Michal Bohanes

Stop Depending on Referrals. Helping 120+ B2B Consultants Add an Extra $30k/m & Solve Client Acquisition Forever

𝐏𝐫𝐨𝐛𝐥𝐞𝐦 #𝟏 for Owners of B2B Service Businesses: 
Depending on Referrals, Inbound & Network --> Revenue Volatility.
𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Learn how to approach & convert strangers. Here's how we'll do it 👇

🏭 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎 and 👨 𝐖𝐇𝐎 𝐖𝐄 𝐒𝐄𝐑𝐕𝐄 👩
We work with Agencies, Consultants & other B2B Service Providers
We help you
✅ define 3-5 offers &  5-10 pain points
✅ reach out to strangers via Cold Email & DMs
✅ test different pain-offer combinations, see what books sales calls
✅ build consistent deal flow that eliminates volatility & adds $10-50k/month revenue

Most of all, we help you reach a predictable CAC-LTV ratio
(Client Acquisition Cost - Customer LifeTime Value)
Once we're done with you, you will know your formula:
Put $1 in, get $3-5 out.
Consistently.
Predictably.

190+ clients served.
Every one of them who followed our playbook
…got at least a 300% ROI within six months (many got way more than that)

🥂 𝐑𝐄𝐒𝐔𝐋𝐓𝐒
𝐍𝐢𝐤 𝐋𝐚𝐦𝐩𝐫𝐨𝐩𝐨𝐮𝐥𝐨𝐬 - Data & AI consultant depending on referrals. Closed $85k in new business from 3 deals originated via LinkedIn conversations.
𝐌𝐚𝐫𝐭𝐲 𝐊𝐚𝐮𝐟𝐦𝐚𝐧 - Productized his done-for-you service into a course & coaching format, went from 0-$20k/mo in a few months' time
𝐃𝐚𝐧𝐚 𝐇𝐞𝐫𝐫𝐚 - from employee to marketing agency owner - closed her first $4k client within 6 weeks
"That clarity I got in our first session was worth the entire investment"
𝐓𝐨𝐧𝐲 𝐖𝐢𝐥𝐬𝐨𝐧 - Fractional CFO - signed his first $5k/month retainer client within 2 months
𝐏𝐚𝐯𝐥𝐞 𝐌𝐢𝐡𝐚𝐣𝐥𝐨𝐯𝐢𝐜 - PE consultant, added 4 large retainer clients
𝐒𝐭𝐞𝐯𝐞 𝐂𝐮𝐦𝐦𝐢𝐧𝐬 - Fractional CMO. 126 personalized outreaches, 3 calls booked, 1 closed (at $5.5k/mo)
𝐌𝐚𝐫𝐤 𝐖𝐨𝐣𝐜𝐢𝐤 - HR consultant, from inconsistent 5-$10k months to $25k/mo
"The results I got were nothing short of incredible."
𝐋𝐢𝐳 𝐃𝐨𝐭𝐞𝐧 - closed her first $5k coaching client (who paid on the call) within 5 days of working with us 
“I can’t believe what just happened, happened!”

Many more on: www.AlphaLeadAcademy.com (scroll down)

🧪 𝐇𝐎𝐖 𝐃𝐎 𝐖𝐄 𝐃𝐎 𝐈𝐓?
Cold email & DMs, Lead Nurturing, Closing.
It's not difficult. 1000s people just like you have done it. You can do it, too.

Best part - we have a money back guarantee.
If you don’t make money, we don’t make money.
The risk is 100% on our end, so we’re on the hook to get you the results 😬.

Curious?
Go to www.AlphaLeadAcademy.com (sorry, you’ll have to copy-paste this one)

I see you over there!
Much love
Michal

Founder and CEO

WHAT WE DO
We help you (small B2B company, solopreneur) build an effective client acquisition system taking into account that some people want to sign up NOW and others need more time.

HOW DO WE DO IT
We help you implement The Funnel 🔻and The Pot 🍲 in your business - 
🔻 Create a compelling acquisition journey for your inbound prospects, taking into account all possible questions and objections they may have.
🍲 Gradually build a content powerhouse that allows you to nurture the "maybe later" people who simply need more time.
Our system allows you to do both: Win new clients instantly as well as create assets for the long run. 

SPECIAL SAUCE
We're not a one-size-fits-all kind of company. 
✅ You need to win new clients pronto? No problem, we'll create a plan to do that. (watch how Dana got herself a client in her first two weeks and Liz in 4 days and Matt made $30k within 11 days of working with us: www.alphaleadacademy.com)
✅ Business is fine, you just want to add rocket fuel? Bingo, we'll create the greatest Pot 🍲 the world has ever seen.
So far, EVERY single client of ours who consistently applied our methodology had at least 300% ROI. And even if it takes you a while - we work together until you start winning big.

KNOW MORE? 
Learn more at www.alphaleadacademy.com

I'm not saying that you're broke because you lack discipline. 

I just don't know anyone who's very disciplined but broke. 

So on this beautiful day of 2026, here's my challenge: Fix your discipline, put in consistent effort for 100 days, and then assess if you're on the right track towards not being broke anymore.

Here's what I'm doing in 2026 to maximize my discipline: 
1) Daily workout: 50 pull-ups, 100 squats, 100 push ups. Goal: All of these in 15 minutes (currently: 25min). Pre-sleep 10 minute stretching every day. 

2) Zero non-business content consumption. Aka no entertainment whatsoever. That includes wholesome entertainment like reading history books, enjoying art & listening to Beethoven. 
If it doesn't serve the business, it's out. 

3) Eat only 1x/day in a 3-hour morning window. Saves time, reduces risk of becoming fat & leads to better sleep.

This, in combination with our growth plan for 2026, should get us to our revenue goal. 

I'll enjoy the chocolate square on Dec 31, 2026.

We help B2B service businesses who Depend On Referrals build their first sales system | CEO & Founder at Alpha Lead Academy | 200+ clients served, 2000+ sales calls booked

Speed is everything. 

I asked for Meta ads support on 27 December. 

A few people commented. 
Not many. 
One guy recommended Evan Seech who responded and was in my DMs instantly. On a Saturday. 

We sealed the deal 2-3 days later. 
Five figures exchange hands.

Another, highly recommended, guy took 5 days to send me his calendly booking link (there was none on his website - srsly?)
Out. 

Cue 5 January. 
The (normie) world wakes up.
Suddenly a flurry of comments on my post, people adding me on LinkedIn, trying to sell me their Meta ads support services.

Well, darlings. 
If you think that you can take 9 days to reach out to someone who publicly declares a need
Or fail to have a call booking link on your website
...you lose.

Be obsessed like Evan Seech or become irrelevant.

Also: That's how low the bar is now. 
This is who you're competing against.
Lazy people who can't be bothered to check LinkedIn because it's "the holidays" 
So rejoice. 
You just have to be *not below average*
Have a decent website.
With a call booking link.
And go online 1-2x a day to check in case someone tagged you. 
Yes - oh the horror - even during the holidays. 

As long as you don't suck and aren't lazy
...you'll win.

Here's the one big problem with Gurus' AIs:

They're Yes-Men.    They don't challenge you in the right way. 

Back in August, I bought Hormozi's book package. 
Part of it was Hormozi AI - a GPT trained on all of Alex's knowledge. 
Honestly, it was my main motivator to shell out $6k. 

And the AI is pretty good.
Sometimes you can almost hear Alex's tone of voice through it. 

HOWEVER: It still can lead you astray because it doesn't challenge you enough. 

Example: 
The other day, I asked it to help me come up with a paid ads funnel. 
It suggested something that was pretty good. 
I did some back and forth, refined it, and let it rest for a day. 
Then I got back to it and though - wait, this is too complicated. 

Shouldn't I just use the funnel that already works for us via cold outreach and just pour more traffic gasoline on the already existing fire? 

And HormoziAI said "sure! keep it simple" - and proceeded to give me the plan to just get more traffic on our existing funnel.

Well - that's the kind of challenge I would have expected from you, dear HormoziAI. 
I shouldn't have needed this epiphany on my own. 
When I asked you to come up with a funnel, you should have asked me "Do you have some kind of funnel that already works? If yes, describe it to me".

Maybe these issues will get ironed out as AIs get better.

But for now, this is why real advice 
from a human 
who's done it before 
and can challenge you at the right time
...is still superior to even the most industry-leading AI out there.

This is what happens when you prioritize Work Life Balance

...and work 30-40 hours a week (sound on :-)) 👇

instead of fighting like mad to get your business to 7 figures. 

The problem with "oh I don't need to make millions": 
You won't build up reserves for when the hard times hit. 

--> A recession
--> Technology disruption
--> Your offer stops working & you need 3-6 months to find a new one

But hey, at least you get the dopamine hit of people congratulating you on your new LinkedIn announcement at how you're thrilled to be working with a world-class team at Bingbong Inc. 


PS. I'm not 💩ing on employment, per se.
Employment, if used strategically, is a great way to reach your goals. 
You learn a skill on someone else's dime. 
What's sad, though, is if you HAVE to go back into employment because you took it too easy as an entrepreneur and thought you could slack off, working 30-40 hour weeks. 


Video credit @jamesonhaslam on X

I don't want no travelin'

No Monday mornings at the airport

No events to go to
No "coffee catchups"
No networking drinks
I couldn't give a monkey about standing on a stage and bathing in applause. 

And that's no sour grapes. 
I really mean it. 

Why? 

Because there's nothing more I love in this world than being around my family. 

Tucking kids into bed every night is priority number 1.
Even if I have to work 12-hour days.
In the last 2.5 years, I haven't spent one single night away from my family. 

That forces certain choices in the business.
I can't do masterminds.
I can't speak on stages.
(unless the fam travels with me - which is a big hassle)

I have to purely focus on online acquisition and delivery.

That's limiting, of course. 
The business would grow faster if I made concessions.
Pics and videos in snazzy locations aren't an option. 

On the plus side: I don't spend time in traffic. 

It's also a forcing function.
Constraints lead to creativity.
I have to become very good at everything remote.

But that's the great thing about building online. 
You can design the business in the way you want. 

What are your non-negotiables?

Not all offers work with cold outreach.

Some are dead on arrival.

And if you're trying to sell the wrong thing via cold email... you'll waste months figuring out why nothing works.

Here's what actually converts… 

Don't try to solve the whole problem upfront. Solve a sub-problem. An antechamber. One specific aspect.

Then once you have the relationship... upsell them. Land and expand.

Example: We're currently offering 5,000 free leads.

People say yes. Then they realize... the leads alone won't do anything. They need to know how to contact them. How to sell to them.

So we ask: "Do you just want the leads? Or do you also want us to help you book calls with them?"

35% of them say yes to the full engagement.

It's ethical bait and switch. 
The freebie naturally leads to the service.

What else works? ROI-based offers.

If you can demonstrate ROI, cold outreach works.

"We'll decrease your supply chain costs by 10%."

"We'll reduce your SaaS churn by 15%." 

"We'll increase your Facebook ad revenue by 50%."

Clear. Measurable. Binary yes or no. That converts.

👉 What doesn't work? 
"Hey, I'm a Strategy / Innovation Consultant / Executive Coach. Need some of that?" 👈

Good luck selling Executive Coaching directly via cold email.

It's subjective. No clear ROI. Hard to prove value. People hire executive coaches through referrals. Not cold outreach.

Strategy consulting? Even worse.

Strategy is too close to the company's "inner sanctum." It's their core. Their mission. What they're really planning to do.

You don't discuss that with someone who cold emailed you. You discuss it with people your friends recommend.

It's like approaching someone and saying: "Hey, should we check if you have any warts around your genitals?"

Too personal. Too intimate.

Strategy = referral-based business.

Product consulting? Product people usually don't have budget. And product decisions are also close to the inner sanctum. Hard to sell via cold outreach.

Now... you CAN sell strategy or innovation or product consulting and coaching through the back door.

One of our clients sold OKR implementation. Technical. Specific. Clear deliverable.

Once he was in... once he built the relationship... he became an executive coach and strategy consultant.

But he didn't LEAD with that. He led with the foot in the door offer.

The rule:

If your offer is subjective, hard to measure ROI, close to the company's core identity, or requires deep trust... don't try to sell it via cold outreach.

Sell something easier first. Then upsell.

Or change your offer entirely.

Because no amount of good copy will fix a fundamentally un-sellable offer.

I simplified miles of self help literature into this: 

How to get rich, fit, and popular in 6 steps. 

Step 1: Grow up
You can achieve anything, but not everything. 
Anything you set your mind to is possible if you give it time and effort. 
If Elon is building rockets that will go to Mars...
...you can make $10m and get a sixpack. 

Growing up = cutting off the multi-potentiality of childhood. 
A child is gorgeous: He can become anything he wants. Endless potential.
A 30-year-old child is ugly: He still hasn't decided what he wants to be when he grows up. An aging Peter Pan. 

Step 2: Get on The Path
The Path = a Commitment to Excellence & willingness to improve oneself in its pursuit. 
A goal you choose will require excellence in 1 area of life. 
You have to 
--> have rock-solid, unshakeable commitment to that area of life.
--> acknowledge that the growth process will be painful, and welcome the pain
--> be unwilling to stop until you have reached the goal

Step 3: Pick a worthy goal
What's a worthy goal? 
Officially, I'm supposed to say: Whatever you choose. 
In reality: People have far too modest goals. 
"$20k revenue per month"
"buy a house"
I don't know... What about:
"I want to reach the Top Spot in Tennis Rankings"
"I want to become a billionaire"
...? 

The only reason you dream small is because you don't factor in how much you yourself will change and grow as you're pursuing the BIG goal. 

Have bigger goals. 

Step 4: Identify the bottleneck
If you're at $10k/mo - why are you not at $20k. 
Assuming you work 10 hours a day, 6 days a week
(which you are, given Step 2&3)
...what is the biggest thing that blocks you from that next step?
e.g. if you have a 50% show up rate on sales calls and a 10% close rate, you're burning yourself / your closer out. 
The bottleneck is whatever is preventing you from 90% Shows and 20% closes.
Fix that and you 3.5x your revenue. 

Step 5: Pick an asymmetric lever
Something that will give you 80% of the bang for 20% of the buck.
Similar to Step 4, but:
Step 4 is tactical, immediate and ongoing (like whack-a-mole, you do it over and over)
Step 5 is strategic, long-term and doesn't change
e.g. 
--> Learning community building & management
--> Becoming really good at YouTube
--> Mastering paid ads call funnels

One thing, that if you cracked the code of it, opens huge scaling potential.
Find it.

Step 6: Just execute. 
And don't allow any shiny objects to deter you. 
Remind yourself of your mission every day. 
Plan out your recovery times. 
Don't over-stretch yourself. 
10 hour days, 6 days a week is enough
Go to bed on time, eat well, no online dopamine
You make the worst decisions when exhausted & over-carbed
Goal is to execute 6 days a week, rest on Day 7, just like the Almighty.

And that's it. 
If you do that, you'll get rich, fit, and popular. 
No more self-help books needed. 

PS. The more time you spend on mindset stuff, the slower you'll reach your goals. 
So by default...
...avoid it.

What are the biggest giveaways of AI-generated text slop? 

1. "It's not about X, it's about Y"
Ah, the glorious contrast statement.
"You don't have a leadership problem, you have a mindset problem" 
"You're not broken. You're just unfocused."

AI has totally destroyed the contrast statement for me. 
I cannot even use it in day to day speech anymore without feeling like a robot. 
Pity.

2. The em-dash parade — especially when — they appear — in clusters — like this

3. The cavalcade of hedging: "may", "might", "tend to", "often", "in many cases", "depending on the context"
Juuust to avoid offending anyone and trigger the absolutists' wrath. 

Any other come to mind?

Our thesis video converts better than anything else we've ever created.

People book a call. They watch the Thesis video. They get on the call and say "I love that. This is exactly what I believe."

Here's what's in it… 

→ Our philosophy on how client acquisition should be done. 
→ What we believe. 
→ How we think about the problem.

And then... we tell them reasons they should CANCEL the call.
Sounds counterintuitive. 

But it makes them trust us more.

We're not hiding anything. We're not pressuring them. We're being completely transparent about who this is for and who it's NOT for.

That builds massive trust.

Many of our clients struggle to create their own thesis video. They know they should have one. But they don't know what to say. How to structure it. How to be compelling without being salesy.

👉 So we recently started offering to create it for them. 

If you pay upfront for our program... we'll create your thesis video as a bonus.

We'll take that entire burden off your plate.

And people are taking us up on it. Because they see how powerful ours is. And they want the same thing for their business.

Now, you might be wondering WHY a thesis video is so effective. Allow me to break it down for you: 

#1 It pre-frames the conversation. 

By the time they get on the call with us, they already understand our approach. They already agree with it. The call isn't about convincing them. It's about logistics.

#2 It filters out bad fits. 

The people who watch it and think "this isn't for me" don't book a call. Or they cancel. That saves everyone time.

#3 It builds authority. 

We're not just pitching. We're educating. We're sharing our worldview. That positions us as experts, not salespeople.

#4 It creates self-selection. 

The people who resonate with it are much easier to close. Because they already believe what we believe.

If you're doing sales calls and you don't have a thesis video... you're leaving money on the table.

Record one. 

Then send it to prospects before they get on a call with you.

It's one of the highest leverage things you can do.

(Or hire us and let us do it for you as a bonus)

The other day, an employed lawyer gave me advice

...on how to live my life. 

He told me I need to be more relaxed and smell the flowers. 
(yes, a lawyer said that 🤷‍♂️)

The problem?

Well, I don't want his outcomes in life. 
He has to
--> kowtow before his bosses
--> dress super formally every day
--> constantly have a stick up his a$$
--> accept the fact that his salary is capped
--> constantly work on keeping up with the Joneses

I don't want these outcomes. 
I want to
--> dress casually
--> say what I think
--> be my own boss
--> have uncapped earning potential
--> never have to impress anyone other than myself, my wife, my kids, and my clients (of whom there are many, so I don't depend on any one person like an employee would)

So why would I listen to anything he has to say?

Beware of the Pillow People 🛌 who snuff out your dreams. 
Stand guard at the gates of your mind.
Monitor carefully who you allow in.
Otherwise you'll become one of them😱

Daniel closed a $120K deal in his first 30 days using our cold email system.

He was already at about $500K/year. But his deals came in lumps.

We got him set up with cold email. 
Started booking calls immediately.

Now he's booking 5+ interested replies per day. 
Converting a large deal every other month 

What did he do differently?

Honestly? Nothing fancy.

He just started using the system.

That's it.

We built the cold email infrastructure. We ramped up his volume. We started approaching 15,000 people per day on his behalf.

He started getting calls. He took the calls. He closed deals.

Sometimes it really is that simple.

People think there's some secret. Some magic formula they're missing.

No.

You just need volume. You need a system. 

And you need to actually use it.

People want to do everything themselves. They want to control every message. They want to personally craft every email.

Daniel didn't do that.

He said "you guys handle it" and focused on what he's good at... closing deals.

Now he's got a conveyor belt.

Leads coming in. Calls being booked. Deals being closed.

He's not scrambling for referrals. He's not waiting for someone to throw him a bone.

He's got a system that works whether he's having a good month or a bad month.

That's how you get from $500K to $1M+.

You stop looking for gold nuggets in the river and you build a damn dam.

Everyone talks about "killing your inner nice guy."

I never had that problem.

If anything, I have to tame my inner monster.

I've been kicked out of communities for my confrontational takes.

Not because I couldn't keep my opinions to myself.

Because I couldn't restrain my confrontational side.

This might come as a shocker 
...but I'm actually super empathetic.

I'm very concerned about how people think. I want to understand their worldview.

Especially when they're wrong.

Like when someone says 
"Discipline doesn't matter."

Really? You really think that? How can you even think that? How do you live with yourself?

I'm fascinated by people's stupidity. I want to get inside their head and understand how they arrived at such a moronic conclusion.

So I'm empathetic. But I'm also an asshole.

If I think you're virtue signaling or bullshitting people, I'll call you out.

You see me on LinkedIn being confrontational in comments.

I can't help myself sometimes.

Someone posts something stupid and I have to say something.

But I've learned to pull back. To bite my tongue. To not go full monster mode.

"Killing your inner nice guy" was never my problem.

Learning when to shut up is the real challenge.

So if you struggle with being too nice, too agreeable, too conflict-averse?

Kill that inner nice guy. You need to.

You need to learn to challenge people. To push back. To not just nod along.

But if you're like me?

Learn to tame the monster.

Because being too confrontational has its own costs.

Getting kicked out of communities. Burning bridges. Picking fights you don't need to pick.

The goal isn't to be nice.

The goal is to be strategic.

Say what needs to be said. Challenge stupid ideas. 

But don't let your ego run the show.

Still working on it.

LinkedIn should create an "AI Slop" reaction. 

Someone comments on your post "absolutely true—it's all about refining your approach and putting in the effort."
...you give him a little AI robot reaction. 

Gradually, as someone collects these reactions
 - because they're either a total robot, or just too lazy to write anything human - 
----> all of their content gets more and more shadowbanned. 
Even the non-sloppy type. 

Nothing will de-sloppify LinkedIn better

Should LinkedIn create an AI Slop Reaction button?

The author can see how you vote. Learn more

Apoyando a pymes en #tuytupyme | Socio fundador en Dosplanos | ex-McKinsey

En 2018, creé una constructora con un socio.
En 2024, esa constructora facturó 7,5 millones de euros.

Y no, yo no tenía ni idea del mundo de la construcción:

En 2017, me mudé a Madrid y empecé a reformar mi casa.

Entonces me di cuenta que el sector de la construcción era un sector anclado en el pasado, en prácticas antiguas, y me pareció una gran idea emprender en ese mundo.

Han pasado ya 6 años desde aquellos inicios:

⏩ Hoy somos 23 personas en el equipo.
⏩ En 2024 facturamos €7,5 millones de euros.
⏩ En 2025, gracias a abrir oficina en Málaga, espero facturar €9-10 millones.

Hoy en día le dedico a dosplanos el 30% de mi tiempo.
Porque el 70% se lo dedico a Pymeros, un gran proyecto para apoyar a las PYMES.

Un proyecto enfocado en la formación y acompañamiento del empresario que tiene una PYME.
Donde estamos construyendo la mejor comunidad para los empresarios.

👉 Arrancamos en abril de 2024.
👉 En enero de 2025 somos 100 PYMES.
👉 En diciembre de 2025 esperamos llegar a 250-300.

Buscamos empresarios con ganas de crecer, de aprender de otros y de compartir sus experiencias.

¿Te interesa? Todos los detalles en www.pymeros.com

Alejandro Peñas

Ayer me desperté a las 4:40am. Y hasta las 8am los ojos como platos.
Emprender tiene un lado oscuro del que se habla poco.

Ese lado oscuro no es el dinero.
Ese lado oscuro no es el riesgo.
Es la cabeza.

Cuando trabajas por cuenta ajena, (por lo general) el día termina. Cierras el portátil, te vas a casa y, bien o mal, tu cabeza está contigo.

Cuando montas algo propio, eso no pasa.

Siempre hay algo que te da vueltas en la cabeza.
Un cliente enfadado.
Una iniciativa que no convierte.
Un problema que aún no está resuelto.

El negocio no tiene final, los problemas son infinitos y tú por lo general tampoco sabes parar.

Ahí está también el reto: llevar la ambición a la autoexigencia infinita. Y no saber parar porque "podrías estar resolviendo un reto más".

Ayer en una sesión de Pymeros lo compartía con varios miembros de la comunidad:

A las 4:40 despierto.
Ni música. Ni un libro. Ni TV.
En la cabeza los retos de Navidades 🫣. 

Es muy necesario aprender a parar. También es muy necesario (éste es mi caso), aprender a controlar el número de frentes abiertos.

Un tema que nos pega a la gran mayoría de empresarios. Y un tema del que poco se habla entre empresarios.

PD: si te levantas a las 4:40 sin poder dormir, vente a Pymeros. Te seguirás despertando, pero podrás conectarte a nuestra comunidad en Skool y charlar con otros "desvelados" 😄.

Hay proyectos que crecen rápido. Y hay proyectos que crecen bien.
El de Alfredo Pérez es de los segundos.

Empezó ayudando a pymes a hacer algo tan poco sexi como ordenar su gestión laboral, fiscal y administrativa.

Sin grandes aspavientos. Sin promesas imposibles. Pero siempre con una obsesión:
👉 hacerle la vida más fácil al pequeño empresario.

Con el tiempo, Ayuda T Pymes dejó de ser “una gestoría moderna” para convertirse en una referencia en nuestro mercado.

Desde hace años, no sólo capta clientes sino que invierte en otras asesorías para integrarlas en su proyecto.

Con origen en 2008, el equipo de Ayuda T Pymes ha logrado en este tiempo hitos que pocos alcanzan:

→ Un equipo de 600 personas
→ Más de 25.000 clientes
→ Una facturación superior a los €25M.

Casi nada.

Todo este proyecto montado desde el Puerto de Santa María. Donde a Alfredo Pérez ya le han puesto hasta una rotonda con su nombre 👏👏👏.

Este jueves Alfredo estará con nosotros en el evento de Pymeros en Madrid. 

Muchas ganas de escuchar una historia tan inspiradora junto con el resto de la Comunidad de Pymeros.

PD: el evento es para miembros de Pymeros, pero vamos a invitar a 5 empresarios de fuera. Si te interesa venir, escríbeme por DM.

3-4 multas al año. Cabreo con cada una de ellas.
Ahora mantengo el ritmo. Pero ya sin cabreos 😄.

Hace años, cada vez que me caía una multa en Madrid, me enfadaba.

→ Ticket mal sacado.
→ Señal tapada por un árbol.
→ Diez minutos tarde por una reunión.

Resultado:
3 o 4 multas al año = 3 o 4 cabreos innecesarios.

Hasta que un día apliqué un poco de "coco" al asunto:
👉 tener una empresa de construcción implica moverte mucho.
Y moverte mucho en Madrid implica, de vez en cuando, una multa.

No es un castigo. Es el coste del juego.

Desde entonces, cuando llega una, pienso:
“Vale, ya ha caído una de las 3 o 4 de este año”.

El resultado económico es el mismo.
Pero me ahorro varios enfados.

Esto me ha venido a la cabeza al leer "The Psychology of Money", de Morgan housel.

Morgan explica que el coste de invertir en bolsa no son las comisiones. Es el impacto emocional de aguantar las caídas.

Si entiendes que las bajadas forman parte del juego, reaccionas con calma. Si las ves como una penalización injusta, reaccionas mal… y tomas peores decisiones a largo plazo.

Esto aplica a casi todo:
🫣 Un coste de emprender es pasar tensión de caja.
🫣 Un coste de crecer es contratar gente que no siempre funciona.
🫣 Un coste de construir algo grande es pasar por mil errores.

Cuanto antes aceptas cuál es el coste real de las cosas, mejor reaccionas cuando aparece.

Y, paradójicamente, mejor te va.
Porque dejas de pelearte con las reglas del juego y empiezas a jugarlo mejor.

PD: no sé si te he comentado alguna vez que en Pymeros somos 180 empresas que nos apoyamos en nuestro camino de crecimiento. ¿Lo sabías? 👇👇

¿Seguimos añadiendo protección al empleado?
Pues no nos sorprendamos si en unos años no quedan pequeñas empresas.

Hemos avanzado mucho en la conciliación del empleado. 
Horarios claros. Límites. Desconexión.

Pero en la PYME (~99% de las empresas), la realidad es la que es:
Esa conciliación va directamente en detrimento de la del empresario.

Cuando los contratos son rígidos, cuando se limitan las horas extra, cuando las bajas se siguen protegiendo, …

Sólo queda una figura como esponja: el empresario.

El que absorbe el problema de última hora, el pico de trabajo que no se cubre de 9 a 6, la labor de aquel que no apareció esta mañana...

No hay turnos para eso.
Está la esponja para absorber.

Nos dirán:
→ Que si estamos forrados
→ Que lo hemos elegido nosotros
→ Que para eso somos "el jefe"

Pero la gran mayoría de los empresarios no están "forrados". Y la vida del empresario se va haciendo más complicada.

Cada "derecho" adicional de un empleado pone un poco más contra las cuerdas al empresario. Aunque no suene genial decirlo.

Las implicaciones las estamos viendo:

Menos personas quieren ser empresario.
Menos hijos quieren heredar la empresa familiar.
Más autónomos que no quieren contratar.
Más "gran empresa".

Menos PYME.

¿Exagero?

PD: en Pymeros apoyamos a esa PYME que a pesar de todo quiere crecer y consolidarse. En comentarios te dejo los detalles a nuestra plataforma 👇👇.

La IA como primer filtro.

Mariano lo explica así: “La usamos para hacer una primera criba de locales.”

Cuando sabes qué datos importan, la tecnología se convierte en una ventaja real.

Calles, flujo de personas, densidad, tipo de comercios alrededor…
La IA ayuda a filtrar rápido lo que no encaja y a centrar el foco en lo que sí.

Porque no se trata de sustituir el criterio humano, sino de llegar mejor preparado a las decisiones clave.

Si quieres escuchar la charla completa, te dejo el enlace en comentarios. 👇

Empresa con 8 años de recorrido, 20 personas en el equipo y cerca de 1,5 M€ de facturación.
Desde fuera, “todo bien”. Al entrar, situación al límite.

En los últimos meses estuvimos impartiendo la V edición de las Mentorías de Pymeros.

En una de las charlas con un empresario interesado: empresa que factura €1,5m, tiene 20 empleados y casi 400 k€ de deuda, principalmente a corto plazo.

Préstamo.
Línea de crédito.
Confirming.
Y algún “productito” más para ir pasando baches.

Por desgracia, una "bola" demasiado habitual. 
En este caso:

Empezó con un impago.
Luego un proyecto grande que se tuerce.
El verano con menos facturación.
Varias bajas que no ayudan.
Otro proyecto enquistado.

Y poco a poco el empresario va endeudándose. Paso a paso. Producto a producto.

Cuando quiere darse cuenta la deuda se ha disparado, vive con la caja al límite y endeudándose para devolver la deuda anterior.


Es el resultado de situaciones excepcionales combinadas con la falta de control financiero real.

Y aunque con frecuencia al empresario le da pereza este tema, con un par de puntos las cosas se pueden tener controladas 👇:

1️⃣ Entender bien tus estados financieros
Tu CCRR, balance y caja siempre actualizados. 
Conociendo los números en tu industria para situarte.

2️⃣ Elaborar un presupuesto
Nuestra referencia mes a mes.
Te ayuda a tomar medidas cuanto antes.

3️⃣ Tener disciplina de seguimiento
Comparar real vs presupuesto una vez al mes.
Análisis horizontal y vertical para identificar desvíos (si no se entiende, Eduardo Flores Navarro te echa un cable).

Pasos razonablemente sencillos para tener las cosas bajo control.

Y cada vez más apoyados por terceros. Aquí es donde herramientas como Qonto marcan diferencia, sobre todo en el punto 3️⃣:

Mayor visibilidad desde su app.
Sencillez al controlar costes del equipo.
Y simplicidad para tu equipo administrativo.

1️⃣, 2️⃣ y 3️⃣ (más Qonto) no harán magia si el core del negocio no está funcionando. Pero sí te ayudarán a identificar desvíos, que si se acumulan, te pueden hacer mucho daño.

Algo que por desgracia, pasa más de lo que parece.

PD: en comentarios te dejo un link para que puedas probar Qonto con las ventajas para Pymeros 👇.

Cuidarte para cuidar tu empresa.

Pepe lo dice claro: “Te das cuenta de que te estás dejando a ti —y a tu familia— en última posición.”

Sin equilibrio personal, no hay proyecto que se sostenga en el tiempo.
Trabajar sin parar y no cuidarte tiene un coste invisible.

No solo en tu salud, también en la calidad de vida de los tuyos… y en la empresa que intentas construir.

Por eso, rodearte de personas que quieran estar contigo es clave.
Gente que te cubra las espaldas, como tú cubres las suyas.

A veces hay que aceptar ganar menos, controlar menos, para poder disfrutar más y cuidarse mejor.

Porque una empresa sana empieza por un fundador que también lo está.

Si quieres escuchar la charla completa, te dejo el enlace en comentarios. 👇

Elegir deuda sobre equity.

Eusebio Martin lo explica claro: “Hay proyectos que prefieren deuda antes que diluirse cuando aún necesitan todo su equity.”

No siempre es falta de beneficio. A veces es una decisión estratégica.
Hay empresas que reinvierten todo porque saben exactamente cómo crecer.

El reto está en explicarlo bien: al banco, al mercado y a uno mismo.
Porque elegir deuda o equity no va de modas.

Va de entender tu momento y proteger el futuro del proyecto.

Si quieres escuchar la charla completa, te dejo el enlace en comentarios. 👇

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michal Bohanes's LinkedIn Performance

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