Marco De Paulis

Director of eCommerce & Optimization

Loop

Director of Partnerships

Various SaaS Companies

Advising, consultant, and/or investor for:

PartnerPage.io, Swapt, Fermat, Cart Stars, Pandium, and other SaaS providers and digital agencies.

Advisor/Consultant/Investor

Partnership Leaders

As a Chapter Host at Partnership Leaders, I spearheaded member-led events for our regional chapter. In this role, I played a pivotal part in fostering community engagement and facilitating meaningful connections among members. By organizing and coordinating a series of dynamic events, I provided a platform for members to share insights, collaborate on industry challenges, and network with like-minded professionals. Through effective communication and strategic planning, I contributed to the growth and success of our chapter, creating valuable opportunities for learning, collaboration, and professional development.

Executive Member & Philadelphia Chapter Host

Pavilion

Member

Ryder System, Inc.

Ryder acquired Whiplash in December, 2021.

• Designed the strategy and built the first-ever partnerships ecosystem to a team of 4 with 50+ partners onboarded
• Worked with the team to build high 8-figures in net new pipeline, 7-figures in net new revenue, and 7-figures in expansion revenue through net new and existing customers, respectively
• Lead partner marketing initiatives including e-books, case studies, blog swaps, and partner co-marketing campaigns to drive qualified leads
• Developed various commercial agreements with a wide range of partners to expand services and revenue streams
• Created cross-functional collaborative motions with Sales, Customer Success, and Operations to expand offerings and value to customers and prospects alike
• Elevated product team and feature set by building integration proposals to prioritize integration development that would open maximum commercial opportunities

Director, Ecommerce Partnerships (through Whiplash acquisition)

Whiplash

Whiplash was acquired by Ryder in December, 2021 to become the face of the new eCommerce fulfillment division.

Brought in to develop and launch the first ever Partnerships department at Whiplash from scratch for technology and referral partners. Program structure design through launch. Cross-departmental process creation with Sales, CS, Marketing, and Venture. Driving leads and revenue realization in under 6 months.

Partnerships range from integration, referral, agency, operations, and services.

Privy (Acquired by Attentive)

Privy is the #1 reviewed sales app in the Shopify App Store. Used by 500,000+ eCommerce brands around the world.

• Led Agency partner program, grew from 20 to 750+ partners
• Promoted from Agency Partner Manager to Director to lead Partnerships team, consisting of Partner Managers, Channel Sales, and Customer Success Managers dedicated to Partnerships
• Drove 1,027% increase in Annual Recurring Revenue (ARR) in two years
• Restructured and launched updated partner program to reflect new product offerings and new customer personas and market positioning
• Coordinated all co-marketing initiatives
• Collaborate with Sales, Marketing, Support, and Customer Success teams to create cross-functional motions to support mutual goals

Director of Agency Partnerships

Agency Partnerships Manager

Noticed

• Head of business development, account management, marketing, and strategic partnerships
Promoted after a year and a half to grow Marketing team and build out new retainer services
• Built first ever partner program with SaaS technology and service providers, leading to 1/3 of new clients in first year of program
• Maintained partner relations to strategically plan co-marketing initiatives, share leads, identify joint sales opportunities, and improve joint value
• Developed and implemented a consultative sales and pipeline management process across three services to exceed revenue goals and quotas, growing department revenue 34% in first year
• Launched a new service model and go-to-market strategy, growing recurring annual retainers by 300% through new and existing business
• New clients include: Anheuser-Busch InBev, Dan Bilzerian’s Ignite.co, Decathlon International, Watsco Inc., Vintage Frames Company, Fink’s Jewelers, and more

Director of eCommerce Solutions

Zivtech

• Promoted from Director of Sales after first year to lead the Marketing team, in addition to Sales
• Developed and implemented first ever consultative sales and pipeline management process
• Led all new business development efforts through full sales lifecycle selling end-to-end custom software engagements and Developer staff augmentations
• Owned and managed partner relationships to drive new business
• Collaborated with Project Managers to create Client Engagement team to consistently foster and grow projects and accounts, growing initial contract value as much as 400%
• Improved revenue stability by growing  recurring revenue retainers by 200% through new business and converting existing contracts

Director of Sales and Marketing

My clients include Princeton University, Children's Hospital of Philadelphia (CHOP), City of Philadelphia, Healthcare Without Harm, Law School Admission Council, Carleton College, Greatist, and many more.

Director of Sales

Capgemini

Electronic Ink (acquired by LiquidHub and Capgemini) is an international business system Design Consultancy dedicated to improving the way people interact with technology, environments and one another.

• Supported Client Strategy/Sales team in identifying new business opportunities
• Created, refactored, and implemented a consultative sales process
• Innovated and executed new form of pipeline management and revenue forecasting
• Planned and led complete company website re-design from concept to launch by working cross-functionally with internal and external resources and actively managed execution
• Developed and implemented new content strategy for Marketing efforts including Social Media plan
• Managed all social media accounts and managed editorial calendar for all content development and collateral
• Worked with cross-functional teams and outside vendors to coordinate Marketing events including client roundtables, conference presentations and booths, webinars, and community events
• Salesforce administrator; managed sales operations and reporting to objectively measure performance, pipelines, weighted probabilities, revenue, and key accounts

Sales & Marketing Operations

Partnerships @ Loop | Strategic Advisor & Consultant

Built & scaled ecommerce agency, tech, and fulfillment Partnerships functions to multiple exits. 

Currently, the Director of Partnerships at Loop leading an incredible team.

Conference speaker at Crossbeam's Supernode and Partnership Leader's Catalyst.

In my last role I built the first-ever partnerships program and ecosystem at Whiplash (acquired by Ryder) to improve customer value, new pipeline and revenue, and product connectivity and features.

Previously I was the Director of Agency Partnerships at Privy (acquired by Attentive) and grew the program 10X in partner size and revenue in two years to a program of over 700 agencies.

Director, Ecommerce Partnerships

Dotdigital

Senior Partnerships Manager EMEA (Technology)

Dotdigital is a customer experience data platform (CXDP) that helps digital marketers and developers deliver multi channel communications across the customer journey. We harness the power of customer data, powering engagement, conversion, and loyalty for brands as they grow and scale.

Technology Partnerships Manager EMEA

Ometria

Ometria is a series C funded customer insight and cross-channel marketing platform that enables retailers to send personalised, relevant marketing messages throughout the customer lifecycle.

My focus was on the acquisition and scaling of both agencies (Inc SI's) and technology partnerships. Covering the full cycle, from outreach to contractual, into enablement and then shared events, white papers and more. Attending events such as IRX, Retail Tech, Etail Europe and more to represent Ometria. 

Building strong relationships and driving value across external and internal teams.

Senior Partnerships Manager UK&I

Feefo

Feefo is a Customer Experience Platform. Clients can be found in around 50 Countries and include some of the Worlds best loved brands. 

Responsible for both the Partnerships Channel (Circa 200 agency / tech partners. Generating approx 12% total ARR) and the Client Development commercial function (Responsible for upselling existing clients. My team doubled revenue year on year). Which generated some 60% of total recurring revenues.

Head of Partnerships & Client Development EMEA

Telaria

NYSE:TLRA 

Telaria (Now Magnite following the merger between Telaria and Rubicon Project to create the Largest independent SSP) were an independent Global Video Marketing Platform, working direct with the best publishers and broadcasters, giving them the tools and expertise they need to monetise premium video content across devices and platforms. Desktop, Mobile, CTV, OTT. Covering the US, Canada, APAC, SEA, EMEA and LatAM.

Onboarding and growing our Publisher and Broadcaster relationships. My Markets included the UK, Spain and France. Responsible for the entire sales cycle from prospecting through to retention and growth. Working within a SOX compliant sales process and Salesforce environment. My tenure included the IPO.

Director, Publisher Partnerships EMEA

Localstars

Localstars are a Multi-Award winning display technology business.

Responsible for shaping and growth of our portfolio of UK clients. From client discovery calls (Pre-Sales), through to contractual negotiations and on-boarding. Working closely with our clients to understand their goals and how best we can align our own to match and grow accordingly.

UK Accounts Director - Publishers

Senior Accounts Manager

Thomson Local

At its peak, Thomson Local delivered to 22 million homes, employed over 1200 people and had revenues in excess of £120m. We were also one of the very first Global Google Partners. 

My Team managed the commercial launch and delivery strategies for all products within the portfolio. Search (PPC), Online Directories, Video Advertising and Outdoor.

Driving the team that delivered Outdoor advertising via CBS into our sales channels, delivering £1.2m in its first year against a budgeted target of £125k.

Head of Channel Marketing

Channel Development Manager

An experienced Partnerships professional. Background in Adtech & Martech Saas businesses. In Start-ups, scale ups and through IPO's. Working with partners across multiple channels and disciplines both here in the UK and overseas. From ecom platforms, technology, agencies, SI's and more.

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Marco De Paulis

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