Marty Capital

Building a portfolio of helpful companies including: 

GrowthDaily.com  - Media Company - Our content reaches more than 1,000,000 B2B decision-makers each month across our 3 newsletters, social handles, and website 

AgencyReviews.io - Platform - Picking the perfect marketing agency partner shouldn't be such a headache. We bring truth and transparency to the agency-picking process. Using third-party verified reviews, AgencyReviews.io makes it easy to find and connect with top-rated agencies in 60 seconds, completely free, for every brand no matter their size, budget, or needs.

The Newsletter Team - Consulting - TNT installs "The Newsletter Funnel" into B2B service businesses that want to nurture dormant leads, increase current lead volume, and make new business easier.

Founder

TechDay HQ

Advisory Board Member

Hell's Creative (acquired by Storia)

In 5 short years, I built Hell's Creative into one of the highest performing digital advertising agencies in the world, with more than 120 clients and 20+ team members around the globe delivering an average 4X Return On Ad Spend from social & search. 

From mom and pop restaurants to Fortune 500 brands, Hell's Creative's "Growth Advertising Method" has become a fundamental pillar of many brands' marketing strategies. The method also beat IBM Watson at Advertising Creative Optimization at the 2020 Drum Ad Awards.

Co-Founder // CEO (Exited)

Midtown Partners

Helped early stage companies architect growth plans and articulate their story to investors.

Investment Banker

Venture X

-Assisting clients with all aspects of the Venture Capital process from creating business plans, pitch decks, business development plans, and making introductions to capital sources
- Overseeing storytelling and messaging for investment decks, business plans, and pitches to investors

Vice President

Opus Bank

-Built financial models to value companies with EBITDA between $5 and $50 million for the Private Equity team and also wrote investment memos for potential deals. Participated in deal structuring and brainstorming as well.
-Helped underwrite deals for the M&A team

Private Equity Intern

I have a penchant for helping companies grow and making people smile. I’m lucky to have played a direct role in the growth of over 200 companies and continue doing so daily through my advertising agency, angel investing, & advisory work. 

You see, I started exploring Growth Advertising while working in the finance industry helping companies raise capital. 

It quickly became clear that companies rarely found a predictable marketing or advertising channel to grow their business, no matter how much $ they would raise from investors. So I assembled a team and started our agency from Hells Kitchen, NYC in early 2017. 

Since then we have worked with over 120 companies in multiple countries helping them grow their business through Paid Media. 

Our average client makes $4.22 in revenue for every $1 they spend on advertising with us. This is thanks to our proven Growth Advertising process developed by our team over the last few years.

Always happy to grab coffee or hop on a call with anyone interested in marketing, advertising, tech, e-commerce, hospitality, or finance! Drop me a line :)

Max Bidna

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Jamie Dimond

This is so true.

I was a terrible manager when first given the opportunity. 

Leading by example came naturally to me, but quality management is an art and science that wasn’t prepared for.

Although i’m not as terrible as I was before, I’m still learning everyday and trying to share what i’ve learned with others going through the same boat. 

Here are a few things i’ve learnt along the way: 

* Promote Work-Life Balance: Encourage employees to take breaks, use their holiday entitlement, and set boundaries between work and personal life. Lead by example by respecting these boundaries yourself.

* Provide Clear Expectations: Clearly communicate goals, expectations, and timelines to reduce uncertainty and stress. Ensure that each team member understands their role and how it contributes to the overall success of the team.

* Offer Support and Resources: Be approachable and available to listen to your team members' concerns and provide guidance. Offer resources such as counselling services, mental health days, or flexible working arrangements to support their well-being.

* Recognise and Appreciate: Regularly acknowledge and appreciate your team members' contributions and achievements. This can be done publicly or privately, depending on the individual's preference, to boost morale and motivation.

* Encourage Open Communication: Foster a culture of open communication where team members feel comfortable sharing their thoughts, concerns, and ideas without fear of judgement or reprisal. Actively listen to their feedback and address any issues promptly.

* Provide Opportunities for Growth: Offer training, professional development opportunities, and career advancement paths to help employees develop their skills and reach their full potential. Recognise and celebrate their progress and achievements along the way.

* Promote Collaboration and Team Bonding: Encourage collaboration, teamwork, and mutual support among team members. Organise team-building activities, social events, or volunteer opportunities to strengthen relationships and foster a sense of belonging.

* Lead with Empathy and Compassion: Take the time to understand your team members' individual needs, challenges, and strengths. Show empathy and compassion in your interactions and decisions, and be flexible and accommodating when necessary.

* Create a Positive Work Environment: Foster a positive and inclusive work environment where diversity is valued, and everyone feels respected, heard, and appreciated. Address any conflicts or issues promptly and promote a culture of mutual respect and support.

* Monitor and Address Burnout: Keep an eye out for signs of burnout, such as decreased productivity, increased absenteeism, or changes in behaviour. Take proactive steps to address workload issues, provide additional support, or adjust expectations as needed to prevent burnout and support employee well-being.

Hope these help! Your team will thank you for it ❤️

Credit: Elfried Samba Tobi Oluwole

Most people think social media managers just “post content.”

A nice graphic here, a caption there… and somehow, followers appear.

If only it were that simple.

The truth?
Social media managers are the Swiss army knives of modern marketing.

Behind every single post, there’s:
🧭 Strategy – understanding who you’re talking to and why.
✍️ Copywriting – turning thoughts into emotions that move people.
🎨 Design – making ideas visual, memorable, and on-brand.
📊 Analytics – reading the data, not just the comments.
📢 Ads – amplifying what works (and killing what doesn’t).
💬 Community – replying, engaging, connecting human to human.

It’s not just about pressing “publish.”

It’s about building trust, consistency, and brand recall one post at a time.

So the next time someone says “you just post memes all day,” smile, sip your coffee, and remember:
you’re not just managing social media.
You’re managing perception, connection, and growth.

👉 To every social media manager out there keep the brand alive, one post at a time.

Credit: Bind Reka (go follow him)

About 35 million people in the US work from home at least part of their week.

We used to think work could only be done one before the pandemic.

Commutes.
Busy offices.
Never-ending days.

But what we’ve learned is that how we work shapes how we live.

Going back to the office means:

→ rigid hours
→ time lost commuting
→ stressing over traffic
→ less time with loved ones
→ no time to focus on health
→ constant office distractions

On the flip side, remote work means:

→ slow mornings
→ flexible schedules
→ time and money saved
→ better focus and efficiency
→ more time for the ones you love
→ space to focus on your health and wellness

It’s not just about a location, it’s about what we get back.

More energy.
More time.
More life.
More.
More.
More.

Sooner or later, I hope more companies will start offering remote work again.

If a company doesn't want to offer remote—others will happily take their best employees.

Because people want options (whether in-office, hybrid, or fully remote)

So let's be flexible and give people options & choice!

Credit: Dominick Namis

Don't hire the smartest person.

The best teams I’ve worked in weren’t full of geniuses.

They had good humans. 

People who worked as a team.

They asked good questions, shared credit, supported each other. 

And they never let ego get in the way of progress.

That’s what builds real culture.
And it all starts with who you hire.

(Credit: Dan Mian)

5 Ways To Build A Great Team Culture:

1️⃣ Hire For Character, Not Just Skills
↳ You can teach tools and systems.
↳ But you can’t teach curiosity, humility or drive.

2️⃣ Collaboration > Competition
↳ Reward those who lift others up.
↳ Knowledge hoarding kills momentum.

3️⃣ Growth Mindset 
↳ Encourage people to ask questions.
↳ It’s how teams learn, adapt & get better.

4️⃣ Keep It Light (But Focused)
↳ Great teams don’t take themselves too seriously.
↳ But they take the mission seriously — and they deliver.

5️⃣ Leave Egos At The Door
↳ Be kind, approachable & low-maintenance.
↳ Being easy to work with is an underrated superpower.

Tolerating a toxic employee is the fastest way to break trust and lose your best people.

Culture isn’t built by perks or policies.
It’s built by people.

Uncomfortable truth.. 

Work is NOT a family

A red flag we don't talk about enough? 

🚩 Companies that say "family" when they really mean "team" 

(Especially the big ones) 

I have worked in cultures like this, and I know how toxic it can be

This is a lesson I learned the hard way, but you don't have to

The "work-family" mindset : 

🚫 Blurs the lines between home and work 
Saying "no" feels like a betrayal and creates burnout
 
🚫 Makes feedback feel personal and targeted
This can drive internal divisions and personal attacks 

🚫 Sets unrealistic expectations 
People don't owe anything to the company except what they're paid for 
 

Work is important, but it's not on par with your family 

No matter how collaborative and supportive your team is 

Here's what a healthy workplace looks like:

● There are clear boundaries 
↳ A real work-life balance is nurtured and encouraged 

● Everyone maintains their perspective 
↳ Work comes first in the office, but life comes first outside

● There is a focus on respect, not "love." 
↳ You don't need to be family to trust and support each other 

Your family loves you unconditionally and is your support system 

Your team respects you and works with you toward shared goals 

P.S. Have you been part of a "work-family" culture? 

Credit: Hamza Rauf Khan

The fastest way to learn anything?

Start before you're ready.

Here's what most people do: 

→ Research for months 
→ Plan every detail 
→ Wait for the "perfect" moment 
→ Never actually begin

Meanwhile, the people who succeed are already figuring it out.

You can't learn to swim by reading about water.
You can't learn to code without writing messy code. 
You can't learn to sell without making awkward pitches.

The real education happens when you're doing the work.

Every successful person has this in common: 

→ They started with incomplete knowledge 
→ They learned by making mistakes 
→ They adjusted as they went 
→ They got better through repetition

The market is the best teacher. 

Customers are the best feedback. 

Experience is the best education.

Planning has its place, but action has the power.

Your idea doesn't need to be perfect. 
Your plan doesn't need to be bulletproof. 

Your skills don't need to be complete.
You just need to begin.

The road reveals itself as you walk.

Сredit: Noemi Kis✨

50 likes and 5 comments are not nothing.

Social media has us messed up.

Social media isn't about the numbers.

A few tips to change your perspective:

1. Imagine real people:
Visualize 50 people complimenting you. 
5 people writing you a nice note in one day.

2. Value every interaction:
Each like and comment is someone taking time to engage with you.

3. Quality over quantity:
Focus on the meaningful connections rather than the numbers.

4. Celebrate small wins:
Appreciate every bit of positive feedback you receive.

5. Stay grounded:
Behind every like and comment is a real person.

6. Shift your mindset:
See social media as a tool for connection, not a popularity contest.

Credit: Anisha Jain

If your marketing team is being forced to justify every single action by ROI or ROAS, you're strangling your own growth.

The biggest driver of sales: brand trust, word-of-mouth, cultural relevance - these don't show up on your Google dashboard.

95% of your future customers are not in-market today. If you're only measuring short-term returns, you're ignoring the other 95%.

Companies that balance brand + performance grow x2 faster and x2 more profitability.

Yet many leadership teams still treat marketing like a vending machine: put a dollar in, expect two out tomorrow. This type of mindset kills brands.

ROAS tells you if you made money this week.
Brand tells you if you'll be around in five years.

Brand equity is key as well, not just performance.

Credit: Iman Syami

And the award for most creative resume goes to...





Credit: Libby Moyer

Marketing is a humbling profession.

Sometimes the idea you’re certain is going to work doesn’t work. Or the idea you know definitely won’t work for some reason does work. Or the thing that used to work stops working. You need to continuously learn, re-learn, and un-learn.

Credit: mkobach on Twitter/X

After two successful exits (Google & Zynga)

you need THIS "Decision Layer" to win deals 👇



What I call "Layer 3"

Let me explain:


1️⃣ Surface Layer (Table Stakes)
→ Company data
→ Basic tech stack
→ Team structure
→ Recent news
→ Public metrics


But this is where most stop.

Because it's easy to automate this research.

If you want your outreach to land?

You need to hit these layers:


2️⃣ Strategic Layer (The Context)
→ Growth vectors
→ Tech architecture
→ Market position
→ Competition map
→ Customer sentiment
→ Investment areas
→ Product roadmap


And how you really stand out?

Layer 3 "Decision Layer" data:

3️⃣ Decision Layer
→ Stakeholder dynamics
→ Internal processes
→ Budget ownership
→ Success metrics
→ Career motivators
→ Risk tolerance
→ Change appetite



👀 The reality in my experience?

95% of sales teams never reach Layer 3.

Because it requires:

→ Systematic thinking
→ Pattern recognition
→ Deep industry knowledge
→ Cross-functional understanding
→ Technical acumen

Most teams are under pressure to deliver.

And can't create the space / resources to hit layer 3.



But...

Those who master all 3 layers?

They don't just sell. They consult.


That’s how you’re seen as a strategic advisor in your deals.

That’s how you up your ACV and your win rate.

Credit: Jeff Chen

Without SEO, your brand is invisible.

This visual says it all:

Without SEO, no one can see your brand.

No one can listen to your message.

And no one will speak about your value.


SEO isn’t just about ranking on Google—it’s about visibility, trust, and communication.
If your ideal audience can’t find you, you don’t exist in their world.

So before you invest in flashy ads or branding, make sure your SEO foundation is solid.

It’s time to let your brand be seen, heard, and talked about!

Credit: SUMANT SINGH

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The Battle

Max Bidna

Jamie Dimond

Followers

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The Battle

Max Bidna

Jamie Dimond

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jamie Dimond's LinkedIn Performance

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