Lime Technologies

Title change from CEO to Director due to the M&A of Sportadmin and launching the Lime brand refresh.

Responsible for Lime Go and everything related to it. Growing the team from 3 to 18 people in ~2 years. Hiring, onboarding, and ramping up new colleagues in different roles while simultaneously supporting sales, engineering, expert services, customer success, support & marketing. 

Owning the product roadmap, packaging and our pricing strategy. Launching a strategic rollout to shift our positioning - resulting in a 3x increase on our average deal size on new accounts within 6m - while keeping the same sales cycle. 

Managing the Go-To-Market team, coaching the reps, and owning all Sales related KPI’s. 

Strategic ownership of our vision and mission, budgeting & reporting to the board.

Director

Lime Go is a smart prospecting tool, but also a CRM with sales & marketing focus. We help companies increase sales & enable an understanding of your ideal customer profile. 

Today we have 1700 customers and are growing at a steady pace. My role is webbing a net between sales, marketing, product, development, support and expert services. I have full ownership of the product roadmap, marketing of new features, selling to existing and new customers & budget responsibility. I work closely with our Development team discussing what new features to develop and how to implement & launch them. Together with the management team I’ve also set the business plan and vision for Lime Go until 2025. Furthermore I regularly report to stakeholders, talk to customers and prospects to iterate our product market fit. 

At Lime we welcome and onboard new trainees in our European Trainee Program two times per year. As the product manager of Lime Go I’m responsible for sessions regarding product education, sales training & market research insights.

Some of my accomplishments so far:
•	Finishing the redesign of the Lime Go (a 2 year project)
•	Achieving an all time high order intake during Q4 2021
•	Achieving an all time low churn during Q4 2021
•	Administer a price increase for Lime Go (which hadn’t been done since its launch in 2013)
•	All time high ARR, average deal size in regards to order intake, customer size average, addons sales & expert services revenue

Product Manager - Lime Go

Selling complex & flexible CRM-systems to small and medium sized companies all over Sweden, within different segments. Focusing on our two products Lime Go and Lime CRM. The sales process includes analysis of customer needs, industry knowledge, handling specified time frames, multiple decision makers, integrations, documentations, configurations and addons. 

Responsible for my own pipeline, budget, goals and the whole sales process. From prospecting, qualification, push, to closing the deal and handing over the sold project to a colleague for implementation. Furthermore taking care of my own accounts and developing their CRM-solutions over time.

Account Manager

DemoBuddy

A free coaching tool that analyzes your mouse activity during demos, helping you deliver kick-ass demo flows. Go from click to win and increase your win rate with DemoBuddy.

https://demobuddy.beehiiv.com/subscribe

Creator

Hot SaaS

I interview thought leaders about the hottest within SaaS.

Podcast Host

Antiklimax Nyman, Enskild Firma

Disk Jockey

Handling various banking errands with corporate and private customers in personal meetings. Giving service and advice with main focus on savings, pension, financing and credits. Developed skills such as service, customer adaptation and to analyze customer needs.

Service Manager

SAMBLA

Giving financial advice to private customers regarding their loans, credits and insurances. Personal recommendations given over telephone. Highest rate of sold insurances one month.

Insurance Broker & Financial Advisor

Chosen to be a part of a team of three people to pilot test and launch a new product, which helped private customers protect themselves from identity theft. Evaluated the market, competitors and the product. Sold the product by both cold and warm phone calls.

Insurance Broker

Advisa AB

Persuaded private customers to help them lower their interest rates. Booked meetings over telephone and got awarded with ‘Loan Administrator of the Month’. Mediated highest loan volume for five months.

SATS

Sales, administration and customer service.

Front Desk Receptionist

UNICEF Sverige

Contacted current customers per telephone and persuaded them to increase their monthly donations. Set a record of the highest monthly standing donation.

Telemarketer

As the Director of Lime Go I grow our Data Enriched CRM in the Nordics. We help over 1200 customers increase their sales and to achieve excellent customer care.

I host the interactive Hot SaaS podcast, where I interview thought leaders within SaaS and pick their brain on how to scale companies. I am passionate about sales, leadership, interdepartmental collaborations and culture. 

Additionally, I have a BSc in Economics from Uppsala University, where I studied International Business and Marketing.

I love house music & things that scale - ping me if you want to have a chat😎🎶

Max Nyman

Head of M&A and Strategy

Centigo

Project leader of digitalisation initiatives, digitalisation strategies and organizational assessments
Selected projects:
•	Defining digitalisation (including automation and intelligent way of working) target state 
•	Evaluate and assess software provider for critical business areas 
•	Improving business processes through agile practices and digitalisation
•	Assessing the health of the organization through our Business Wellness framework

Management Consultant | Client Director

Centigo India

•	Responsible for the conceptualisation and consequent founding of Centigo India
•	Working in close proximity with Centigo Sweden’s leaders to create a suite of service offerings for the India market (including Strategy, Strategy Execution, “Make it happen” and Creating a foundation for High Performing Organization)
•	Consequently, overall in-charge of Centigo India’s business development and marketing initiatives including Building Business Contacts, Networking, Acquiring new customers and developing already acquired customers
•	Leading teams to deliver to clients and accountable for all customer deliveries
•	Developed and delivered more than 40 management consulting assignments in 4 years, in the areas of:
o	Market growth strategies (including Market Entry Strategies) 
o	Strategy Execution and Business Transformation
o	Business Development 
o	High Performing Teams

Sandvik Asia Ltd.

Responsible to break down the global strategy and ensure the execution of the same. 

Member of the India Executive team.

Strategy Execution Manger (Interim)

Centigo’s mission is to inspire and lead people to create vigorous and healthy businesses. A vigorous company has the ability to change and evolve in tune with the world in which it operates. A healthy company is efficient, profitable and competitive. Centigo offers support in all phases of business change, from idea to realised value.
 
We make things happen. We advise and support our clients to meet the business objectives by releasing the potential in the organisation by strengthening the execution power.
 
We do this by engaging the employees in the clients’ organisation to create sustainable and outstanding result. We call it Business Wellness™. http://www.centigo.se/en/what-we-do/our-philosophy-%E2%80%93-business-wellness/
 
Our core offerings in India:
•         Creating the right platform by Strategic Planning or Business Planning
•         Realisation of the Strategy by Superior Strategy Execution
•         Creating High Performing Teams and Organisation
•         Business and Organisational Development
•         Program and Project Management
•         Advisory and coaching of various execution issues

We operate in Bangalore, Pune and New Delhi.
 
Outside India Centigo has offices in Sweden (Stockholm and Malmö) and in China (Shanghai).

Vice President

Project Manager, Business Developer, CEO advisory at an Indian Software Development Centre.
Experiences: 
•Project Manager for Global Deliveries
•Business Development (Improving Delivery platform, Performance Management, price models, Organisational design) 

Other Analyst / Leadership experience
• Project Manager and Project Member for various Process design Business Case building within sourcing and outsourcing
• Project Manager for designing solutions for portfolio management in Telecom Industry
• IT cost reduction assessment

Business Consultant

Example of experiences:
• Designed and implemented Service Portfolio Management for a Major Government Shared Service Centre, including Service Catalogue, roles and processes. Client: Government
• Mobilized and established a program office to transform the company’s IT organization. Client: a leading Nordic Insurance Company.
• IT Assessment and Strategy: Assessed the IT capabilities, identified scope for improvement, and proposed prioritised solution possibilities. Client: a leading Nordic Insurance Company

Consultant

Junior Consultant

In my 15+ years of professional experience I have worked with Strategy and Strategy Execution at 50+ organisations as either management consultant or in a line position as Head of Strategy. I’ve mainly been working at the Nordic market and at the Indian market. The assignments I’ve covered have either been growth focused (M&A, Strategy, Market Opportunity, etc.) or effectiveness focused (Business Case, Organisation, Cost optimization, Digitalisation, etc.). 

Today, I work with Lime Technologies, a leading Customer Journey company in northern Europe, as Head of M&A and Strategy. 

I have also authored the book Doing Business in India – a Swede’s experience, which has been recognized and recommended by India’s Prime Minister Narendra Modi. See more at www.doingbusinessinindia.org.

taplio

The Battle

Max Nyman

Johan Andersson

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