The Orbit

Making it easier for businesses to expand and grow with the help of Partnership Relationship Management (PRM) tools

Founder and CEO

Partnership IQ

Member

Partnership Leaders

Focus 

Focus is a digital platform that uses design sprint principles and top-3% of world product design agencies to help teams to launch any digital product from idea to testing with real customers in just 2 weeks.

Founder 

Deloitte

Senior Consultant

Founder, CEO at The Orbit | On a mission to help 1000+ companies become global by scaling partnership ecosystems | Building next-gen PRM platform | Stanford Acceleration Program Alum

Hey there! I'm Max, founder and CEO of Orbit, where we unlock the potential of B2B tech companies by striking strategic partnerships in exciting new markets.

My passion for entrepreneurship and exploring the world has taken me on a journey across various countries, immersing myself in diverse cultures and business landscapes. These experiences have taught me the true power of indirect sales channels in achieving success across borders.

Throughout my career, I've tackled numerous entrepreneurial projects, including founding a startup studio called Focus, specializing in development, research, and design. I also had an insightful stint at Deloitte as an auditor. The common thread? The undeniable impact of strong partnerships.

Inspired by these experiences, I created Orbit — a platform connecting B2B tech businesses with industry partners in emerging markets like India, Indonesia, LATAM, MENA, and beyond. Our unique ecosystem boasts 250+ affiliate, referral, and reseller partners, helping entrepreneurs harness the power of indirect sales, speed up time to market, and broaden their horizons.

Orbit has experienced rapid growth, attracting angel investors from TMT Investments, Miro, and four other outstanding professionals and working with alumni clients of Stanford, Google Ventures, and Alchemist. My achievements as a top founder led me to participate in a prestigious acceleration program led by Stanford professor Bret Waters.

In 2022, I embarked on a new adventure by moving my family to Bangalore, India's IT hub, to launch Orbit and immerse myself in the local culture. This bold move reinforced my dedication to fostering international collaboration and empowering entrepreneurs worldwide.

Outside the boardroom, I'm a proud dad to two amazing daughters, a yoga enthusiast, and an adventure-seeker with a passion for mountaineering and paragliding.

I love connecting with new people and learning from their unique experiences. So, let's chat and uncover exciting opportunities together! Reach out to me at max@theorbit.me.

Max Todua

Pro Coffee Gear

💼 Manage profit and loss (P&L) accounts effectively
📊 Implement business planning and strategy
🌐 Oversee end-to-end marketplace operations on Amazon, Walmart, and eBay
📦 Plan inventory efficiently
🤝 Coordinate seamlessly with cross-functional teams
📈 Manage and optimize PPC (Pay-Per-Click) and SEO (Search Engine Optimization) strategies

Marketplace Manager

Marketplace service : (Amazon, Flipkart, Walmart, Target, Noon, Myntra, Shopee & Shopify.)

-> E-Commerce Marketplace Management
-> Financial Management (P&L)
-> Strategic Planning
-> Market Analysis
-> Relationship Building
-> Sales Enhancement
-> Product listing Optimization
-> PPC & SEO Management
-> Content Management
-> Performance Analysis
-> Operations Management

E-commerce / Amazon consultant. Helping brands scale their E-commerce business.

eyewa

- Successfully launched and managed portfolios of 4 brands on Amazon and Noon Marketplaces in UAE & KSA regions

- Took complete responsibility for overseeing the financial performance of the marketplace, effectively managing the profit and loss statement amounting to $2million

- Coordinated and communicated effectively with counterparts at major marketplaces, including  Amazon, and Noon ,to strategize and execute promotions, advertising campaigns, and resolve account-related issues

- Provided leadership to a team of Marketplace specialists, inspiring and driving them towards achieving key performance indicators

- Identified market trends, customer preferences, and competitive analysis to capitalize on new opportunities, resulting in a 200% month-on-month sales increase and an exceptional 800% year-on-year sales growth

- Monitored product listings, ensuring high-quality images and content are updated on Marketplaces for better CTR & CVR

- Generated accurate inventory requirement forecasts based on current sales trends, ensuring consistent availability of high-demand products to meet customer needs

- Monitored product performance and diligently analyzed anomalous returns at the product level, promptly identifying and resolving quality or fit issues for enhanced customer satisfaction

- Worked to optimize the catalogue for content quality based on pre-defined guidelines and coordinated with Amazon and Noon internal teams to address issues for an improved customer experience

- Managed and executed all marketing activities, including discount coupons, deals, and PPC campaigns, to maximize sales

- Provided insightful weekly business sales reviews, analyzing performance drivers, identifying opportunities, and addressing challenges at the item level

- Collaborated with cross-functional teams, including supply chain, finance, marketing, customer service, and product departments, to ensure seamless system integration & efficient execution of daily channel operations

Acquco

- Brand P&L ownership, setting and measuring performance against brand-level sales & margin targets and providing regular monitoring of brand financials.

- Created and conducted strategic plans by analyzing existing market data & monitoring the metrics of plans for further improvement and increase sales by 130 % YoY on bases.

- Actively managed Amazon Seller Central account of US and CA region, ensuring daily operational efficiency & growth.

- Conducted comprehensive item forecasting & analysis, with a focus on competitive pricing dynamics.

- Monitored the sales operations for promoting products & accountable for achieving business goals and increasing sales growth.

- Collaborated with the marketing team to plan and execute online marketing campaigns, including email marketing, social media, SEO, and PPC advertising.


- Collaborate with the supply chain team to ensure products at ideal inventory levels and accurate forecasting using sales and inventory analysis to prevent stockouts.

- Demonstrated expertise in planning and budgeting for PPC campaigns on a weekly and monthly basis.

- Conducted comprehensive item forecasting and analysis, focusing on competitive pricing dynamics.

- Applied competitor analysis and optimized listings through A+ content and SEO techniques to enhance product visibility and drive sales.

- Track and analyze ecommerce metrics, such as conversion rates, traffic sources, and customer 
behavior.

- Provided insightful weekly business reviews, analyzing performance drivers, identifying opportunities, and addressing challenges at the item level.

- Coordinated effectively with the Amazon SAS team to ensure effective brand management and maximize opportunities.

- Utilized data analysis tools like Helium10, Jungle Scout, Keepa, and Amazon Brand Analytics to analyze ASIN-level data and strategize sales growth.

- Successfully planned and executed new product launches, driving market penetration and customer engagement.

Brand Manager : Amazon Marketplace 

Green Gardenia

- Held P&L ownership, demonstrating strong financial acumen and driving strategic decision-making as a key leader in the organization ($1 million)

- Successfully launched and set up brand on marketplaces like Amazon, Flipkart, Peperfry, Myntra, Shoppe, Big Basket, Jio mart, and Shopify store and managed all branding and merchandising

- Provided visionary leadership as Director, overseeing the holistic growth and development of the business, with a focus on marketplace operations, brand management, and supply chain

- Develop strategies to increase sales, reduce costs and drive conversion rate including price optimization, PPC, marketing materials and promotional strategies

- Managed Amazon Vendor & Seller central accounts across India, USA,UAE and own brand website

- Conducted thorough analysis of brand performance, market trends, and customer demands, leveraging insights to formulate and execute impactful business strategies

- Increased ecommerce components including conversion rate and average order value through merchandising, cart analysis, and cross-sell/up-sell strategies

- Successfully enhanced EBITDA margin through a range of initiatives, including skilled vendor negotiations, strategic cost optimization, and improved marketing efficiency

- Optimizes website design, layout, and content to improve conversion rates and customer engagement

- Utilized item forecasting techniques to analyze competitive pricing dynamics, ensuring optimal pricing strategies for improved market positioning

- Conducted comprehensive competitor analysis and implemented listing optimization measures such as A+ content, A/B testing and SEO, elevating product visibility and driving sales growth

- Created and analyzed PPC ads, deals, and promotions, harnessing data-driven insights to optimize advertising campaigns and maximize customer engagement

- Planned and executed successful new product launches, capitalizing on market opportunities and driving brand expansion.

Ecommerce & Marketplace Director 

MySunnyBalcony

- Established efficient supply chain processes, optimizing the company's operational efficiency and ensuring seamless flow from sourcing to delivery.

- Successfully launched and managed e-commerce websites on prominent platforms like Amazon India and Shopify, leveraging digital channels for increased sales and brand exposure.

- Took charge of inventory management and conducted regular stock audits to maintain accurate and optimal stock levels, minimizing inventory discrepancies and maximizing profitability.

- Ensured high-quality standards by conducting rigorous product quality checks, guaranteeing customer satisfaction and reinforcing brand reputation.

- Managed order fulfillment for both e-commerce and landscaping projects, coordinating logistics and ensuring timely and accurate delivery to customers.

- Provided oversight for offline stores and production activities, ensuring smooth operations and efficient utilization of resources.

- Conducted demand planning and procurement activities, forecasting market demands and strategically sourcing materials to meet customer needs and minimize costs.

- Developed comprehensive logistics strategies, optimizing shipment processes to streamline operations and reduce transit times.

Supply Chain and E-commerce  Associate

People call me Ecommerce Expert.

With over 12 years of extensive knowledge and experience in various facets of the E-commerce industry, I am a passionate and self-made entrepreneur who thrives on innovation and challenges. 

I have successfully managed and scaled Businesses and Brands on Shopify and Marketplaces such as Amazon, Noon, Myntra, Flipkart, Ebay, Walmart, Talabat, careem and instashop across North America, MENA, UK, De and Asia regions, in Fashion, School supplies, home and garden decor, kitchen appliance, sports, outdoor and electronic categories.

I am always eager to learn new skills and explore new opportunities that align with my passion and vision. I believe that change is the only constant in life, and I embrace it with enthusiasm and curiosity.

taplio

The Battle

Max Todua

Raiyan Syed

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