CEO | We Find Purpose Driven Executives For Value Aligned Companies

I’m on a mission to change how we hire leaders in this country. Our employees and customers deserve to work with executives who are aligned on the values and the mission of the company, as well as being highly capable. 

The traditional hiring system is broken. Job boards and AI have created an unholy mess of the recruitment process and no one is winning. Candidates are anxious and over-applying, employers are drowning in applications and paralyzed by choice. 

At Y Scouts, we lead with purpose. We don’t advertise roles — we use our covert discovery process to handpick outstanding candidates for your leadership role. We obsess about 3 key characteristics: 

- Relentless learning
- Developing others
- Delivering results

If a candidate has all 3, they fit our Leadership Model and only then do we progress to assessing their experience and capabilities. We look for soft skills, culture alignment and an expectation of excellence.

My early career in recruiting started at Aerotek, one of the biggest aerospace recruiters in the country. A few years later, I started my own firm, Tru Path (formerly Job Brokers Inc.), a company that grew 100% year-over-year for eight years, scaling to $50 million in revenue. 

We hired over 50,000 people across many different industries. Churn was often high, and I realized that to drive real growth in a company's culture, you have to start at the top.

So in 2012, I co-founded Y Scouts, the world’s first purpose-driven executive search firm. We work with dozens of industries, from fashion to fitness, medicine to manufacturing. 

My philosophy is simple: hire like your business depends on it — because it does. 

Ready to find the leaders who are going to take your business further than you could have imagined? Let’s talk.

Max Hansen

I’m a global content and storytelling strategist who believes the right words — backed by real insight — can move markets, inspire culture, and transform brands.

For more than 20 years, I’ve helped companies, executives, and creators shape ideas into movements through strategic content, thought leadership, and authentic storytelling. My work has supported global brands, tech innovators, and culture-driven organizations — building credibility, driving engagement, and connecting purpose to performance.

As a leadership contributor to both Forbes and Inc., and ghostwriter of 12 bestselling business books, I’ve reached over 10 million readers with stories that inform, inspire, and lead. I specialize in translating complex ideas and research into clear, actionable narratives that resonate with audiences across industries and formats.

Core strengths include:
• Global content strategy and operations
• Thought leadership and executive voice development
• Research-backed storytelling and data insight reports
• GTM-aligned campaigns and demand generation content
• Cross-functional collaboration across marketing, product, and sales
• Coaching and scaling high-performing content teams

Today, I partner with brands and leaders to build authentic, insight-driven content ecosystems that earn trust and drive growth — one story at a time.

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Max Hansen

Todd Nordstrom

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