Michal Bohanes

Stop Depending on Referrals. Helping 120+ B2B Consultants Add an Extra $30k/m & Solve Client Acquisition Forever

𝐏𝐫𝐨𝐛𝐥𝐞𝐦 #𝟏 for Owners of B2B Service Businesses: 
Depending on Referrals, Inbound & Network --> Revenue Volatility.
𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Learn how to approach & convert strangers. Here's how we'll do it 👇

🏭 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎 and 👨 𝐖𝐇𝐎 𝐖𝐄 𝐒𝐄𝐑𝐕𝐄 👩
We work with Agencies, Consultants & other B2B Service Providers
We help you
✅ define 3-5 offers &  5-10 pain points
✅ reach out to strangers via Cold Email & DMs
✅ test different pain-offer combinations, see what books sales calls
✅ build consistent deal flow that eliminates volatility & adds $10-50k/month revenue

Most of all, we help you reach a predictable CAC-LTV ratio
(Client Acquisition Cost - Customer LifeTime Value)
Once we're done with you, you will know your formula:
Put $1 in, get $3-5 out.
Consistently.
Predictably.

190+ clients served.
Every one of them who followed our playbook
…got at least a 300% ROI within six months (many got way more than that)

🥂 𝐑𝐄𝐒𝐔𝐋𝐓𝐒
𝐍𝐢𝐤 𝐋𝐚𝐦𝐩𝐫𝐨𝐩𝐨𝐮𝐥𝐨𝐬 - Data & AI consultant depending on referrals. Closed $85k in new business from 3 deals originated via LinkedIn conversations.
𝐌𝐚𝐫𝐭𝐲 𝐊𝐚𝐮𝐟𝐦𝐚𝐧 - Productized his done-for-you service into a course & coaching format, went from 0-$20k/mo in a few months' time
𝐃𝐚𝐧𝐚 𝐇𝐞𝐫𝐫𝐚 - from employee to marketing agency owner - closed her first $4k client within 6 weeks
"That clarity I got in our first session was worth the entire investment"
𝐓𝐨𝐧𝐲 𝐖𝐢𝐥𝐬𝐨𝐧 - Fractional CFO - signed his first $5k/month retainer client within 2 months
𝐏𝐚𝐯𝐥𝐞 𝐌𝐢𝐡𝐚𝐣𝐥𝐨𝐯𝐢𝐜 - PE consultant, added 4 large retainer clients
𝐒𝐭𝐞𝐯𝐞 𝐂𝐮𝐦𝐦𝐢𝐧𝐬 - Fractional CMO. 126 personalized outreaches, 3 calls booked, 1 closed (at $5.5k/mo)
𝐌𝐚𝐫𝐤 𝐖𝐨𝐣𝐜𝐢𝐤 - HR consultant, from inconsistent 5-$10k months to $25k/mo
"The results I got were nothing short of incredible."
𝐋𝐢𝐳 𝐃𝐨𝐭𝐞𝐧 - closed her first $5k coaching client (who paid on the call) within 5 days of working with us 
“I can’t believe what just happened, happened!”

Many more on: www.AlphaLeadAcademy.com (scroll down)

🧪 𝐇𝐎𝐖 𝐃𝐎 𝐖𝐄 𝐃𝐎 𝐈𝐓?
Cold email & DMs, Lead Nurturing, Closing.
It's not difficult. 1000s people just like you have done it. You can do it, too.

Best part - we have a money back guarantee.
If you don’t make money, we don’t make money.
The risk is 100% on our end, so we’re on the hook to get you the results 😬.

Curious?
Go to www.AlphaLeadAcademy.com (sorry, you’ll have to copy-paste this one)

I see you over there!
Much love
Michal

Founder and CEO

WHAT WE DO
We help you (small B2B company, solopreneur) build an effective client acquisition system taking into account that some people want to sign up NOW and others need more time.

HOW DO WE DO IT
We help you implement The Funnel 🔻and The Pot 🍲 in your business - 
🔻 Create a compelling acquisition journey for your inbound prospects, taking into account all possible questions and objections they may have.
🍲 Gradually build a content powerhouse that allows you to nurture the "maybe later" people who simply need more time.
Our system allows you to do both: Win new clients instantly as well as create assets for the long run. 

SPECIAL SAUCE
We're not a one-size-fits-all kind of company. 
✅ You need to win new clients pronto? No problem, we'll create a plan to do that. (watch how Dana got herself a client in her first two weeks and Liz in 4 days and Matt made $30k within 11 days of working with us: www.alphaleadacademy.com)
✅ Business is fine, you just want to add rocket fuel? Bingo, we'll create the greatest Pot 🍲 the world has ever seen.
So far, EVERY single client of ours who consistently applied our methodology had at least 300% ROI. And even if it takes you a while - we work together until you start winning big.

KNOW MORE? 
Learn more at www.alphaleadacademy.com

I'm not saying that you're broke because you lack discipline. 

I just don't know anyone who's very disciplined but broke. 

So on this beautiful day of 2026, here's my challenge: Fix your discipline, put in consistent effort for 100 days, and then assess if you're on the right track towards not being broke anymore.

Here's what I'm doing in 2026 to maximize my discipline: 
1) Daily workout: 50 pull-ups, 100 squats, 100 push ups. Goal: All of these in 15 minutes (currently: 25min). Pre-sleep 10 minute stretching every day. 

2) Zero non-business content consumption. Aka no entertainment whatsoever. That includes wholesome entertainment like reading history books, enjoying art & listening to Beethoven. 
If it doesn't serve the business, it's out. 

3) Eat only 1x/day in a 3-hour morning window. Saves time, reduces risk of becoming fat & leads to better sleep.

This, in combination with our growth plan for 2026, should get us to our revenue goal. 

I'll enjoy the chocolate square on Dec 31, 2026.

We help B2B service businesses who Depend On Referrals build their first sales system | CEO & Founder at Alpha Lead Academy | 200+ clients served, 2000+ sales calls booked

Speed is everything. 

I asked for Meta ads support on 27 December. 

A few people commented. 
Not many. 
One guy recommended Evan Seech who responded and was in my DMs instantly. On a Saturday. 

We sealed the deal 2-3 days later. 
Five figures exchange hands.

Another, highly recommended, guy took 5 days to send me his calendly booking link (there was none on his website - srsly?)
Out. 

Cue 5 January. 
The (normie) world wakes up.
Suddenly a flurry of comments on my post, people adding me on LinkedIn, trying to sell me their Meta ads support services.

Well, darlings. 
If you think that you can take 9 days to reach out to someone who publicly declares a need
Or fail to have a call booking link on your website
...you lose.

Be obsessed like Evan Seech or become irrelevant.

Also: That's how low the bar is now. 
This is who you're competing against.
Lazy people who can't be bothered to check LinkedIn because it's "the holidays" 
So rejoice. 
You just have to be *not below average*
Have a decent website.
With a call booking link.
And go online 1-2x a day to check in case someone tagged you. 
Yes - oh the horror - even during the holidays. 

As long as you don't suck and aren't lazy
...you'll win.

Here's the one big problem with Gurus' AIs:

They're Yes-Men.    They don't challenge you in the right way. 

Back in August, I bought Hormozi's book package. 
Part of it was Hormozi AI - a GPT trained on all of Alex's knowledge. 
Honestly, it was my main motivator to shell out $6k. 

And the AI is pretty good.
Sometimes you can almost hear Alex's tone of voice through it. 

HOWEVER: It still can lead you astray because it doesn't challenge you enough. 

Example: 
The other day, I asked it to help me come up with a paid ads funnel. 
It suggested something that was pretty good. 
I did some back and forth, refined it, and let it rest for a day. 
Then I got back to it and though - wait, this is too complicated. 

Shouldn't I just use the funnel that already works for us via cold outreach and just pour more traffic gasoline on the already existing fire? 

And HormoziAI said "sure! keep it simple" - and proceeded to give me the plan to just get more traffic on our existing funnel.

Well - that's the kind of challenge I would have expected from you, dear HormoziAI. 
I shouldn't have needed this epiphany on my own. 
When I asked you to come up with a funnel, you should have asked me "Do you have some kind of funnel that already works? If yes, describe it to me".

Maybe these issues will get ironed out as AIs get better.

But for now, this is why real advice 
from a human 
who's done it before 
and can challenge you at the right time
...is still superior to even the most industry-leading AI out there.

This is what happens when you prioritize Work Life Balance

...and work 30-40 hours a week (sound on :-)) 👇

instead of fighting like mad to get your business to 7 figures. 

The problem with "oh I don't need to make millions": 
You won't build up reserves for when the hard times hit. 

--> A recession
--> Technology disruption
--> Your offer stops working & you need 3-6 months to find a new one

But hey, at least you get the dopamine hit of people congratulating you on your new LinkedIn announcement at how you're thrilled to be working with a world-class team at Bingbong Inc. 


PS. I'm not 💩ing on employment, per se.
Employment, if used strategically, is a great way to reach your goals. 
You learn a skill on someone else's dime. 
What's sad, though, is if you HAVE to go back into employment because you took it too easy as an entrepreneur and thought you could slack off, working 30-40 hour weeks. 


Video credit @jamesonhaslam on X

I don't want no travelin'

No Monday mornings at the airport

No events to go to
No "coffee catchups"
No networking drinks
I couldn't give a monkey about standing on a stage and bathing in applause. 

And that's no sour grapes. 
I really mean it. 

Why? 

Because there's nothing more I love in this world than being around my family. 

Tucking kids into bed every night is priority number 1.
Even if I have to work 12-hour days.
In the last 2.5 years, I haven't spent one single night away from my family. 

That forces certain choices in the business.
I can't do masterminds.
I can't speak on stages.
(unless the fam travels with me - which is a big hassle)

I have to purely focus on online acquisition and delivery.

That's limiting, of course. 
The business would grow faster if I made concessions.
Pics and videos in snazzy locations aren't an option. 

On the plus side: I don't spend time in traffic. 

It's also a forcing function.
Constraints lead to creativity.
I have to become very good at everything remote.

But that's the great thing about building online. 
You can design the business in the way you want. 

What are your non-negotiables?

Not all offers work with cold outreach.

Some are dead on arrival.

And if you're trying to sell the wrong thing via cold email... you'll waste months figuring out why nothing works.

Here's what actually converts… 

Don't try to solve the whole problem upfront. Solve a sub-problem. An antechamber. One specific aspect.

Then once you have the relationship... upsell them. Land and expand.

Example: We're currently offering 5,000 free leads.

People say yes. Then they realize... the leads alone won't do anything. They need to know how to contact them. How to sell to them.

So we ask: "Do you just want the leads? Or do you also want us to help you book calls with them?"

35% of them say yes to the full engagement.

It's ethical bait and switch. 
The freebie naturally leads to the service.

What else works? ROI-based offers.

If you can demonstrate ROI, cold outreach works.

"We'll decrease your supply chain costs by 10%."

"We'll reduce your SaaS churn by 15%." 

"We'll increase your Facebook ad revenue by 50%."

Clear. Measurable. Binary yes or no. That converts.

👉 What doesn't work? 
"Hey, I'm a Strategy / Innovation Consultant / Executive Coach. Need some of that?" 👈

Good luck selling Executive Coaching directly via cold email.

It's subjective. No clear ROI. Hard to prove value. People hire executive coaches through referrals. Not cold outreach.

Strategy consulting? Even worse.

Strategy is too close to the company's "inner sanctum." It's their core. Their mission. What they're really planning to do.

You don't discuss that with someone who cold emailed you. You discuss it with people your friends recommend.

It's like approaching someone and saying: "Hey, should we check if you have any warts around your genitals?"

Too personal. Too intimate.

Strategy = referral-based business.

Product consulting? Product people usually don't have budget. And product decisions are also close to the inner sanctum. Hard to sell via cold outreach.

Now... you CAN sell strategy or innovation or product consulting and coaching through the back door.

One of our clients sold OKR implementation. Technical. Specific. Clear deliverable.

Once he was in... once he built the relationship... he became an executive coach and strategy consultant.

But he didn't LEAD with that. He led with the foot in the door offer.

The rule:

If your offer is subjective, hard to measure ROI, close to the company's core identity, or requires deep trust... don't try to sell it via cold outreach.

Sell something easier first. Then upsell.

Or change your offer entirely.

Because no amount of good copy will fix a fundamentally un-sellable offer.

I simplified miles of self help literature into this: 

How to get rich, fit, and popular in 6 steps. 

Step 1: Grow up
You can achieve anything, but not everything. 
Anything you set your mind to is possible if you give it time and effort. 
If Elon is building rockets that will go to Mars...
...you can make $10m and get a sixpack. 

Growing up = cutting off the multi-potentiality of childhood. 
A child is gorgeous: He can become anything he wants. Endless potential.
A 30-year-old child is ugly: He still hasn't decided what he wants to be when he grows up. An aging Peter Pan. 

Step 2: Get on The Path
The Path = a Commitment to Excellence & willingness to improve oneself in its pursuit. 
A goal you choose will require excellence in 1 area of life. 
You have to 
--> have rock-solid, unshakeable commitment to that area of life.
--> acknowledge that the growth process will be painful, and welcome the pain
--> be unwilling to stop until you have reached the goal

Step 3: Pick a worthy goal
What's a worthy goal? 
Officially, I'm supposed to say: Whatever you choose. 
In reality: People have far too modest goals. 
"$20k revenue per month"
"buy a house"
I don't know... What about:
"I want to reach the Top Spot in Tennis Rankings"
"I want to become a billionaire"
...? 

The only reason you dream small is because you don't factor in how much you yourself will change and grow as you're pursuing the BIG goal. 

Have bigger goals. 

Step 4: Identify the bottleneck
If you're at $10k/mo - why are you not at $20k. 
Assuming you work 10 hours a day, 6 days a week
(which you are, given Step 2&3)
...what is the biggest thing that blocks you from that next step?
e.g. if you have a 50% show up rate on sales calls and a 10% close rate, you're burning yourself / your closer out. 
The bottleneck is whatever is preventing you from 90% Shows and 20% closes.
Fix that and you 3.5x your revenue. 

Step 5: Pick an asymmetric lever
Something that will give you 80% of the bang for 20% of the buck.
Similar to Step 4, but:
Step 4 is tactical, immediate and ongoing (like whack-a-mole, you do it over and over)
Step 5 is strategic, long-term and doesn't change
e.g. 
--> Learning community building & management
--> Becoming really good at YouTube
--> Mastering paid ads call funnels

One thing, that if you cracked the code of it, opens huge scaling potential.
Find it.

Step 6: Just execute. 
And don't allow any shiny objects to deter you. 
Remind yourself of your mission every day. 
Plan out your recovery times. 
Don't over-stretch yourself. 
10 hour days, 6 days a week is enough
Go to bed on time, eat well, no online dopamine
You make the worst decisions when exhausted & over-carbed
Goal is to execute 6 days a week, rest on Day 7, just like the Almighty.

And that's it. 
If you do that, you'll get rich, fit, and popular. 
No more self-help books needed. 

PS. The more time you spend on mindset stuff, the slower you'll reach your goals. 
So by default...
...avoid it.

What are the biggest giveaways of AI-generated text slop? 

1. "It's not about X, it's about Y"
Ah, the glorious contrast statement.
"You don't have a leadership problem, you have a mindset problem" 
"You're not broken. You're just unfocused."

AI has totally destroyed the contrast statement for me. 
I cannot even use it in day to day speech anymore without feeling like a robot. 
Pity.

2. The em-dash parade — especially when — they appear — in clusters — like this

3. The cavalcade of hedging: "may", "might", "tend to", "often", "in many cases", "depending on the context"
Juuust to avoid offending anyone and trigger the absolutists' wrath. 

Any other come to mind?

Our thesis video converts better than anything else we've ever created.

People book a call. They watch the Thesis video. They get on the call and say "I love that. This is exactly what I believe."

Here's what's in it… 

→ Our philosophy on how client acquisition should be done. 
→ What we believe. 
→ How we think about the problem.

And then... we tell them reasons they should CANCEL the call.
Sounds counterintuitive. 

But it makes them trust us more.

We're not hiding anything. We're not pressuring them. We're being completely transparent about who this is for and who it's NOT for.

That builds massive trust.

Many of our clients struggle to create their own thesis video. They know they should have one. But they don't know what to say. How to structure it. How to be compelling without being salesy.

👉 So we recently started offering to create it for them. 

If you pay upfront for our program... we'll create your thesis video as a bonus.

We'll take that entire burden off your plate.

And people are taking us up on it. Because they see how powerful ours is. And they want the same thing for their business.

Now, you might be wondering WHY a thesis video is so effective. Allow me to break it down for you: 

#1 It pre-frames the conversation. 

By the time they get on the call with us, they already understand our approach. They already agree with it. The call isn't about convincing them. It's about logistics.

#2 It filters out bad fits. 

The people who watch it and think "this isn't for me" don't book a call. Or they cancel. That saves everyone time.

#3 It builds authority. 

We're not just pitching. We're educating. We're sharing our worldview. That positions us as experts, not salespeople.

#4 It creates self-selection. 

The people who resonate with it are much easier to close. Because they already believe what we believe.

If you're doing sales calls and you don't have a thesis video... you're leaving money on the table.

Record one. 

Then send it to prospects before they get on a call with you.

It's one of the highest leverage things you can do.

(Or hire us and let us do it for you as a bonus)

The other day, an employed lawyer gave me advice

...on how to live my life. 

He told me I need to be more relaxed and smell the flowers. 
(yes, a lawyer said that 🤷‍♂️)

The problem?

Well, I don't want his outcomes in life. 
He has to
--> kowtow before his bosses
--> dress super formally every day
--> constantly have a stick up his a$$
--> accept the fact that his salary is capped
--> constantly work on keeping up with the Joneses

I don't want these outcomes. 
I want to
--> dress casually
--> say what I think
--> be my own boss
--> have uncapped earning potential
--> never have to impress anyone other than myself, my wife, my kids, and my clients (of whom there are many, so I don't depend on any one person like an employee would)

So why would I listen to anything he has to say?

Beware of the Pillow People 🛌 who snuff out your dreams. 
Stand guard at the gates of your mind.
Monitor carefully who you allow in.
Otherwise you'll become one of them😱

Daniel closed a $120K deal in his first 30 days using our cold email system.

He was already at about $500K/year. But his deals came in lumps.

We got him set up with cold email. 
Started booking calls immediately.

Now he's booking 5+ interested replies per day. 
Converting a large deal every other month 

What did he do differently?

Honestly? Nothing fancy.

He just started using the system.

That's it.

We built the cold email infrastructure. We ramped up his volume. We started approaching 15,000 people per day on his behalf.

He started getting calls. He took the calls. He closed deals.

Sometimes it really is that simple.

People think there's some secret. Some magic formula they're missing.

No.

You just need volume. You need a system. 

And you need to actually use it.

People want to do everything themselves. They want to control every message. They want to personally craft every email.

Daniel didn't do that.

He said "you guys handle it" and focused on what he's good at... closing deals.

Now he's got a conveyor belt.

Leads coming in. Calls being booked. Deals being closed.

He's not scrambling for referrals. He's not waiting for someone to throw him a bone.

He's got a system that works whether he's having a good month or a bad month.

That's how you get from $500K to $1M+.

You stop looking for gold nuggets in the river and you build a damn dam.

Everyone talks about "killing your inner nice guy."

I never had that problem.

If anything, I have to tame my inner monster.

I've been kicked out of communities for my confrontational takes.

Not because I couldn't keep my opinions to myself.

Because I couldn't restrain my confrontational side.

This might come as a shocker 
...but I'm actually super empathetic.

I'm very concerned about how people think. I want to understand their worldview.

Especially when they're wrong.

Like when someone says 
"Discipline doesn't matter."

Really? You really think that? How can you even think that? How do you live with yourself?

I'm fascinated by people's stupidity. I want to get inside their head and understand how they arrived at such a moronic conclusion.

So I'm empathetic. But I'm also an asshole.

If I think you're virtue signaling or bullshitting people, I'll call you out.

You see me on LinkedIn being confrontational in comments.

I can't help myself sometimes.

Someone posts something stupid and I have to say something.

But I've learned to pull back. To bite my tongue. To not go full monster mode.

"Killing your inner nice guy" was never my problem.

Learning when to shut up is the real challenge.

So if you struggle with being too nice, too agreeable, too conflict-averse?

Kill that inner nice guy. You need to.

You need to learn to challenge people. To push back. To not just nod along.

But if you're like me?

Learn to tame the monster.

Because being too confrontational has its own costs.

Getting kicked out of communities. Burning bridges. Picking fights you don't need to pick.

The goal isn't to be nice.

The goal is to be strategic.

Say what needs to be said. Challenge stupid ideas. 

But don't let your ego run the show.

Still working on it.

LinkedIn should create an "AI Slop" reaction. 

Someone comments on your post "absolutely true—it's all about refining your approach and putting in the effort."
...you give him a little AI robot reaction. 

Gradually, as someone collects these reactions
 - because they're either a total robot, or just too lazy to write anything human - 
----> all of their content gets more and more shadowbanned. 
Even the non-sloppy type. 

Nothing will de-sloppify LinkedIn better

Should LinkedIn create an AI Slop Reaction button?

The author can see how you vote. Learn more

🔥 On A Mission To Help Busy, Professional Dads Over 40 Drop 30lbs in 12 Weeks & Fall in Love With Their Body 365 Days of The Year. Results GUARANTEED or Be Coached for Free 🔥

One client dropped 62lbs AND added muscle in 12 weeks.

Even crazier?

He DIDN'T:

Give up his favourite foods or social dinners
Spend 5+ hours a week in the gym
Or meal prep like a bodybuilder

He controlled his intake, hit his protein targets, increased his step counts, and lifted twice a week.

The result?

Leaner, stronger, more mobile. Wild

My clients lose 20-40 lbs of fat on average, build muscle, and reclaim their athletic performance in 90 days, all without living on chicken and broccoli or sacrificing time with their families.

I want to show you how.

Hi, I'm Gav Gillibrand.

For 17+ years, I've helped 750+ execs, business owners, and high-achieving dads in their 40s+ transform their bodies through The Fat Loss Code™, my proven 4-pillar system built for elite men with packed schedules.

The truth is…

To build muscle, drop 30 lbs of fat, and move like an athlete again, you DON'T need:

❌ Hours of cardio
❌ Restrictive diets
❌ Or a complicated plan

You just need a simple, proven system that actually works.

That's why I created The Fat Loss Code™ Email Course: A 5-day, no-BS email series that shows busy professionals exactly how to build muscle, lose 20–60lbs, and reclaim elite performance without giving up their lifestyle.

It's the same system that helped:

🔥 Martin (Operations Supervisor, 40): Lost 35 lbs, added muscle, strength through the roof—12 weeks

🔥 Ian (Senior Manager, 40s): Down 60 lbs, completely transformed physique—9 months

🔥 Neil (Executive, 53): Shed 34 lbs while still enjoying business dinners—9 months

🔥 Kevin (Consultant, 60s): Lost 32.8 lbs, feeling stronger than his 40s—12 weeks

🔥 Dan (Senior Director, 40s): Lost 41 lbs through knee surgery and Christmas—12 weeks

🔥 James (Professional, 30s): Shed 32 lbs, energy to fish and move again—12 weeks

🔥 Luke (Business Owner, 40s): Lost 34 lbs during Christmas parties—12 weeks

🔥 Leon (Senior Professional, 51): Shed 35 lbs without giving up nights out—12 weeks

And TONS more: https://gavgillibrand.com/testimonials/

Inside, you'll discover:

📧 Day 1: Why building muscle and losing fat as a busy pro is absolutely possible
📧 Day 2: The 3 false beliefs keeping most men stuck
📧 Day 3: How to eat out 2–3x and still transform your body every week
📧 Day 4: How to enjoy weddings, work drinks, and holidays without derailing
📧 Day 5: The system that makes body transformation automatic (and saves you £3,984/year)

Look I won't promise magic.

But if you follow what I teach and take action, results are inevitable.

Check it out in the featured section.

Talk soon,

Gav 👊

Gav Gillibrand

The Croissant vs The Apple
The fitness zealots will tell you one is "good" and one is "bad."


I call bullshit.

Neither food has moral value. 

Your croissant isn't going to hell, and your apple isn't getting a halo.

What matters? The context.

- Total calories for the day
- Hitting your protein target
- Not being a miserable arse who can't enjoy life.

I've helped 750+ high-performing men over 40 lose fat while still having their business dinners, their weekend pastries, and their sanity.

The secret? 

Balance. 

Not being a hardcore zealot with zero fun.

You can be shredded AND enjoy food. 

You can hit your goals AND have a life.

But the diet cult doesn't want you to know that.

They need you dependent on their rules, their supplements, their suffering.

F*ck that.

Balance and moderation wins. 

All day long.

Want to lose fat without living like a monk? 

Drop "REBEL" in the comments and I'll send you my 4-Pillar system.

Gav :)

Someone drew a massive cock and balls in the snow outside our house this morning.


Alex's first question: "Was that you?"

Flattering that she knows my sense of humour that well.

Insulting that she thinks I'd produce such amateur work.

Whoever the mystery artist was clearly skipped anatomy class. 

And art class. Possibly all classes.

If you're going to commit to the bit, commit to the bit properly.

Here's the thing about doing anything.

Business, fitness, snow penises, half-arsed efforts are worse than no effort at all.

Either do it right or don't bother.

Speaking of doing things properly, if you're a high-performing professional dad who's finally ready to get your health sorted without half-measures...

DM me "SERIOUS" and let's talk.

(No amateurs)

Gav :)

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I Help Leadership Coaches Sign Leader Clients through LinkedIn.

As a leadership coach.

You might face these problems on LinkedIn:

• Very few leaders visit your profile let alone becoming clients.
• Your content doesn't attract any of them even though you tried to post consistently.
• Most of the leaders you found on LinkedIn are "inactive" - it's so hard to contact them.

I used to be like you.

Frustrated and overwhelmed.

After months and months, I finally cracked the code of finding clients on LinkedIn.

Here's how you can do the same:

• Write content that speaks directly to what's in leaders' minds.
• Optimize your LinkedIn profile to position yourself as the perfect solution they're seeking.
• Warm outreach to leaders who engage with your posts.
• Send 100 connections a week to your ideal leaders.
• Network with people who have the same audience.

I give all of this for free.

Package in the free 5 Days Become an Leader Magnet email course.

Feel free to sign up and enjoy the value.

Ryan.

Free LinkedIn Crash Course for Leadership Coaches

Book a free consulting call

Coaching busy professional women with kids, to lose 15lbs or more in 90 days without giving up wine, chocolate or their sanity 🍷

Frank Wilson 

Definition of a rich life. Agree?


Alex Gillibrand  😉

The people closest to you will watch everything you do.
From the sidelines.


They'll consume every post. Every story. Every update on your life.

But when it comes to actually showing up? 

Supporting you publicly? 

Putting their name next to yours?

Crickets.

Meanwhile, they're front row for every celebrity, influencer, and stranger who doesn't even know they exist.

Your circle shows you who they are by what they DO, not what they SAY.

Pay attention.

Gav 😉

DON'T BE THAT GUY!
Saw a post of Chris Hemsworth in incredible shape.


Hundreds of comments: 

"Must be nice having a private chef… unlimited time… all that money..."

Let me be brutally honest:

You're just a fat fuck sitting under a Facebook post shouting "it must be nice."

While Hemsworth's doing the actual work.

Not YOU specifically, the guys on the Facebook post.

The chef doesn't lift his weights. 
The money doesn't do his cardio. 
The time doesn't make his food choices.

He still has to do the hard shit.

You know what the difference is between you and him?

He stopped talking and started doing.

You've got a CEO running a £100M company finding time to train 4x a week.

You've got a 45-year-old father of three with a full-time job who lost 40lbs in 12 weeks.

You've got men with LESS time, LESS money, and MORE stress than you...

Getting in the best shape of their lives.

While you're typing "must be nice" under another post.

The truth?

You've got everything you need right now.

You're just not using it.

So stop being that guy shouting from the sidelines.

And start being the guy who actually does the fucking work.

You feel me?

Gav :)

So this is how it went down on NYE in our house. Rigatoni a la Vodka!


We first had it back in November when we went to "Louis" in Manchester and it was THE best pasta we'd both ever tasted.

I said to Alex, "you've got the culinary skills, why not recreate it for dinner on New Year's Eve?"

So she did.

Amazing, and even better than in the restaurant IMO.

It was so good that we're swapping out our weekly pizza on Friday nights and going to alternate with this - Pizza one week, Vodka Rigatoni the next.

Ingredients: 

Pasta, olive oil, shallot + garlic, tomato paste, vodka, heavy cream (loads), Pancetta, red pepper flakes, butter, parmesan cheese, salt + pepper. 

I had a cheeky little baked chicken breast on the side as I wanted extra protein, but you don't have to do that.

Fancy trying it?

Let me know below.

Gav :)

750+ High-Performing Men Coached | Elite Performance: Build Muscle, Lose 20-60 Lbs & Master Mobility | The Fat Loss Code | 17+ Years Experience.

Should I quit drinking to get in shape?"
I get asked this at least twice a week.


My answer surprises people:

Maybe. Maybe not.

See, I'm 52. Visible abs. Lean year-round.

And I still drink.

Not much these days to be fair, maybe once a month when Alex and I go out.

But when I do? I'm all in.

Well, as "in" as two or three drinks can be...

I love a salty rim. Ooer :)

A double Jack & Diet Coke if I'm feeling it.

Zero guilt. 
Zero regret. 
Zero impact on my physique.

Alcohol isn't the problem.

Your relationship with alcohol is the problem.

Can you have two drinks and stop?

Can you wake up the next morning, hit your protein target, and train like nothing happened?

Can you go weeks without it and not feel like you're "sacrificing" something?

If yes, you're fine. Keep drinking.

If not, you've got a decision to make.

The internet loves extremes.

Either you're a wellness warrior who hasn't touched a drop since 2019…

...or you're a reckless mess who can't function without a drink in hand.

Bollocks to that.

I spent 35 years barely drinking at all.

Then I discovered I actually like a good cocktail.

So now I enjoy them. 

Occasionally. 

Intentionally.

We don't even keep booze in the house.

But when the moment's right? 

I'm having my margarita.

But here's the real question...

Are you in control of your choices?

Or are your choices controlling you?

If alcohol derails your progress, ruins your sleep, or sends you spiralling, cut it out. 

Seriously.

But if you can enjoy it and stay on track with your goals?

There's no medal for unnecessary restriction.

Life's short.

Have the bloody margarita.

Just make sure you're choosing it, not the other way around.

Gav :)

PS. January's the worst time to quit anything. Everyone's miserable and judgmental. Do it in July when nobody's watching.

If I woke up with a big belly...

...here's how I'd get my body back in 12 weeks.

Step 1: Stock the Right Food.

Eggs, beef, chicken, jasmine rice, sweet potatoes, Greek yoghurt, berries, apples, vegetables. 

Bonus: A basic rice cooker can make meal prep faster and easier.

Step 2: Keep Meals Simple.

• Breakfast: Scrambled eggs and berries 
• Lunch: Chicken, rice, and greens 
• Dinner: Ground beef, sweet potato, and vegetables 
• Dessert: Greek yoghurt with fruit 

Use seasoning, hot sauce, or low-calorie mayo for flavor. 

No advanced cooking skills needed.

Step 3: Lift and Walk.

Strength train three times a week. 
Walk at least 10,000 steps daily. 
Suggested split: Upper / Lower / Upper 
Five compound exercises per session. 

This routine supports both muscle building and fat loss.

Step 4: Stick to Non-Negotiables.

• Drink 3L of water daily 
• Eliminate liquid calories 
• Weigh yourself every day (track trends, not fluctuations) 
• Train in the morning for consistency 
• Avoid alcohol until reaching your goal 
• Eat clean 90 percent of the time 
• Track strength progress, not just the scale

But I have to admit:

Some principles don't work for everyone.

What if you're traveling for work?
What if you've got client dinners every week?
What if you can't train in the morning because you've got kids to get ready?

That's why I created The 2026 Fat Loss Blueprint - the complete system for busy men who need results in the real world.

Inside you'll get:

✅ The 4 Pillars of The Fat Loss Code - Simple principles that work anywhere, anytime
✅ Business Dinner Formula - What to order at restaurants, how to drink smart, still lose weight
✅ Travel Survival Strategies - Airport food choices, hotel room workouts, managing time zones
✅ 15-Minute Anywhere Workouts - Zero equipment needed, hotel room or home friendly
✅ 80-20 Nutrition Rule - Eat the foods you love, never feel restricted, still get results
✅ Calorie Banking System - Eat more on event days, plan ahead, stay on track
✅ The "Win the Week" Framework - Build momentum over 12 weeks, never feel like you've failed
✅ First 14 Days Roadmap - Lose 4-7lbs fast, build confidence, see early wins

This is for blokes who:

→ Travel constantly for work 
→ Have client dinners weekly
→ Can't meal prep like a bodybuilder 
→ Need to lose 20-30lbs without turning life upside down

Expected results: 20-30lbs in 12 weeks while living your actual life.

Want free access to The 2026 Fat Loss Blueprint?

1️⃣ Like this post 
2️⃣ Comment "BLUEPRINT" 
3️⃣ Connect with me (so I can send it) 
4️⃣ Repost to get secret bonuses (optional)

And I'll send both the 6-week plan AND the complete blueprint.

P.S.

Why free?

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

Coming in hot 🔥

Meet Paddy.

40lbs down in 5 months.

I'll let the picture do most of the talking but you should also know this:

- Paddy is a property developer

- He's extremely busy with work/family/social life

- He didn't cut any food groups like carbs (why would you?)

- He didn't spend his life in the gym

Here's what he did:

- He controlled & tracked his calories
- He increased his protein
- He increased his daily steps
- He lifted weights a few times per week.

But most importantly, he followed the plan I laid out for him and was consistent.

And guess what?

^^^THIS only works 100% of the time

I've never had a single client that couldn't lose weight when they stick to the basics.

40lbs down, more energy, feeling great AND he's got a grip of his COPD (chronic obstructive pulmonary disease)

Life changing.

There's a link to Paddy's video testimonial in the comments too.

If you'd like to learn more about what we do in "The Fat Loss Code", drop me a dm.

I've coached 100's of men in the last 10 years to weight loss success and I'd like to help you.

My special power is showing men that have previously struggled and "tried everything" with no success, how to lose a ton of weight and keep it off for good.

Have a great day!

Gav :)

Dry January is well and truly happening 🤣

“Just like your Dad!”



Be the example. Not the warning!

Happy Friday. 

Gav 👊

Do we agree? Or is it just me?



And yes. I fully expect a load of you to put a 👍 in the comments 😂

But can we stop it for real, for real. Please?

Passive aggressive bullshit. 

My perfectly crafted text deserves more than a sarcastic thumbs up. 

It’s like when my mother says “fine”

It’s not fine. It’s not fine at all. 

If you don’t agree, like i said. We can’t be friends and i think you’re weird AF. 

Gav 😂

The UK just banned junk food ads before 9pm. Sounds great, right?


Expected to remove 7.2 billion calories from kids' diets annually and reduce childhood obesity by 20,000.

Here's the problem:

By the time kids start primary school, 22% are already overweight or obese. 

That rises to 36% by the time they leave.

And none of that is happening because of TV ads.

It's happening at the dinner table. 

In the kitchen. 

When dad's ordering takeaway for the third time this week because "it's been a long day."

Plus, there's a massive loophole in this ban. Brands can still advertise themselves, just not specific products. 

McDonald's can still show their logo and branding before 9pm, just not the actual burger.

And outdoor advertising - billboards, bus shelters, isn't even covered by the ban.

Meanwhile, when the government introduced the sugar tax in 2018, they actually achieved a 35% reduction in sugar sales from soft drinks. Why? 

Because they targeted the PRODUCT, not the advertising.

Research is clear. 

Kids model their eating behaviours on their parents. 

Your relationship with food becomes their relationship with food.

If you're prioritising convenience over nutrition, they learn that's normal.

If you're skipping meals then binging at night, they're watching.

If you're saying "I'll start Monday" every single week, they're learning that discipline is optional.

The government can ban ads all they want.

But they can't ban what your kids see at home - the most powerful advertising they'll ever be exposed to.

You want healthy kids?

Start by being a healthy parent.

Show them what consistent nutrition looks like. 

What moving your body daily looks like. 

What NOT making excuses looks like.

Because they're not learning health from TV.

They're learning it from you.

What's your take? Is this ban going to make a difference, or are we missing the real problem?

Gav :)

Keep going. Don’t quit. 



F@ck the haters. 

You’re one post away from blowing up your business or your brand. 

Trust me on that one 😉

Gav 👊

Being a Dad doesn't mean letting yourself go.
But most men act like it does.


You're a CEO. An entrepreneur. 

A high-performer who's crushed it in your career.

But somewhere along the way, you accepted that the "dadbod" comes with the territory.

Bullshit.

You didn't build a successful business by accepting mediocrity.

You didn't become a leader by settling for "good enough."

So why are you doing it with your health?

Your body isn't a vanity project. It's a signal.

- To your kids. 
- To your team. 
- To yourself.

It shows whether you're still in control, or whether life's running you.

Right now, your 8-year-old is watching you.

Not what you say. What you DO.

And he's learning what "normal" looks like.

- Is normal being too tired to play?
- Is normal avoiding the mirror?
- Is normal believing your best years are behind you?

That's not the legacy you want to leave.

The truth is, you don't need to train like a 25-year-old or eat like a monk.

You need a system. One that fits your life, not the other way around.

No 2-hour gym sessions. 

No giving up dinner out with your wife. 

No bullshit.

- Just 12 weeks. 
- Four pillars. 
- Results that last.

I've helped 750+ high-performers drop 20-60 pounds while maintaining their lifestyle and visibility.

If you're done making excuses and ready to take back control:

👉 Drop "SEND IT" in the comments and I'll DM you the application.

Fair warning: This isn't for tire-kickers. I work with a maximum of 8 clients at a time, and this is a premium investment for men who are serious about results, not just "thinking about it."

Be an example. Not a warning.

Gav :)

12 years changes you. Here's what I believed at 40 that I know is bullshit at 52.


More hours = more money.

Wrong. I've worked 80-hour weeks that made me nothing and 30-hour weeks that made me £20k. It's about leverage, focus, and doing the right work. Not more work.

You need to be on every platform.

Bullshit. I wasted a year and thousands of pounds chasing Instagram. My entire business comes from LinkedIn. Find where your people actually are and go all in.

Saying yes to everything is hustle.

No. It's just being a people-pleaser with a business card. Real hustle is saying no to 90% of opportunities so you can dominate the 10% that matter.

Training 6 days a week is necessary.

Not when you're 52. Three solid sessions beat six average ones. Recovery isn't optional anymore - it's where the progress happens.

Recovery is for the weak.

Tell that to my shoulder and back. Recovery isn't weakness - it's intelligence. Your body keeps score, and eventually it presents the bill.

Your kids won't remember if you miss stuff for work.

They remember everything. Every school play you skipped. Every weekend you were "too busy." You can't buy that time back with money later.

Your wife will understand if you prioritise work right now.

"Right now" becomes 5 years if you're not careful. Alex is the reason I'm still here, still sane, still in the game. That relationship required prioritising.

Health comes back whenever you decide to focus on it.

Biggest lie I told myself. The longer you ignore it, the harder it is to get back. At 52, I'm in better shape than I was at 40, but only because I stopped treating my body like it's invincible.

Money solves all problems. 

It solves money problems. That's it. The rest - relationships, meaning, fulfilment, requires different work. Work money can't do for you.

Success means everyone likes you. 

The opposite is true. The clearer I got about who I serve and what I stand for, the more people I pissed off. And business got better. Polarisation beats being beige.

Status matters more than sanity.

Fuck status. I've had months where I looked successful on paper and felt like I was drowning. I'll take sanity, health, and a strong marriage over impressive revenue screenshots any day.

12 years of expensive lessons. Most learned the hard way.

What would you add to this list?

Gav :)

Most men's mornings are a disaster.
They wake up reactive. Scroll their phone. Skip water. 
Then wonder why they're exhausted by 10am.

But my guys?

They're winning their day before 9am.

Here's the thing:

Most morning routines are unrealistic for busy men.

You have:

• Kids to get ready 
• Early meetings 
• A life that's actually happening

Who the hell has 2 hours to journal, manifest, and cold plunge?

That's why I created The 15-Minute Elite Morning Routine.

It pulls together the highest ROI activities for your time.

→ Light exposure (resets your circadian rhythm) 
→ Hydration before caffeine (fixes your energy) 
→ 3-minute movement flow (wakes up your system)

Quick. Simple. Brutally effective.

The results?

Many blokes reported:

• More energy throughout the day 
• Better focus and productivity 
• Improved mood and confidence 
• Better sleep at night 
• Weight loss got better

Want it?

1️⃣ Like this post 
2️⃣ Comment "ELITE" 
3️⃣ Connect with me (so I can send it)
 
And I'll DM it to you.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

Most nutrition coaches charge £300 for a custom meal plan.
This tool does it for FREE in seconds.

Most people:

• Spend days researching
• Stress about what to eat
• Waste money on generic plans

That’s why I built this free GPT.

It crafts meal plans that fit perfectly with your lifestyle.

Even if you:

Hate cooking
Travel 5x a week
Eat out all the time
Have high blood sugar
Or even deal with food allergies

The best part?

No calorie tracking.

Why?

This GPT does the calorie math for you.

It figures out your ideal intake…
 
Then builds meals that hit your target automatically.

Here’s what it does:

1. Ask questions to understand your unique situation
2. Calculates your ideal intake based on your stats
3. Builds a plan that fits your lifestyle perfectly

The result?

Less work.
More freedom.
While still enjoying delicious food.

Take action though, because you might never see this post again.

1️⃣ Like this post
2️⃣ Comment “GPT”
3️⃣ Connect with me if you haven’t
4️⃣ Repost to get free bonuses (optional)

And I’ll send it over (free).

P.S.

For those who wonder why I’m giving it away for free.

Simple: 

It helps me build trust with potential clients

You get free value

Win-win.

750+ client transformations over 17 years.
Every single one proved the same thing. 


You don't need to be perfect. You need to be consistent.

- These men still drink. 
- They still travel. 
- They still enjoy meals with their families.

The difference? They stopped believing the fitness industry's lies about "what it takes."

- No 6-day training splits. 
- No meal prep containers. 
- No avoiding social events.

Just 4 simple pillars executed with precision: 

Calories. 
Protein. 
Steps. 
Weights.

That's it.

And it works for high-performing men who refuse to sacrifice their lifestyle for their physique.

If you're ready to stop overcomplicating fat loss and start seeing results, let's talk. Click the link at the top of this post or book a call with me using the link in the comments below...

Gav :)

My client just trained 5 days straight.
All from hotel gyms.
His secret?

Know exactly what to do.

Zero excuses. Zero skipped sessions.

Yet most busy professionals can't do this.

They're stuck with:

→ Generic programs that ignore their bad shoulder 
→ "I don't have the right equipment" excuses 
→ Routines that don't fit their travel schedule
→ Or simply not knowing what exercises to workout

And they never make it work.

I've spent 17 years solving this for 750+ busy men.

So I built a Custom Workout GPT that handles it automatically.

Inside you'll get:

→ Personalized plans for YOUR specific injuries 
→ Exercise swaps for ANY equipment you have 
→ Hotel room workouts when you're on the road 
→ Progressive routines that fit your actual life

Want the exact GPT I'm using?

1️⃣ Like this post 
2️⃣ Comment "TRAIN" below 
3️⃣ Connect with me (so I can send it)

And I'll send it straight to you.

P.S. 

Why free?

Your comment pushes this post to my potential clients.

In return, you get free value.

Fair trade.

Gav :)

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The Battle

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Gav Gillibrand

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The Battle

Michal Bohanes

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michal Bohanes's LinkedIn Performance

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