Maya Grossman 💪 Career Success Coach

I will make you VP | Executive Coach and Corporate Rebel | 2x VP Marketing | Ex Google, Microsoft | Best-Selling Author

Hey, I'm Maya 👋
At the age of 27 I hit rock bottom - I completely burnt out trying to overwork my way into a promotion. 
Fast forward 15 years and I gained 10 promotions, worked for companies like Microsoft and Google, landed two VP roles at hyper growth startups, earned high six figures and actually enjoyed my 9-5.

What changed?
I stopped letting my career happen to me, and instead started managing it like a business.
I learned what it really takes to break through to executive roles, stopped making the mistakes that were holding me back, and developed the executive skills that got me noticed.

Today I am an executive career coach and my goal is to help you demystify what it takes to break through to executive roles, and build the bridge between where you are today, and where you want to be in your wildest dreams.

I want to save you the time, effort, and headache of figuring it out on your own and give you the playbook for achieving anything you want in your career.

My mission? To empower 1,000,000 high achievers to build the career of their dreams.


My brag list:

→ International best-selling author. Ranked  #1 new release for career books on Amazon.

→ 150,000+ followers across platforms, 70M views for my daily career advice
 
→ LinkedIn instructor (34,000 + learners, 4.7/5)

→ Named top 50 rising experts (US) and top 12 in Austin in 2023

→ Coached hundreds of high achievers to success on their terms​


If you are ready to level up in your career:

JOIN MY WEEKLY NEWSLETTER: Become VP Ready in 10 Minutes Per Week

Win the corporate game in 2025. Join 50,000+ high achievers receiving weekly actionable guides and proven strategies to level up into executive roles in months not years. 

www.mayagrossman.com/email


SUCCESS BUILDERS: BECOME THE OBVIOUS VP - 3-MONTHS GROUP COACHING PROGRAM

The exact steps to level up from Director to VP in months not years, without an MBA or working 80/h weeks

www.mayagrossman.com/SB


PRIVATE 1:1 COACHING

For senior executives who want to become first time VPs, or crush their first VP role.
I only offer 5 spots quarterly, and they require a 6-months commitment.

DM me for details.

Founder, Maya Grossman Consulting

Maya Grossman

Being a high performer doesn’t get you promoted.

In fact, it might be the reason you are not even being considered.

This is where most high performers get stuck:
→ Heads down
→ Quietly crushing it
→ Waiting to be “noticed”

But promotions aren’t rewards.
They’re investments.
And no one invests in potential they can’t see.

Here’s how to fix that in 8 steps:

1/ Audit the next level
➝ What does a VP actually do day-to-day?
➝ Look at job postings, internal docs, and talk to current VPs.
➝ Make a list of gaps between your current role and that one.

2/ Start operating above your title
➝ Volunteer for cross-functional projects.
➝ Solve problems outside your job description.
➝ Speak in terms of business outcomes, not just task completion.

3/ Build your strategic voice
➝ In meetings, stop reporting what you did.
➝ Start sharing why it matters and what’s next.
➝ Use the 3-I Formula: Impact, Insight, Intent.

4/ Make your work visible
➝ Send monthly “impact recaps” to your manager.
➝ Tie your results to broader business goals.
➝ Show how you’re solving problems that scale.

5/ Get a sponsor, not just a mentor
➝ Find someone who has a seat at the table.
➝ Ask for feedback—and tell them your career goal.
➝ Make it easy for them to advocate for you.

6/ Stop waiting to be chosen
➝ Book a conversation with your manager.
➝ Say: “Here’s what I’m doing to operate at the next level. I’d like your support in getting there.”
➝ Ask: “What would you need to see for that to happen?”

7/ Keep receipts
➝ Track every measurable win.
➝ Include cross-team wins, cost savings, and leadership moments.
➝ Make your case undeniable.

8/ Play the long game
➝ Promotions take time and alignment.
➝ But if you’re doing the job already—it’s easier to make it official.
➝ Stay consistent. Stay visible. Stay strategic.

💡 Reminder:
You don’t “earn” a promotion by waiting quietly.
You earn it by making your next-level potential obvious.

♻️ Repost to help someone stop being overlooked and start getting seen.

undefined undefined

Here is the link to the episode:
https://open.spotify.com/episode/6ebCBzi8Hi0uem5UHtzfcZ

This conversation is what happens when two former executives spill the best kept secrets about what it really takes to level up. 

8 Things High Performers Do To Land Promotions

Here’s the real difference between Directors and VPs:
Directors think in tasks.
VPs think in tradeoffs.

It took me years (and more missed opportunities than I care to admit) to understand that.

When I was a Director, I treated my workload like a badge of honor.

If I could juggle ten initiatives at once, I thought it meant I was operating at the next level.

But inside executive meetings, I kept noticing something.

VPs were not asking, “How do we get all of this done?”
They were asking, “Why are we doing this at all?”

Meanwhile, I was losing sleep over projects that didn’t move the business forward.

That’s when it clicked.
Strategy isn’t about volume.
It’s about judgment.

What matters. What doesn’t.
What gets resources and what gets cut.
What gets attention and what gets parked.

If you want to be seen as VP-ready, stop proving how much you can carry.

Start proving you know what’s actually worth carrying.

Here’s a simple test I give my clients:
If you were already in the VP seat,
What’s one initiative you would stop tomorrow?

The answer tells me whether you’re thinking at the level you want to lead.

So here’s the real homework:
Act on that answer.
Cut something. Stop something. Push something down.

Because VP-level leadership isn’t about handling more.
It’s about making the judgment calls that move the business forward.

For years, I did exactly what high performers are told will get them promoted.

I worked longer hours.
I took on more scope.
I said yes when others hesitated.
I carried work no one else wanted.

And I kept getting passed over.

What finally changed my career wasn’t a new skill or a bigger win.
It was realizing that promotions aren’t rewards for effort.

At senior levels, performance is table stakes.

What leaders are actually evaluating is judgment.
How you think in ambiguous situations.
How you frame tradeoffs.
Whether they trust you to represent the business when they’re not in the room.

I was optimizing for execution in a system that promotes perception.

Once I saw that, I stopped trying to impress with how much I could do
and started being intentional about how I showed up in high-stakes moments.

The shift was subtle, but the impact was profound.

If you’ve ever felt overlooked despite doing everything right,
it might not be your work.

It might be a mismatch between what you’re optimizing for
and what leaders are actually rewarding.

And that is something you can easily change.
Let me show you how: https://lnkd.in/gG8GnY4Y

The shift that finally made me VP

“We’re hiring someone above you to lead the function.”

I’ve watched this sentence land like a punch to the gut for some of the most capable leaders I know.
Heck, I’ve lived it.

They’ve been delivering.
Owning the work.
Holding the team together.

And then they realize the decision was already made.

Without them in the room.
Without a conversation.
Without even being asked if they wanted the role.

That’s when the questions start:

What did I miss?
Did I do something wrong?
Why wasn’t I even considered?

Here’s the lesson most high performers learn too late:
Doing the job doesn’t automatically make you the successor

Strong performance alone doesn’t create leverage

And when leadership shifts, everything resets unless you control the narrative

This is why so many Directors get blindsided when someone is hired above them.

Not because they aren’t capable.
But because they were never positioned as the obvious choice.

If you’ve ever felt that quiet moment where your future was decided without you, you’re not alone.

And you’re not powerless.

I break down how to prevent this — before it happens — inside my free masterclass.

If you want the strategy that puts you back in the driver’s seat watch it here: https://lnkd.in/gG8GnY4Y

No alternative text description for this image

When people ask how I became a VP at 35, they expect me to say:

→ I went back for an MBA
→ I worked harder than everyone
→ I waited for someone to tap me

And honestly?
None of that explains it.

The real reason I moved up had nothing to do with credentials or grind.

It came from skills no one ever put on a job description:

Staying grounded when priorities blew up overnight
That's emotional resilience.

Speaking up for the value I brought - not apologizing for it
That's self-advocacy.

Building relationships with people who actually made decisions
That's strategic visibility.

Reading the room, navigating egos, and keeping people aligned
That's emotional intelligence.

Trusting my judgment when there was no clear right answer
That's leadership.

These weren't "extra" skills.
They were the difference-makers.
They're why I stood out early - and kept rising.

And here's the part most people miss:

Your resume won't tell you whether you're ready for the next level.
Your job title won't tell you either.

But your soft skills?
They will.

If you've been managing chaos, influencing without authority, smoothing conflict, making judgment calls, and keeping everyone sane...

You're already doing executive work.

You don't need permission to see that.
You just need to recognize it.

Because the soft skills aren't "nice to have."
They're the engine behind executive promotions.

And they're 100% learnable! In fact, I teach some of them here: https://lnkd.in/gG8GnY4Y

Most people getting passed over for VP are not underperforming.
They're over-performing at the wrong level.

These are the doer habits that look impressive on paper but quietly stall your promotion:

- Saying yes to everything (a.k.a people pleasing)
- Waiting for permission
- Presenting options instead of making calls
- Over-explaining to prove credibility
- Solving problems only inside your lane
- Only offering insights when asked

The truth is none of these are "bad habits."

They're rewarded early in your career.

But at senior levels, they send a very clear signal:
"You're reliable execution. Not leadership judgment."

VPs are not promoted because they do more.
They're promoted because they decide better.

They choose where to focus.
They make calls with incomplete data.
They connect dots across the business.
They influence outcomes without owning every task.

That's why burnout is so common right before the VP leap.

You're carrying Director-level work with doer-level habits.
Not good.

If you want to learn how to retire doer habits and start showing up as an executive decision-maker, I'm breaking it down step by step in my free masterclass.

Comment VP and I'll send you the details.

And yes, this is the work that actually changes how leaders see you.

P.S. How many of these are you still doing without realizing it?

6 Doer Habits That Kill Promotions

I did everything “right.”
Crushed deadlines. Took initiative.
Said yes to the extra work.

But I still wasn’t being seen as “ready.”

Meanwhile, people with less experience were getting promoted faster.

Not because they were better
but because they knew how to get noticed by the right people.

That’s when I realized:
The habits that get you promoted aren’t flashy.

They’re boring.

But they’re powerful.

→ Prepping for meetings like they’re interviews
→ Repeating your value until it sticks
→ Speaking in outcomes, not effort
→ Asking for the role before you feel ready

No hacks. Just quiet signals that make you undeniable.
Are you practicing these every day?

DM me VP and I’ll send you the 3 biggest shifts that change how decision-makers see you — fast.

10 boring things that actually get you promoted faster

I did it! VP title, two offers, under 6 months.
And none of it happened by accident.

I wasn't tapped on the shoulder.
I wasn't on an exec track.
I got rejected 17 times trying to move past Director.

What changed was the strategy behind how I was showing up.

I made one decision that shifted everything:
I stopped waiting for someone to "pick" me.

Inside a company the size of Microsoft, I knew the promotion wasn't coming anytime soon. 
So I made a strategic exit - not impulsive, not emotional. 

I built relationships first, 
created opportunities before I needed them, 
and left with leverage instead of hope.

The next shift was learning to promote myself out loud.

Not bragging - clarity.

I wanted to work with startup CEOs, so I went where they were. 
I introduced myself. 
I asked bold questions. 
I followed up with why I'd be great at the VP level. 

One conversation turned into an offer months later.

The last piece was developing real executive skills.

Not buzzwords. Not "acting confident."
Actual VP-level leadership.

Executive presence.
Strategic communication.
Influence without overwork.

So when the opportunity showed up, I didn't have to get ready.

I was already operating at that level.

If you're waiting to get picked, stop.
If you're hoping your work speaks for itself, it won't.

Here's the only roadmap you need:

- Build leverage early
- Promote yourself with clarity
- Grow the executive skills *before* the title

This is the strategy most high performers are missing.

Want to learn it? Start here: https://lnkd.in/gG8GnY4Y

I didn't get to VP by playing it safe.
I got there by screwing up, course-correcting fast, and refusing to stay stuck.

Here are 5 mistakes I made on the way up -
and I'd make every single one again:

(1) Waiting to feel 100% ready
If you're waiting for certainty, you'll miss every opportunity that matters.
Readiness isn't a milestone - it's hindsight.

Start before you feel qualified.
You'll grow into the role faster than you think.

(2) Trying to do everything myself
Being the go-to "doer" didn't make me a leader.
It made me a bottleneck.

The day I started delegating, my influence grew.
Leaders don't hold the work - they create capacity.

(3) Staying too long in the same role
I thought loyalty would get rewarded.
It didn't.

Staying put stalled my growth.
Moving on expanded it.

Sometimes the biggest promotion is the one you give yourself.

(4) Believing I was underqualified
I let self-doubt shrink my ambition.
I thought confidence came from having all the answers.

Turns out confidence comes from trusting you'll figure it out.

That shift changed everything.

(5) Waiting for permission
No one was going to tap me on the shoulder.
No one was going to say, "Now you're ready."

I had to make the case.
Ask for the seat.
And show them why I belonged in it.

The truth?

Your mistakes won't stop you.
Avoiding them will.

Success is built on messy action -
not perfect timing, perfect skills, or perfect confidence.

Learn fast.
Move forward.
Repeat.

👉 Want the full strategy behind how I actually got to VP?
Grab it here: https://lnkd.in/gG8GnY4Y

I didnt get to VP by playing it safe

The first time someone told me I wasn't "VP material," I believed them.
The second time, I applied anyway.

When that VP role opened up, I knew I wasn't the safe pick.
I didn't have the title.
I hadn't done the role before.
And on paper, I looked like a stretch.

But I was done letting other people write the ending of my career story.

So I took the shot.

I walked into that interview fully aware of everything I wasn't...
and focused on everything I actually was.

I wasn't trying to deliver a flawless performance.
I wasn't pretending to be perfect.
I wasn't checking boxes I didn't have.

I did something more useful:
I showed them exactly how I would solve their problems.

Real plans.
Real insights.
Real leadership.

I stumbled once or twice - of course I did.
But confidence isn't about being polished.
It's about being clear.

And clarity is what landed.

A few hours later, the CEO texted me:

"You're not the cookie-cutter VP.
We want you."

That message changed how I thought about every future opportunity.

"VP material" was never about credentials.
It was conviction.
It was the ability to walk into a room and show them who you already are - before the title reflects it.

So the next time you're about to talk yourself out of an opportunity...
pause.
Ask yourself a better question: Why not me?

And go for it.

♻️ Share this with someone who keeps doubting themselves.

The hardest lesson about leadership I’ve ever learned:


When I first stepped into senior leadership, I thought being a strong leader meant being hands-on.

I was in every meeting.
Answered every message.
Reviewed every document.

If something went wrong, I fixed it.
If something needed to get done, I took it on myself.

And for a while, it helped me stand out.
Until it didn’t.

Because eventually I realized something that changed everything:

I wasn’t leading.
I was over-functioning.
I wasn’t a VP.
I was a glorified (overpaid) IC.

The team couldn’t move unless I weighed in.
Projects were stuck because I was stretched too thin.
And I was so deep in the weeds I had no space to think like an executive.

That’s when life taught me a hard lesson:
One that almost cost me my job.

Leadership isn’t about doing everything.
It’s about creating the space to lead.

You cannot step into VP roles if you’re still proving your value through effort.
In fact, you’re proving they made the wrong choice.

I was lucky.
My manager took me a side and said: “stop being a superhero”.
And as painful as it was to hear...
It was the wake up call I needed.

So I swallowed my pride and started doing less.
Yes. Less.

Less solving - more guiding.
Instead of giving my team answers, I started asking questions.
They learned how to find the answers.

Less doing - more driving.
No more “5 minute” email rewrites or stepping in on my team’s work.
They got tons of feedback and chance to improve.

Less “How” - more “Why”.
Instead of my way of the highway... give direction.
My team got to be creative and even get better results.

The more ownership my team had, the more room I had to think strategically, influence decisions, and operate at the right level.

If you’re a Director doing it all, hear this:

You don’t need to do everything.
You need to get out of the weeds and start leading. 
You need space to think, not more tasks to juggle.

The role you want requires the leadership you’ve been avoiding.

And the moment you stop being the fixer and start being the one who sets direction?

You finally look like an executive.

I was the doer for YEARS. It’s a hard habit to break.
You can start here: https://lnkd.in/gG8GnY4Y

Most career advice is designed to help you fit in.

Be likable.
Be helpful.
Keep your head down.

That advice works if your goal is to be solid.
It fails if your goal is VP.

Here’s the real problem.

Most high achievers don’t realize they’re using the wrong strategy.

Everyone around them keeps saying:

“Just keep doing what you’re doing.”
“You’re doing great.”
“Your time will come.”

But look closely.

Very few of those people actually made it to VP.
They’re repeating advice they inherited, not advice they tested.

Alex Hormozi calls this the ignorance tax.

If you don’t know how to build a $1M business, every year you miss it costs you $1M.

Careers work the same way.

Every year you don’t know how promotions actually work,
you pay in time, money, energy, and stalled momentum.

That’s the real cost.

Not effort.
Not talent.

Ignorance.

My work exists for one reason:
to help people stop blending in and start being obvious.

Obvious choice.
Obvious leader.
Obvious bet.

You can keep paying the ignorance tax.

Or you can learn the strategy that changes the trajectory.

I break it down here: https://lnkd.in/gG8GnY4Y

Every year, I choose one word to guide me.
For 2026, the word came fast (while I was at the gym):
Expansion.

I started this practice years ago after reading a book that asked a simple question:
What would change if your year had a theme instead of a checklist?
It stuck with me.

2025 became the year of systems.
I redesigned how I work.
I built foundations that let me breathe.
I created structure where there used to be pressure.

But 2026 feels different.
It feels like the year where something inside me is ready for more - not in a "hustle harder" way, but in an identity way.

I can feel myself stretching.
Growing past the edges of who I've been.
Reaching for goals that once felt too bold to say out loud.

It's not just the business that's expanding.
It's me.

My capacity.
My vision.
My drive.
My sense of what's possible.

There’s something building under the surface and I’m trying to give myself room to explore it instead of forcing it into a plan too soon.

What I've learned is that choosing a word isn't about the word.
It’s stepping into a version of yourself you’ve been preparing for quietly.

And I know many of you are stepping into bigger versions of yourselves too.

So if you chose one word to guide the leader you're becoming in 2026, what would it be?

12 career lessons I learned from my husband the entrepreneur, that landed me my VP role:

1. Clarity comes from doing. 
You don’t think your way into growth, you act into it.

2. It’s okay to not fit the mold. 
When you do what everyone does, you get what everyone gets. Average.

3. You’re not “not ready.” You’re just under-practiced. 
Put in more reps.

4. Mistakes aren’t failures. They’re data. 
Use them to iterate, not to shrink.

5. No one owes you a shot. 
You build leverage by creating undeniable value.

6. Pressure is a privilege. 
When it shows up, lean in, not out.

7. If feedback stings, ask why. 
If it’s true, grow. If it’s not, let go.

8. You’re the product. 
Improve it, market it, invest in it.

9. There are no rules for how fast you rise. 
But you get to own your pace.

10. Make the bet on yourself first. 
No one invests if you’re not already in.

11. A no doesn’t mean stop. 
It means find another way in.

12. You only lose when you stop trying. 
Keep moving, keep learning, keep shipping.

While most people around me didn't understand why I was so ambitious
And told me to "dream smaller" and be realistic...

My husband encouraged me to keep going
To believe in myself and chase my dreams

And become the next version of myself

Sometimes that meant giving me a hug, sometimes a kick in the butt.

These lessons were priceless.
So much so that they became the foundation of my coaching.

I call it: 
Thinking and acting like an entrepreneur, to win the corporate game.

Want to see it in action? Start here: https://lnkd.in/gG8GnY4Y

Here’s the fastest way to tell if you’re actually on the VP track:
If your company had to promote someone to VP in the next 6–12 months, would your name come up in the first 30 seconds?

Most high performers say yes.
Reality usually says no.

Not because they’re underperforming.
Because they’ve mistaken execution for readiness.

The people who get promoted to VP aren’t the hardest workers.
They’re the easiest to justify.

When I got promoted to VP, nothing magical happened at review time.

The decision was already made because:

- Senior leaders saw me as capable of owning more than my current scope.
- My work told a clear story, not a long one.
- And I had sponsors who could advocate without hesitation.

That’s the difference between being a reliable doer and executive material.
That is what “VP ready” actually looks like

Before you sprint into another year of “heads down, get it done,” do a 3 minute audit:

1. Do you know who actually influences VP promotions in your org?
2. Have you made your ambition and value explicit to them?
3. Could they sell your case in one clean sentence?

If the answer is ‘no’, you might be on the “reliable doer” track, not the VP track.

It doesn’t mean you’re behind. 

You’re just playing the wrong game.

I break down exactly how VP promotions actually work and how to position yourself for them in my free masterclass.

If you’re serious about making the leap, that’s your next move.
https://lnkd.in/gG8GnY4Y

Here's what happens when you stop fighting self-promotion:

Your boss starts repeating your ideas in meetings.
Your skip-level VP suddenly knows your name.
You're no longer the "best kept secret" on the team.

Because here's the truth no one wants to say out loud:
"Let the work speak for itself" does not work.

No one hears it.
No one sees it.
No one rewards it.

Staying quiet isn't humility.

It's self-sabotage.

And it makes it way too easy for people to overlook you.

If you want traction, you have to flip the script:
Speak value, not volume.
Speak impact, not activity.
Speak out loud, not "when someone asks."

If you're not sure where to start, here's your first move: https://lnkd.in/gG8GnY4Y

Heres what happens when you stop fighting self

They just hired a VP above you.

Your stomach drops.
You replay the last 6 months in your head.
You wonder if you misread your own readiness.

Because it is one thing to not get promoted.

It is another thing entirely to watch the company fill the role you thought you were growing into.

Here is what no one talks about:
If your manager leaves, or there is a reorg, or a leadership gap opens...
and no one even considers you as a contender...
that is data.

Painful data, yes.
But data you can use.

Being layered is not always about your capability.

Sometimes it is politics.
Sometimes timing.
Sometimes you were simply not visible to the people making the decision.

But most often, it is this:
They do not see you operating at the next level yet.

So here is what you do next, at a high level:

1. Do not take it personally.
Treat it as a business signal, not a character judgment.
 
2. Get clarity from leadership.
Ask: "If I want to be considered for this role in the future, what would you need to see from me?"
 
3. Build visibility on purpose.
If your promotion rests on the perception of one manager, you’re vulnerable. Get more sponsors.

4. Make a choice. 
Stay or go, but not emotionally, strategically. 
Getting layered hurts.
But it is also a turning point if you let it be.

If you want to become the person who gets considered next time, keep following me.

And if you want a faster path, watch my free masterclass on becoming visibly VP ready: https://lnkd.in/gG8GnY4Y

They hired a VP above you and didnt even consider you

Someone less qualified than you is getting promoted right now.

Not because they're better.
But because they're visible.
While you're still waiting to be noticed.

Let's fix that.

No more hoping.
No more watching peers leapfrog you while you "keep your head down."

In today's workplace, performance isn't the differentiator.
Perception is.
The people who rise aren't just capable -
they're seen as leaders.

Do you look like a decision-maker?
A strategic thinker?
Someone who owns outcomes, not tasks?

Because when performance is assumed,
positioning is what gets you picked.

And if you're already operating at a senior level...

Stop waiting for someone to tap you.
Start making yourself impossible to ignore.

Promotions aren't earned in silence.
They're earned in visibility.

I learned that the hard way.

Ten years ago, I was overdelivering, overworking, and still overlooked.
My growth had completely stalled.

I was exhausted - but the exhaustion wasn't the worst part.
It was the invisibility.
Watching others move forward while I stayed stuck.

So I stopped waiting.
I started advocating for myself.
And everything changed.

Visibility isn't bragging.
It's strategy.

Build it on purpose.
Every week.
Every room.

If you're ready to stop blending in...
Steal my strategy: https://lnkd.in/gG8GnY4Y

Your career is not what you do.
It’s who you become in the process.

Most people describe their careers by titles and tasks.

What they worked on.
What they delivered.
What they achieved.

But when I look back at my own career,
that’s not what actually changed me.

What changed me was who I had to become along the way.

I became someone who could make decisions without perfect information.

Someone who could sit in uncomfortable rooms and stay grounded.
Someone who could take up space without apologizing for it.
Someone who speaks their mind with confidence.

Those changes didn’t happen all at once.

They happened slowly. Repeatedly. On purpose.

And that’s the part people underestimate.

The real transformation isn’t the title you earn.

It’s the confidence you keep.
The judgment you trust.
The way you carry yourself into every room after.

Titles come and go.
That version of you doesn’t.

And once you’ve become her (or him)
no one can take that away.

And that right there?
That’s how you create lasting change.

The title is temporary. Who you become is permanent.
In my free 25-minute masterclass, I’ll show you how to build the kind of confidence and executive presence that makes promotions a byproduct: https://lnkd.in/gG8GnY4Y

Most Directors are only doing one of the three.
And that’s why promotions feel slow or completely out of reach.

01 Value
This isn’t your job description.
It’s the business outcomes you create this quarter.

If you can’t clearly link your work to the company’s biggest priorities, leaders won’t see you as strategic—no matter how strong your execution is.

02 Audience
Your manager is not your only audience.
Promotions are decided by a group of leaders, many of whom you may never formally meet.

If skip-levels, cross-functional leaders, and sponsors don’t know your impact, you’re not even in the consideration set.

03 Packaging
This is where most Directors get stuck.
If you communicate in tasks, details, and timelines, leaders won’t see you as VP-ready.
VPs communicate in outcomes, risks, patterns, and decisions.

When you get all three right, 
promotions start happening faster.
When you only get one right, you stay busy, but stuck.

This is the difference between being seen as reliable...
and being trusted with what’s next.

Angela Snyder

Founder & Digital Content Manager

I drive engagement and growth through content, relationships, and branding | GTM | Digital marketer | Content creator | Community builder | Storyteller | Personal brand strategist | World traveler and obsessed dog mom 🐶

Hi, I’m Angela!👋🏻 I’ve been a writer for as long as I could hold a pencil. I’m happiest when I’m building relationships, empowering others, or cuddling with my dog, Elle Jae. I’ve explored 33 countries so far and am always planning my next adventure.✈️

My LinkedIn journey began in 2022 when I was looking for a career change. In just 6 months, I grew an organic following of 15,000, and within 3 years I had built a community of 50,000. My personal brand opened countless doors and ultimately gave me the confidence to leave corporate life and launch my own business in the summer of 2025.🥳

I started my career in education, teaching for 8 years and even helping establish an international school in the Netherlands, where I lived for 2 years. From there, I pivoted into tech, spending 3 years in various B2B SaaS marketing roles before taking the leap into entrepreneurship.

Now I help founders, executives, and small business owners turn LinkedIn into a growth engine by building authority, thought leadership, and visibility to scale their businesses.📈

LinkedIn changed my life. Today, I pay it forward by helping business leaders build their own brands rooted in storytelling and relationships through 1:1 coaching, ghostwriting, and team workshops.

Shoot me a message if you’d like to collaborate, or just swap travel stories and dog photos!🐾

Account Marketing Strategist

Areas: Account-Based Marketing (ABM), Content Marketing, Product Marketing, Email Marketing, Lead Generation, Sales Enablement

• Develops and executes strategic account marketing plans to drive client acquisition and revenue.
• Creates personalized and relevant messaging for outbound LinkedIn and email sequences.
• Collaborates with the revenue team to align marketing initiatives with account-based sales strategies.
• Builds and maintains strong relationships with key stakeholders and prospective clients.

I cannot believe I need to post this in 2026.

But here’s your reminder: 

It’s never too late to find love, family takes countless forms, and “why bother” after a certain age is an incredibly bleak take on life.🫠

I’m so sick of men getting “older and wiser" while women just get “old." I’m so tired of the assumption that marriage is only worthwhile if you're having biological children.

DO BETTER.👏

(and don’t message strangers with your unhinged, unsolicited, and cynical takes)

Helping you build authority + influence on LinkedIn✨ Personal brand strategist and executive ghostwriter | LinkedIn coach and content creator | Strategies that get you noticed | World traveler and obsessed dog mom🐾

2022: Elementary school teacher
2023: Social influencer at a tech startup
2024: Unemployed and searching for a new job
2025: Creative director at a digital marketing agency 
2026: Entrepreneur, founder of Angela Snyder Consulting  

👆🏻My job title at the start of each of the last 5 years.

Talk about an evolution.😅 

It’s not the linear path that most careers take, but it’s MY journey.

And each chapter has taught me something the last one couldn't. 

Life works in mysterious ways. This year, I hope you embrace the unknown and trust the pivot.

Because I have, and I'm just getting started!😉

Helping you build authority + influence on LinkedIn✨ Personal brand strategist, ghostwriter, content creator | Solopreneur sharing insights on personal branding & LinkedIn growth | World traveler & obsessed dog mom🐾

Not enough people here talk about the crap female entrepreneurs have to deal with. 

Well, I’m going to.🤷🏻‍♀️

I had a consultation with a man yesterday.

He was quite the “character”. Very strong personality. Talked A LOT. Complained A LOT. Bragged A LOT. 

Interrupted me while I was speaking to give an unsolicited “tip”.

The type of guy that insults you but then says “no offense”.

I didn’t have a good feeling. I told him I’d shoot him an email later recapping our call and sharing my recommendation.

When I pasted our call transcript into GPT, even the AI was appalled. It called him “frustrated and emotionally bruised“, warned he’d “test my authority”, and then asked if I even wanted to take this person on as a client.😅

I knew he’d be difficult so I’d need to have firm boundaries. I wanted some time to think about it before I followed up with him. 

But a few hours later, he sent me this email. And that’s when I knew.🫠

I absolutely could not take this man on as a client. No way. 

So in the end, he made the decision easy for me.

Not every person who comes to me is the right fit. I don’t have to say yes to everyone. My mental health is worth far more to me than my bottom line.

I receive inappropriate messages and emails all the time. And I’m going to start sharing them. I’m going to start calling out the behavior. I’m going to share the stories.

Because remaining quiet and acting like building a business as a woman is a walk in the park does not help. Entrepreneurship is hard, period. This type of behavior is just the cherry on top.

To other women dealing with this: you don't owe anyone your time or energy.

Trust your gut and protect your peace.🙌

graphical user interface, text, application

I’ve generated more than 520K impressions in the first 4 weeks of January.🤯

My content has reached more than 220K people just this month.

And I only posted 16 times. That means there were 11 days so far this month I DIDN’T post.

Because that’s the cadence that feels sustainable for me right now. 

And it's working: 100% of my clients were inbound and 70% found me through LinkedIn.

I hope this shows you just how powerful this platform is, AND how important your personal brand is!

Showing up here matters.
Adding value here matters.
Building relationships here matters.

You don’t have to be perfect and you don’t have to post every single day. But you do need to invest some time and effort. 

And if you need some help, let’s chat!💬

I traveled to Europe for the first time in 2016.
2 years later, I moved there.

By myself.💁🏻‍♀️

I didn’t know anyone there. I didn’t know the language. I only had about a week to find a place to live. 

I was the only English speaker at work. My commute was over an hour and required several different modes of transportation.

And I LOVED it.

I’m not going to lie, there were tough times. I cried more than once. I dealt with my fair share of challenges and discomfort.

But that was the whole point, right? To leave my comfort zone. To do something different. Explore somewhere new. 

And I had soooo much fun!!! I made the greatest friends. I met people from all over the world. I traveled often. I danced at bars. I tried new foods. I founded the Amsterdam Social Kickball League (which is still thriving today!).

After a year, it was time to move back.
But I wasn’t ready.

So I stayed a second year.🤩

The timeline you set for yourself is NOT set in stone. I mean, when I was a child I thought I’d be married by 25…

If something feels right, stay. If an opportunity excites you, take it. Do what's best for YOU, regardless of what the “plan” says!

Moving to Europe was hands-down one of the best decisions I've ever made. It completely changed how I see people and the world.

We only get one life. Make it count.🎉

I generated over 2,000,000 impressions and reached 735,000 people in 2025.

I didn't post every single day. I didn't post at the same exact time each day.

I posted when stories and ideas popped into my head. I posted if I thought it would resonate with my audience. I only posted if I felt I was adding value in some way.

Some weeks, I wouldn't post at all. Some weeks, I'd post once or twice. Other weeks, I'd post a lot.

It depends on what comes to my mind and what feels natural. But I know it doesn't come easy or feel natural to everyone.

There's pressure to follow all the "rules": post daily, optimize your timing, stick to a content calendar, batch your content weeks in advance.

But quality beats quantity every time.
And sustainable beats burnout.

If posting every day works for you, great. If it doesn't, that's fine too. Find what does.

This is the approach I take with my own content, and it's the same philosophy I bring when helping my clients find their voice on LinkedIn.

At the end of the day, your best content comes from showing up as yourself. Anything on top of that is just a bonus.🎉

Just 1 week into 2026 and I've already got 160K+ impressions and more than 1,600 engagements!

…and I've only posted 3 times.😅

If you're nervous about putting content out on LinkedIn, don't be. It's a game changer.

Being active on LinkedIn has led to so many opportunities for me: a new career path, multiple job offers, brand partnerships, speaking gigs, and inbound clients.

A year ago, I never would've imagined I'd have my own business today. And that’s the beauty of LinkedIn.

If you've been sitting on the sidelines, this is your sign to start!

Share your insights, your lessons, and your journey. You don't need to be an “expert”, just be YOU. 

The best time to start was a year ago.
The second best time is right now.💥

Month 3 in business: 8 clients
Month 4 in business: 15 clients

Almost doubled. During the holiday season.

The weeks everyone said would be "dead" turned into my best month yet.🤯

Feeling super grateful for every single client who’s trusted me to help build their personal brand on LinkedIn!

LET’S GOOOOOOOO!!!!🔥🔥

A client texted me at 9:30pm last week, sharing a screenshot of her LinkedIn post and the traction it was getting.🥹

(She told me I didn’t need to respond, but I’m a night owl and was excited so OF COURSE I did!)

More than 400 likes, 50 comments, and 28 reposts. I haven’t even heard about the saves, sends, or impressions yet.

THIS is what my business is all about!

No, I don’t mean vanity metrics. I mean making people (and their businesses) visible. Making my clients happy. Adding value and starting conversations that matter.👏

Late-night texts like these are my favorite kind!!!

Because when the right message meets the right audience, everybody wins.🥳

Helping you build authority + influence on LinkedIn✨ Executive ghostwriter and LinkedIn strategist | Content creator sharing insights on personal branding and LinkedIn growth | World traveler and obsessed dog mom🐾

If you were born between 1985-1995 and are starting the new year single with no kids:

How’s your dog doing?🤔

(photo of mine in the comments!)

4 years ago, I was an elementary school teacher. It feels like a lifetime ago.😮‍💨

In January of 2022, I started logging into LinkedIn and scrolling. 

In February of 2022, I published my very first post. 

I didn’t know best practices, I didn’t know what I was doing. No idea about the algorithm. I just had something I wanted to get off my chest, so I did.

And it resonated. So I posted again.

2 months later, I submitted my resignation for the end of the school year without another job lined up.

2 months after that, I had 15,000 followers and was landing interviews left and right.

I pivoted careers that year. I took a hugeeee risk but it paid off. 

Now, I’m an entrepreneur helping founders and execs grow their personal brands on LinkedIn. 

I’m a LinkedIn consultant and ghostwriter. It feels like things have really come full circle. 

Because LinkedIn has completely changed my life. And it can change yours too. 

You just have to want it. You have to work for it. And you have to know you deserve it.✨

4 years ago, I got active here on LinkedIn.
Which, honestly, is crazy to think about.🤯

I was an elementary school teacher at the time and I had been dreading returning to work after the holidays.

Covid completely shifted my priorities. Teaching had changed, I had changed, and I knew I wanted something more. Something different.

So I did something about it.
I logged onto LinkedIn.🤷🏻‍♀️

Six months later, I had 15,000 followers and was having calls with founders and hiring managers.

By fall 2022, I broke into tech and pivoted to marketing. Fast forward 3 years, and I launched my own business as a LinkedIn consultant, ghostwriter, and personal brand strategist.

If you told 2022 me (or even 2024 me!) I'd be an entrepreneur, my own boss, helping founders and execs grow their brands on LinkedIn, I wouldn't have believed you for a second.

But BELIEVE ME when I say your entire life can completely change in a year. Or less.

Here’s the secret: Know your worth. Bet on yourself. Do the work.👏

In the first 20 days of January, I’ve already made more than 60% of what I made in Q4. 

That means I’m on track to make at least $20k more this quarter than I did last quarter (knock on wood🪵).

It may happen, it may not.
But I’m damn sure manifesting it.✨

If I’ve learned one thing since starting on this platform 4 years ago, it’s this: ANYTHING can happen. 

And if you don’t believe in yourself, who will?

I blocked my calendar today. 
Only had one 45-minute call. 

Yesterday, I had two.

Outside of those calls, I’ve been trying to make sense of the world around me and allowing myself to feel whatever it is I’m feeling.

Last week, someone attempted to steal my car. They were unsuccessful and instead left me with $3,500 worth of damage.

This weekend, I was at two emergency vets with my pup. She’s OK (thank God), but it was a very stressful 5 hours.

And while I was sitting at the vet worrying, I learned that an ICU nurse who dedicated his life to caring for veterans had been executed in the streets, in broad daylight.

If this week feels unbearably heavy, you're not alone.

If you're feeling anxious, scared, confused, or overwhelmed, that's completely normal. 

If you have questions you desperately want answered, you're not the only one.

When we stand together, there are more of us who believe in love, compassion, and basic human decency. And that gives me hope.

We simply cannot be expected to show up "business as usual" every day when we're inundated with breaking news after breaking news, witnessing atrocity after atrocity. Especially when each of us is also dealing with our own personal crises.

Some days, giving your best means getting out of bed, making something to eat, and replying to a few emails.

It's ok to cancel that meeting. It's ok to take that day off. It's ok to prioritize yourself, your family, and your community.

But don't stick your head in the sand. And don't let this become the new normal.

What happens next is up to us. 
Your voice matters. Use it.

On MLK Day (and every day), I hope you remember these words:

“Freedom is never given voluntarily by the oppressor; it must be demanded by the oppressed.”

To honor King is to stand up against injustice wherever we see it: in our workplaces, our communities, and our institutions.

I urge you to not be quiet.

I can’t imagine posting business as usual while American citizens are being murdered in the streets by federal agents.

NONE OF THIS IS OK. 

I urge you to take 5 minutes and call your reps.

If not now, when?

taplio

The Battle

Maya Grossman

Angela Snyder

Followers

Posts

Engagements

Likes

Performance ScoreMaya Grossman's LinkedIn Performance

Performance ScoreAngela Snyder's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Maya Grossman

Angela Snyder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maya Grossman's LinkedIn Performance

Performance ScoreAngela Snyder's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMaya Grossman's LinkedIn Performance