Provisions Group

Responsible for leading and growing the marketing function for the organization.

Chief Marketing Officer

Providing strategic branding services including: Positioning, Value Prop Development, Competitor Research and Storybranding

Sr. Strategic Advisor

Sketchwell

I create simple visuals to communicate complex ideas. Work with authors, speakers and small businesses to help clarify their messages with sketchnotes.

Owner

Ramsey Solutions

Member of executive leadership team responsible for driving sustainable business growth for $36M+ B2B division of Ramsey.

Regular guest and content contributor for The Entreleadership Podcast, a top 50 business & leadership podcast.

Responsible for driving thousands of quality leads for sales teams to sell out multi-million dollar exclusive events.

Increased brand awareness through SEO, Paid, Social & PR Media hits by 40% YOY.

Leader of multiple marketing squads responsible for driving leads and digital product trials.

Executive Marketing Director, Entreleadership

Lead cross-functional website team of creatives, marketers, developers and content creators responsible for the global website that boasts:
6 Million Average Visitors
12.3 Million Average Pageviews

Led 18 month consolidation project of 23 domains into one. 

Oversee global marketing, technology, creative and optimization efforts for the website.

Member of branding committee responsible for ongoing development of the Ramsey brand.

Lead cross-functional group responsible for the technical health of website including platform, SEO, design system & CMS. 

Direct global acquisition & engagement strategy for company newsletter list with nearly 2MM subscribers.

Developed onboarding assessment providing personalized results increasing conversion rate from 0.1% to 12%.

Sat on Executive Marketing Leadership team guiding marketing department of over 150 team members.

Executive Marketing Director

Sr. Director of Marketing

Marketing Director

CSS Industries, Inc.

Responsible for all the online efforts for CSS Industries and its brands: C.R. Gibson, Paper Magic Group & Berwick Offray. My team handles all ecommerce and informational websites, email marketing, seo, ppc and social media efforts. Some of our latest brand sites include:

B2C 
http://www.crgibson.com 
http://www.eurekaschool.com 
http://www.offray.com 
http://www.spoolofribbon.com
B2B
http://www.lionribbon.com
http://www.berwickoffraywholesale.com
http://www.crgibsonwholesale.com

Key Project & Accomplishments:

Management of teams responsible for merchandising eight corporate ecommerce websites, omni-channel marketing & social media strategy.

Drove YOY topline revenue growth for owned ecommerce websites in 2014.

Strategic business plan development for both consumer and b2b online growth initiatives.

Focus on consumer experience and customer service to create return and life-long customers.

Integral part of product development team with a focus on extending product experience online.

Leveraging Amazon Marketplace to extend awareness and increase online revenue.

Branding lead for baby soft goods new product line launch
.
Principal for researching technologies for implementation company-wide.

In process of enabling drop shipping for major retailers.

Website Analytics tracking, testing, optimization and reporting.

Launch and optimization of online growth programs including affiliates, retargeting and personalization.

Director of Ecommerce

PureRED

As the Interactive Marketing Manager I led a team of 4 agency personnel onsite with a key client, Dollar General. PureRED was responsible for managing portions of the main websites, dollargeneral.com & rexall.com, ecommmerce, email programs, social media sites including Facebook, Twitter & Foursquare, mobile program and various sponsorship related marketing. Also, key responsibilities included agency relationship management and new business generation. 

Key Initiatives:
- Helping Facebook Page surpass 1 Million Likes.
- Launched mobile SMS program.
- Launched Rexall email marketing plan and social media outreach.
- Part of team responsible for the successful launch of ecommerce on dollargeneral.com
- Part of team included in the rebranding efforts of my agency to the new PureRED.

Interactive Marketing Manager

The Buntin Group

Provide strategic thinking and input regarding client target audiences and groups including their usage of the online/interactive/digital media world; and how the brand may communicate effectively in that space. 

Integrate digital media into broader communications plans as strategies and objectives warrant along with planning individual digital programs as needed.

Developing online measurement plans for appropriate campaigns along with establishing monitoring systems to collect and manage online buzz.

Key Agency Clients: O'Charley's, Papa Johns, Tennessee Education Lottery, Taxi On Demand

Digital Strategist

• Developing social media campaign for start-up - Taxi On Demand   (www.taxiondemand.com)
• Responsible for integrating social media and other online strategies into new business pitches.
• Responsible for website content management and traffic analysis for www.mychinet.com &amp; www.signaturervresorts.com.
• Developed email marketing campaign for Club Chinet that led to growth of audience from 0 to 4,000.
• Involved with branding and launch of Signature Resorts.
• Contributing member to New Business pitch to the TN Lottery.
• Coordinated the creation and distribution of FSI pieces
• Organized broadcast traffic and media placement of TV spots
• Managed the design of numerous restaurant in-store collateral pieces
• Primary client contact at agency.
• Responsible for managing client activities.
• Involved with in-depth correlation and trending analysis.
• Supervised placement of magazine and newspaper ads

Account Executive

Coordinated the creation and distribution of FSI pieces
Managed the design of numerous restaurant in-store collateral pieces
Supervised placement of magazine and newspaper ads
Involved with branding and launch of new business
Handled website content management and traffic analysis
Organized broadcast traffic and media placement of TV spots
•	Primary client contact at agency.
•	Responsible for managing client activities.
•	Involved with in-depth correlation and trending analysis.
•	Developed email marketing campaign to support new client  
        website.

Assistant Account Exec.

Red Hat Pictures

Director/Writer/Actor

We help SMBs connect marketing & technology seamlessly.

With over 18 years of experience in various areas of marketing, I have developed a deep understanding of how to create and execute effective marketing strategies that drive business growth. I have worked with different types of clients, from agencies to retailers to manufacturers, and have honed my skills in consumer research, media buying, website development, ecommerce, customer segmentation, and social media marketing.

As the Chief Marketing Officer at Provisions Group, I lead a cross-functional team of who are responsible for driving top line growth. I also lead the marketing consulting side of the business where we help our clients grow through the combination of marketing and technology.

Shoot me a DM if you are interested in learning more!

Kacy Maxwell

Joseph Lewin

Scrappy ABM

Head of Podcast Strategy

Sell Through Social

I teach founders, coaches, and consultants how to start a live podcast that creates deals and builds unbreakable influence.

Founder

Waweza Movement

My wife and I run an organization that serves orphans, widows, and the disabled in Kakamega Kenya. We provide housing, education, job training, and resources.

Executive Director and Board Member

Sell Through Social Live

Host

Proofpoint Marketing

• Developed a go-to-market strategy to reach greenfield industries with a video first content methodology.
• Created data-backed sales forecasts that integrated with the sales and marketing go-to-market strategy.
• Used content to drive conversations and develop pipeline opportunities.
• Launched a podcast and a LinkedIn Live show to build relationships with ideal customers and showcase our internal thought leadership.

Director of Growth

• Developed go-to-market strategies and oversaw the implantation for multiple client accounts. This included launching several shows, conducting customer research, overseeing content production and developing messaging for technical consulting clients.
• Trained consultants how to create thought leadership content and used interview formats to create content on behalf of SMEs.
•Developed and piloted new service offerings.

Director of Demand Generation

Outbound Podcast

CADENAS PARTsolutions

• Oversaw the content team at CADENAS PARTsolutions and led marketing and sales strategy for the PARTsolutions enterprise software.
•Work with engineering and software SMEs to create audience-focused content leveraging a lean internal marketing team and contractors.
•Wrote sales pages and long-form content for technical audiences.
Built a content creation network with partners and prospects.

Marketing Manager

• Created all the messaging, materials, articles, and website copy for the PARTsolutions enterprise software including technical engineering content.
• Established new positioning, messaging, pricing, and defined the sales process, by working hand-in-hand with key stakeholders.
•Cut the sales cycle from 18-24 months on average to 90 days for most customers and 30 days for our most recent customer.

Product Marketing Manager

The Business Identity Company

I ran a small marketing consulting company focused on customer research and marketing strategy.

Owner - Digital Marketing Strategist

Away We Go Travel Blog

My wife and I traveled around the world reviewing hotels. We would stay at high end hotels in exchange for visual content for their social media.

Travel Blogger + Hotel Photo-Video Specialist

Surveillance One

I was a technical writer and security technician.

Staff Writer - Technician

I can help you start conversations with your ideal customers on LinkedIn.

Most people think B2B marketing is about driving leads.

But that positions you as a commodity and drives down your price.

Great B2B marketing builds trust in the market as an individual and as a brand.

As my friend Bob Burg says, “All things being equal, people will do business with and
refer business to, those people they know, like and trust.”

But how do you build trust?

Is it with more generic outreach?

Bragadocious marketing?

AI comments?

No!

You build trust by having meaningful conversations with the right people.

You build trust by giving more in value than you take in payment. (Thanks again, Bob!)

You build trust by helping people overcome painful problems.

Why am I saying all of this?

I’ll tell you.

You can build trust and authority ridiculously fast by creating content WITH the people you want to know. Then sprinkle in content that illustrates your competence by solving painful problems.

Don’t know how to create content that starts conversations and builds authority?

That’s what I’m here for.

taplio

The Battle

Kacy Maxwell

Joseph Lewin

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