Provisions Group

Responsible for leading and growing the marketing function for the organization.

Chief Marketing Officer

Providing strategic branding services including: Positioning, Value Prop Development, Competitor Research and Storybranding

Sr. Strategic Advisor

Sketchwell

I create simple visuals to communicate complex ideas. Work with authors, speakers and small businesses to help clarify their messages with sketchnotes.

Owner

Ramsey Solutions

Member of executive leadership team responsible for driving sustainable business growth for $36M+ B2B division of Ramsey.

Regular guest and content contributor for The Entreleadership Podcast, a top 50 business & leadership podcast.

Responsible for driving thousands of quality leads for sales teams to sell out multi-million dollar exclusive events.

Increased brand awareness through SEO, Paid, Social & PR Media hits by 40% YOY.

Leader of multiple marketing squads responsible for driving leads and digital product trials.

Executive Marketing Director, Entreleadership

Lead cross-functional website team of creatives, marketers, developers and content creators responsible for the global website that boasts:
6 Million Average Visitors
12.3 Million Average Pageviews

Led 18 month consolidation project of 23 domains into one. 

Oversee global marketing, technology, creative and optimization efforts for the website.

Member of branding committee responsible for ongoing development of the Ramsey brand.

Lead cross-functional group responsible for the technical health of website including platform, SEO, design system & CMS. 

Direct global acquisition & engagement strategy for company newsletter list with nearly 2MM subscribers.

Developed onboarding assessment providing personalized results increasing conversion rate from 0.1% to 12%.

Sat on Executive Marketing Leadership team guiding marketing department of over 150 team members.

Executive Marketing Director

Sr. Director of Marketing

Marketing Director

CSS Industries, Inc.

Responsible for all the online efforts for CSS Industries and its brands: C.R. Gibson, Paper Magic Group & Berwick Offray. My team handles all ecommerce and informational websites, email marketing, seo, ppc and social media efforts. Some of our latest brand sites include:

B2C 
http://www.crgibson.com 
http://www.eurekaschool.com 
http://www.offray.com 
http://www.spoolofribbon.com
B2B
http://www.lionribbon.com
http://www.berwickoffraywholesale.com
http://www.crgibsonwholesale.com

Key Project & Accomplishments:

Management of teams responsible for merchandising eight corporate ecommerce websites, omni-channel marketing & social media strategy.

Drove YOY topline revenue growth for owned ecommerce websites in 2014.

Strategic business plan development for both consumer and b2b online growth initiatives.

Focus on consumer experience and customer service to create return and life-long customers.

Integral part of product development team with a focus on extending product experience online.

Leveraging Amazon Marketplace to extend awareness and increase online revenue.

Branding lead for baby soft goods new product line launch
.
Principal for researching technologies for implementation company-wide.

In process of enabling drop shipping for major retailers.

Website Analytics tracking, testing, optimization and reporting.

Launch and optimization of online growth programs including affiliates, retargeting and personalization.

Director of Ecommerce

PureRED

As the Interactive Marketing Manager I led a team of 4 agency personnel onsite with a key client, Dollar General. PureRED was responsible for managing portions of the main websites, dollargeneral.com & rexall.com, ecommmerce, email programs, social media sites including Facebook, Twitter & Foursquare, mobile program and various sponsorship related marketing. Also, key responsibilities included agency relationship management and new business generation. 

Key Initiatives:
- Helping Facebook Page surpass 1 Million Likes.
- Launched mobile SMS program.
- Launched Rexall email marketing plan and social media outreach.
- Part of team responsible for the successful launch of ecommerce on dollargeneral.com
- Part of team included in the rebranding efforts of my agency to the new PureRED.

Interactive Marketing Manager

The Buntin Group

Provide strategic thinking and input regarding client target audiences and groups including their usage of the online/interactive/digital media world; and how the brand may communicate effectively in that space. 

Integrate digital media into broader communications plans as strategies and objectives warrant along with planning individual digital programs as needed.

Developing online measurement plans for appropriate campaigns along with establishing monitoring systems to collect and manage online buzz.

Key Agency Clients: O'Charley's, Papa Johns, Tennessee Education Lottery, Taxi On Demand

Digital Strategist

• Developing social media campaign for start-up - Taxi On Demand   (www.taxiondemand.com)
• Responsible for integrating social media and other online strategies into new business pitches.
• Responsible for website content management and traffic analysis for www.mychinet.com &amp; www.signaturervresorts.com.
• Developed email marketing campaign for Club Chinet that led to growth of audience from 0 to 4,000.
• Involved with branding and launch of Signature Resorts.
• Contributing member to New Business pitch to the TN Lottery.
• Coordinated the creation and distribution of FSI pieces
• Organized broadcast traffic and media placement of TV spots
• Managed the design of numerous restaurant in-store collateral pieces
• Primary client contact at agency.
• Responsible for managing client activities.
• Involved with in-depth correlation and trending analysis.
• Supervised placement of magazine and newspaper ads

Account Executive

Coordinated the creation and distribution of FSI pieces
Managed the design of numerous restaurant in-store collateral pieces
Supervised placement of magazine and newspaper ads
Involved with branding and launch of new business
Handled website content management and traffic analysis
Organized broadcast traffic and media placement of TV spots
•	Primary client contact at agency.
•	Responsible for managing client activities.
•	Involved with in-depth correlation and trending analysis.
•	Developed email marketing campaign to support new client  
        website.

Assistant Account Exec.

Red Hat Pictures

Director/Writer/Actor

We help SMBs connect marketing & technology seamlessly.

With over 18 years of experience in various areas of marketing, I have developed a deep understanding of how to create and execute effective marketing strategies that drive business growth. I have worked with different types of clients, from agencies to retailers to manufacturers, and have honed my skills in consumer research, media buying, website development, ecommerce, customer segmentation, and social media marketing.

As the Chief Marketing Officer at Provisions Group, I lead a cross-functional team of who are responsible for driving top line growth. I also lead the marketing consulting side of the business where we help our clients grow through the combination of marketing and technology.

Shoot me a DM if you are interested in learning more!

Kacy Maxwell

Freelance

- Implemented CICD tools in Azure Cloud Services and GitHub Actions, resulting in a decrease in application service downtime and developer interventions during deployments.
- Streamlined development process and reduced time to market by effectively designing and implementing technical requirements for application features.
- Led a small asynchronous team of part-time professionals to design, develop, and support an ASP.NET Core/Razor Pages business application, using C# and SQL Server and hosted in Azure Cloud leveraging Azure Functions, App Services, and Azure SQL Servers.

Software Developer

Belle Tire

- Added load balancer automation to a GitHub Actions and Octopus Deploy CI/CD pipeline via API calls in a PowerShell script to reduce deployment time and the number of users needing access to the load balancer service.
- Collaborated with cross-functional teams to troubleshoot and resolve critical bugs.
- Supported console, WinForm, and API .Net applications that perform business-critical operations.

Software Engineer

Lids

• Took part in planning, designing, modifying, and developing software applications in Microsoft's Dynamics 365 and SQL Server Reporting Services.
• Identified data sources, provided data flow diagrams and documented processes. 
• Wrote code for SQL Server Database access, modifications, and constructions including stored procedures.

Royal United Mortgage LLC

•	Streamlined lead assignment process, increasing sales closing rate by 25% for employees with automated applications using ASP.NET Core, SQL Server, and Vue.js.
•	Created custom plugins in Encompass using C# and VB, reducing loan processing time and increasing customer satisfaction.
•	Regularly refactored existing codebases to improve application functionality, reduce repetitive code, and build on fundamental principles of Object-Oriented Programming – APIE and SOLID.
•	Created sales reports to give vital feedback regarding loan pipeline to organizational leadership.

Application Engineer

Marian University Indianapolis

Collaborated with vendors to locate replacement components and resolve advanced problems.
• Patched software and installed new versions to eliminate security problems and protect data.
• Created support documentation that empowered and enabled the user community to extend skills, leverage system
features, and find resolutions to questions without intervention from the support team.
• Evaluated user problems, using test scripts, personal expertise, and probing questions.
• Responded to support requests from end-users and patiently walked individuals through basic troubleshooting.
• Configured hardware, devices, and software to set up workstations for employees.

IT Helpdesk Specialist 

* Preformed software and hardware updates on Marian University  computers
* Answered phone calls of university faculty, staff, and employees and work to resolve issues

Help Desk Student Worker

C# & .Net Developer

I’m a software developer with a passion for helping other people make their work more efficient and meaningful. I have a long history of working in customer service positions in various industries and have developed a talent for figuring out what people need and how to deliver it to them. I'm the type of person who thrives working on a team.

When I’m not writing code for work, I’m coding a side project (or just for fun), playing board games with family and friends, or out walking in my neighborhood with my wife, kids, and 85-pound dog, Solomon.

If you’d like to learn more about me feel free to send me a message, I'm always happy to chat. Or you can check out my portfolio at http://fkitchell.github.io/portfolio, 

Skilled in C#, ASP.Net API development, Teamwork, and Leadership.

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Kacy Maxwell

Fletcher Kitchell

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