Lime Technologies

Title change from CEO to Director due to the M&A of Sportadmin and launching the Lime brand refresh.

Responsible for Lime Go and everything related to it. Growing the team from 3 to 18 people in ~2 years. Hiring, onboarding, and ramping up new colleagues in different roles while simultaneously supporting sales, engineering, expert services, customer success, support & marketing. 

Owning the product roadmap, packaging and our pricing strategy. Launching a strategic rollout to shift our positioning - resulting in a 3x increase on our average deal size on new accounts within 6m - while keeping the same sales cycle. 

Managing the Go-To-Market team, coaching the reps, and owning all Sales related KPI’s. 

Strategic ownership of our vision and mission, budgeting & reporting to the board.

Director

Lime Go is a smart prospecting tool, but also a CRM with sales & marketing focus. We help companies increase sales & enable an understanding of your ideal customer profile. 

Today we have 1700 customers and are growing at a steady pace. My role is webbing a net between sales, marketing, product, development, support and expert services. I have full ownership of the product roadmap, marketing of new features, selling to existing and new customers & budget responsibility. I work closely with our Development team discussing what new features to develop and how to implement & launch them. Together with the management team I’ve also set the business plan and vision for Lime Go until 2025. Furthermore I regularly report to stakeholders, talk to customers and prospects to iterate our product market fit. 

At Lime we welcome and onboard new trainees in our European Trainee Program two times per year. As the product manager of Lime Go I’m responsible for sessions regarding product education, sales training & market research insights.

Some of my accomplishments so far:
•	Finishing the redesign of the Lime Go (a 2 year project)
•	Achieving an all time high order intake during Q4 2021
•	Achieving an all time low churn during Q4 2021
•	Administer a price increase for Lime Go (which hadn’t been done since its launch in 2013)
•	All time high ARR, average deal size in regards to order intake, customer size average, addons sales & expert services revenue

Product Manager - Lime Go

Selling complex & flexible CRM-systems to small and medium sized companies all over Sweden, within different segments. Focusing on our two products Lime Go and Lime CRM. The sales process includes analysis of customer needs, industry knowledge, handling specified time frames, multiple decision makers, integrations, documentations, configurations and addons. 

Responsible for my own pipeline, budget, goals and the whole sales process. From prospecting, qualification, push, to closing the deal and handing over the sold project to a colleague for implementation. Furthermore taking care of my own accounts and developing their CRM-solutions over time.

Account Manager

DemoBuddy

A free coaching tool that analyzes your mouse activity during demos, helping you deliver kick-ass demo flows. Go from click to win and increase your win rate with DemoBuddy.

https://demobuddy.beehiiv.com/subscribe

Creator

Hot SaaS

I interview thought leaders about the hottest within SaaS.

Podcast Host

Antiklimax Nyman, Enskild Firma

Disk Jockey

Handling various banking errands with corporate and private customers in personal meetings. Giving service and advice with main focus on savings, pension, financing and credits. Developed skills such as service, customer adaptation and to analyze customer needs.

Service Manager

SAMBLA

Giving financial advice to private customers regarding their loans, credits and insurances. Personal recommendations given over telephone. Highest rate of sold insurances one month.

Insurance Broker & Financial Advisor

Chosen to be a part of a team of three people to pilot test and launch a new product, which helped private customers protect themselves from identity theft. Evaluated the market, competitors and the product. Sold the product by both cold and warm phone calls.

Insurance Broker

Advisa AB

Persuaded private customers to help them lower their interest rates. Booked meetings over telephone and got awarded with ‘Loan Administrator of the Month’. Mediated highest loan volume for five months.

SATS

Sales, administration and customer service.

Front Desk Receptionist

UNICEF Sverige

Contacted current customers per telephone and persuaded them to increase their monthly donations. Set a record of the highest monthly standing donation.

Telemarketer

As the Director of Lime Go I grow our Data Enriched CRM in the Nordics. We help over 1200 customers increase their sales and to achieve excellent customer care.

I host the interactive Hot SaaS podcast, where I interview thought leaders within SaaS and pick their brain on how to scale companies. I am passionate about sales, leadership, interdepartmental collaborations and culture. 

Additionally, I have a BSc in Economics from Uppsala University, where I studied International Business and Marketing.

I love house music & things that scale - ping me if you want to have a chat😎🎶

Max Nyman

Learnster

Growing the number of international customers by 40% in 2024.

Learnster is the LMS (learning management system) of tomorrow for learning organizations, aspiring to achieve maximum learning in minimum time.
Learnster was awarded Top 10 LMS in the World 2024, Platinum Pick 2021 (FindAnLMS) and nominated Swedish SaaS Company of the Year 2020 (Breakit).

With an NPS of 76, +300 000 users across 30 countries use Learnster in 13 languages.

VP of Sales

AllRead

Managing, hiring, and coaching the Sales & Marketing teams for international expansion with P&L accountability. Achieving +110% YoY ARR and new logos growth. Leading the global partnership strategy. Designing and executing the go-to-market strategy and key account management of strategic accounts.

https://www.searica.eu/2020-2024/events-2019-2024/searica-event-on-ports-as-hubs-of-the-blue-economy

Global Commercial Director

Matrix42

Matrix42 is an ITSM, ITAM, SAM and Endpoint Security Platform, including Network Discovery & Dependency Mapping capabilities. 
The platform provides your internal users with a simple and secure digital IT environment. Automated processes such as software distribution, license allocation, data encryption, and access control will make your IT faster and safer. 
A user-friendly service catalog and end-to-end service processes make your users more productive.

Nuestro software proporciona a sus usuarios internos un entorno de trabajo digital simple y seguro. Los procesos automatizados como la distribución de software o la asignación de licencias harán que su TI sea más rápida. Un catálogo de servicios fácil de usar y procesos de servicio del puesto de trabajo hacen que sus usuarios sean más productivos.

Country Manager Iberia - Matrix42 & FireScope

Coupa Software

Coupa is a SaaS spend management platform for optimizing procurement and sourcing processes, mitigating supplier risk and saving costs. Successful establishment of Coupa Software brand in the Iberian market by onboarding the first reference customers. Setting up local implementation and go-to-market partners. Organizing local events for prospect, mainly Ibex 35 companies and other Enterprise accounts. Prosperous lead generation and pipeline building throughout the region.

Sales Director Iberia

Snow Software AB

Snow Software is a SaaS platform for cost optimization, risk mitigation and legal compliance of software licensing. Leading the +120% year-on-year growth for Snow Software in Iberia, capturing enterprise and Ibex 35 customers. Responsible for the sales and marketing development in Iberia. Hiring, training and coaching a team of 6 people with a very successful go-to-market model based on a value selling.

Country Manager Iberia

Rehasoft - Medical Software & Medical Devices

Rehasoft is a company at the forefront of new educational and healthcare technologies, developing products that improve reading, writing, learning and communication. It is a pioneering project in Spain, now undisputed market leader in learning products for people with special needs. Representing and partnering with companies from Sweden, Denmark, The Netherlands, Germany, Italy and the UK. The company is based in Barcelona and with representatives in Madrid, Balearic Islands and Andalusia in Spain and representation in Mexico and Argentina. Customers: Telefónica, ONCE, Sanitas, Cottet.

Founder

Telia

Telia Promotor (later Acapela) is a speech solutions company with Text-To-Speech, custom voices and ASR software for most European languages. The software is licensed to Automotive, telecom operators, Healthcare, POS (Point of Sales), M2M, call centers, SCADA platforms, enterprises and marketing & communication agencies. It is sold both as an online cloud service, as a component for integration into customer applications and as hardware. Managing the sales & marketing team with 6 people and developing the international sales and marketing strategies. Also managing Key Accounts such as: Schneider Electric, AEG, Swissphone, Telefonica, ONCE, ABB, Siemens, McCann, Ogilvy and Telecom Italia.

Global Sales & Marketing Manager

Industri AB Thule

Thule is a Swedish brand and leading manufacturer of roof racks, ski carriers and roof boxes. My responsibility was to manage the product portfolio and to develop future products. Profitability, pricing and international marketing strategies were the main tasks. Coordinating the development team with the sales and marketing activities of national and international branches. Main markets: USA, Japan and Germany.

International Product Manager

Mekanisk Konstruktion AB

Mekansisk Konstruktion is a company that develops customized solutions for industrial production processes.  Customer success stories: DeLaRue, Kodak, Micronic and AstraZeneca.

Industrial Engineer

Revenue Growth Designer

Specialties:
• Greenfielder
• SaaS
• Digital Transformation & Automation
• Artificial Intelligence
• Procurement & Supply Chain
• Software Asset Management
• Human Resources Technology
• Learning & Development
• Ports & Logistics Terminals
• Multilingual & Multicultural

taplio

The Battle

Max Nyman

Urban Pettersson

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