Marco De Paulis

Director of eCommerce & Optimization

Loop

Director of Partnerships

Various SaaS Companies

Advising, consultant, and/or investor for:

PartnerPage.io, Swapt, Fermat, Cart Stars, Pandium, and other SaaS providers and digital agencies.

Advisor/Consultant/Investor

Partnership Leaders

As a Chapter Host at Partnership Leaders, I spearheaded member-led events for our regional chapter. In this role, I played a pivotal part in fostering community engagement and facilitating meaningful connections among members. By organizing and coordinating a series of dynamic events, I provided a platform for members to share insights, collaborate on industry challenges, and network with like-minded professionals. Through effective communication and strategic planning, I contributed to the growth and success of our chapter, creating valuable opportunities for learning, collaboration, and professional development.

Executive Member & Philadelphia Chapter Host

Pavilion

Member

Ryder System, Inc.

Ryder acquired Whiplash in December, 2021.

• Designed the strategy and built the first-ever partnerships ecosystem to a team of 4 with 50+ partners onboarded
• Worked with the team to build high 8-figures in net new pipeline, 7-figures in net new revenue, and 7-figures in expansion revenue through net new and existing customers, respectively
• Lead partner marketing initiatives including e-books, case studies, blog swaps, and partner co-marketing campaigns to drive qualified leads
• Developed various commercial agreements with a wide range of partners to expand services and revenue streams
• Created cross-functional collaborative motions with Sales, Customer Success, and Operations to expand offerings and value to customers and prospects alike
• Elevated product team and feature set by building integration proposals to prioritize integration development that would open maximum commercial opportunities

Director, Ecommerce Partnerships (through Whiplash acquisition)

Whiplash

Whiplash was acquired by Ryder in December, 2021 to become the face of the new eCommerce fulfillment division.

Brought in to develop and launch the first ever Partnerships department at Whiplash from scratch for technology and referral partners. Program structure design through launch. Cross-departmental process creation with Sales, CS, Marketing, and Venture. Driving leads and revenue realization in under 6 months.

Partnerships range from integration, referral, agency, operations, and services.

Privy (Acquired by Attentive)

Privy is the #1 reviewed sales app in the Shopify App Store. Used by 500,000+ eCommerce brands around the world.

• Led Agency partner program, grew from 20 to 750+ partners
• Promoted from Agency Partner Manager to Director to lead Partnerships team, consisting of Partner Managers, Channel Sales, and Customer Success Managers dedicated to Partnerships
• Drove 1,027% increase in Annual Recurring Revenue (ARR) in two years
• Restructured and launched updated partner program to reflect new product offerings and new customer personas and market positioning
• Coordinated all co-marketing initiatives
• Collaborate with Sales, Marketing, Support, and Customer Success teams to create cross-functional motions to support mutual goals

Director of Agency Partnerships

Agency Partnerships Manager

Noticed

• Head of business development, account management, marketing, and strategic partnerships
Promoted after a year and a half to grow Marketing team and build out new retainer services
• Built first ever partner program with SaaS technology and service providers, leading to 1/3 of new clients in first year of program
• Maintained partner relations to strategically plan co-marketing initiatives, share leads, identify joint sales opportunities, and improve joint value
• Developed and implemented a consultative sales and pipeline management process across three services to exceed revenue goals and quotas, growing department revenue 34% in first year
• Launched a new service model and go-to-market strategy, growing recurring annual retainers by 300% through new and existing business
• New clients include: Anheuser-Busch InBev, Dan Bilzerian’s Ignite.co, Decathlon International, Watsco Inc., Vintage Frames Company, Fink’s Jewelers, and more

Director of eCommerce Solutions

Zivtech

• Promoted from Director of Sales after first year to lead the Marketing team, in addition to Sales
• Developed and implemented first ever consultative sales and pipeline management process
• Led all new business development efforts through full sales lifecycle selling end-to-end custom software engagements and Developer staff augmentations
• Owned and managed partner relationships to drive new business
• Collaborated with Project Managers to create Client Engagement team to consistently foster and grow projects and accounts, growing initial contract value as much as 400%
• Improved revenue stability by growing  recurring revenue retainers by 200% through new business and converting existing contracts

Director of Sales and Marketing

My clients include Princeton University, Children's Hospital of Philadelphia (CHOP), City of Philadelphia, Healthcare Without Harm, Law School Admission Council, Carleton College, Greatist, and many more.

Director of Sales

Capgemini

Electronic Ink (acquired by LiquidHub and Capgemini) is an international business system Design Consultancy dedicated to improving the way people interact with technology, environments and one another.

• Supported Client Strategy/Sales team in identifying new business opportunities
• Created, refactored, and implemented a consultative sales process
• Innovated and executed new form of pipeline management and revenue forecasting
• Planned and led complete company website re-design from concept to launch by working cross-functionally with internal and external resources and actively managed execution
• Developed and implemented new content strategy for Marketing efforts including Social Media plan
• Managed all social media accounts and managed editorial calendar for all content development and collateral
• Worked with cross-functional teams and outside vendors to coordinate Marketing events including client roundtables, conference presentations and booths, webinars, and community events
• Salesforce administrator; managed sales operations and reporting to objectively measure performance, pipelines, weighted probabilities, revenue, and key accounts

Sales & Marketing Operations

Partnerships @ Loop | Strategic Advisor & Consultant

Built & scaled ecommerce agency, tech, and fulfillment Partnerships functions to multiple exits. 

Currently, the Director of Partnerships at Loop leading an incredible team.

Conference speaker at Crossbeam's Supernode and Partnership Leader's Catalyst.

In my last role I built the first-ever partnerships program and ecosystem at Whiplash (acquired by Ryder) to improve customer value, new pipeline and revenue, and product connectivity and features.

Previously I was the Director of Agency Partnerships at Privy (acquired by Attentive) and grew the program 10X in partner size and revenue in two years to a program of over 700 agencies.

Director, Ecommerce Partnerships

Sage

Senior Director, Partner Marketing - NA

Uplevyl

In a transformative journey across leadership and AI in Uplevyl’s Future Forward Program.

Future Forward (1 of 1000)

Whipstitch for Partnerships

Available for project-based and fractional work across Partner GTM, Strategy, Ops & Programs, Partner Management, Partner Development, and Partner Experience.

Previously consulted and operated in GTM messaging and product launch projects. (2017-2018)

Fractional Partnerships Leader & Strategist

Member, Women in Partnerships, Mentor

Vena Solutions

Vena Solutions is a cloud-based financial and business planning software provider helping mid-market organizations transform their planning processes through complete planning, modeling, and analytics solutions. 

- Architected and implemented a comprehensive 3-year ecosystem growth strategy, leading a 70+ cross-functional team through execution, measurement, and analysis while collaborating with C-suite on strategic alignment.
- Launched the Preconfigured Solutions Program for Solution Partners and developed the Microsoft Dynamics ecosystem growth play, creating new revenue streams and market opportunities.
- Implemented data-driven partner business KPIs and dashboards, establishing regular business reviews and accountability frameworks that improved partner performance tracking and optimization.

Senior Director, Ecosystem (Strategic Initiatives)

Jitterbit

Jitterbit is a leading iPaaS platform providing API integration capabilities that connect thousands of applications for enterprises and mid-market companies worldwide.

Directed global partner marketing strategy and partner programs, standardizing partner business management and enablement approaches across regions.

- Led global partner marketing strategy and team implementing a 4-pillar approach, resulting in increased partner engagement and stronger partner-to-customer connections.
- Created and standardized partner business management best practices, enablement content, and program playbooks that established operational consistency across global regions.
- Developed partner portals, quarterly newsletters, and strategic update sessions that enhanced partner communication and engagement.

Senior Director, Global Partner Marketing & Programs

Built and managed strategic partner relationships within key ecosystems while driving partner-sourced and influenced revenue growth.

- Drove 28% YOY increase in partner-sourced and influenced revenue within Salesforce & NetSuite ecosystems through targeted account mapping and co-selling strategies.
- Revitalized underperforming partner region through trend analysis and focused engagement with key SI & Consulting partners.
- Led creation and evolution of multiple partner programs including MSP and Delivery Readiness programs with global, cross-functional teams.

Director, Consulting Alliances & Channels

Socius

Socius was a Microsoft Dynamics VAR/SI Partner providing business management solutions and consulting services to mid-market organizations. Socius merged with SBS Group, forming Velosio. 

- Led product strategy development with focus on cloud solutions and services growth.
- Spearheaded development and go-to-market launch of Office 365 Managed Services and Azure sales programs, contributing to a 20%+ increase in Socius One Cloud portfolio sales.
- Developed strategic business plans, pricing structures, and product roadmaps based on market research and competitive analysis.

Product Strategist / Product Manager - Socius One Cloud

Socius was a Microsoft Dynamics MasterVAR providing business growth services to Affiliate VAR Partners across the US.

Built and managed a national channel of Microsoft Dynamics VAR Affiliates while implementing structured programs to drive growth and profitability.

- Recruited, enabled, and managed a national partner channel driving top-line growth of over 100% YOY, with individual Affiliate business growth of 20-55% YOY.
- Increased profit margins by 75% through a performance-based discount structure while maintaining a 95%+ renewal retention rate.
- Created ISV Select program boosting software license and renewal sales by 20%+ in the first year of implementation.

Channel & Program Manager, Socius Affiliate Services (Microsoft Dynamics Master VAR)

Columbus A/S

Columbus acquired First Tech Direct - Microsoft VAR/SI Partner specializing in ERP, CRM, and business intelligence solutions for mid-market clients.

Led customer relationship management and account growth strategies while managing the Account Management team.

- Consistently exceeded sales goals through solution-based, cross-functional team selling to C-suite executives, and account mapping and co-selling with Microsoft and ISV Partners.
- Drove customer satisfaction and retention rates of over 95% through strategic relationship management and value-focused approach.
- Collaborated with marketing to develop and execute customer-focused events and campaigns that boosted sales by 20%+.

Director, Client Relations (Account Management & Sales)

First Tech Direct (Acquired by Columbus)

Responsible for growth, maximization, and retention of existing Microsoft Dynamics ERP & CRM client base.

- Created and shaped CAM role including responsibilities, process, training plans, and principles for success & scale.
- Consistently exceeded sales goals through effective, solution-based, cross-functional team selling to C-suite.
- Drove customer satisfaction and retention rates of over 95%.
- Boosted sales 20%+ through close collaboration with marketing to spearhead successful existing customer surveys, user events, and campaigns.
- Developed and nurtured strategic partnerships to expand solution offerings and increase revenue.

Customer Account Manager

Maner Costerisan Business Solutions

Microsoft Dynamics VAR Partner and CPA Firm providing integrated business management solutions to mid-market organizations.

Led business development initiatives while expanding solution portfolio through strategic partnerships.

- Created and executed bi-annual user events program that consistently drove revenue growth and enhanced customer engagement.
- Exceeded sales goals through value-based solution selling and account mapping and co-selling with ISV Partners.
- Achieved and maintained 95%+ customer satisfaction while expanding solution portfolio through strategic Microsoft and ISV partnerships.

Customer Sales Manager / Business Development Manager

Partnerships, Ecosystems & Growth | Driving Revenue & Beyond | AI Enthusiast | Passionate about the human element in business.

Ecosystem-led growth has been the throughline of my career for 25 years. 

With 15 years in sales and customer growth in B2B tech ecosystems, and the last 10 years across partner management, programs, marketing, operations, and ecosystem strategy, I bring a full-spectrum view of partner-led and ecosystem-led GTM and growth. 

🎯 What I Do

As a strategic operator, I turn partnership opportunity into results. I drive revenue and growth while building for outcomes beyond - including trust, partner confidence, solution readiness, organizational readiness, efficiency, profitability, and compounding market impact.

🧠 How I Work

My approach is data-informed and structured, blending strategic business planning, relationship building, cross-functional collaboration, operational excellence, and accountable execution. 

Leading with a systems mindset and a human lens, I have a knack for spotting opportunities others miss and translating big-picture strategy into measurable results. 

🧬 Who I Am

I thrive in organizations that invest in partnerships with intention - where the future is ecosystem-immersed, cross-functional by design, and built to scale sustainably. And I’m energized by what’s possible at the intersection of product, data, people, partnerships, and emerging technologies, including AI.

As a people leader, I’m empathetic and outcomes-oriented. I build strong foundations, coach for growth, and lead with clarity, care, and high expectations.

I believe the future is human - and that diversity, inclusion, access, and belonging matter in every space we build.

I’m here to do the right thing, make it easier for others to succeed, and find the win-win-win - together.

*** 

Outside of work, I’m a musician, poet, and an artist. I’m also "mom" to six amazing humans and a lifelong learner with a love for reading, music, film, and podcasts that make me think. I talk about these things sometimes.

taplio

The Battle

Marco De Paulis

Jennifer R.

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