Centered Performance

I help small business owners pinpoint the sources of their growing pains. Then, prioritize and take actions that support growth, empower employees, and shift cultures of constant fire fighting.

I design repeatable systems that let your company:
🔹Perform consistently with your values
🔹Save staff time and eliminate unnecessary investments
🔹Automate actions without removing personal connection
🔹Prevent surprises for you and your customers

Want to give your company the ability to focus on what matters?

Check out www.centeredperformance.com/systems-design or message me.

Chief Operating Officer

TechTBD

The natural growth of organizations means solutions are often created as a matter of necessity, reaction, and survival. Consistent performance and growth based on past urgent decisions is painful. Intentional, holistic design is critical to heal processes and technology so visionary organizations can keep creating what’s next for the world.

Serving international organizations through the Experience Design Lab.

Experience Design and Operations

Innovate! Perform. Excel. Elevate.

Strategic Planning and Execution:
Managed 1-year, 5-year, and 10-year strategic plans to focus investments, set performance targets, and balance staff bandwidth. Established integrated company scorecard to measure weekly performance and provide visibility into future risks. Facilitated relationship breakdowns and strong opinions of executive team members to forward company goals. Established communication and accountability structure with Director team to create consistent communication and promote company-wide transparency.

Internal Operations:
Restructured internal Contracts, IT, and Accounting departments to provide additional leadership which reduced errors and increased delivery team performance. Created company-wide recruiting process, including core values, that increased retention and onboarded incredibly talented staff. Drove successful adoption of corporate knowledge management system which became the singular view into company operations. This enabled the company to achieve CMMI Level 2, CMMI Level 3, and ISO 9001 certifications.

Delivery and Business Development:
Coached delivery Directors to discover new ways to manage challenging client, employee, and executive engagements. Built partnerships with client executives to stay aware of their needs and to act internally to fill any gaps in their customer experience. Accountable for the submission of $140M proposal and sold additional projects during key contract gaps.

Strategic Planning and Process Improvement:
Established a three-year roadmap to resolve process and capability gaps across each department. Provided structured analysis to determine best fit and value with platform vendors and custom options. Negotiated vendor contracts to achieve 40%+ license discounts. Focused on healing and enhancing processes to get the most benefit from technical solutions.

Innovation and Architecture:
Implemented Tableau as a self-service analytics platform that enabled executives and managers to see and understand financial, resourcing, and performance data that was previously unavailable. Created a centralized knowledge management system using Salesforce with integration to DocuSign to create visibility into company-wide day-to-day activities and workload, while retaining best practices and lessons learned. Rearchitected the Microsoft Dynamics data model to have it match how operations functioned.

Staff Engagement, Business Development, and Adoption:
Created a forum for discussing process breakdowns and desired improvements to give people a constructive place to voice pain points and provide input to solutions. Met with clients, prospects, and partners to demonstrate what was possible using solutions we had built to generate new sales. Established deeply trusting relationships across departments to have candid conversations, get support, and promote adoption of created tools and processes.

Director, Technology and Innovation

Solution Implementation and Client Engagement:
Architected, created governance, and led the development team for a 15,000-user Salesforce implementation, which eliminated legacy applications and modernized organizational capabilities. Implemented and maintained 15 cloud-based Salesforce, SharePoint, and Azure systems through agile practices. Participating stakeholder communities include the federal government, higher education, commercial real estate, finance, and involved major industry players such as Clorox and Walmart. Achieved 95% customer satisfaction across clients by balancing stakeholder needs with providing recommendations focused on long-term success and security, even when it seemed unfavorable.

Strategic Planning and Portfolio Management:
Implemented an integrated platform strategy for a major federal agency to consolidate legacy systems and practices. This strategy was the driving vision behind the decision to acquire Salesforce.com as an agency platform solution. Coached senior leaders on strategy and acquisition of Platform-as-a-Solution products, including negotiations of Salesforce license agreements to make sure purchases provided value. Created business cases for clients to request additional funding, enabling them to capture over $3M in additional budget for their initiatives.

Talent Development and Resource Management:
Grew a team of two into a team of 20 with a contract portfolio of $30M+. Created a 25-30% profit margin each year. Conducted ongoing manager training aimed at being authentic and direct to increase management skills beyond delivery. Reviewed more than 100 request for proposals (RFPs), maintained a 62% proposal win rate, and evaluated sub-contractor capabilities to meet proposal requirements.

Director, Cloud Advisory Services

Booz Allen Hamilton

- Co-created portfolio management methodology for US Army to evaluate value of investments in terms of capability provided
- Facilitated stakeholder sessions and training around creation/implementation of Probability of Program Success (PoPS) at US Navy System Commands
- Created MS Access prototype and led development team to create database tool for use in US Navy's acquisition programs to assess and report performance against mandated milestone requirements
- Crafted marketing presentations, identified and won business development opportunities, wrote technical proposals

Associate

How much longer can you tolerate being the one that holds your business together?

You have big plans, but you keep getting pulled away. 

You want to keep growing, but your staff keep telling you they’re “too busy.”

Now you're stuck solving low ROI issues.
Revenue growth is limited. 
Plans you have for expansion are paused. 

You’re frustrated and bored instead of lit up.

Visionary leaders of $2M - $10M service-based small businesses come to me to:
→ Get out of stagnation and back to growth
→ Cause employees to be fully accountable for their work
→ Systematize and automate operations
→ Do more without burning people out
→ Use data to understand company performance

I deliver:
→ A 75-factor audit that reveals core issues that hold your company back
→ A plan broken into 90-day chunks that have a measurable impact 
→ Systems, structure, and support to help get there

I’m not here to:
→ Pretend to know more about your business than you do
→ Automate everything with the promise your life will be magically better
→ Use a boilerplate, business book approach to “fix” your company

Some of my clients:
→ A wealth management firm that reduced staff workload and saw a dashboard of company metrics for the first time
→ A healthcare practice that created clear growth paths for employees, reduced payroll time, and freed up future profit
→ A residential painting company that reduced CEO workload by 10-12 hours per week
→ Another healthcare practice that productized their services for easier delivery, marketing, and sales leading to 2x revenue and 4x profit in 12 months
→ A pet care brand that created clarity across manager roles and accountabilities so they could expand to 4 locations

I’ve spent 17 years working with clients across 12 industries and can give you a starting point from what has worked to get you moving quickly. 

I use my experience in growing a business from $2M to $20M to help you achieve similar growth. I’ve helped organizations save 400,000+ hours of staff time, avoid $80M+ of unnecessary investments, and prevent 1,000s of customers from falling through the cracks. 

I’ve coached 200+ executives, managers, and staff which means you’ll be able to make the most with the resources you already have.

You don’t have to figure it out on your own and learn more the hard way. 

No one’s got time for that.

Ready to get out of the day-to-day of your business and go do the stuff that lights you up?

Shoot me a DM.

Matt Brumberger

All Paws Retreat

Owner & Founder of All Paws Retreat in Franklinton - Columbus, OH. We offer dog daycare, boarding, grooming, training & nutrition coaching for pups of all sizes, all shapes, and all breeds. The safety and overall health of your pup is our number one priority. We not only care for your pups, but we ensure your needs are also met through 24/7 online access, live webcams, report cards, and more!

Owner & Founder

Nationwide

Executed multi-channel strategy for acquisition campaigns; managed $2M budget, creative direction, and drove business objectives to achieve goals. Deliverables included:

•Managed vendor relationships and worked with internal teams to implemented over 7 multi-channel acquisition campaigns and drove results exceeding key performance metrics by 10% overall.
•Leveraged analytics, primary and secondary research to meet the customer with the right product, at the right place and time.
•Partnered with a cross-functional team to develop holistic strategic plans delivering recommendations to senior leadership on products, pricing, customer experience, and organizational benefits. 
•Fostered strong, cross-functional relationships with product leaders to develop end-to-end strategy focusing on customer needs and the experience. 
•Developed and implemented a holistic decommission communication plan over a four-month timeframe.

Consultant, Marketing Manager | Nationwide Bank

One of two undergraduates selected to participate in Nationwide Mutual’ s marketing rotational program in 2015. The program comprised of three six-month rotations through Retirement Plans Marketing, Marketing Analytics, and Marketing Operations. Developed a mind-set to learn and analyze quickly and make in an impact within six months. Deliverables included: 

•Created and implemented a new retirement plan participant enrollment book that resulted in $500,000 cost reduction in 2016 and $800,000 cost reduction in 2017.
•Collaborated across marketing to build a real time, single view of marketing activities for the Chief Marketing Officer, resulting increased visibility across initiatives.
•Partnered with internal and external partners to lead a cross-team test and learn for telematics. Deliverables included project plan, communication plan, process mapping and action plan for successful implementation. 
•Served as the analytics point of contact for ongoing digital marketing specific to commercial insurance, including PPC (pay per click/call), paid search, and paid social. 
•Performed a reporting analysis for Commercial Insurance online marketing and channel efforts.
•Led a gap analysis of commercial insurance online, identified more than 5 opportunities for improvement, provided recommendations and facilitated solutions.
•Created visualizations in Tableau to communicate the market attractiveness and likeliness to buy, current state analysis, and a holistic and tactical level view of campaign results.

Marketing Leadership Rotational Associate (MLRP)

•	Worked with managers and executives to create strategy decks, including a Land As Your Legacy presentation, which was presented to the Board of Directors
•	Built catalog for sales associates to access and consume Life and Annuity marketing materials 
•	Created Pivot tables using Excel to report if an industry segment was profitable
•	Taught team members advanced PowerPoint techniques

MLRP Intern

•	Used URBO to update marketing materials for GroupProtector
•	Created communication and creative briefs to support initiatives for the three stage release of Nationwide Travel Insurance 
•	Coordinated distribution of marketing materials to 33,000 associates to promote travel insurance
•	Wrote insight reports on product category and industry 
•	Presented successes to more than 40 executives

Innovative business professional with proven track record in identifying consumer needs, improving customer experience and leading process development to drive long-lasting solutions. Adept in cultivating lasting relationships, developing comprehensive internal and external strategies, and executing measurable campaigns to meet and exceed goals. Self- starter with desire to continuously learn, think outside of the box, and develop new skillsets that test traditional boundaries. 

taplio

The Battle

Matt Brumberger

Casie Goldstein

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