Provisions Group

Responsible for leading and growing the marketing function for the organization.

Chief Marketing Officer

Providing strategic branding services including: Positioning, Value Prop Development, Competitor Research and Storybranding

Sr. Strategic Advisor

Sketchwell

I create simple visuals to communicate complex ideas. Work with authors, speakers and small businesses to help clarify their messages with sketchnotes.

Owner

Ramsey Solutions

Member of executive leadership team responsible for driving sustainable business growth for $36M+ B2B division of Ramsey.

Regular guest and content contributor for The Entreleadership Podcast, a top 50 business & leadership podcast.

Responsible for driving thousands of quality leads for sales teams to sell out multi-million dollar exclusive events.

Increased brand awareness through SEO, Paid, Social & PR Media hits by 40% YOY.

Leader of multiple marketing squads responsible for driving leads and digital product trials.

Executive Marketing Director, Entreleadership

Lead cross-functional website team of creatives, marketers, developers and content creators responsible for the global website that boasts:
6 Million Average Visitors
12.3 Million Average Pageviews

Led 18 month consolidation project of 23 domains into one. 

Oversee global marketing, technology, creative and optimization efforts for the website.

Member of branding committee responsible for ongoing development of the Ramsey brand.

Lead cross-functional group responsible for the technical health of website including platform, SEO, design system & CMS. 

Direct global acquisition & engagement strategy for company newsletter list with nearly 2MM subscribers.

Developed onboarding assessment providing personalized results increasing conversion rate from 0.1% to 12%.

Sat on Executive Marketing Leadership team guiding marketing department of over 150 team members.

Executive Marketing Director

Sr. Director of Marketing

Marketing Director

CSS Industries, Inc.

Responsible for all the online efforts for CSS Industries and its brands: C.R. Gibson, Paper Magic Group & Berwick Offray. My team handles all ecommerce and informational websites, email marketing, seo, ppc and social media efforts. Some of our latest brand sites include:

B2C 
http://www.crgibson.com 
http://www.eurekaschool.com 
http://www.offray.com 
http://www.spoolofribbon.com
B2B
http://www.lionribbon.com
http://www.berwickoffraywholesale.com
http://www.crgibsonwholesale.com

Key Project & Accomplishments:

Management of teams responsible for merchandising eight corporate ecommerce websites, omni-channel marketing & social media strategy.

Drove YOY topline revenue growth for owned ecommerce websites in 2014.

Strategic business plan development for both consumer and b2b online growth initiatives.

Focus on consumer experience and customer service to create return and life-long customers.

Integral part of product development team with a focus on extending product experience online.

Leveraging Amazon Marketplace to extend awareness and increase online revenue.

Branding lead for baby soft goods new product line launch
.
Principal for researching technologies for implementation company-wide.

In process of enabling drop shipping for major retailers.

Website Analytics tracking, testing, optimization and reporting.

Launch and optimization of online growth programs including affiliates, retargeting and personalization.

Director of Ecommerce

PureRED

As the Interactive Marketing Manager I led a team of 4 agency personnel onsite with a key client, Dollar General. PureRED was responsible for managing portions of the main websites, dollargeneral.com & rexall.com, ecommmerce, email programs, social media sites including Facebook, Twitter & Foursquare, mobile program and various sponsorship related marketing. Also, key responsibilities included agency relationship management and new business generation. 

Key Initiatives:
- Helping Facebook Page surpass 1 Million Likes.
- Launched mobile SMS program.
- Launched Rexall email marketing plan and social media outreach.
- Part of team responsible for the successful launch of ecommerce on dollargeneral.com
- Part of team included in the rebranding efforts of my agency to the new PureRED.

Interactive Marketing Manager

The Buntin Group

Provide strategic thinking and input regarding client target audiences and groups including their usage of the online/interactive/digital media world; and how the brand may communicate effectively in that space. 

Integrate digital media into broader communications plans as strategies and objectives warrant along with planning individual digital programs as needed.

Developing online measurement plans for appropriate campaigns along with establishing monitoring systems to collect and manage online buzz.

Key Agency Clients: O'Charley's, Papa Johns, Tennessee Education Lottery, Taxi On Demand

Digital Strategist

• Developing social media campaign for start-up - Taxi On Demand   (www.taxiondemand.com)
• Responsible for integrating social media and other online strategies into new business pitches.
• Responsible for website content management and traffic analysis for www.mychinet.com &amp; www.signaturervresorts.com.
• Developed email marketing campaign for Club Chinet that led to growth of audience from 0 to 4,000.
• Involved with branding and launch of Signature Resorts.
• Contributing member to New Business pitch to the TN Lottery.
• Coordinated the creation and distribution of FSI pieces
• Organized broadcast traffic and media placement of TV spots
• Managed the design of numerous restaurant in-store collateral pieces
• Primary client contact at agency.
• Responsible for managing client activities.
• Involved with in-depth correlation and trending analysis.
• Supervised placement of magazine and newspaper ads

Account Executive

Coordinated the creation and distribution of FSI pieces
Managed the design of numerous restaurant in-store collateral pieces
Supervised placement of magazine and newspaper ads
Involved with branding and launch of new business
Handled website content management and traffic analysis
Organized broadcast traffic and media placement of TV spots
•	Primary client contact at agency.
•	Responsible for managing client activities.
•	Involved with in-depth correlation and trending analysis.
•	Developed email marketing campaign to support new client  
        website.

Assistant Account Exec.

Red Hat Pictures

Director/Writer/Actor

We help SMBs connect marketing & technology seamlessly.

With over 18 years of experience in various areas of marketing, I have developed a deep understanding of how to create and execute effective marketing strategies that drive business growth. I have worked with different types of clients, from agencies to retailers to manufacturers, and have honed my skills in consumer research, media buying, website development, ecommerce, customer segmentation, and social media marketing.

As the Chief Marketing Officer at Provisions Group, I lead a cross-functional team of who are responsible for driving top line growth. I also lead the marketing consulting side of the business where we help our clients grow through the combination of marketing and technology.

Shoot me a DM if you are interested in learning more!

Kacy Maxwell

Danny Langloss, Inc.

𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬
> We help leaders create engaging content frameworks, grow their network, and attract their ideal clients by maximizing the LinkedIn Advantage

𝐂𝐮𝐬𝐭𝐨𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬:
> Specialize in creating cultures that retain top talent, drive the highest levels of morale, engagement, and ownership, and become known at "The Place" to work.

𝐊𝐞𝐲𝐧𝐨𝐭𝐞 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬:
> Dynamic keynote speaker who captivates audiences through progressive and innovative leadership content

President and CEO

City of Dixon

>Leadership excellence in employee engagement, creating great teams and achieving organizational excellence.
>Created and currently sustaining a Leadership Culture in the Dixon city team.
>Crisis leadership expert with diverse experience across numerous crisis events as police chief and city manager
>Specializes in creating ownership and empower champions to perform at their highest level

City Manager

>10 years of CEO leadership
>Specialized in creating high levels of employee engagement, high performing teams, and organizational excellence
>Created progressive and innovative programs to address substance use disorder and child sexual abuse
>Led teams that created first of their kind state legislation
>Change leadership expert
>Extensive crisis leadership experience

Chief of Police

Police Sergeant

Police Officer

Police Assisted Addiction & Recovery Initiative

>Member of National Police Council
>Police Deflection Expert
>Keynote speaker on leadership, police deflection, and CultureShift
>Has led hundreds of communities in the creation of programs that prioritize treatment over arrest through the four pillar approach:  Prevention, Education, Treatment, & Enforcement

National Police Council

𝐋𝐄𝐀𝐃𝐄𝐑𝐒 𝐇𝐄𝐋𝐏𝐈𝐍𝐆 𝐋𝐄𝐀𝐃𝐄𝐑𝐒

I’m Danny Langloss, and like you, I’ve spent the past 20 years on the front lines leading in the trenches. Throughout this time, I’ve learned that leadership is not for the faint of heart. It’s complex and challenging.

As a detective sergeant, I had to keep my team motivated and empowered despite the burnout caused by long hours and traumatic incidents. We created a resilient team that consistently outperformed their peers and were energized to serve victims and their families.

When I was promoted to police chief, I inherited a toxic and divided culture. Through vision, listening, clear expectations, and strong leadership, we created an inclusive culture and became one of the most desired places to work in the region.

Later, as the City Manager, I joined a fractured and siloed team that lacked purpose, connection, and direction. Within months, we created a team united through purpose, fully committed to delivering their best for our community. Today, this team is guided by the values of “Commitment to Excellence” and “Here to Serve.”

𝗪𝗛𝗔𝗧 𝗪𝗘 𝗕𝗘𝗟𝗜𝗘𝗩𝗘:

We believe leadership is the driving force behind meaningful impact. Great leadership transforms vision into reality, overcomes challenges, and inspires others to succeed. It shapes not only the goals we achieve but also the quality of life and success of those we lead, making leadership development more critical now than ever.

𝗪𝗛𝗔𝗧 𝗪𝗘 𝗗𝗢:

We help leaders unlock their competitive advantage, THEIR PEOPLE. We train and empowers leaders to create cultures where psychological safety, belonging, purpose, and ownership thrive. We do this by integrating proven leadership mindsets, principles, and strategies grounded in authenticity, connection, and impact and equips leaders with the skills to bring these things to life.

𝐇𝐎𝐖 𝐖𝐄 𝐃𝐎 𝐈𝐓:

We bring our purpose to life through executive coaching, transformative workshops, long-term leadership programs, keynote speeches, and the Leadership Excellence Podcast.

𝙈𝙤𝙩𝙞𝙫𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙆𝙚𝙮𝙣𝙤𝙩𝙚 𝙎𝙥𝙚𝙖𝙠𝙚𝙧 - 𝙁𝙚𝙖𝙩𝙪𝙧𝙚𝙙 𝙆𝙚𝙮𝙣𝙤𝙩𝙚 𝙋𝙧𝙚𝙨𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣𝙨:

- Leadership is Your Superpower

- OwnerShift: 7 Pillars to Unleash the Champions in Your Organization

- The Unstoppable Leader: Creating Veritable Influence Through the Secret Techniques of Hostage Negotiators and Criminal Interrogators

- Protecting the Protectors: Building Resilience in Public Safety Organizations 

Danny's Speaker Reel: https://www.dannylangloss.com/

Contact Danny at danny.langloss@gmail.com

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Kacy Maxwell

Danny Langloss

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