Marco De Paulis

Director of eCommerce & Optimization

Loop

Director of Partnerships

Various SaaS Companies

Advising, consultant, and/or investor for:

PartnerPage.io, Swapt, Fermat, Cart Stars, Pandium, and other SaaS providers and digital agencies.

Advisor/Consultant/Investor

Partnership Leaders

As a Chapter Host at Partnership Leaders, I spearheaded member-led events for our regional chapter. In this role, I played a pivotal part in fostering community engagement and facilitating meaningful connections among members. By organizing and coordinating a series of dynamic events, I provided a platform for members to share insights, collaborate on industry challenges, and network with like-minded professionals. Through effective communication and strategic planning, I contributed to the growth and success of our chapter, creating valuable opportunities for learning, collaboration, and professional development.

Executive Member & Philadelphia Chapter Host

Pavilion

Member

Ryder System, Inc.

Ryder acquired Whiplash in December, 2021.

• Designed the strategy and built the first-ever partnerships ecosystem to a team of 4 with 50+ partners onboarded
• Worked with the team to build high 8-figures in net new pipeline, 7-figures in net new revenue, and 7-figures in expansion revenue through net new and existing customers, respectively
• Lead partner marketing initiatives including e-books, case studies, blog swaps, and partner co-marketing campaigns to drive qualified leads
• Developed various commercial agreements with a wide range of partners to expand services and revenue streams
• Created cross-functional collaborative motions with Sales, Customer Success, and Operations to expand offerings and value to customers and prospects alike
• Elevated product team and feature set by building integration proposals to prioritize integration development that would open maximum commercial opportunities

Director, Ecommerce Partnerships (through Whiplash acquisition)

Whiplash

Whiplash was acquired by Ryder in December, 2021 to become the face of the new eCommerce fulfillment division.

Brought in to develop and launch the first ever Partnerships department at Whiplash from scratch for technology and referral partners. Program structure design through launch. Cross-departmental process creation with Sales, CS, Marketing, and Venture. Driving leads and revenue realization in under 6 months.

Partnerships range from integration, referral, agency, operations, and services.

Privy (Acquired by Attentive)

Privy is the #1 reviewed sales app in the Shopify App Store. Used by 500,000+ eCommerce brands around the world.

• Led Agency partner program, grew from 20 to 750+ partners
• Promoted from Agency Partner Manager to Director to lead Partnerships team, consisting of Partner Managers, Channel Sales, and Customer Success Managers dedicated to Partnerships
• Drove 1,027% increase in Annual Recurring Revenue (ARR) in two years
• Restructured and launched updated partner program to reflect new product offerings and new customer personas and market positioning
• Coordinated all co-marketing initiatives
• Collaborate with Sales, Marketing, Support, and Customer Success teams to create cross-functional motions to support mutual goals

Director of Agency Partnerships

Agency Partnerships Manager

Noticed

• Head of business development, account management, marketing, and strategic partnerships
Promoted after a year and a half to grow Marketing team and build out new retainer services
• Built first ever partner program with SaaS technology and service providers, leading to 1/3 of new clients in first year of program
• Maintained partner relations to strategically plan co-marketing initiatives, share leads, identify joint sales opportunities, and improve joint value
• Developed and implemented a consultative sales and pipeline management process across three services to exceed revenue goals and quotas, growing department revenue 34% in first year
• Launched a new service model and go-to-market strategy, growing recurring annual retainers by 300% through new and existing business
• New clients include: Anheuser-Busch InBev, Dan Bilzerian’s Ignite.co, Decathlon International, Watsco Inc., Vintage Frames Company, Fink’s Jewelers, and more

Director of eCommerce Solutions

Zivtech

• Promoted from Director of Sales after first year to lead the Marketing team, in addition to Sales
• Developed and implemented first ever consultative sales and pipeline management process
• Led all new business development efforts through full sales lifecycle selling end-to-end custom software engagements and Developer staff augmentations
• Owned and managed partner relationships to drive new business
• Collaborated with Project Managers to create Client Engagement team to consistently foster and grow projects and accounts, growing initial contract value as much as 400%
• Improved revenue stability by growing  recurring revenue retainers by 200% through new business and converting existing contracts

Director of Sales and Marketing

My clients include Princeton University, Children's Hospital of Philadelphia (CHOP), City of Philadelphia, Healthcare Without Harm, Law School Admission Council, Carleton College, Greatist, and many more.

Director of Sales

Capgemini

Electronic Ink (acquired by LiquidHub and Capgemini) is an international business system Design Consultancy dedicated to improving the way people interact with technology, environments and one another.

• Supported Client Strategy/Sales team in identifying new business opportunities
• Created, refactored, and implemented a consultative sales process
• Innovated and executed new form of pipeline management and revenue forecasting
• Planned and led complete company website re-design from concept to launch by working cross-functionally with internal and external resources and actively managed execution
• Developed and implemented new content strategy for Marketing efforts including Social Media plan
• Managed all social media accounts and managed editorial calendar for all content development and collateral
• Worked with cross-functional teams and outside vendors to coordinate Marketing events including client roundtables, conference presentations and booths, webinars, and community events
• Salesforce administrator; managed sales operations and reporting to objectively measure performance, pipelines, weighted probabilities, revenue, and key accounts

Sales & Marketing Operations

Partnerships @ Loop | Strategic Advisor & Consultant

Built & scaled ecommerce agency, tech, and fulfillment Partnerships functions to multiple exits. 

Currently, the Director of Partnerships at Loop leading an incredible team.

Conference speaker at Crossbeam's Supernode and Partnership Leader's Catalyst.

In my last role I built the first-ever partnerships program and ecosystem at Whiplash (acquired by Ryder) to improve customer value, new pipeline and revenue, and product connectivity and features.

Previously I was the Director of Agency Partnerships at Privy (acquired by Attentive) and grew the program 10X in partner size and revenue in two years to a program of over 700 agencies.

Director, Ecommerce Partnerships

Rolled Up

Rolled Up is a production and distribution company.

From ideation to the 100th episode, my team can help you get success out of podcasting.

Shows include: Fraudology with Karisse Hendrick, Lucas Walker's Pitstop, Lucas Walker's Rolled Up, and Bricks and Clicks, Adspend, You're Not You're ROAS, Ecommerce Marketing School, Ecommerce Evolution and more.

Subscribe on Apple, Spotify, and wherever you get your podcasts

Founder and CEO

Triple Whale 🐳

After acquiring Rolled Up Podcast Network, I built out and lead the Triple Whale Network, before moving to Director of Content Marketing.

Sadly, I was laid off as part of a reorginazation in September 2023.

Director of Content Marketing

Gorgias

Returned to my friends at Gorgias to build out multiple content programs for DTCX including three podcasts, and a content repurposing program from live and virtual events.

In this contract role, I supported the media arm, hosting, launching, and producing several series under the DTCX Umbrella.

Technically Speaking
My Biggest Lessons 
Agency X

Managed top ecommerce talent, and drove tens of thousands of downloads, views, and impressions.

Launched and optimized YouTube channel, and created a playbook for the team to optimize for SEO, growth, and measurability.

I also supported the team, making introductions to speakers and sponsors incluing at Liquid Death and the founder of Hint Water.

Content Director - DTCX 

Moved from Partner Manager to Content Marketing Manager building out the blog, sales material, website etc, as we shifted to a fully remote and online marketing strategy.

The creative that I produced was the most efficient ad set in company history. 

Continued to build out the content program started, and affiliate program before working on Rolled Up full time.

Marketing Manager

First partner manager, owning relationships with partners across the East Coast USA, Canada, and Europe.

Brought in the largest client, and held the record for over a year, before moving to the marketing team.

Held several more records including largest town hall, webinar, and blog post by page views. During pandemic, my role shifted to creating digital content to connect customers, partners, and prospects around the world.

Partnerships Manager

JBarrows Sales Training

Head up all marketing for JBarrows from the production of our weekly podcast which hit half a million downloads during my time to other progressive projects like launching of the first B2B sales group on Facebook and a branded ecom store along with and traditional marketing like social channels, email, and updating the blog for SEO.

We believe that Sales is the best job in the world when done right, so let's help as many people as possible get it right.

Marketing Director

Treats Happen

Sold DTC, Amazon, Retail including Ren's Pets Depot and TJX Canada.

Started a consumer packaged good company focused on delivering tasty, healthy and safe dog treats to customers through several channels including ecommerce, retail, and Fulfilment by Amazon.

I was in charge of everything from producing the treats and sourcing products, running marketing campaigns, calling upon retail locations, and shipping across the border.

Sadly, not all stories have a happy ending.

CPG Brand Founder (Now defunct)

Influitive

Enabling the world's best B2B brands to mobilize their advocates through Influtive's flagship product AdvocateHub.

Influitive’s AdvocateHub is advocate marketing software that helps B2B companies capture customer enthusiasm, and use it to turbocharge marketing and sales efforts.

AdvocateHub allows marketers to build advocate communities by inviting customers, partners and employees into an environment where it is easy to do tasks like referrals, reference calls, product reviews, social sharing and more. As your advocates do more for you they earn points, badges and levels that can be used for a variety of perks and privileges.

Advocate Marketing Consultant

TeraGo Networks

Cut my teeth in Telco sales. Smashed quota and went back to software.

At TeraGo I helped mid-sized Canadian business move their data and stay connected through our range of Internet Access, Co-location, and VLAN suite of products.

Account Executive

Venngage

Began as an advisor to Vizualize.me before co-founding Venngage. As non-technical co-founder I headed the marketing and sales strategy, as well as strong involvement with product development.

Accomplishments I'm most proud of
•Successful outbound sales strategy with 22% response rate
•Co-Marketing initiative with Hubspot.
•Press coverage in Mashable, Tech Crunch, National Post, Tech Vibes, Beta Kit, Pando Daily
•Partnerships with two data providers
•Closed $600,000 in funding
•Many more that cannot be publicly shared

Co-Founder and Chief Marketing Officer

Humber College

Prepared and taught PRDS 129: Introduction to Social Media for Public Relations.

Completely revamped and updated the course syllabus for the continuing education program PRDS 129: Introduction to Social Media for Public Relations. Course topics included starting and best practices for running Twitter, Facebook, and other social media channels, and industry practices such as monitoring and analytics.

Instructor

As the founder and CEO of Rolled Up, I have been creating and distributing podcasts for over three years, helping clients and partners achieve success in the audio space. I have launched and produced shows such as Fraudology, Pitstop, Bricks and Clicks, and more, reaching millions of listeners and generating revenue through sponsorships and subscriptions.

Before founding Rolled Up, I worked as a content marketing director for Triple Whale and Gorgias, where I built and led multiple content programs for the ecommerce industry, including three podcasts, a YouTube channel, and a content repurposing strategy. I managed top ecommerce talent, drove tens of thousands of downloads, views, and impressions, and optimized the content for SEO, growth, and measurability. I also leveraged my network and expertise to introduce speakers and sponsors for live and virtual events.

taplio

The Battle

Marco De Paulis

Lucas Walker

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