Michal Bohanes

Alpha Lead Academy

WHAT WE DO
We help you (B2B consultant or agency owner) build an effective client acquisition system and stop depending on referrals.

HOW DO WE DO IT
We promote the principle "Sales Before Marketing"
Sales = Interrupting someone and asking for their business.
Marketing = becoming known, liked and trusted (via content). 
Sales comes first.
Marketing (i.e. content) serves as Sales Enablement. 
It's there for the person you reached out to - they should see your business has a pulse and that you know your stuff.

WHAT MOST B2B SERVICE PROVIDERS GET WRONG
1) They depend on their network and referrals. Because of that...
--> 2) They don't specialize enough. Revenue uncertainty leads to accepting too many different deals. Because of that...
--> 3) They don't create conveyor-belt style service delivery. Everything they sell is a custom-tailored suit. Because of that...
--> 4) They cannot delegate or automate. Everything depends on the founder. Because of that...
--> 5) They don't have enough time to think strategically and systemically
--> back to 1)

So far, EVERY single client of ours who consistently applied our methodology had at least 300% ROI. That's why we say: If you don't make your money back with our systems in the first 6 months of working with us, we'll refund you.

KNOW MORE? 
Learn more & book a call at www.alphaleadacademy.com

Founder and CEO

Forbes

I wrote 10 articles on Forbes which got a total readership of 150,000+
Portfolio: https://www.forbes.com/sites/michalbohanes/

Writer

Teespring

♦ Grew European revenue run rate by 2.5x in 2015, while the US business was in decline. 
- Pioneered a contest format that grew seller performance by 40% and has since been copied by most Teespring competitors
- Created an education program that improved EU seller success rates by 120% and was then rolled out globally
- Focused the account management team on building closer relationships with the seller base to increase loyalty
- Tightened the org chart (largest team size: 23), created clearer job profiles and drove an output-oriented work ethic
♦ Hired a new Head of Partnerships who achieved the goal of growing partnerships sales from 2% to 10%, earlier than expected
♦ Successfully changed the mindset of the EU product team toward taking frequent and in depth feedback from VIP customers
♦ Nurtured and promoted a key report who subsequently took on a role with global responsibility
♦ Identified underperforming areas of the business and made a team of two redundant
♦ The Commercial team’s account management and customer support were frequently held up as the gold standard across the company.

Commercial Director

Skimlinks

♦ Co-built a new Audience Data product, measuring users' purchasing intent. 
♦ Developed new beta clients: Data Management Platforms and large publishers' marketing leaders

Director of Programmes

Dinnr

♦ Identified market opportunity to deliver recipe ingredients to busy office workers, adapting a successful concept from Scandinavia.
♦ Alpha-tested the opportunity, engaged a co-founder with complementary skills, launched website www.dinnr.co.uk, hired an operations manager and went to market in under 4 months 
♦ First 5 months of trading showed promising revenue growth of 30% month-on-month, with 220 customers and 1200+ signed up users (bootstrapped operations). Subsequent traction proved insufficient, leading to shutdown in January 2014 
♦ Raised crowdfunding of £60k via Seedrs in May 2013
♦ 96% of customers rated experience as “Very Good” or “Excellent”, Net Promoter Score >50 
♦ Positive reviews and mentions in Guardian, Telegraph, Evening Standard as well as several food blogs 
♦ Gained strong experience in managing design and web development projects, team management and motivation, market research and concept validation as well as customer acquisition and retention

Co-founder and CEO

Google

Closed and launched 12 new AdSense and AdX partners, realizing gross revenue of $10m per year.
Developed and nurtured a pipeline of 60+ prospects at B and C level, representing over $100m in potential joint revenue.
Launched first ever AdSense partnership with a transactional e-commerce provider in Germany. 
Launched AdMob In-App Search Ads with a partner, as of June 2012 one of only 3 such implementations in the region.
Advocated for the usage of monetization of non-converting users on e-commerce sites as a speaker at industry events.

Strategic Partner Manager

Region 1 Partnerships Team
Acquiring new and managing existing partners for Google AdSense

Associate Partner Manager

Mindshare

As an MBA final project, identified innovative advertising opportunities and presented recommendations to Mindshare senior management for how to optimise their social media strategy

Developed a conceptual framework to capture value from advertising on Social Networks

Part-Time Freelance Consultant

Strategic Partner Development Intern

Booz Allen Hamilton

Mostly working on projects in Media and Telecommunications in Germany, UK, Belgium, Italy and the Middle East:

♦ Led a team of 15 in developing and implementing productivity performance indicators for a German Telecommunications firm
♦ Conducted market research and managed the development of a new electronic media product used to halt negative growth in a Belgian publishing house, resulting in revenue increase by 2% (EUR 350k)
♦ Developed a media sector privatisation roadmap for a Middle Eastern government by modeling impact scenarios on ad revenues, new technology penetration and profitability of public broadcaster
♦ Co-founded a charity project for Booz Allen in Vienna and raised over EUR 30k
♦ Ranked in the top 15% of cohort performance upon promotion to Associate

Associate

Center for International Environmental Law (CIEL)

Summer Intern

Stop Depending on Referrals. Helping 120+ B2B Consultants Add an Extra $30k/m & Solve Client Acquisition Forever

𝐏𝐫𝐨𝐛𝐥𝐞𝐦 #𝟏 for Owners of B2B Service Businesses: 
Depending on Referrals, Inbound & Network --> Revenue Volatility.
𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Learn how to approach & convert strangers. Here's how we'll do it 👇

🏭 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎 and 👨 𝐖𝐇𝐎 𝐖𝐄 𝐒𝐄𝐑𝐕𝐄 👩
We work with Agencies, Consultants & other B2B Service Providers
We help you
✅ define 3-5 offers &  5-10 pain points
✅ reach out to strangers via Cold Email & DMs
✅ test different pain-offer combinations, see what books sales calls
✅ build consistent deal flow that eliminates volatility & adds $10-50k/month revenue

Most of all, we help you reach a predictable CAC-LTV ratio
(Client Acquisition Cost - Customer LifeTime Value)
Once we're done with you, you will know your formula:
Put $1 in, get $3-5 out.
Consistently.
Predictably.

190+ clients served.
Every one of them who followed our playbook
…got at least a 300% ROI within six months (many got way more than that)

🥂 𝐑𝐄𝐒𝐔𝐋𝐓𝐒
𝐍𝐢𝐤 𝐋𝐚𝐦𝐩𝐫𝐨𝐩𝐨𝐮𝐥𝐨𝐬 - Data & AI consultant depending on referrals. Closed $85k in new business from 3 deals originated via LinkedIn conversations.
𝐌𝐚𝐫𝐭𝐲 𝐊𝐚𝐮𝐟𝐦𝐚𝐧 - Productized his done-for-you service into a course & coaching format, went from 0-$20k/mo in a few months' time
𝐃𝐚𝐧𝐚 𝐇𝐞𝐫𝐫𝐚 - from employee to marketing agency owner - closed her first $4k client within 6 weeks
"That clarity I got in our first session was worth the entire investment"
𝐓𝐨𝐧𝐲 𝐖𝐢𝐥𝐬𝐨𝐧 - Fractional CFO - signed his first $5k/month retainer client within 2 months
𝐏𝐚𝐯𝐥𝐞 𝐌𝐢𝐡𝐚𝐣𝐥𝐨𝐯𝐢𝐜 - PE consultant, added 4 large retainer clients
𝐒𝐭𝐞𝐯𝐞 𝐂𝐮𝐦𝐦𝐢𝐧𝐬 - Fractional CMO. 126 personalized outreaches, 3 calls booked, 1 closed (at $5.5k/mo)
𝐌𝐚𝐫𝐤 𝐖𝐨𝐣𝐜𝐢𝐤 - HR consultant, from inconsistent 5-$10k months to $25k/mo
"The results I got were nothing short of incredible."
𝐋𝐢𝐳 𝐃𝐨𝐭𝐞𝐧 - closed her first $5k coaching client (who paid on the call) within 5 days of working with us 
“I can’t believe what just happened, happened!”

Many more on: www.AlphaLeadAcademy.com (scroll down)

🧪 𝐇𝐎𝐖 𝐃𝐎 𝐖𝐄 𝐃𝐎 𝐈𝐓?
Cold email & DMs, Lead Nurturing, Closing.
It's not difficult. 1000s people just like you have done it. You can do it, too.

Best part - we have a money back guarantee.
If you don’t make money, we don’t make money.
The risk is 100% on our end, so we’re on the hook to get you the results 😬.

Curious?
Go to www.AlphaLeadAcademy.com (sorry, you’ll have to copy-paste this one)

I see you over there!
Much love
Michal

WHAT WE DO
We help you (small B2B company, solopreneur) build an effective client acquisition system taking into account that some people want to sign up NOW and others need more time.

HOW DO WE DO IT
We help you implement The Funnel 🔻and The Pot 🍲 in your business - 
🔻 Create a compelling acquisition journey for your inbound prospects, taking into account all possible questions and objections they may have.
🍲 Gradually build a content powerhouse that allows you to nurture the "maybe later" people who simply need more time.
Our system allows you to do both: Win new clients instantly as well as create assets for the long run. 

SPECIAL SAUCE
We're not a one-size-fits-all kind of company. 
✅ You need to win new clients pronto? No problem, we'll create a plan to do that. (watch how Dana got herself a client in her first two weeks and Liz in 4 days and Matt made $30k within 11 days of working with us: www.alphaleadacademy.com)
✅ Business is fine, you just want to add rocket fuel? Bingo, we'll create the greatest Pot 🍲 the world has ever seen.
So far, EVERY single client of ours who consistently applied our methodology had at least 300% ROI. And even if it takes you a while - we work together until you start winning big.

KNOW MORE? 
Learn more at www.alphaleadacademy.com

One of our best clients went from one client to 12 clients. $20k/month run rate now.
His numbers? Not spectacular. 

2% call booking rate on LinkedIn. 

One deal per 200-300 people reached.

So what made the difference?

His level of involvement.

Leo came to us without much social proof. No success stories in the field he wanted to enter. Starting from scratch.

And he didn't treat us like we were supposed to solve his problem for him.

A lot of clients do that. They think "I paid you. Now fix my problem."

If that's your energy... "Michal, your system isn't working"... you'll fail.

Here's the analogy… 

Normal college student: consumer mindset. "I'm here. Feed me. This is on you."

MIT PhD student: shows up with an agenda. Obsessed with something. Uses resources to inform THEIR agenda. But they own the process.

Leo was the ultimate elite student.

He milked the program for everything it was worth. Constantly on calls. Constantly asking questions. Submitted every single LinkedIn post for my review.

Sometimes I thought "Jesus, again?"

But he did it exactly right.

Most clients launch a campaign, it doesn't work immediately, and come to us: "It's not working."

That's a consumer mindset. They're expecting me to solve it.

Leo didn't do that. He came in thinking "I'm going to extract every ounce of value. I'm going to test. I'm going to iterate."

That's why he's at $20k/month now.

Not because his numbers were amazing.

Because his MINDSET was amazing.

So ask yourself.

Do you have a consumer mindset or an elite student mindset?

Are you expecting someone to solve your problem?

Or are you going to own your success?

We help B2B service businesses who Depend On Referrals build their first sales system | CEO & Founder at Alpha Lead Academy | 200+ clients served, 2000+ sales calls booked

What shift in B2B client acquisition are people not preparing for?

10X content output without turning into AI slop.

It used to be: one good YouTube video a week. That was the gold standard.

I think we're heading toward a world where top performers produce a video every single day.

Why?

Streamers have the strongest parasocial relationships of any content creators.

Why? Sheer volume of exposure. They stream five hours a day.
(How TF do ppl have time for that? But it works.)

The more exposure, the stronger the connection. It's just math.

As ad costs rise and cold email ROI declines, you need volume AND quality in content.

Most people will respond by producing AI slop. Pump out garbage with ChatGPT.

The real winners will figure out how to extract everything in their brain in a way that's authentic and valuable.

Here's one thing I'm testing 👇

I'm on calls all day. Sometimes I drop actual gems (imagine that!). The client reacts: "Good point."

But how do I capture it without using their video?

I'll have a VA find the timestamp, cut my portion out, feed it into a custom GPT. The GPT spits out a YouTube script. Then I record based on that.

One way to scale without AI slop.

The formula: Quality x Volume = Value.

Quality score of 5/10. 

Each minute = one token. 

One minute at quality 5 = five value units.

The more minutes at that quality level, the more value you create.

And that bar is constantly rising.

If you want to win with content, maximize BOTH quality and volume.

Not one or the other. Both.

That's the shift people aren't ready for.

What do you do when someone ghosts 👻 you after a sales call?

Here's the truth: You can't fix it.

A certain percentage of people will ghost you. 

It's incomprehensible to me.
After an actual human interaction? 
After they've spent an hour analyzing your problem, trying to help you?
And you just f*17!; ghost them?

That's extremely rude.

But - 
getting upset doesn't serve anyone.

Accept it as a fact of life. Like people cutting you off in traffic.

Focus on being so good at sales that you uncover their actual pain points. Go deep. Make them think "wow, this guy saw into my soul."

Then they'll buy. And they won't ghost.

Is there a pattern to who ghosts more?

Yeah.

Bad business people ghost more than good ones.

Salespeople almost never ghost you. And when they do, they're usually not very good.

Employees ghost all the time. Especially lower level ones who aren't decision makers.

(There is a CORRELATION between employee/bad business owners and ghosting)

Don't worry about the "real reasons" someone ghosted. You can't see inside their head.

If you want to reduce it, be disarming on the call: "Okay, so you'll let me know in two days. Really? You're not going to ghost me?"

Light tone. Might get a reaction.

But honestly? Don't focus on it.

Focus on becoming better at sales. 

That's the only thing you can control.

I took on a client I wasn't sure would work.

He helps companies expand into two specific European countries.

When we onboarded him, I thought... how many companies even have this on their agenda?

Felt like a gamble. 
But we offer money back guarantee, so I said let's try it.

It worked.

Surprisingly well.

Turns out a lot of companies DO have geographic expansion on their roadmap.

His numbers weren't spectacular. 1-2% call booking rate on LinkedIn. But he closed deals.

It was a lesson myself. 

Don't over-intellectualize it. 
Just launch.

He didn't succeed on his first campaign. Or his second. Third or fourth is when it started working.

We've worked with 200+ clients. 
We've collected everything that works. 
We're a good resource.

But there's only so much we know. 

Very often it's unpredictable.

In this case, I wasn’t 100% certain it would work. But it worked.

Here's what really matters:

👉 He didn't quit after the first campaign flopped.👈

He kept iterating. 

Most people run one campaign, it doesn't work, and they say "cold email doesn't work."

No.

YOU didn't work.

You gave up too early.

Launch. Test. Iterate. Repeat.

That's the game.

Here's the big problem with Client Acquisition Cost. 

They keep rising. Unless...

...you ACTUALLY invest into content. 

I know, you heard it before, but few people understand the math here:

Say your CAC with ads or cold email is 30% now. 
(= revenue per client is 10k, CAC = 3k)

That sucker is going to rise over time. 
Faster than you can offset it with higher pricing. 
Soon you'll charge 12k
But CAC will have risen to 5k, i.e. 40%.

And so on it goes. 

The solution: Do content. 
Every day LinkedIn.
Every week YouTube.

High quality stuff. 
Not "Be kind" 🐂💩
No AI slop.
No ghostwritten platitudes. 

The real deal. 
1-2 hours a day. That should be worth your time. 

Because soon you'll have 10% of your total clientele come from content. 
And then 20%. 

The great thing about content-generated revenue? 
It's free. 
(sure, there's the fixed overhead of producing content, but you'll squeeze that into G&A)
And very scalable. 

One month you get 1 client from content
Next month you get 5 - from the same content. 

And as your ad cost rise 
your share of revenue from content rises
which means

👉 Your blended total CAC is falling👈

That's the only way to defeat ever rising CAC.

You have to work 60h/week if you have kids

80h/week if no kids. 

That's the bare minimum you need to clear if you want to get to the next level of business existence. 

👉 From referral/network dependence to having a client acquisition system that books calls with strangers
👉 From solo with VAs to having your first full-time employee
👉 From non-paid ads to paid ad VSLs
👉 From you in the weeds of client delivery to to your just doing high-level relationship management. 
👉 From weekly to daily 2h of content production

If you're not putting in the time, you will stay stuck at your current level. 

The Pillow People 🛌 will tell you "Work smart, not hard"
And that's why they are Pillow People 🛌
(broke, ADD, constantly scrolling, self-righteous about their mediocrity)

The raw number of focused hours per week you're putting in - matters.

"Just put out content and the right people will come to you."

This advice drives me up the wall.

Not because content is bad. 

(We're betting our entire future on content)

But if content is your ONLY strategy early stage... you will starve.

You'll put out content for six months, twelve months, see no ROI. 

Meanwhile you need to eat.

Here's my philosophy, stolen from guys smarter than me:

Sales before marketing.

Sales = interrupting somebody and making an offer. 

Cold email. Cold calls. Ads. Interruption based outreach.

Marketing = becoming known, liked and trusted.

Use sales to get to seven figures first.

Why am I betting everything on content then?

Because cold email and ads work NOW. I'm booking 15 calls a day. 

👉 But costs always go up. ROI slowly declines.👈

Building a personal brand is the best insurance policy against rising acquisition costs.

Here's the roadmap… 

Get 10 success stories using sales. Don't charge much. Just get validation.

Outsource as much transactional sales as you can.

Invest all your freed up time into content.

The outreach? That's the stopgap that keeps you from going hungry while you build the real asset.

Your personal brand.

But you need sales revenue first to fund it.

Stop putting the cart before the horse.

𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭: "So you're a leadgen agency?"
𝐌𝐞: "No. We're system builders."
𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭: "What's the difference?"

𝐌𝐞: "Imagine you have a magic trumpet. If you play it in front of a forest, animals come out to see what's up."

𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭: "Go on?" 

𝐌𝐞: "The thing is - the trumpet is not very well tuned* and all kinds of animals come out. But you only want wild boars. You're not interested in deer, squirrels... and whatever those things are called that look like Elijah Wood."

𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭:  "Owls?"

𝐌𝐞: "Exactly. Owls. The second problem is: The forest edge is 100 meters away. Hard to hit a boar, especially when there's a bunch of other animals around that you're not interested in."

So the first thing we have to do is to fine-tune your trumpet to only or mostly attract wild boar. 

The second thing: We want to coax the wild boar out to come closer. That way, you can aim at it from close up."

𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭:  "And that's what you do?"

𝐌𝐞: "Exactly. A leadgen agency is someone who blows the trumpet, throws a lasso at the animals, drags one of them out a few meters as it's struggling to break loose, all the while they shout at you to shoot it quick, all the while you're scrambling to take aim at long range."

𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭: "And you? What do you do differently? 

𝐌𝐞: "For starters, we give you your own trumpet. You want to learn to play it because this is about your own livelihood. If you eat wild boar, you have to know how to hunt it."

𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭: "Makes sense. And then?"

𝐌𝐞: "Then we help you fine tune* it so that only boar come out and you don't have to bother with squirrels and Elijah Wood.

And then finally, we show you how to lay acorns at 2 meter intervals so that the boar gradually comes out of the forest until it's in front of you and you can easily hit it."

𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭: "What are the acorns in this analogy?"

𝐌𝐞: "Content. Explainer videos, nurturing emails, client testimonials etc. Bombard your prospects with real value so that they're half-sold when they join the call."

𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭:  "A compelling picture. You, Michal, are a true genius in instructive didactive storytelling."

𝐌𝐞: "I know. People tell me all the time."

𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭: "When can we start?" 

Conversation only edited for clarity. 
Definitely happened. 




* I assume you tune trumpets. Dunno. 

This post is inspired by Lewis Dennen.

"27 touchpoints needed before making a B2B Sale"

BS. 

All you need is
1) A good cold email
2) A super solid 10-30 minute Thesis video where you explain what you do and how
3) Undeniable social proof. 

We routinely sign clients off the back of that. 
People peddling the "27 touchpoints" nonsense are just trying to sell you something that's unnecessarily complicated.

Would you agree to this pact? 

1) Go to jail for 2 years. 
2) After 2 years, $1,000,000 land in your bank account, tax free. 
(btw - this pact assumes you're not a millionaire. Stay with me)

Tricky, eh? 

Here's the fine print:
It's a special jail.
You sit in a jail cell, alone, for 12 hours a day, 6 days a week.
No cellmates, no other people. 
Nothing for you to do there. All you can do is meditate for 12 hours a day. 
No books, no internet, no entertainment.  
And - In the evening you go back to your family, have dinner, spend the night, have breakfast.
Back to jail the next day. 
Sundays, you get off - can spend the whole day with your family. 
Once a year, you get 1 week to go anywhere you'd like.
You won't see anyone else but your immediate family. 
All the while, your loved ones are provided for. 
You can quit any time.

So that's the deal.
Would you agree to this?

Don't lie :-)
Of COURSE you would. 

So if that's a yes, 
...it should be a breeze to agree to these terms:
1) Instead of going to jail, you just quarantine yourself off from 
a) any social interaction outside of core family
b) any form of entertainment
c) any other vice (so that you have optimal health)

2) You work 12 hours a day, 6 days a week on the biggest bottleneck in your business. 

3) You engineer your business towards $100-200k revenue months being a possibility. 
(e.g. by making value delivery to clients not depend on you personally)

Assuming you have a 1-person consulting business at $5-20k/mo right now
...don't you think it's LIKELY that after 2 years of this, you'd reach $100k/mo?

Or at least, don't you think it'd be worth a shot? 
Suck it up for 2 years and make a significant jump in your net worth? 

The shocking thing:
Most people would actually NOT do it. 
And that's your chance. 
If you say yes to these VERY doable terms, you're already in the top 1%.

Now just execute.

Reminder: This is your permission 

...to stop talking to the Pillow People 🛌 who want you to play small so that they don't feel bad about their own under-achievement. 

It's ok to stop talking to these people 👇.
I don't talk to them anymore. 

A big dream is a very fragile thing. 
Influential people in your orbit can snuff it out. 
Don't let them. 

Every single time someone influential around you
(or even someone online commenting on your post)
tries to influence you with BS like 

--> "Well not everyone needs to be rich"
--> "What's the point of working so much"
--> "You're wasting your life away, live a little."

...you need some form of defense. 

🧱 Some people can just compartmentalize and ignore. 
🧱 Others need to clap back.

Other people (and I'm one of them) get influenced easily. 
I'm too empathetic.
I tend to care about people's opinions too much.

And so I need to 

🧱 withdraw. 
Because their words infect my thinking. I give them too much credence. I listen. And I can easily fall for their siren song of comfort and mediocrity. 

And so my rule is:
If you don't support me in my goals and aren't cheering me on in the accomplishment of milestones on my way, I'm not going to have you in my life.

And then I think "isn't this very self-absorbed like I'm the center of the universe?"
(told you, I care about others' opinions too much)

It isn't. 
If they have goals, I'll support them and cheer THEM on. 
How cool is it having a friend who's training for an Ultra Marathon, an Everest Climb, a shot at playing in the Carnegie Hall?
I'd be their biggest fan, ask about progress, and be genuinely thrilled if they break through a barrier. 

All I ask for is that you do the same with me.

Yes, it can get lonely. 
But that's the price to pay.
And that's ok.

We help B2B service businesses who Depend On Referrals build their first sales system | CEO & Founder at Alpha Lead Academy

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📌 Learn More → www.gavgillibrand.com

Sports Nutritionist

🔥 On A Mission To Help Busy, Professional Dads Over 40 Drop 30lbs in 12 Weeks & Fall in Love With Their Body 365 Days of The Year. Results GUARANTEED or Be Coached for Free 🔥

Alright, listen up.

You're crushing it in business. Providing for your family. Leading your team. Ticking all the boxes.

But if you're honest? Your body's let you down. Your energy's gone. And that confidence you used to have? Yeah, that's MIA too.

Your kids are watching. Your wife notices. And deep down, you know something's gotta change.

I'm Gav - The Executive Fat Loss Coach.

I help high-performing dads, executives, and entrepreneurs (40-60) drop 20-60lbs in 3-6 months through The Fat Loss Code - my proven 4-Pillar system that 750+ elite men have used to transform their bodies, energy, and lives.

No 5am cold plunges. No detox teas. No 2-hour gym sessions.

Just 4 simple pillars:
✅ Control your calories
✅ Hit your protein target
✅ Walk 10K steps daily
✅ Lift weights 2x per week

That's it. No BS. No fads. Just results.

The Fat Loss Code isn't rocket science, mate. It's the system the fitness industry doesn't want you to follow because it doesn't require their supplements, meal plans, or complicated programs.

What you get:

→ Sustainable fat loss that actually sticks
→ Energy that lasts all day (no more 3pm crashes)
→ Confidence at home, in the boardroom, and in yourself
→ A body that matches the success you've already built

The proof? 750+ transformations: gavgillibrand.com/testimonials

Here's the uncomfortable truth:

You're not too busy. You're just following the wrong plan.

Before you die, your kids won't remember the deals you closed. They'll remember whether you showed up—physically, mentally, energetically.

So the question is: Are you ready to crack The Fat Loss Code?

📩 Coaching is private and by application only.

If you're serious about transforming your body, energy, and life—DM me "CODE" and let's see if you qualify.

Not ready yet? Follow me for daily truth bombs about fat loss, fitness frauds I'm calling out, and what actually works for busy dads who demand excellence.

Let's go. 👊

Gav Gillibrand

I lost a client this week. Not because the program didn’t work.
Not because he couldn’t afford it, but...


...because his wife told him he looked “fine” and didn’t need to change anything.

Here’s the thing most people don’t understand:

When you’re a high-achieving dad over 40, nobody around you is worried about your weight.

- Your business is thriving.
- Your kids are fed.
- Your bills are paid.

So everyone assumes you’re “fine.”

But you’re not.

You’re exhausted by 2pm.

You avoid mirrors.

You’ve stopped booking holidays because you don’t want to be photographed.

You’re short-tempered with people who don’t deserve it.

And the worst part?

You’ve convinced yourself that this is just “getting older.”

It’s not.

I’m 51, running a business, raising kids, and I have more energy now than I did at 35.

- The difference isn’t genetics.
- It’s not having more time.
- It’s not some secret supplement stack.

It’s finally admitting that being “successful on paper” doesn’t mean shit if you feel like crap in your own body.

Your kids, your wife, your team, your clients, they all deserve the best version of you.

But more importantly, you deserve to feel like yourself again.

Swipe through to see what’s actually possible when you stop negotiating with your health. →

P.S. - If you’re successful in every other area of life but your weight and energy are holding you back, I’ve created an exclusive training for the next 50 men ready to finally handle this. 

Comment “VIDEO” and I’ll send it over.

750+ High-Performing Dads & Executives Coached | Lose 20-60 Lbs in 90 Days | The Fat Loss Code | 17+ Years Experience

Life

Most men fail because their workouts don’t fit their lives.
So I spent 40+ hours building this AI that creates perfect training plans in 60 seconds.

You rarely see this system shared publicly.

And now I've turned it into a Workout Planner GPT you can start using today.

Here's what you'll get:

1. Personalized plans tailored to YOUR injuries and limitations
2. Exercise modifications for ANY equipment situation (hotel gyms, home, full gym)
3. Progressive programs that fit your actual schedule (even 2×30min per week)
4. Travel-friendly workouts you can do anywhere
5. Safe exercise alternatives when something hurts

All you need to do?

Just answer some questions

And the AI will print a highly custom plan for you.

To get it:

1️⃣ Like this post
2️⃣ Comment "Workout"
3️⃣ Connect with me (so I can send it)

And I'll send it over.

P.S. Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

I'm shredded now (at 51).
But if I woke up tomorrow with a big belly…
Here's exactly how I'd drop 27 lbs in the next 12 weeks:

1) Track calories

Weight loss isn't rocket science.

Burn more than you consume = automatic fat loss.

Track your calories so you're always in a deficit.

That's it.

2) Control my environment

You can't eat junk that's not in the house.

And you WILL eat healthy food that is.

Putting junk in your house is a setup for failure.

Environment beats willpower every time.

3) Walk 10K steps daily

Walking is the easiest way to lose weight.

You don't need:

• A gym membership
• 2-hour workouts
• Or complicated cardio plans

Just walk 10K steps.

Stack it into your daily activities to save time.

4) Lift weights 2x per week (30 min each)

You don't need 5 gym sessions.

Just 2x per week is enough to protect muscle and burn fat.

Body weight at home? Fine.

Dumbbells and a bench? Even better.

No excuses.

5) Hit your protein target

1g/lb daily keeps you full and preserves muscle.

Without it, you'll lose muscle instead of fat.

And you'll be hungry all day.

Protein is non-negotiable.

---

That's the system.

And if you want the complete roadmap…

I've turned this into a free 5-day email course that breaks down exactly how to do this as a busy men.

Inside, you'll get:

📧 Day 1: Why losing weight as a busy pro is absolutely possible
📧 Day 2: The 3 false beliefs keeping most men stuck
📧 Day 3: How to eat out 2–3x per week and still drop 2–3 lbs weekly
📧 Day 4: How to enjoy weddings and holidays without derailing
📧 Day 5: The Grocery Shopping System that makes fat loss automatic

PLUS bonuses (at the end of each email):

My Meal Planner GPT
My Workout Planner GPT
My Perfect Morning Routine Guide
My 10K Step Guide (no extra time needed)

This is everything you need to drop 20-60 lbs in 3-6 months without giving up your life.

And I promise it’ll be worth your time.

Want free access?

1️⃣ Like this post
2️⃣ Comment "CODE"
3️⃣ Connect with me (so I can send it)

And I'll send it over.

(I know it’s a lot to ask, but believe me, what you get’s gonna be insane)

P.S.

Why free:

Simple.

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

After 17 years of coaching, I just finished...

The Fat Loss Code Email Course

5 days of no-BS training on how busy men drop 20–60lbs without sacrificing their lives.

And you can have it for FREE.

Comment "OF COURSE" and I'll send it to you.

It's the exact system I've used to:

→ Help 750+ busy men transform their bodies
→ Get clients to drop 2–3lbs weekly while eating out
→ Build sustainable habits that don't require willpower
→ Prove you don't need 2-hour gym sessions or meal prep hell

I share insights I've RARELY shared publicly before, like:

→ Why 80% of "diet advice" is designed to fail busy professionals
→ The 3 false beliefs that keep high-performers stuck and overweight
→ How to structure your week so fat loss happens automatically

It teaches you EXACTLY:

How to get lean without becoming a fitness obsessive or boring dinner guest.

This is the only email course you need to crack The Fat Loss Code.

And I promise: it'll be worth your time.

Want free access?

1️⃣ Like this post
2️⃣ Comment "OF COURSE"
3️⃣ Connect with me (so I can send it)
4️⃣ Repost for secret bonuses (optional)

And I'll send it over.

P.S.

For anyone wondering why it's free:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

🔥 Online Fat Loss Coach 🔥| Helping Elite Men (40+) Who Don’t Like The Way They Look Lose 30 lbs in 90 Days, Without Giving Up Their Favourite Foods or Living in the Gym || 750+ Client Transformations || 17+ Years.

Most men wake up, grab their phone, and feel like shit by 10 a.m.


Then wonder why they've got no energy for their kids. 

No focus at work. 

No confidence in the mirror.

Arrrgfgh!!! 🤬

Here's the uncomfortable truth:

Your morning isn't broken because you're "not a morning person."

It's broken because you're following the wrong system.

For 17 years, I've worked with 750+ high-performing men who all thought the same thing.

Until they fixed their mornings.

And everything changed.

→ More energy (no 3 p.m. crashes) 
→ Better focus (getting more done in less time) 
→ Improved confidence (feeling in control, not reactive) 
→ Natural fat loss (steady energy = no cravings)

So I packaged everything into The 15-Minute Elite Morning Routine.

No 5 a.m. alarms. 
No ice baths. 
No hour-long protocols.

Just 3 simple steps that work WITH your biology, not against it.

Inside, you'll get:

1. The Wake-Up Reset (why light exposure is your secret weapon)
2. The Hydration Prime (the mistake killing your energy before 9 a.m.)
3. The 3-Minute Movement Flow (gets your body ready to perform)
4. The Adaptation Guide (for dads with chaotic mornings)
5. Plus: What happens when you do this for just 7 days

This is what I give every single one of my clients.

CEOs running companies. Dads juggling family and career.

It works because it's simple, sustainable, and grounded in how your body actually functions.

Want free access?

1️⃣ Like this post 
2️⃣ Comment "MORNING" 
3️⃣ Connect with me if you haven't 
4️⃣ Repost to get secret bonuses (optional)

And I'll send it over.

P.S.

For anyone wondering why it's free:

Simple.

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

No alternative text description for this image

I spent 15+ years figuring out how to stay in shape despite:
Travel. Injuries. Limited equipment. Zero time.
And I just turned all of that knowledge into one free AI tool.

Here's what it does:

1. Creates custom workout plans for YOUR situation
 → Got a dodgy shoulder? It works around it
 → Stuck in a hotel? It adapts the exercises
 → Only have 30 minutes? It builds the plan to fit

2. Modifies exercises on the fly
 → No barbell? Here's the dumbbell version
 → Can't squat deep? Here's a safer alternative
 → Need low-impact? It adjusts automatically

3. Fits your actual life
 → Traveling 3 days this week? Sorted
 → Only have 2x30min sessions? Done
 → Energy levels fluctuating? It accounts for that

This isn't theory.

This is 17 years of coaching high-performing execs who don't have time for BS.

And now it's yours for free.

Want access?

1️⃣ Like this post
2️⃣ Comment "WORKOUT"
3️⃣ Connect with me if you haven't
4️⃣ Repost to also get my Meal Planner GPT (optional)

I'll send it over right away.

Gav :)

P.S. Why free?

Because your comment pushes this post to my potential clients.

You get free value.

I get reach.

Win-win.

If you're crashing at 3 p.m. every day...

Your morning is the problem.

Not your workload. Not your age. Not your metabolism.

Your morning. 

Here's why:

When you wake up and immediately:

Stare at your phone
Skip hydration
Slam caffeine on an empty system

You short-circuit your body's natural energy rhythm.

Result?

Wired but tired. 
Anxious but exhausted. 
Reactive and foggy.

I've worked with 750+ high-performing men who all had the same issue.

They thought they needed more willpower.

They didn't.

They needed a better system.

So I created The 15-Minute Elite Morning Routine.

It's what I give to every single client.

And it works because it's simple, sustainable, and works WITH your biology.

Here's what's inside:

1. The weird reason most people wake up groggy (and how to fix it fast)
2. My 3-minute movement flow to kickstart your body
3. The light trick that resets your brain like a morning espresso
4. How to adjust your routine if you have kids or a 9-to-5
5. The exact routine I give to friends who say, "I’m just not a morning person"

What happens after 7 days?

✔ More energy (no 3 p.m. crashes) 
✔ Better focus (getting more done in less time) 
✔ Improved confidence (feeling in control, not reactive) 
✔ Natural fat loss (steady energy = no cravings)

No 5 a.m. alarms. No ice baths. No hour-long routines.

Just 15 minutes.

That's it.

Want free access?

1️⃣ Like this post 
2️⃣ Comment "ROUTINE" 
3️⃣ Connect with me if you haven't 
4️⃣ Repost to get secret bonuses (optional)

And I'll send it over.

Gav

P.S. For anyone wondering why it's free:

Simple.

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

I've helped 750+ busy men drop 20-60lbs in 12 weeks.
Here's the uncomfortable truth:

Walking is easier than weight training.

Yet most guys obsess over the gym and ignore their step count.

Big mistake.

Here's why:

Walking is the most underrated fat loss tool on the planet.

It: 

→ Burns fat without tanking your energy 
→ Reduces cortisol (lowers stress) 
→ Requires zero equipment or gym time 
→ Works even if you're eating pizza on Friday night

But here's the problem:

Most blokes think they need to "find time" to walk.

So they skip it.

Never hit 10k.

And miss all the insane benefits.

Arrrghhh!!! 🤬

Truth is...

You don't need MORE time.

You need a better approach.

That's why I created the Step-Stacking Method.

It shows you how to hit 10k+ steps daily without blocking a single minute for it.

Inside, you'll get:

1. How to hit 10k steps without blocking extra time in your day
2. Simple swaps that make walking effortless (even with 70-hour weeks)
3. How to turn work calls and Netflix time into calorie-burning sessions
4. The mindset shift that makes daily movement automatic
5. A proven system to drop fat, boost energy, and feel sharp again

Want free access?

1️⃣ Like this post 
2️⃣ Comment "STEP" 
3️⃣ Connect with me (so I can send it)

And I'll send it over.

P.S.

For anyone wondering why it's free:

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

PPS. Here I am performing the very effective "farmers walk" with two cases of beer. Every step counts...

I walk clients through THIS process in my £1,500+ program 
But screw it, I’m giving you it for FREE.

Here's the deal:

Most men think they need more "discipline."

Better meal plans. 
Stronger willpower.

They don't.

They need to stop fighting a war with themselves.

Here's what 17 years and 750+ transformations taught me:

You can't diet your way out of the identity that made you fat.

That's the problem nobody's addressing.

Every diet you've tried asked you to behave differently while remaining the same person.

It's like asking a car to fly while keeping it on the ground.

The system isn't built for it.

So I created The Identity Framework.

It's the exact identity reconstruction process I use with executives, entrepreneurs, and high-performing dads who are done with the yo-yo cycle.

Inside, you'll find:

1. Why every diet ends the same way (and the loop keeping you stuck)
2. The 3 identity shifts separating permanent wins from temporary results
3. A 5-step system to reprogram your identity from the ground up
4. How to protect your new identity when stress hits
5. The uncomfortable truth about why most men won't do this work

This is 10,000+ words of pure identity work.

No fluff. No tactics. Just the foundation that makes everything else work.

If you're tired of the cycle and ready to address the actual problem?

1️⃣ Like this post 
2️⃣ Comment "IDENTITY" 
3️⃣ Connect with me (so I can send it) 
4️⃣ Repost to get valuable bonuses (optional)

And I'll send it over.

P.S.

For anyone wondering why it's free:

Simple.

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

I charge £2,000+ for this fat loss system.
But screw it, I’m giving you one part of it for FREE.

Here’s the deal:

Most busy men want to get lean.

But their lifestyle?

Doesn’t say so.

Meetings. Travel. Family. Stress. Zero time.

Even worse?

People do random stuff and hope for the best.

No structure. No plan. No results.

No wonder they fail.

The truth is…

You need a system.

A system that allows you:

• Lose fat without sacrificing your career or social life
• Eat out 2–3× per week and still drop 2–3lbs weekly
• Build habits that run on autopilot (not motivation)

And I’m giving the exact system for free in my “Fat Loss Code” email course.

Inside, you’ll learn:

📧 Day 1: Why losing weight as a busy pro is absolutely possible
📧 Day 2: The 3 false beliefs keeping most men stuck
📧 Day 3: How to eat out 2–3x and still drop 2–3 lbs every week.
📧 Day 4: How to enjoy social events and holidays without derailing.
📧 Day 5: The Grocery Shopping System that makes fat loss automatic.
 
No sacrificing your lifestyle
No giving up your favourite food
No “I’m on a diet” at social dinner.

Just a proven system for getting lean while living a busy life.

Want free access?

1️⃣ Like this post
2️⃣ Comment “Course”
3️⃣ Connect with me if you haven’t
4️⃣ Repost to get secret bonuses (optional)

And I’ll send it over.

P.S.

For anyone wondering why it’s free:

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

Sam lost 36 lbs in 16 weeks after struggling his entire life
And he didn’t have…

• Time for workouts
• A perfect meal-prep routine
• Motivation every single day

Heck, he even had wine every damn day.

So how did he not only drop 36 lbs… 

But do it while juggling a busy schedule and family life?

He walked.

That's it.

You see, weight loss isn’t rocket science.

You just need to: 

Burn more calories than you consume

And walking?

It’s the easiest fat-loss tool on the planet.

→ You don't need any kit 
→ You can do it anywhere, anytime 
→ It doesn't drain your energy (it actually gives you more) 
→ It fits into the messiest schedule 
→ And it burns fat without destroying your joints or your day

Sam walked every weekday during his lunch break and calls.

That's it.

16 weeks later? 36 lbs gone.

Energy through the roof.

Confidence back.

I've used this exact method with 750+ clients.

Busy execs. Entrepreneurs. Dads who thought they had "no time."

And they all dropped 20–40 lbs without adding a single hour to their week.

And because I've seen how powerful this simple method can be, I built a free resource to help you use it too.

It’s called the Step-stacking method.

Inside, you’ll learn:

1. How to hit 10k steps without blocking extra time
2. Simple swaps that make walking effortless (even with 70-hour weeks)
3. How to turn work calls and Netflix time into calorie-burning sessions
4. The mindset shift that makes daily movement automatic
5. A proven system to drop fat, boost energy, and feel sharp again

You can start losing fat this week.

Even if you're slammed with work and think you've got no time to train.

Want it?

1️⃣ Like this post
2️⃣ Comment “STEP”
3️⃣ Connect with me if you haven’t
4️⃣ Repost to get free bonuses (optional)

And I’ll send it over.

P.S.

By now, you might ask:

“Sound good, Gav. But what’s the catch?”

Simple: 

It helps me build trust with potential clients

You get free value

Win-win.

Most nutrition coaches charge £300 for a custom meal plan.
This tool does it for FREE in seconds.

Most people:

• Spend days researching
• Stress about what to eat
• Waste money on generic plans

That’s why I built this free GPT.

It crafts meal plans that fit perfectly with your lifestyle.

Even if you:

Hate cooking
Travel 5x a week
Eat out all the time
Have high blood sugar
Or even deal with food allergies

The best part?

No calorie tracking.

Why?

This GPT does the calorie math for you.

It figures out your ideal intake…
 
Then builds meals that hit your target automatically.

Here’s what it does:

1. Ask questions to understand your unique situation
2. Calculates your ideal intake based on your stats
3. Builds a plan that fits your lifestyle perfectly

The result?

Less work.
More freedom.
While still enjoying delicious food.

Want free access?

1️⃣ Like this post
2️⃣ Comment “GPT”
3️⃣ Connect with me if you haven’t
4️⃣ Repost to get free bonuses (optional)

And I’ll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my prospects.

In return, you get free value.

Win-win.

taplio

The Battle

Michal Bohanes

Gav Gillibrand

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Performance ScoreMichal Bohanes's LinkedIn Performance

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taplio

The Battle

Michal Bohanes

Gav Gillibrand

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michal Bohanes's LinkedIn Performance

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Performance ScoreMichal Bohanes's LinkedIn Performance