was to focus on the success of our users. This success was reflected throughout the business but primarily focuses on Marketing, Product, and CS. Examples of where I spent my time in this role: beta testing new features, iterating onboarding, 1:1 customer feedback, optimizing email campaigns, elevating our UX, and optimizing customer education content.

🏅 Milestones:
𝐏𝐫𝐨𝐝𝐮𝐜𝐭:
⚡️ Evaluated, tested, and purchased a no-code onboarding solution. 
⚡️ Built our first no-code onboarding, reducing TTFV by 14 hours. 
⚡️ Collected 250+ beta testers for a new environment and successfully tested new features.
⚡️ Assisted our Design team in user testing, collecting helpful feedback. 
⚡️ Utilized Mixpanel to track product usage data and monitor feature adoption. 
⚡️ Led a PMF survey to gather data and understand our position. 
⚡️ Ran internal projects and data collection for pricing updates. 
⚡️ Created a public roadmap and backend feature board with Productboard.  

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
⚡️ Developed and executed two onboarding campaigns for trialing and paying users in Customer.io, achieving a 52% open rate and an average 3.1% CTR.
⚡️ Built a re-engagement campaign that successfully brought 704 users back to Lavender.
⚡️ Built and managed many trigger-based campaigns. 

𝐒𝐮𝐜𝐜𝐞𝐬𝐬 + 𝐒𝐮𝐩𝐩𝐨𝐫𝐭:
⚡️ Built workflows, macros, and our first help center in Intercom.
⚡️ Answered 3,700 conversations in 2023, with an average CSAT of 96%. 
⚡️ Led a churn committee in 2023 to reduce voluntary churn by 6.1%
⚡️ Implemented a feedback initiative in 2023 to increase our user reviews by 10%. 

𝐂𝐒 𝐎𝐩𝐬/𝐆𝐞𝐧 𝐎𝐩𝐬:
⚡️ Setup Notion/Asana workspaces for my team. Constructed first SOPs.
⚡️ Set OKRs and KPIs for my team.
⚡️ Completed all internal invoicing for contracted accounts.
⚡️ Followed up on past-due accounts for collection. 
⚡️ Created alignment between CS and our ENG team.

User Success

Newchip Accelerator

Selected to become a mentor to Series A, Seed, and Pre-Seed startups.
Mentoring 2-3 startups at a time, averaging 4-6 meetings per month. 

About Newchip:
🚀 The #1 Online Accelerator: 
👩🏻‍💻 We provide founders with all of the tools and skills necessary to build, scale, and fund their startups. 
🌍 2500+ Portfolio Companies 
📈 $2.2B+ Raised by Alumni

Startup Mentor

arileau

Supporting job seekers with mock interviews, resume reviews/rewrites, and LinkedIn profile optimization. 

🏅 Milestones:
⚡️ Conducted market research to identify a business need and ICP. 
⚡️ Utilized business planning to outline initial ideas.
⚡️ Tested multiple CRM options and landed on using Hubspot for daily management. 
⚡️ Built our website from scratch.
⚡️ Consulted with 100+ job seekers on their journey.

Co-Founder

Inverge 

✨ Company highlight ✨ 
Hired as a founding team member (first non-eng hire), employee #7.

My goal at Inverge was to build a CX department from the ground up. Focusing on building our Support department out to prioritize the current CX. From there, I improved Onboarding workflows and automation. After improving those, I worked on finding opportunities to build out a CS department.

🏅 Milestones:
⚡️ Built automated workflows in Hubspot to nurture users through the sales cycle. 
⚡️ Constructed onboarding pipelines and workflows based on 3 separate personas. 
⚡️ Implemented KPIs and OKR tracking. 
⚡️ Began construction of our first SOPs
⚡️ Conducted user research, documenting our customer journey and user pain points along the way.
⚡️ Increased user engagement by 23% through the successful launch of a newsletter
⚡️ Led the transfer of our Support department from Hubspot Service Hub to Intercom resulting in a 20% reduction in response time.
⚡️ Used Google Analytics to track website traffic and make data-based improvements.

Head Of Customer Experience

#GirlsClub

Girlsclub is a 6-month-long leadership program that ends in certification.

Protege

Brand30

Brand30 is a cohort-based course that has taught over 3,500+ students the fundamentals of digital personal branding.

Thinking about signing up? Ask me about my referral link!

Demio

✨ Company highlight ✨ 
Hired as an early team member, employee #26.

🏅 Milestones:
⚡️ Led a new customer education program from initiation to close.
⚡️ Worked collaboratively on identifying expansion opportunities in the customer journey. 
⚡️ Implemented a new CSAT initiative in Q4 of 2021 and a new coaching initiative in Q1 of 2022. 
⚡️ Utilized Heap to build data scorecards for customers in Adoption.
⚡️ Maintained a customer satisfaction score of 100%.
⚡️ Maintained between 15-30 Enterprise accounts at any given time. 

As a Customer Adoption Manager, I was the first point of contact after a contract signature. I performed onboarding and ensured proper implementation of the Demio platform by the users. 

I worked on many internal projects to improve the customer experience and worked closely with the Customer Success team to ensure the long-term success of all customers.

I used analytics via Heap to drive projects to increase engagement, improve automation, and promote early product adoption.

Customer Adoption Manager

🏅 Milestones:
⚡️ Raised our trial conversion rate by 1.8%.
⚡️ Shaped a brand new role, with the help of my leader.
⚡️ Mentored and trained two new AE's on the Demio product.
⚡️ Worked collaboratively on migrating users to new Demio plans.

As the Head of Demio Experience it was my role to drive process improvement for trial conversion.

Head of Demio Experience

🏅 Milestones:
⚡️ Received an average of 97% CSAT scores. 
⚡️ Average of 1 minute and 9 second response time. 
⚡️ Received 450, 5-star survey results. 

I spent my time providing high-quality technical support to those in need. When about to go live to their audience, my job was to be there and "cure their crisis" as many of them would say.
I accomplished many side projects as they came in for my manager, which helped support my team.

Customer Success Specialist

Pana

🏅 Milestones:
⚡️ Held 9 direct reports. 
⚡️ Facilitated biweekly retrospectives and arranged biweekly status reports. 
⚡️ Worked directly with high value accounts such as Meta, Netflix, and SpaceX.
⚡️ Completed a 6 month project within scope. 

My group was brought in to help staffing levels and teach new practices to current staff. In doing this we developed new training materials and trained staff on new tools.

This role was contracted out to a SaaS company, Pana.

Team Lead

Singles Travel International

🏅 Milestones:
⚡️ Planned and executed the first chatbox on the company website. 
⚡️ Performed negotiations, with vendors, for 25+ large contracts. 
⚡️ Managed communication with stakeholders from website launch date to travel date.

Operations Manager

🏅 Milestones:
⚡️ Designed the first NPS system for the company. 
⚡️ Hit 150%+ of quota for 9 months. 
⚡️ Reduced ticket response times by 48 hours.
⚡️ Planned 25+ trips for groups of 50-150 people - all traveling from different destinations, all single travelers.

Vacation Specialist

User Success @ Lavender | Mentor 🤝 | Helping startups create exceptional user experiences.✨

Hi there 👋 I’m Meagan, and I'm passionate about sharing my journey working at 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 and breaking into 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩. What can I say? I thrive on chaos and geek out over OKRs. 

I've spent the last 4 years working at tech startups and it's changed my life. Here's why 👇

𝑫𝒐𝒊𝒏𝒈 > 𝒂𝒔𝒌𝒊𝒏𝒈
Early stage startup = no processes. You get to solve it on your own and see if it works. If you fail, learn from it. If you succeed, document it. 

𝑻𝒊𝒕𝒍𝒆𝒔 𝒂𝒓𝒆𝒏'𝒕 𝒆𝒗𝒆𝒓𝒚𝒕𝒉𝒊𝒏𝒈
Startups are long games. Ignore the title and focus on serving others. It comes back to you tenfold. 

𝑭𝒂𝒎𝒊𝒍𝒚
There's a lot of heat around this term, but you are one of few at a startup, and your role is often essential. This can mean long hours, and your coworkers become a second family. These relationships you build often will stand the test of time. Don't fight it - embrace it. 💚 💜 

These have shaped my mindset to collaborate extensively, fail fast, and serve others. 

If you want to learn more about 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 or breaking into 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 - let's connect! 🙌

 🤝 𝐇𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩:
Please check out my resources section under my profile picture! I aim to support job seekers as much as I can. 

✨  𝐌𝐲 𝐌𝐲𝐞𝐫𝐬-𝐁𝐫𝐢𝐠𝐠𝐬 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐓𝐲𝐩𝐞
ENTJ
https://www.16personalities.com/entjs-at-work

💪  𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬
----
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 
I act when challenges arise and provide solutions for long-term success. 
𝐃𝐞𝐭𝐚𝐢𝐥-𝐨𝐫𝐢𝐞𝐧𝐭𝐞𝐝 
The last thing I want is someone going behind me and needing to clean up my work. I ensure it is done right the first time. 
𝐂𝐮𝐫𝐢𝐨𝐮𝐬 
Gaining knowledge and sharing it with others is something I am passionate about. You will find me learning, growing, and sharing new things often.

💻   𝐌𝐲 𝐓𝐞𝐜𝐡 𝐒𝐭𝐚𝐜𝐤
• 𝐂𝐑𝐌𝐬 - SFDC, Hubspot
• 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 - June, Heap, Mixpanel, Userpilot, Productboard
• 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Notion, G-Suite, M365, Tableau, Asana, AirTable, ClickUp, 
• 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 - Slack, Zoom, Microsoft Teams, Intercom, Customer.io, Apollo, Survicate
• 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠 - Gcal, Calendly, Hubspot Meetings
• 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 - Stripe, Profitwell, Baremetrics, ChartMogul 
• 𝐎𝐭𝐡𝐞𝐫 - Zapier, Miro/Mural, Totango, Hotjar/FullStory Vitally 
*𝐋𝐢𝐦𝐢𝐭𝐞𝐝, 𝐛𝐮𝐭 𝐬𝐨𝐦𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 - MongoDB, Figma/FigJam, AWS, SQL (actively learning)

Senior Program Manager, Success and Product 

𝐏𝐫𝐨𝐝𝐮𝐜𝐭:
Focusing on customer feedback to shape our product roadmap. 
Collaborating closely with engineering and design to guide product development.
Monitoring product performance and refining the product to meet customer needs.
Goal = build a product our customers want! 

🏅 Milestones 
⚡️ Created a quarterly Gantt chart for Product initiatives 
⚡️ Co-led a daily standup initiative to increase communication and efficiency
⚡️ Worked with the team to user-test a new design system
⚡️ Conducted user interviews and live testing 

𝐒𝐮𝐜𝐜𝐞𝐬𝐬:
Leading a team of CSMs and Success Specialists. 
Helping to develop new strategies, increase retention, and reduce churn. 
Oversee CS Ops.
Goal = keep customers, build new processes, and expand key accounts.

🏅 Milestones 
⚡️ Led the implementation of a CSP, Vitally (In progress)
⚡️ Merged a CX/CS team to create one aligned department
⚡️ Led a daily standup initiative to increase communication and efficiency
⚡️ Developed a Sales > CS handoff process that includes collecting success metrics

Meagan Glenn 💜

💜 Will Allred

Lavender

Lavender helps companies get the most pipeline possible from email.

We understand what drives replies. We help you know: what to say and how to say it, based on who you're talking to. We turn this understanding into pipeline via two products: our coach (active in 30k+ inboxes) and our agentic platform, Ora.

The coach is the perfect writing companion for your top accounts.
Ora tees up tailored 1:1 drafts or it can run autonomously.

We build AI that feels like AI.

Set up your first self learning agent in minutes: Ora.Lavender.ai

Co-Founder & COO

LavenderLand

A show where I answer real email questions with the help of some not so real friends.

Watch at https://lavender.ai/land

Host of "Ask Allred" on LavenderLand

Sorter

Sorter’s internal AI, CATIE( Creative Algorithms for Text and Image Enhancement) blends behavioral sciences with cutting edge data science and natural language processing enabling you to easily apply an objective science to the art of communication. 

We help create better content faster.

Fueling the backend of our platforms for healthcare,  marketing, sales, and HR, CATIE analyzes and determines  what distinguishes top-performing campaigns from baseline and under-performing content within your audiences.

Sorter (sorter.com): 1:Many Communications
Lavender (trylavender.com): 1:1 Communications

TopRight

TopRight is a strategic marketing firm based in Atlanta practicing Transformational Marketing. Our work puts the customer first through TopRight’s 3S Methodology. We help companies; define a Story that motivates customers to care, buy and stay, develop a Strategy that gets the right message to the right customers at the right time, and enable the Systems needed to execute on those winning Strategies.

In my time at TopRight, I have served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as a Senior Associate and the head of HR at TopRight:

I currently lead all technology-focused initiatives and projects within TopRight. This includes: 
• Helping clients assess the best possible marketing systems. This includes technology sets, the people running those systems and the processes that enable them.
• Currently managing TopRight’s technology partnerships. 
• Running day-to-day execution of our clients' digital marketing needs.

I am also on a TopRight's team of three working on the launch of a client's groundbreaking ICO and future blockchain application that is set to redefine the private equity market. My role on the project is focused on the creation of the client's whitepaper, buzz-creation (aka marketing the launch), and general support. 

As a core member of TopRight’s internal marketing team, I assist in TopRight’s inbound marketing strategy execution including campaign ideation, content creation, influencer outreach, and funnel conversion strategy and tactics.

As part of a larger initiative to improve internal processes, in addition to my role as a Senior Associate, I am serving as the HR Coordinator. This role has required:
• The creation of an employee handbook to help define and shape company culture
• Improved meeting processes
• Improved recruiting processes
• An initiative to improve team dynamics through the better analytical management of skillsets, capacity, and personality.

Senior Associate

As an Associate at TopRight, I served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as an Associate at TopRight:

• Led a grassroots, multi-channel campaign for a non-profit to support free speech from ideation, through research, to creation.
• Managed the relaunch of the TopRight website. 
• Helped in the brand relaunch of a Marketing Technology Operations Company in ~30 days. Our teams are also currently leading a multi-channel, co-branded campaign.
• Helped multiple clients assess the best possible marketing systems. This included technology sets, the people running those systems and the processes that enabling them.
• Assisted a multi-billion dollar Telco in establishing a partnership alliance program for the software industry.
• Currently leading an initiative to improve internal operations and efficiencies.

Associate

In my time as an Analyst at TopRight, I served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as an analyst at TopRight:

• On a team of two, my team helped rebrand a supply chain management software company. With a new brand narrative and a revised corporate sales deck, the company saw three consecutive record-breaking quarters of sales growth.
• Helped multiple clients assess the best possible marketing systems. This included technology sets, the people running those systems and the processes that enabling them.
• As a core member of TopRight’s internal marketing team, I assist in TopRight’s inbound marketing strategy execution including campaign ideation, content creation, influencer outreach, and funnel conversion strategy and tactics.

Analyst

YoVo

I was working on Yovo in the background for a while. I learned loads about entrepreneurship working on this project, but ultimately I could never get it off the ground. The idea was simple: 
- resumes are ineffective at screening 
- recruiting calls are filled with human error/bias

Using voice analytics, the plan was to help hiring mangers make smarter decisions by giving an objective look at conversations.

I was able to spin up exciting conversations in the enterprise, but eventually, I decided to focus my time and energy into Sorter.

First Founder Attempt

Healthgrades

Worked with Healthgrades as an initial member of their Elective Provider Solutions team. After building out the initial pipeline for Healthgrades direct sales model. We consulted with heads of marketing for enterprise level specialty practices to help design digital marketing solutions to best utilize Healthgrades.com. 

Tweaking and building upon market insights for our products- we were able to design action oriented campaigns for practices and their physicians. The challenge was not only to create campaigns that would succeed, but to create campaign designs that would sell in a market adverse to change. Through our work we found it was important to help providers:

 1. Make practices and providers more discoverable, 
 2. Increase new patient acquisition, 
 3. Enhance practices and providers' online reputations.

These were the three things we could do most effectively for our clients. 

At Healthgrades, there is a "healthy obsession" with driving a ROI for clients. So by working in concert with our clients, we help maximize their ROI by learning from our current marketing efforts, and making the proper adjustments as needed.

In my tenure there, I was:

•a top revenue producer on my team
•able to uncover optimization strategies not only in product design, but also sales and marketing strategy for both Healthgrades and clients
•built out entirety of the direct sales pipeline
•cultivated relationships with agencies and practices

Healthgrades is backed by Vestar Capital Partners, as is the top site for rating doctors and hospitals. Truly on the cutting edge, it is where America goes to find a doctor.

Manager: Elective Provider Solutions

As a summer sales intern, I served as CEB's first interaction with HR executives. Cold calling on a territory of 100 HR executives, based in firms with annual revenues ranging from 50-750 million dollars, I was able to effectively introduce C-suite executives to CEB's valuable advisory resources. 

As an intern team, we were tasked with helping recruiting with their outreach to prospective employee's. We designed potent marketing material driving the impactful value of one's work at CEB, and the advantages of being a member of CEB's motivated workforce. 

CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with our advanced research methodologies and human capital analytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations.

CEB offers comprehensive data analysis, research and advisory services that align to executive leadership roles and empower clients to focus efforts, move quickly, and address emerging and recurring business challenges with confidence.

CEB trades on the New York Stock Exchange (NYSE: CEB).

HR Leadership Council

Northwestern Mutual

After working to attain my North Carolina Life, Health, and Disability Insurance, I worked with potential clients to develop financial solutions to achieve their desired long-term success. 

This is where I learned my love of sales and marketing, as I saw the impact I was able to have by effectively showing the benefits of Northwestern's Life Insurance products. Through this valuable experience, I was able to drive many never would be customers into the sales pipeline at Northwestern.

Financial Representative

Carrboro Capital

As a summer intern, I evaluated small, rapid-growth businesses in North Carolina for acquisition. I would forecast potential risks for the companies and report a pro/con analysis to my senior managers. 

Also as a summer intern, I was tasked with analyzing financial statements for potential acquisitions. My timing when joining Carrboro Capital was especially advantageous, as I witnessed the acquisition of the local retailer Southern Season.

Private Equity Summer Analyst

Kidder Properties

Working for the four employee (including myself) start up Kidder Properties, I was able to effectively work cross-functionally with a litany of responsibilities that wouldn't have otherwise been given to a person of my age and experience. 

In my first summer with Kidder, I assisted in the analysis and acquisition of approximately 50 foreclosure homes. Comparing acquisition costs and renovation costs with the projected income from renting and ultimately selling the home, I was able to produce ROI reports. After openly discussing the tangibles and intangibles of these potential assets with my supervisor and the CEO, we would come up with a judgment for the perspective home. 

In my second summer, my focus shifted to the operational side of the business helping to reduce costs and improve the overall quality of the rental properties we provided. After analyzing the past performances of different purchased assets, I would determine if budget changes needed to be made to improve the long-term quality and therefore profitability of the home. Also in my final summer with Kidder, I helped train and coach a successor to take my place.

Real Estate Acquisitions & Renovation Operations

👋 4 Resources (3 Free):

1. Install our free email coach: install.lavender.ai

2. Sign up for my free email courses levelup.lavender.ai

3. Since you made it this far, use promo code "LavenderLove" to 2x your free trial when you sign up for Lavender

4. Check out the future of Agentic prospecting: Ora.im

Lavender helps sales teams write better emails, faster.
Get started for free at Install.TryLavender.com. 
(Available in Gmail, Outlook 365, Outreach, and SalesLoft.)

Lavender is the ultimate email assistant. As a salesperson, it provides everything you need to quickly write, high quality emails.

Lavender's coaching dashboard gives revenue teams never before had insight into what's working in each reps' inbox.

💙💛 Will Allred

I don't know who needs to hear this. But, stop trying to solve for problems you don't have yet. Need some examples of analysis paralysis?

1) Building a 17 step AI workflow for inbound lead management... but you don't have any inbounds.

2) Trying to solve an attribution reporting puzzle... but you haven't launched the campaign

As humans, we avoid pain by default. So we make up pains that don't exist yet. Try to solve problems we don't have.

"If I solve X problem, I create Y problem".... so we try to solve Y problem. But, the X problem is still the actual problem.

It's human nature. But...

As a founder, you get a weird perspective on the universe. Aka the universe's default state is cold, dark, inertia.

You either create momentum or don't.

Trying to solve problems ahead of time is a waste of time. Until you've actually experienced the problem, you can't solve it with predictable accuracy. So while it feels like solving for future pain... you delay solving the true pain of today and create the same pain tomorrow that you could have gotten fixed today.

💜 🔮 Will Allred

Cofounder @ Lavender | Cold Email Agents Powered by Deep Research, Reasoning, and Billions of Analyzed Sales Emails

Challenging the Ego (cold email examples at the end)

In cold email, we often like to call out "problems"... but if we call the baby ugly we risk them being defensive.

We have to remember, the reader has an ego. They also live the problem daily. An effective copywriting tactic is to assume they're already aware of this problem and how they can solve it.

Note: their background can be a good source of content to reinforce their ego)

Ask yourself... why wouldn't they have dealt with it yet? The answer typically comes down to:
- it's not priority
- other things are

Its your job to
- elevate the priority
- (if you can) assure them this won't balloon into a distraction that hurts their goals
- (if you can) connect the effort to a larger initiative

Your job is not to tell them they suck. But, to reinforce they're:
- Not alone in seeing the problem
- Not wrong to leave the fire burning

But... that it can be solved and that the outcomes can be worth their time.

Here's an example:

"Subj: Launch idea

Will, cool product launch video!

As you get going in your new role, I'm sure you've got a tight 30, 60 90 you're holding to.

Given your background, I'm gonna bet outbound programs are top of the list.

Sure you know a thing or two about email deliverability. But, if we could take the burden of managing email infra, think that would free up more time to try new experiments?

Ps. If you inherited a robust system already, no worries."

Now... this is way different than coming at the prospect and saying:

"Will, with the new product launch I bet you're trying new experiments. Most email campaigns fall flat and folks can't figure out why.

It's because they're landing in spam. We help with this. Open to seeing how we solve this for companies?"

^ This might be right for some... but for others they might roll their eyes.

There's no perfect answer. But the second example could challenge a seasoned executives ego without you (or them) realizing it.

On our Weekly Outbounding Masterclass session yesterday Samantha Novak-Federmeyer dropped two pieces of advice - One the Lavender data LOVES... the other? It shines a light on problems with "best practices"... so I had a nuanced answer :) 

First - a banger the data loves

“Closer”/“wrong person” breakups still work. 

The best CTA in Lavender data: “I might have the wrong person—who owns this?” It both pokes the ego and offers an easy “delegate” action—and sets up a warm intro to the right contact.

Second - Using metrics in your cold emails

Sam's a fan. But, the data doesn't agree.

BUT... it's more nuanced than this. Sam's talking about using it in reference to very specific outcomes that are tied to hyper relevant customer stories.

MOST COLD EMAILS DON'T DO THIS

So when you look across billions of sales emails the data says avoid things like multipliers (2x) and percents (70%). 

But, this is a great example where *your data* might have it's own best practices. This was key to Lavender from the start.

We use a "russian nesting doll" strategy for giving users the best recommendation.

If they have enough data on the "thing" - we deliver a personal best practice
If their team has enough data on the "thing" - we deliver the team's best practice
If their company has enough data on the "thing" - we deliver the company's best practice
If they don't have enough data? We supplement with our best recommendation from the dynamic overall dataset.

A best practice is a guide... a bumper at the bowling alley.

If you're not testing these things, you're missing out. 

PS. Wanna join our weekly sessions?

Yesterday we hit on:
- Cognitive load theory
- Clay table optimization
- The Eisenhower 4 Ds of decision making
- Lead list building best practices (quit limiting yourself to another company's broad segmentations)

You joining next week?

Go to tally (dot) so / r / mY86E5

taplio

The Battle

Meagan Glenn 💜

💙💛 Will Allred

Followers

Posts

Engagements

Likes

Performance Score💙💛 Will Allred's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Meagan Glenn 💜

💙💛 Will Allred

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}💙💛 Will Allred's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score💙💛 Will Allred's LinkedIn Performance